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Tag: Wahlburgers

  • Wahlburgers starts Asia expansion with 3 new restaurants in China

    Wahlburgers starts Asia expansion with 3 new restaurants in China

    US burger restaurant brand Wahlburgers is set to expand to Asia in 2017 through a joint venture with Cachet Hospitality Group (CHG), a Hong Kong-based international hospitality branding and management company.

    The first three restaurants are slated to open in Hangzhou, Wuhan, and Shanghai in China.

    Founded by chef Paul Wahlberg and celebrity brothers Mark and Donnie in Hingham, Massachusetts, Wahlburgers offers fresh burgers, housemade condiments, crispy haddock, seared chicken and vegetarian options. Other signature items include Mom’s Sloppy Joe, thin crispy onion rings, tater tots and thick creamy frappes and floats.

    Under the joint venture agreement with CHG, the restaurant will open 100 restaurants in China and the surrounding region over the next five years.

    CHG has signed major agreements with developers who have committed to including Wahlburgers restaurants in their projects. World Packaging Center, an existing CHG developer, agreed to sign the first restaurant in Hangzhou while Shanghai-based naked Hub has agreed to open 20 Wahlburgers in their office building complexes throughout Shanghai and Hong Kong.

    Thailand’s Big Ho Corporation will also open 20 Wahlburgers in its franchise location of Big C Supercenter stores throughout northern Thailand.

    “This is an excellent time to enter the Asia market, especially China, where dramatic growth in US-style destination malls with increasing space committed to restaurants as mall owners see both traffic and income rise dramatically,” said CHG CEO Alexander Mirza in a media statement.

    A third partner, the Arjomand Group, a holding company with businesses based in the Middle East and Africa regions, includes diverse industries such as real estate and manufacturing, is an investor in CHG and will add financial expertise and strength to the expansion plans.

    “We’re excited about this wonderful opportunity to grow in Asia,” said Wahlburgers CEO Rick Vanzura. “Having a savvy, financially strong partner is essential and we have a great partner in the Cachet Hospitality Group, which will bring an unprecedented level of service and strength to the Wahlburgers brand.

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  • Wahlburgers to open 100 restaurants in Asia

    Wahlburgers to open 100 restaurants in Asia

    Wahlburgers – the burger restaurant brand founded by chef Paul Wahlberg and celebrity brothers Mark and Donnie – is to launch in Asia.

    Through a joint venture with Hong Kong-headquartered Cachet Hospitality Group (CHG), Wahlburgers will open in Hong Kong, Mainland China and Thailand this year.

    CHG has signed agreements with World Packaging Center to open the first restaurant in Hangzhou and with Shanghai-based Naked Hub, which will open 20 Wahlburgers in their office complexes in Hong Kong and the mainland, the first two in Wuhan, and Shanghai. Thailand’s Big Ho Corporation will open 20 Wahlburgers inside Big C Supercenter stores throughout northern Thailand.

    Actor Mark, musician Donnie and chef Paul hosted a launch party in Hollywood overnight to commemorate the venture.

    “We’re excited about this wonderful opportunity to grow in Asia,” said Wahlburgers CEO Rick Vanzura.

    “Having a savvy, financially strong partner is essential and we have a great partner in the Cachet Hospitality Group, which will bring an unprecedented level of service and strength to the Wahlburgers brand. Cachet is dedicated to family, community and, of course, bringing diverse groups of people together through great food – the very same values that drive Wahlburgers.

    “Thanks to Cachet, we already have our first confirmed restaurant projects outside of North America, and we look forward to making history together,” said Vanzura.

    CHG CEO Alexander Mirza said the timing of Wahlburgers’ Asian debut was perfect. “There is dramatic growth in US-style destination malls with increasing space committed to restaurants as mall owners see both traffic and income rise dramatically.

    “This combines perfectly with the explosive popularity of international restaurant brands in China’s malls and airports, opening the door to tremendous opportunity for Wahlburgers and our Asia Pacific joint venture,” said Mirza.

    The joint venture plans to open 100 restaurants in China and the surrounding region over the next five years.

    “With two strategic partnerships in place, Wahlburgers Asia Pacific is in a strong position to achieve its goal of opening in a variety of locations, including shopping centers, theme parks, residential and office developments and hotel and resort properties,” the partners said in a statement.

    Wahlburgers made its debut in October 2011 in Hingham, Massachusetts. The subject of an A&E reality show, Wahlburgers offers a fun, casual music-filled atmosphere where guests, like family, share great food, a few laughs and lots of love. While its walls celebrate the story through photos and words of the Wahlberg brothers’ life journeys from Dorchester, Mass. neighborhood kids to rising chef and international superstars, it’s the food at Wahlburgers that takes center stage.

    Crafted by chef Paul and served with heartfelt hospitality, the chef-inspired menu features a variety of fresh burgers, housemade condiments, crispy haddock, seared chicken and vegetarian options. Other signature items include Mom’s Sloppy Joe, thin crispy onion rings, tater tots and thick creamy frappes and floats. Gluten free options are available.

    Wahlburgers’ full-service bar offers adult frappes, cocktails, wines and beers including the signature Wahlbrewski – a Harpoon Brewery custom, unfiltered Pale Ale.

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