Retail News CRM

Tag: wellness

  • Birkenstock Opens First Indonesian Concept Store in Bali with 180-Sqm Community Hub

    Birkenstock Opens First Indonesian Concept Store in Bali with 180-Sqm Community Hub

    Birkenstock opened its first standalone concept store in Indonesia on September 10, adding a two-storey, 180-square-metre community space in Ubud, Bali.

    The location takes the German footwear brand into direct retail in Southeast Asia’s largest consumer market after years of selling exclusively through local department stores.

    Balinese Architecture and Premium Footwear

    Architect Yoka Sara designed the Ubud property around traditional Balinese residential layouts, using the concept of ‘Umah’, the local word for home. Sara placed the store entrance around a kitchen layout, reflecting the traditional first room entered in a Balinese house.

    Retail space on the upper floor carries Birkenstock’s higher-margin 1774 line alongside an exhibition detailing shoe assembly methods and raw materials. Adjoining the sales floor, the two-level community hub hosts sound healing sessions, yoga classes, and craft workshops run by local practitioners.

    We want to strengthen our presence in strategic markets while staying true to what defines us; creating experiences that are relevant to the places and communities we become part of.

    Direct Retail Over Wholesale Shelves

    Choosing Ubud over Jakarta shifts Birkenstock’s commercial entry point away from high-traffic Indonesian shopping malls. Bali gives the footwear maker direct access to international tourist footfall and resident expatriates who already know the brand, keeping customer acquisition costs lower than a ground-up push in the capital.

    The format also protects pricing power. Selling premium lines like the 1774 collection inside department stores limits brand control and exposes inventory to concession discounting, whereas a dedicated venue allows Birkenstock to sell full-price stock alongside experiential programming.

    Regional Expansion Track

    Direct store rollouts across Asia-Pacific have accelerated following Birkenstock’s flagship opening in Tokyo’s Shibuya district in July 2026. The shift reflects a wider push across the region to convert third-party wholesale accounts into owned mono-brand flagships in primary resort and metropolitan locations.

    Store traffic metrics from Ubud will determine whether Birkenstock expands the standalone concept into Jakarta and Surabaya mall developments later in the financial year.

  • Spate and Vogue Business Track Top 5 Beauty and Wellness Trends

    Spate and Vogue Business Track Top 5 Beauty and Wellness Trends

    The Vogue Business Beauty Tracker, produced in collaboration with Spate, tracks the top 5 brands, trends, and ingredients driving significant year-on-year growth.

    Haircare search data from August 2025 to July 2026 highlighted growing interest in active follicle health solutions, including redensyl, peptide serums, and rice water hairspray.

    Clinical scalpcare leads hair category

    Brand interest centered on science-backed and premium solutions, with Labo-H trending for Korean scalpcare and hair loss prevention, alongside Bare Anatomy, UltraSwim, Iso Beauty, and Bvlgari Beauty.

    Swimming-specific cleansers from UltraSwim and salon-grade styling tools from Iso Beauty recorded steady increases, alongside luxury hybrid cleansers from Bvlgari Beauty. On TikTok, content centered on practical styling and protection gathered engagement, with hashtags for fast curly hair routines and freshwater mineral protection drawing steady viewership.

    Bodycare shifts to clinical active ingredients

    In body treatments, consumer preference moved toward exfoliating and brightening actives typically used in facial skincare during the July 2025 to June 2026 period. Alpha hydroxy acid body lotions, kojic acid formulations and hand exfoliators logged steady volume gains, alongside muscle recovery products such as epsom salt lotions.

    Brand interest concentrated on sensitive skin and barrier support lines. Australian brand QV Skincare recorded rising interest for barrier-repair lotions, while Curology drew search gains for dermatologist-led body acne treatments. Naked Bee expanded visibility for honey and oatmeal formulas, while Luna Daily captured queries for microbiome-balanced intimate care products.

    Functional delivery formats reshape wellness

    Wellness searches reflected demand for targeted, screen-free and non-pill formats over the 12 months to June 2026. Wearable dopamine patches for focus, acupressure wristbands for motion sickness, and screenless fitness trackers outpaced standard health devices in monthly search acceleration. Liquid zinc and male fertility nutritional supplements recorded higher query volumes across preventive health channels.

    Specialist wellness labels captured the shift toward single-benefit nutrition. Artemis Tea gained traction for organic herbal infusions, Nancy’s Probiotic logged search growth for cultured nutrition, and Sparkle Wellness grew search share through collagen powders targeting skin and joint vitality.

    For retailers across the Asia-Pacific region, the data confirms that personal care margins are shifting away from generic beauty counters toward specialized, clinical formulations. Department stores and health-and-beauty chains that allocate shelf space to dermatological actives and targeted scalp solutions will capture higher spend per basket than those relying on standard mass-market shampoos and washes.

    The risk sits with legacy beauty manufacturers that depend on generalized marketing claims without published active percentages. Consumers now search directly for specific compounds such as redensyl and kojic acid, leaving little room for unformulated private-label products to compete on price alone.

    This search acceleration builds on a two-year migration toward functional personal care across Asian metropolitan hubs, where scalp clinics and derma-skincare lines have steadily replaced multi-step cosmetic routines. Retail buyers in Seoul, Singapore and Mumbai spent late 2025 rebalancing shelf inventory toward pharmacy-adjacent brands.

    Merchandisers now look to fourth-quarter procurement orders to see whether high search volumes for topical actives translate into sustained reorder rates across regional drugstores through the first half of 2027.

  • DSG Consumer Partners Buys Singapore Wellness Brand Bback

    DSG Consumer Partners Buys Singapore Wellness Brand Bback

    DSG Consumer Partners has acquired Singapore recovery and wellness brand bback from Evo Commerce, taking control of a business distributed across more than 400 retail outlets.

    The venture capital firm completed the buyout alongside Saket Gore, the former Asia Pacific chief executive of Himalaya Wellness, who steps in as bback’s chief executive.

    Retail footprint and executive shift

    Bback started as an alcohol recovery brand before adding hydration and liver wellness formulations to its catalogue. In Singapore, the brand sells through pharmacy chains Guardian and Watsons as well as online platforms. The companies did not disclose financial terms of the transaction.

    Under the new ownership structure, bback plans to broaden its product line beyond hangover remedies into a wider range of daily recovery and functional health items. Singapore will remain the brand’s primary market in the near term.

    Consolidation in regional consumer health

    Consumer health and functional wellness labels in Southeast Asia face increasing pressure to move beyond direct-to-consumer online sales into established pharmacy chains and convenience store networks. Scaling those physical footprints requires professional operating leadership and deeper supply chain funding.

    The immediate milestone to watch is bback’s rollout of its expanded wellness formulations across its existing 400 retail points of sale in Singapore under Gore’s management.

  • Blackmores Targets 18.6% Growth in Thailand with Fizzy Granule Launch

    Blackmores Targets 18.6% Growth in Thailand with Fizzy Granule Launch

    Blackmores launched its first fizzy granule vitamins in Thailand as the Australian health brand targets 18.6 per cent revenue growth in the country for 2026.

    The target builds on a 16.8 per cent year-on-year sales increase recorded during the first half of the year.

    Three functional formulations

    Branded as Blackmores Fizzers, the line packages vitamins in single-serve sachets designed to be dissolved in cold water, melted directly on the tongue, or chewed. The format abandons traditional tablet designs to appeal to Gen Z and millennial consumers looking for portable options.

    The range includes three formulations aimed at specific health routines. Immu Plus combines vitamin D3, vitamin C, zinc, and L-leucine in an orange flavour for daily immune support. Nicotinamide Plus uses a mixed berry flavour containing nicotinamide, zinc, vitamin C, and L-leucine for skin health. Performance Plus carries a strawberry and apple flavour formulated with 225 milligrams of magnesium and L-leucine to aid muscle recovery.

    Influencer marketing and category competition

    Priti Halai, country manager of Blackmores Thailand, said the rollout reflects a shift toward product formats that match changing consumer habits in an increasingly crowded supplements market.

    Competition is fierce, and brands must deliver value that resonates with real consumer needs.

    Marketing for the launch will rely primarily on influencer partnerships across digital platforms to build awareness among younger demographics. The shift toward confectionery-style and water-soluble vitamin formats across Southeast Asian retail reflects how legacy supplement makers are defending shelf space against direct-to-consumer wellness brands.

    Retail performance in the final quarter will show whether the sachet line generates enough traction to hit the company’s full-year 18.6 per cent expansion target.

  • Lululemon Launches Wellbeing Garden Activation in Shanghai

    Lululemon Launches Wellbeing Garden Activation in Shanghai

    Lululemon launched its Wellbeing Garden activation in Shanghai on October 10, bringing its global Wellbeing for All campaign to mainland consumers. The project anchors community gatherings around physical movement and mental wellness across the city.

    The Canadian athletic apparel maker designed the installation to merge mindfulness exercises with product shows. Shoppers and fitness participants can access instructor-led sessions, interactive wellness spaces, and product trials on site.

    Community Building in China

    Experiential retail remains central to how international sports brands build customer loyalty in Tier 1 Chinese cities. Rather than relying solely on conventional store formats, sportswear labels deploy outdoor pop-ups, run clubs, and yoga sessions to keep foot traffic connected to physical stores.

    Lululemon has built its mainland presence around store ambassadors and free community workouts. The Shanghai garden activation extends that playbook by creating a dedicated destination outside standard shopping mall footprints.

    Competition in Premium Activewear

    Mainland China continues to attract intense competition among premium athletic and outdoor brands. Global names face rising domestic sportswear labels that are expanding their own lifestyle and technical apparel ranges.

    The Shanghai activation runs as retail operators across China watch fourth-quarter foot traffic patterns and community participation figures closely.

  • Revolutionizing Employee Health: LivWell Broadens Wellness Ecosystem in Vietnam with Innovative InsurTech Solutions

    Revolutionizing Employee Health: LivWell Broadens Wellness Ecosystem in Vietnam with Innovative InsurTech Solutions

    LivWell, a leading Singapore-based InsurTech firm, has announced plans to broaden its OneHealth employee benefits scheme in Vietnam. The expansion includes the development of specialized insurance solutions, focused on various health conditions.

    The company’s decision to expand its services and offerings was announced during a strategic conference held in Ho Chi Minh City, where LivWell also revealed new partnership agreements with InSmart and DiaB.

    Revolutionising Health and Wellness Benefits

    LivWell aims to transform OneHealth from a traditional employee benefits solution, primarily focused on medical expense reimbursement, into a comprehensive healthcare platform. This integrated platform is aimed at consolidating preventive care, financial protection and long-term health support.

    This all-inclusive platform combines numerous elements of health, including insurance, healthcare services, wellness incentive programs, and health monitoring tools, all within a single application.

    For employers, OneHealth delivers a unified view of workforce health and benefits utilization, aiding benefits management. Meanwhile, employees can use the LivWell app to monitor their health indicators while availing themselves of health screenings, workplace wellness activities, and healthcare services.

    Emphasizing the need for proactive health management, Nikhil Verma, Co-Founder and Group CEO of LivWell, said, “We aim to help organizations cultivate healthier workplaces where health is proactively managed and every employee gets the necessary support throughout their wellness journey.”

    Enhancing Workplace Productivity and Reducing Out-of-Pocket Expenses

    LivWell cited studies to illustrate that a staggering 70% of adults believe wellness programs boost workplace productivity. However, Vietnamese households continue to pay nearly 39.5-40% of healthcare expenses out of pocket, despite having public and private health coverage. This figure starkly contrasts with the World Health Organization’s recommended out-of-pocket expenses in the range of 15-20%.

    LivWell’s partnerships with InSmart and DiaB aim to address these issues. The collaboration allows users to submit insurance claims and monitor benefits through the LivWell app, in addition to providing remote consultations, personalized nutrition guidance, and chronic disease management services.

    Additionally, LivWell announced plans to create insurance products specifically for individuals with certain health conditions, starting with cancer. Noting the financial burden of cancer treatment, the company mentioned that patients often pay up to 70% of the treatment cost by themselves.

    Balakrishnan Ambat, Co-Founder and CEO of LivWell Vietnam, reiterated the company’s commitment to not only providing for treatment costs but also encouraging healthier lifestyles to prevent illness.

    LivWell’s expanded ecosystem and future condition-focused insurance products intend to contribute to the evolution of employee health benefits in Vietnam, by aiding businesses in investing in workforce wellbeing and expanding access to healthcare services throughout different life stages.

    Since 2020, LivWell has served over 320,000 users and supported more than 450 businesses, including small and medium-sized enterprises, with employee benefits and wellness programs.

    Questions & Answers

    What is LivWell’s OneHealth?
    OneHealth is an employee benefits solution by LivWell. The company plans to transform it into a comprehensive healthcare platform integrating preventive care, financial protection, and long-term health support.

    What are some of the features of the OneHealth platform?
    OneHealth combines health insurance, healthcare services, wellness incentive programs, and health monitoring tools within a single application. It provides employees with health screenings, workplace wellness activities, and healthcare services.

    What is the aim of LivWell’s partnerships with InSmart and DiaB?
    The collaborations with InSmart and DiaB will allow users to submit insurance claims and monitor benefits through the LivWell app. They will also provide remote consultations, personalized nutrition guidance, and chronic disease management services.

  • Funday and Barbie Unveil ‘Berry Kisses’ Gummies: Experience Fun and Wellness in a Bite!

    Funday and Barbie Unveil ‘Berry Kisses’ Gummies: Experience Fun and Wellness in a Bite!

    Funday, a popular confectionery company, has joined forces with Mattel’s iconic doll brand, Barbie, to introduce a new product titled ‘Berry Kisses’. These gummies are infused with a mixed berry flavour, inspired by Barbie’s bright and playful theme.

    Details about the Collaboration

    The highly anticipated gummies are characteristically shaped like kisses and boast a natural pink hue from red radish extract. The product has been formulated with prebiotic fibre and other gluten-free ingredients, ensuring that it does not contain any added sugar. This combination of elements makes ‘Berry Kisses’ a healthy and delicious snack option.

    Founder of Funday, Daniel Kitay, expressed his excitement about this unique collaboration. He commended the partnership for its joyous, bold, and playful nature that allows Funday to explore Barbie’s vibrant world. Yet, he pointed out that the collaboration aligns with Funday’s core values.

    Availability and Pricing

    This new product will be sold in 50g bags with a recommended retail price (RRP) starting from $4.50. The ‘Berry Kisses’ gummies will initially be available online and at Chemist Warehouse from March. Subsequently, they will be rolled out to Woolworths, Ritchies, and independent grocers nationwide in April.

    Last month, Funday expanded its product portfolio by venturing into the chocolate category, further demonstrating its commitment to providing diverse and creative confectionery options.

    Questions & Answers

    What are the main features of the ‘Berry Kisses’ gummies?
    The gummies are shaped like kisses, with a natural pink colour derived from red radish. They are formulated with prebiotic fibre, gluten-free ingredients, and contain no added sugar.

    When and where will the ‘Berry Kisses’ gummies be available?
    They will first be available online and at Chemist Warehouse from March. Starting April, they will be rolled out to Woolworths, Ritchies, and independent grocers nationwide.

    What new category did Funday venture into recently?
    Funday recently launched products in the chocolate category.

  • Revolutionizing Workplace Wellness: CelcomDigi Debuts 5G-Enhanced MediHub for Comprehensive Employee Healthcare

    Revolutionizing Workplace Wellness: CelcomDigi Debuts 5G-Enhanced MediHub for Comprehensive Employee Healthcare

    CelcomDigi Berhad, a leading telecommunications company, has launched MediHub, a state-of-the-art healthcare facility utilizing 5G technology. The aim of this facility is to provide its employees with readily available professional healthcare services within their work environment.

    The MediHub: A Comprehensive Healthcare Solution

    MediHub, located within the CelcomDigi compound, is a comprehensive health solution offering both physical and mental health services. It functions as an accessible platform for employees to engage in virtual consultations with licensed healthcare professionals, including medical practitioners, psychiatrists, and psychologists. The primary objective of MediHub is not just to treat illnesses, but also to create a safe and supportive atmosphere for employees to thrive professionally.

    Specialized Areas within MediHub

    The facility comprises two main areas: the Care Room and the Mind Room. The former is a virtual clinic that allows employees to consult with licensed medical practitioners via MediDoc, a secure telehealth platform. As such, employees can receive medical advice, diagnoses, and prescriptions without leaving their workplace. Alongside this, the MediKiosk, a smart health station, performs quick vital checks and provides instant health reports to ensure accurate, real-time data forms the basis of each consultation.

    The Mind Room, on the other hand, focuses on mental wellness. It provides a private space for employees to receive counselling and emotional support from licensed psychiatrists and psychologists. This room also houses stress management sessions and a relaxation area. Moreover, the Mind Room offers self-assessment tools like DASS-21 (Depression, Anxiety, and Stress Scale-21) to help employees understand their emotional health and proactively work towards mental resilience.

    CelcomDigi’s Commitment to Employee Wellbeing

    T. Kugan, Chief Innovation Officer of CelcomDigi, emphasized the company’s dedication to utilizing technology for improving everyday healthcare for its employees. He highlighted how the integration of 5G connectivity with AI-driven solutions from CelcomDigi’s AI Experience Centre (AiX) can deliver accessible healthcare facilities. He further noted that these innovations are contributing to the betterment of Malaysian enterprises and the nation, as well as supporting the holistic wellbeing of their organization.

    CelcomDigi is deeply committed to the wellbeing of its employees and exemplifies this by consistently promoting an inclusive, high-performing work environment. In 2024, it became the first Malaysian organization to achieve ISO 45003:2021 certification, underlining its commitment to a resilient, people-centric culture.

    AiX Innovations in Healthcare

    MediHub represents the application of CelcomDigi’s AiX innovations, combining 5G connectivity and AI to deliver scalable and convenient healthcare solutions. With the support of over 56 local and international ecosystem partners, AiX integrates more than 61 solutions across eight verticals, with 28 use cases already in place. This initiative demonstrates the practical applications of digital healthcare in providing real-time connectivity, AI-driven insights, and a seamless experience.

    Questions & Answers

    What is the purpose of the MediHub?
    The MediHub is designed to provide accessible professional healthcare services to CelcomDigi’s employees within their workplace. It focuses not only on treating illnesses but also fostering a supportive environment for professional growth.

    What services does the MediHub offer?
    The MediHub offers both physical and mental health services. It enables virtual consultations with medical practitioners, psychiatrists, and psychologists. The hub also provides stress management sessions, a relaxation area, and self-assessment tools for mental health.

    How does CelcomDigi use technology to enhance healthcare?
    CelcomDigi utilizes 5G connectivity and AI-driven solutions to provide scalable and convenient healthcare services. The company’s AI Experience Centre (AiX) integrates these technologies to deliver real-time connectivity and insights, demonstrating the practical applications of digital healthcare.

  • CJ Olive Young Revolutionizes Wellness with New ‘Olive Better’ Store Concept in South Korea

    CJ Olive Young Revolutionizes Wellness with New ‘Olive Better’ Store Concept in South Korea

    CJ Olive Young, a prominent beauty chain in South Korea, has plans to roll out Olive Better, a wellness-oriented retail concept, in January.

    Olive Better’s Debut

    The initial Olive Better branch will be located in Gwanghwamun, a critical business hub in the heart of Seoul. A subsequent outlet is slated for Gangnam – the city’s bustling commercial precinct. These specific sites are chosen with an aim to draw in office-goers, local inhabitants, and tourists who are interested in easily getting their hands on wellness goods as a part of their daily habits.

    Olive Better will revolve around endorsing regular health and wellness. The store will offer a well-thought-out assortment of ‘inner-beauty foods’, nutritional supplements, wholesome snacks, fitness aids, aromatherapy goods, sleep aids, oral hygiene products, and dermacosmetics.

    The selection is particularly targeted at consumers ranging from the mid-20s to mid-30s who are progressively viewing wellness as a crucial aspect of their lifestyle rather than a specialized category.

    Digital Expansion

    In addition to its physical presence, Olive Better will also be accessible via the Olive Young app and website, thereby proliferating the concept throughout the retailer’s digital platforms.

    Global Scaling

    This initiative springs up as Olive Young fast-tracks its worldwide growth. The retailer announced its intention to inaugurate its first store in the US and penetrate the UAE market just last month.

    The company has also experienced robust demand from tourists. Overseas visitors spent a whopping 1 trillion won (equating to US$680 million) at its brick-and-mortar stores around the nation from January to November, marking a 26-fold surge from 2022.

    Questions & Answers

    What is the Olive Better concept?
    Answer: Olive Better is a wellness-oriented retail concept by CJ Olive Young, aiming to make wellness products a part of consumers’ daily routines.

    Who is the target consumer for Olive Better?
    Answer: The target consumers for Olive Better are individuals in their mid-20s to mid-30s who view wellness as a core lifestyle priority.

    Is Olive Better planning any international expansion?
    Answer: Yes, Olive Young, the parent company, is planning global expansion with the opening of its first store in the US and entry into the UAE market.

  • Ferrero’s Fulfil Protein and Vitamin Bars Hit New Zealand Shelves, Boosting Wellness Market via Chemist Warehouse

    Ferrero’s Fulfil Protein and Vitamin Bars Hit New Zealand Shelves, Boosting Wellness Market via Chemist Warehouse

    Fulfil, a protein and vitamin bar brand owned by Ferrero, has broadened its market reach by launching in New Zealand. This expansion comes as part of the brand’s global growth strategy, with the products now available in Chemist Warehouse stores and for purchase online.

    Fulfil first made its appearance in Australia in November of the previous year. The brand’s offerings include bars containing 20 grams of protein, less than 3 grams of sugar, and a blend of nine essential vitamins. The bars are available in an array of flavours, such as Chocolate Peanut Butter, Milk Chocolate Crunch, Chocolate Hazelnut Whip, and Chocolate Salted Caramel.

    This move into the New Zealand market is viewed as a strategic step in Fulfil’s international growth. It effectively harnesses the influence of Chemist Warehouse in the wellness and sports nutrition market, offering a new avenue for distribution and sales.

    The acquisition of Fulfil by Ferrero took place in 2022. This move was aimed at solidifying Ferrero’s foothold in the healthier snacking sector, aligning with changing consumer trends towards more functional nutrition.

    The Fulfil vitamin and protein bars have been priced at $5.99 per unit.

    Questions & Answers

    What is Ferrero’s latest expansion move?
    Ferrero, through its owned brand Fulfil, has expanded into the New Zealand market, where the protein and vitamin bars will now be available in Chemist Warehouse stores and online.

    What offerings does the Fulfil brand provide?
    Fulfil offers bars that contain 20 grams of protein, less than 3 grams of sugar, and a blend of nine essential vitamins. The products come in a range of flavours, including Chocolate Peanut Butter, Milk Chocolate Crunch, Chocolate Hazelnut Whip, and Chocolate Salted Caramel.

    What was the objective behind Ferrero acquiring Fulfil?
    Ferrero acquired Fulfil in 2022 with the aim to strengthen its presence in the healthier snacking segment. This acquisition aligns with shifting consumer trends towards functional nutrition.

  • AliExpress Joins Forces with Homart to Boost Wellness Category with Quality Australian Products

    AliExpress Joins Forces with Homart to Boost Wellness Category with Quality Australian Products

    AliExpress, a renowned e-commerce platform, recently announced a strategic alliance with Homart Group, a prominent Australian health and wellness manufacturer. This collaboration seeks to enhance AliExpress’s local product offerings through the inclusion of Homart Group’s products.

    Strengthening Local Product Offerings

    As part of the agreement, AliExpress will assist Homart in establishing and promoting its primary store on the platform. The store’s initial launch will feature approximately 40 products from four distinct brands, namely, Top Life, Spring Leaf, Grandpawpaw, and Cheri. The plan is to broaden this to encompass around 200 products over the course of the next three years.

    The product offering will span across different categories, including vitamins, skincare, and wellness products.

    Lynn Yeh, CEO of the Homart Group, expressed excitement about the partnership with AliExpress. She underscored the importance of showcasing the merits of Australian-made products, which are known for their quality, reliability, and innovation, to both local and international consumers.

    Health and Wellness Category

    AliExpress has a dedicated health and wellness category designed to provide Australian consumers with access to regulated supplements and lifestyle products. The collaboration with Homart is in alignment with AliExpress’s larger agenda of investing in Australian businesses.

    The partnership is projected to create numerous opportunities for local brands and distributors to gain international exposure and marketing support via AliExpress’s campaigns. These campaigns include initiatives like 6.18, Double 11, and Black Friday.

    Alfy Zhang, the country manager for AliExpress ANZ, stated that the partnership with Homart is a significant progression in AliExpress’s effort to bring more reliable, Australian-made health and lifestyle products to local consumers. He further added that the blend of AliExpress’s international reach and digital prowess with Homart’s solid product reputation would facilitate the growth of local brands. At the same time, it would provide Australians with access to credible, high-quality products that cater to their daily needs.

    The agreement was officially ratified last week at the China International Import Expo in Shanghai. This was followed by a ribbon-cutting ceremony at Homart’s booth.

    Questions & Answers

    What is the aim of the strategic collaboration between AliExpress and Homart Group?
    The primary goal of the partnership is to broaden AliExpress’s local product offerings by including Homart Group’s health and wellness products.

    What will the product range offered by Homart on AliExpress encompass?
    The product range will initially contain around 40 items from four brands, spanning categories such as vitamins, skincare, and wellness. The plan is to expand this selection to around 200 products within the next three years.

    What are the potential benefits of this agreement for local Australian brands and distributors?
    The partnership is anticipated to provide local brands and distributors with opportunities for global exposure and marketing support through campaigns by AliExpress.

  • Melbourne Startup Jim Revolutionizes Fitness Drinks With Protein-packed, Prebiotic Soda

    Melbourne Startup Jim Revolutionizes Fitness Drinks With Protein-packed, Prebiotic Soda

    Melbourne-based start-up, Jim, has recently introduced a novel functional soda into the market. This unique beverage combines proteins and prebiotics, targeting both health-conscious consumers and those seeking high-quality fitness recovery options.

    The Details

    The innovative soda line comes in three distinct flavours: Golden Pash, Lem’n’Ade and Rarr-Berry. According to the company, each 330ml soda can is packed with 5 grams of protein, organic prebiotics, branched-chain amino acids (BCAAs), and L-glutamine. Additionally, these soda variants are free from added sugars and caffeine.

    Jim’s founders, Aimee Tawhai, a former elite athlete turned entrepreneur, and her companion Jono, envisioned a fitness recovery drink that would be both beneficial and enjoyable. They aimed to move past the conventional ‘gym bro’ beverage market, with a drink that appeals to a broader consumer base.

    Breaking Away from the Norm

    Aimee Tawhai, co-founder of Jim, shed light on the brand’s unique approach. “Fitness recovery drinks have been primarily targeted towards the ‘gym bro’ culture for quite some time. These drinks often have intimidating labels, excessively sweet and artificial tastes, and ingredients that offer no real benefits. Our intention was to cater to the everyday consumer, the ones who value their health and appreciate effective recovery drinks but don’t necessarily identify with the ‘gym bro’ culture. We wanted to create a beverage that I would personally drink, something I could confidently offer to my mother, a drink that delivers on promises and also tastes great.”

    Currently, Jim’s health-focused sodas are available in over 100 wellness centres, health food shops, and recovery hubs across the country. They can also be found through Kelly’s Distributors in Queensland. Plans are in place to expand online availability via Healthylife, the official health and wellness partner of Woolworths, in the near future.

    Questions & Answers

    What is the unique selling point of Jim’s new functional soda?
    The soda combines protein and prebiotics, targeting both health-conscious consumers and those seeking high-quality fitness recovery options. It also avoids added sugars and caffeine.

    Who are the founders of Jim?
    Jim was founded by Aimee Tawhai, a former elite athlete turned entrepreneur, and her companion Jono.

    Where can consumers purchase Jim’s functional sodas?
    Jim’s sodas are available in over 100 wellness centres, health food shops, and recovery hubs nationwide, and through Kelly’s Distributors in Queensland. There are plans to expand online availability via Healthylife, Woolworths’ official health and wellness partner.

  • Sexual wellness retailers combine to form global Lovehoney Group

    Sexual wellness retailers combine to form global Lovehoney Group

    Online retailer Lovehoney is merging with WOW Tech Group to form a global sexual wellness group: The Lovehoney Group.

    The group will operate across EMEA, APAC and North America, and will combine a strong portfolio of brands, such as Fifty Shades of Grey, Happy Rabbit, Womanizer, We-Vibe, and Arcwave, as well as Swiss retailer Amorana, which was purchased by Lovehoney last year.

    The merger and expansion comes after the sexual wellbeing market exploded during global lockdowns, with the sector poised to grow at a CAGR of 8 percent from 2021 to 2028.

    Johannes Plettenberg, WOW Group founder and Lovehoney Group CEO, said the sector is fast becoming mainstream, “supported by liberalization, acceptance of sexual awareness, and the influence of popular culture.”

    “Amorana, Lovehoney, and WOW Tech share the same mission to destigmatize sexuality, empower people to enjoy a fulfilling love life, and experience sexual happiness,” Plettenberg said.

    “Combined, Lovehoney Group will provide a specialist e-commerce platform with unmatched international reach, with the creator of the most well-known and innovative brands in the industry.”

    Lees ook:

    Lees ook:

  • Fiji Kava names new CEO

    Fiji Kava names new CEO

    Health and wellness company Fiji Kava has appointed Dr. Anthony Noble as its new CEO effective May 31.

    Noble is currently the MD and CEO of Australian Biotherapeutics and has experiences in natural product development, sales and operations management.

    “Anthony’s experience and background in the natural products and biotechnology industries are directly transferable to Fiji Kava, including operational supply chain excellence and in growing the availability of our Fijian Noble Kava across key international markets with new and existing partners,” said Fiji Kava chairman, Dr. Andrew Kelly.

    “We were extremely impressed by the success of Australian Biotherapeutics under the leadership of Anthony including the role he played in securing investment and commissioning their $10m greenfield production facility in Queensland.” Prior to Australian Biotherapeutics, Noble spent 10 years at SFI Health, SFI Research as global head of innovation, and head of North Asia, GM of the company’s Chinese joint venture, and global head of business to business.

    Nicholas Simms, who has been acting as interim CEO, will continue as a non-executive director with founder Zane Yoshida on the Fiji Kava Board.

  • Homewares Influenced by SPA and Wellness Concepts

    Homewares Influenced by SPA and Wellness Concepts

    The concept of wellness will increasingly be incorporated into houseware and home designs, predicts consumer market analytics firm WGSN. Speaking at the 34th HKTDC Hong Kong Houseware Fair and the 10th HKTDC Hong Kong International Home Textiles and Furnishings Fair, WGSN Mindset trends specialist Charlie Clark looked at the design concepts, colours and macro directions that will define homeware collections for spring/summer 2020.

    She explained how “sensorial wellness” – the concept of wellness embracing living as well as mental and physical health – is increasingly at the forefront of consumers’ minds and will become a theme in upcoming houseware designs.

    According to Clark, there will be a greater emphasis on the way textures and colours are used to affect our mood, and how the arrangements of spaces and products can make us feel energised or calm.

    Clark highlighted four design trends that have emerged out of this wellness theme, with corresponding zones set up at the Houseware Fair so that visitors could experience how these concepts can be applied to product designs.

    The trends include “Primitive Future”, a tendency toward sensorial simplicity in a blend of high-tech and organic lifestyles; “Hyper Room”, underscoring a mysterious and sometimes moody sense of the future; “Playful Plush”, blending culture with global influences; and “Harmony Lab”, emphasising wellness in the relationship between humans and technology.

    The fairs ran from April 20 to 23 at the Hong Kong Convention and Exhibition Centre. Some 2500 exhibitors from 28 countries and regions were featured at the fairs to showcase the latest houseware and home textiles collections to global buyers. The two four-day fairs welcomed close to 47,000 buyers from 121 countries and regions.