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Tag: whopper

  • Burger King hands Lowe Lintas creative brief for the Whopper

    Burger King hands Lowe Lintas creative brief for the Whopper

    International fast food franchise Burger King has appointed Lowe Lintas Mumbai to launch a new campaign for its iconic sandwich ‘the Whopper’.

    The campaign brief is be mainly targeted at India’s millennial generation and will focus on strengthening brand awareness within this demographic.

    Describing Lowe Lintas’ team as a “talented bunch”, Burger King India’s chief marketing officer Kapil Grover said: “Creative agencies are like an extended marketing team. It’s important to have partners who understand the brand and share the same passion.”

    Lowe Lintas’ leadership recently underwent a reshuffle with the appointment of Arun Iyer to the dual role of agency chairman and chief creative officer.

    President and Mumbai office head Raj Gupta was also named chief executive officer.

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  • Whopper quarter for Burger King

    Whopper quarter for Burger King

    US fast food company Burger King has posted its best quarterly sales increase in nearly a decade.

    The company says the sales boost is the result of a promotional ‘two for $5’ campaign, the introduction of the new spicy BLT Whopper and a boost in breakfast sales – no single “silver bullet”.

    Burger King’s same store sales rose 6.9 per cent in the US and Canada, according to parent Restaurant Brands International, but it declined to say if it was the result of increased customer traffic or a high per customer spend. Given the low cost promotional offer, it’s likely to have come at the cost of margins.

    Burger King’s performance is all the more significant due to its coincidence with a 2.6 per cent fall in sales by its larger rival McDonald’s.

    Global same store sales rose 4.6 per cent at Burger King.

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