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Tag: Wildcraft

  • Wildcraft expands out of India

    Wildcraft expands out of India

    As a first step toward growing its international presence, Indian fashion brand Wildcraft has launched into the Middle East and Southeast Asia.

    It has formed partnerships for its foray into the UAE, Oman and Muscat markets, and online partnerships for Hong Kong, Indonesia, Malaysia, Singapore and Taiwan, reports ETRetail.com.

    Wildcraft unveiled a new brand identity last year while expanding its product portfolio into clothing and footwear. It has also added 130 retail outlets in more than 50 cities across India, giving it more than 3000 distribution points in more than 400 cities in India.

    In Southeast Asia, the brand has partnered with Zalora, part of the Global Fashion Group, giving Wildcraft access to the Hong Kong, Malaysia, Singapore and Taiwan markets. It will use this alliance to initially sell its outdoor gear products.

    Co-founder Gaurav Dublish says the international expansion “is just the start of our growth plans”.

    “The focus, at this point, is to reach countries with similar climatic conditions and geo-proximity.”

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  • Wildcraft Expands in International Markets

    Wildcraft Expands in International Markets

    Wildcraft has launched operations in Middle-East and South East Asia as the brand sets out to grow its presence in International markets. The company has tied-up with partners for its foray in the UAE, Oman and Muscat markets and online partnerships for Singapore, Malaysia, Indonesia, Hong Kong and Taiwan.

    The move, which has been taken as part of company’s aggressive growth plans, will also allow the brand to evaluate these markets before it expands in other countries.

    The brand, in 2015, unveiled a new brand identity and expanded its product portfolio into clothing and footwear. It has also made a series of moves including expanding its retail footprint to 130 retail stores in 50+ cities across India, extending its presence in over 400 cities in India through over 3000 distribution points.

    In South East Asia, the brand has partnered with Zalora, part of Global Fashion Group, giving the company access to the Singapore, Malaysia, Hong Kong and Taiwan markets. Through this alliance, Wildcraft will start off with selling its outdoor gear product lines.

    While in the UAE, the outfitter has built partnerships across offline and an online distribution channels. The company has also tied up with Souq.com, one of the largest e-commerce platforms in the region.

    Gaurav Dublish, Co-founder of Wildcraft, while commenting on the move, says, “Expanding into South East Asia and the Middle East, both important markets for us, is just the start of our growth plans. The focus, at this point, is to reach countries with similar climatic conditions & geo-proximity.”

  • Wildcraft to add 50-60 stores in India by 2016, eyes overseas markets

    Wildcraft to add 50-60 stores in India by 2016, eyes overseas markets

    Even as global active lifestyle brands are rushing into India, home-grown outdoor gear brand Wildcraft has said it is eyeing opportunities to take its brand to West Asian and South Asian markets.

    “We have designed our products keeping in view the local climatic conditions. West Asian and South Asian markets can well do with our kind of products. We are planning to venture into those countries with the distribution model,” Gaurav Dublish, co-Founder, Wildcraft, toldBusinessLine.

    In India, Wildcraft has 120 retail outlets, largely company-owned and operated. “We plan to add 50-60 stores by 2016,” said Dublish, adding the investment outlay is expected to be about INR18 crore (INR180 million, USD2.8m). Wildcraft stores are typically 500-600 square feet.

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