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Tag: wordpress

  • 7 Web Design Best Practices to Improve Your eShop

    7 Web Design Best Practices to Improve Your eShop

    In order to have a successful eShop, your website must follow certain best practices that will put you way ahead of your competition and provide your website traffic with better user experience.

    The rule of thirds

    The rule of thirds originates from photography and is a type of composition in which an image is vertically and horizontally evenly divided into thirds. When it comes to website design, the rule of thirds proves to be useful as it allows UX and UI designers to strategically allocate website content to improve conversions.

    This is a commonly used tool that helps by creating balance and a well-structured composition for your website. The rule of thirds allows you to highlight elements and will automatically catch the attention of your consumer if placed in the right sweet spots.

    Human face effect

    Adding a human face to your website is a powerful tool that shouldn’t be underestimated.

    Humans are unconsciously looking for familiarities all the time, and by using the face of a human on your website that your visitors can relate to, you can create an emotional connection with your visitors and exude trust and authority.

    Besides making them trust your service, the emotional connection you leave them with is an effective tool for making your visitors remember you. Humans remember better after an emotional reaction has been created. Nowadays, websites like This Person Does Not Exist allow you to easily find human faces… generated by AI.

    If you can strategically manage to place a face on your website that will trigger emotions or guide their line of sight, that will completely transform your website’s UX.

    Simple navigation

    Creating a website that is simple and easy to navigate should be your top priority.

    It is one of the main factors that will determine whether your visitors have had a good user experience or not. User experience is crucial for your company, and if you intend on attracting traffic and generating sales on your website, you should consider making your website simple to navigate before anything else. That’s where UI (user interface) and visual design are important to make sure that the navigational structure allows the user to find relevant information and content fast.

    It will determine whether or not they will visit your website again.

    Loading times

    Your website loading speed can have a huge impact on the engagement of your visitors and therefore the number of conversions you’ll make.

    If it takes more than 2 seconds for your page to load, it could potentially cost you sales and missed revenue as people would bounce off your page and look for your service elsewhere, reported Akamai back in… 2009. What about now?

    Steps you can take to speed up your loading time could be limiting the use of images, use a content delivery network (CDN), minimise HTTP requests, reduce and combine files, loading JavaScript and CSS files asynchronously, and clean up plugins and files you don’t use.

    Colours & contrasts

    You can use colours and contrasts to fully enhance the visual look of your website, both for to make it more appealing to the eye and keeping your visitors’ interest, but also for the 4% of the population who suffer from colour-blindness.

    Using colours and contrast the right way can help you bring out elements and make the overall navigation of your website easier, which will ultimately improve your website’s UX and conversion rate. It is important to keep it simple and choose colours that complement each other. You wouldn’t want yellow writing on a white background, but choosing a black background with white writing can really help bring out the text.

    Call to action & visual elements

    Call to action buttons on your website are essential elements you’d want to bring onto your design. It provides users with a clear direction of what their next step should be when browsing around your website, and by visualising it (by for example using colour and contrasts) and using strong verbs, it is an effective tool that can lead to great user experience and conversions through easy accessibility.

    It is important to take the placement of the elements into mind as well. You would want to place them in a very prominent and strategic area where your visitor will notice them.

    Responsive design

    Internet users are going to be accessing your website through a wide range of devices including mobile phones, tablets, desktop computers, laptops and other.

    If you want to provide your users with the best shopping experience and maximise your website conversions, you need to make sure that your website has a responsive design and note that Google provides tools for you to check whether your website is mobile-friendly.

    Having a successful website in a competitive and saturated market can prove to be quite difficult. However, making sure that you follow best practices like having a responsive website design and a fast loading website will put you ahead of your competition. This will not only result in a lower bounce rate but will likely increase your website’s UX and conversion rates.

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  • 8 Easy Startup Ideas For Asia

    8 Easy Startup Ideas For Asia

    We live in the times of so many possibilities. Therefore starting a new business to earn some extra money could be very easy and done very quickly wherever you are – it could even be Asia. People are really into new technologies there at the moment, especially mobile payments through various apps, so you could use the benefits of  this trend for your business idea.

    If you love the idea of making some money on your own, here you’ll find some original ideas you could use for your startup and maybe even start today.

    Specialist Of Education Progress Tracking

    Every parent wants their kid to do well at school and gain the best education possible. That’s why there are so many freelance tutors that help kids and students learn the subjects that they are failing at.

    An education progress tracking will help you reach the best result possible. This is done by tracking the progress of your child and comparing it to other students who are moving up to a similar goal. For example, the same degree in business management or biotechnology. Many criteria need to be evaluated and compared, like grades, honors, certificates, additional skills, and so much more.

    Develop An App For Coworking

    Coworking apps are in demand both for teams in creative and non-creative agencies and also for study groups. Therefore if you are not completely new to coding, you could build an entire network where people could work together on a digital platform. Surely there are already some apps that allow you to share, comment files, and work on projects together, but you can always research your competitors and make an even better product. Simply detect what’s lacking in these apps.

    Print On Demand Business

    Print on demand businesses are getting really popular lately. That is because it doesn’t require any investments and therefore is a perfect startup idea for young people like students. The best part is that you don’t need to be responsible for keeping items in stock, producing it or putting logos on it.

    One of the most popular forms of print on demand business is selling t-shirts. All you’ll need to do is come up with the design. If you want to learn more about how to sell t shirts online – there are POD platforms like Printify that are very easy to use and offer you articles that help improve your business.

    App For Acting

    This could be a similar idea to SnapChat or Instagram Stories, but with a completely different concept. Friends would be able to create short videos with specific timing, for example, 20 seconds. And other friends would have to continue the story. After finishing a story, you could watch it as a single movie clip. To access a group, you should have a special code, link or different kind of key to access. Some groups could be open to everyone thought.

    Job Interviews On Video

    Image credit: Seth Doyle

    Wasting time always means wasting money. Companies and their hiring specialist waste tons of time trying to find the best candidates for one or another job position. It’s hard to imagine, how many time has been wasted on candidates that weren’t a good fit for the company.

    And you could be the one to offer these companies a solution and create a platform with already prepared video interviews. They would be short and very specific – candidates would be asked a few questions and answer it on camera. This could be a really good filter for the hiring specialists.

    Local Social Media Network

    Social media is extremely popular nowadays. But what if you were to create a new platform that would be based only on location? You would be capable of connecting with people, see events and other information related only to the place you are currently in. This would filter out a lot of unnecessary information that we see on our Facebook every day.

    Create An App For Recycling

    Image credit: Paula Brustur

    A lot of people today care about nature and recycling, but really lack knowledge about ecology and how it works. It’s hard to determine what is truly toxic for us and our environment and sometimes we just don’t know how to properly utilize specific products.

    If you were to create a recycling app, it could help people understand recycling more, especially with all the pollution is Asia. For example, if someone would be thinking how to recycle one or another item the right way, they could type the product in your apps search and quickly find an answer.

    Sell Your Own Crafts

    If you have some skills for crafting, you should know that it’s a very trendy thing to do at the moment. Especially things like handmade jewelry and gifts. You could sell your crafts on Etsy, but you can also create your own e-store. All you need is to buy a domain, choose the design and add all needed forms for orders and contacting.

    To save some money, don’t pay the programmers for creating the forms for you, simply use CaptainForm wordpress form plugin that will offer you all the forms your website might need.