Retail News CRM

Tag: WROGN

  • When Forever 21 join India’s Jabong

    When Forever 21 join India’s Jabong

    Indian fashion portal Jabong has added American fashion brand Forever 21 to its product portfolio. It definitely will give another option for India’s shopper to check the collections of Forever 21.

    A selection of goods including play-in tops, dresses, t-shirts, cosmetics, intimates and shoes will go online on Jabong, priced from Rs.499 to Rs.2400 (US$7.50 to $37).

    Jabong has introduced 20 new fashion brands this month and says it will add a further 15 before March 31. These include New Era Caps, WROGN, Mothercare, Roadster, Cover Story, AAY, Zivame and Mast and Harbor. Jabong now has approximately 2000 brands in its product portfolio, out of which 50 brands have been launched in 2017 alone. Its portfolio also includes Topshop, Topman, Dorothy Perkins, Missguided and Next.

    “At Jabong, we continuously strive to offer the best of global fashion brands to our shoppers. Forever 21 is a pioneer and global leader in the fast fashion category and its addition will strengthen the comprehensive line of finely curated international portfolio on Jabong,” said Gunjan Soni, head of Jabong.

    Abhinav Zutshi, India business head of Forever 21, said the combined strengths of Jabong and Myntra will give the brand exposure to a major share of India’s online fashion retail market.

    “This complements our aggressive offline strategy and we are excited to herald a long association with Jabong,” he said.

    Jabong is a multi-brand fashion e-store offering some 350,000 products across footwear, apparel, jewellery and accessories.

  • Jabong adds Virat Kohli’s breakaway fashion brand ‘WROGN’ to its product portfolio

    Jabong adds Virat Kohli’s breakaway fashion brand ‘WROGN’ to its product portfolio

    India’s leading online fashion portal Jabong, has announced the addition of Virat Kohli’s breakaway fashion brand WROGN to its product portfolio. The men’s fashionwear brand will be available on Jabong in 450 variants with prices ranging from Rs. 799 to Rs. 3599.

    The launch will be supported by digital and social media campaigns including Virat’s selfie video announcing the brand’s launch on YouTube, Facebook, Twitter & Instagram. A separate Shop-In-Shop promotion will highlight the WROGN’s latest campaign images, videos, main categories & brand description on Jabong’s website & mobile app as well as the Jabong’s digital fashion blog. The top two highest spenders on the day of launch will be invited for a Meet & Greet with Virat Kohli while the remaining five highest spenders will receive merchandise signed by the Indian cricket captain.

    Rahul Taneja, Chief Business Officer, Jabong said, “We are pretty stoked to launch WROGN on Jabong, which comes from a similar philosophy of being comfortable in your own skin, and therefore, is a great fit for Jabong’s core shoppers. Virat Kohli is a true Indian icon, especially amongst the youth and is a great example of rising above the ordinary by just being himself. Jabong speaks the same language and it’s exhilarating that we will bring more joy to our customers with WROGN on board.”

    Kalyan Kumar Gunasekaran, Chief Merchandising Officer, Jabong added, “It brings great pleasure to us to launch WROGN on Jabong. The collection exudes candid and comfort fashion and allows one to carry their own style effortlessly. Each brand uniquely differentiates itself in its language, WROGN for us is just the right click and we are elated to welcome the brand in the cartel.” 

     Anjana Reddy, CEO Universal Sportsbiz & owner of WROGN, said, “WROGN is one of the fastest growing men’s youth fashion brand in India, and we are very excited to partner with Jabong and launch our latest SS’17 Collection. Jabong has a strong base of fashion forward consumers and I am sure WROGN as a brand will fulfill their needs”.

    Jabong is known to have introduced a multitude of fashion and sports brands in India in the past such as TOPSHOP, TOPMAN, Dorothy Perkins, Missguided, Next, ASICS, ALCIS, Hummel, DC and New Era Caps to name a few.

    Virat Kohli has made into the heart of millions and is touted as the best of all times with Kapil Dev even comparing him to the legendary Don Bradman. Virat has been the highest run scorer for India for 6 years straight and was the fastest in the world to reach 25 centuries in ODIs. He also holds the record for the fastest century by an Indian cricketer in ODIs (in 52 balls), the fastest to reach 7,000 runs in ODI’s, first cricketer to score three centuries in his first three innings as Test captain, first Indian Test captain to score a double century overseas and first Indian Test captain to score two or more double centuries.

    Lees ook: