Tag: yang mi

  • DFS in exclusive launch of latest Michael Kors capsule collection

    DFS in exclusive launch of latest Michael Kors capsule collection

    DFS Group, the world’s leading luxury travel retailer, is excited to announce the launch of an exclusive Michael Kors capsule collection available only in DFS and T Galleria by DFS stores this October. Inspired by the jet-set lifestyle and designer Michael Kor’s take on luxury, the exclusive DFS x Michael Kors collection features thirteen handbags, three wallets, a watch with three straps and a pair of chic sunglasses.

    Building upon a history of successful collaborations, this capsule marks the third exclusive collection Michael Kors has launched with DFS Group. Starring influential Chinese actress Yang Mi and photographed by renowned Chinese photographer Chen Man, the campaign spotlights the actress and fashion icon showcasing the limited-edition styles on the chic streets of Shanghai.

    The DFS x Michael Kors collection includes the Whitney Large Shoulder Bag with quilted stitching and a detachable crossbody strap, the Whitney Medium Backback with sleek push-lock gunmetal hardware and chain-trimmed shoulder straps, the Benning Medium Messenger Satchel in two toned leather with polished hardware, as well as the Lauryn Three-Hand Watch Set with a pearlescent dial and two additional straps and classic rounded Aviator Sunglasses. The DFS x Michael Kors collection is available in an array of smooth and metallic jewel tones and prices range from USD$88 – USD$378.

    The exclusive DFS x Michael Kors collection will be available in 19 DFS and T Galleria stores across 13 counties beginning October 1 and offered while supplies last.

  • Michael Kors taps Yang Mi for Whitney bag line

    Michael Kors taps Yang Mi for Whitney bag line

    Luxury fashion brand Michael Kors has recruited Chinese actor Yang Mi for the design and promotion of a limited-edition take on the US accessories maker’s classic Whitney bag.

    Designed to celebrate Qixi, the Chinese equivalent to Valentine’s Day, the Whitney Qixi bags feature heart and star-shaped silver-tone hardware in a nod to the romance of the ancient Chinese day of love.

    The bags are available in both bright red and black leather, which Mi chose to reflect her personality and personal style, confirmed the actress in a press release.

    “Studs are always a part of my style, so I knew I wanted to use them in these designs. The heart shapes were perfect for symbolizing love this Qixi, while the star shapes were all about adding a little personality and attitude,” said the Michael Kors’ ambassador.

    The Qixi Whitney bags officially launched August 1, at a special event in Shanghai also attended by Mi, before becoming available worldwide.

    The collection and launch event coincided with the unveiling of the Michael Kors x Yang Mi pop-up concept, which runs in Shanghai from 1 August to 19, before heading to Chengdu from 25 August to 2 September.

    As part of Kors’ efforts to further tap the local market, the Qixi bag is also available via its new WeChat Mini application, which allows customers to purchase all Kors products directly from the social media messaging platform.

    Finally, to mark the release, Michael Kors launched a fresh campaign featuring Mi, which was shot by Chinese photographer Chen Man. The global campaign will be distributed via print, outdoor advertising, digital advertising and social media, and an accompanying video will also be released.

    Michael Kors named Yang Mi as a global ambassador last September. It operates 135 stores in Greater China.