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Tag: Yellow Cab

  • Max’s Group moves east and north

    Max’s Group moves east and north

    Casual-dining giant Max’s Group Incorporated (MGI) has broken into the Middle East and also broadened its presence in Canada.

    Its casual-dining restaurant brand Sizzlin’ Steak has gained a foothold in the UAE through a partnership deal with Kasamar Holdings. The aim is to build seven Sizzlin’ Steak outlets in the UAE over the next five years.

    “We are seeing the emergence of Sizzlin’ Steak as a global mainstream brand,” says MGI president/CEO Robert Trota.

    It is the fourth development contract signed by MGI for the year, adding to a pipeline of more than 130 stores for the coming years.

    Kasamar is a family enterprise based in Abu Dhabi with diversified interests in retail. It is planning to assemble a portfolio of food brands for the region.

    Director Mo Bississo says the group hopes to launch the first Sizzlin’ Steak by early next year to be followed by an accelerated rollout long term.

    MGI has 655 stores, including 55 franchised outlets, abroad including parts of Asia.

    Meanwhile, it has advised the Philippine Stock Exchange that with its partner Alibin Group it will establish the first Max’s Restaurant in Winnipeg before next year.

    MGI has four Max’s Restaurant branches in Canada, in Vancouver, Toronto, Scarborough and Edmonton. Alibin is a Winnipeg-based private firm with experience that embraces retail and food services.

    MGI’s other brands include Dencio’s, Krispy Kreme, Le Coeur de France, Maple, Meranti, Pancake House, Teriyaki Boy and Yellow Cab Pizza.

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  • Yellow Cab Pizza Vietnam to open in suburb district

    Yellow Cab Pizza Vietnam to open in suburb district

    The Philippines’ Yellow Cab Pizza is about to open its first restaurant in Vietnam.

    The chain, owned by Max’s Group, which is rolling out franchised eateries across Southeast Asia, will launch in Ho Chi Minh City.

    But instead of debuting in the CBD suburb, District 1, as most international brands have traditionally done, Yellow Cab Vietnam has chosen the suburban area of Hau Giang street in District 6.

    Yellow Cab Vietnam

    Rapidly rising retail rents in District 1 are the most likely reason for the location chosen. While it is attractive to open the first store in District 1, the rent is now likely to cost as much as four times that of neighbouring districts.

    Good locations are becoming increasingly rare with so many international and local brands competing for the same space. However, it is expected that Yellow Cab will open in the CBD once it has tested its model and offer on Vietnamese consumers.

    “When F&B chains enter Vietnam, they will enter with multiple unit commitment, so eventually they must have stores outside of District 1,” commented Sean Ngo, CEO of VF Franchise Consulting.

    He said in District 6, there would be less competition from similar products and services in these non-central districts, and providing brands like Yellow Cab more opportunities in their early days in the city.

    Yellow Cab Vietnam will open 12 stores in the country within five years under a partnership between Max’s Group and Blue Star Food Vietnam.

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