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Tag: YouCam

  • Estee Lauder launches mobile training via YouCam

    Estee Lauder launches mobile training via YouCam

    Using Perfect Corp’s YouCam, Estee Lauder has introduced mobile-based AR training for its beauty advisers internationally.

    Its ART (augmented reality training) is the world’s first such education program. Using interactive live streaming, it allows the company’s more than 17,000 beauty advisers to engage in real-time training and product briefings via their mobile devices.

    Beauty advisers will be able to interact with instructors, virtually try featured looks, watch presentations and ask questions.

    Estee Lauder will also be able to track attendance, engagement and overall performance of its trainers and participants.

    “We believe this is a turning point in beauty education,” says Estee Lauder global brand president Stephane de La Faverie.

    The training initiative builds on two other technology projects launched as a result of the Estee Lauder-YouCam partnership. In April, Estee Lauder used YouCam for the launch of Pure Color Love lipstick, allowing customers to virtually try all 30 shades in 30 seconds. It has since rolled out Virtual Try On on more than 800 devices in stores and on the YouCam app for its global makeup franchises.

    This month, Estee Lauder introduced YouCam “Look Transfer” technology as part of an influencer launch event for Pure Color Envy Paint-On Liquid Lip Color. The technology recognises the makeup shades used on models in an advertising campaign, allowing consumers to recreate the model’s look via Virtual Try-On. This will debut in stores and through the app next year.

    The YouCam Makeup app can be downloaded free from the App Store and Google Play.

  • YouCam makeup retail consultations partners with Fruit Gathering

    YouCam makeup retail consultations partners with Fruit Gathering

    Perfect Corp. announces YouCam Makeup’s consultation mode will be available at Fruit Gathering’s new Ginza store starting June 15th, 2017.

    The new store includes a “Virtual Makeup Studio” in which customers try true-to-life makeovers using YouCam Makeup’s augmented reality (AR) technology. YouCam’s consultation mode displays products available on the shelf at Fruit Gathering, so customers can easily explore and create their own makeup and then buy the products directly in-store. Clients can also use the magic makeup mirror to try Fruit Gathering’s recommended base makeup method called the contour “3D Base.”

    “We are delighted to announce our new partnership with Fruit Gathering that creates a new shopping experience through virtual makeup try outs,” said Alice Chang, CEO of Perfect Corp. “The Virtual Makeup Studio at Fruit Gathering will allow customers to try on variety of makeup in seconds to find their ideal products more easily. We believe that true-to-life AR technology is the ultimate key to improving customer satisfaction in stores.”

    Fruit Gathering’s Makeup Method is based on the method developed by GIMA (Good Impression Makeup Association Japan), represented by Reiko Nagashima. Fruit Gathering’s techniques create beauty looks that emphasize the natural bone structure to create the perfect beauty look. This method creates a timeless vision and is sure to leave a lasting impression at first sight. Starting with a neutral makeup base, customers can experience “quick”, “brand mix”, and “retouch” makeup looks. A combination of 36 types of facial recognition allows for an instant impression that gives the ultimate control over the makeup.

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