Tag: YSL

  • YSL Beauty Hotel to open in Singapore

    YSL Beauty Hotel to open in Singapore

    SL Beauty Hotel is coming to Singapore this month, as part of a tour of the world’s fashion meccas, including Paris, New York, Tokyo, Hong Kong, Shanghai and Seoul.

    Precise details of the Singapore ‘hotel’ have yet to be revealed, but it is expected to have same style of neon lights, sleek furnishing, and comfy bedding as in previous cities. Themed rooms like the All Hours Lounge, interactive game machines, photo booths and YSL Beaute products will be on site for visitors to experiment with and Instagram.

    Products in the spotlight will likely include the Encre de Peau Cushion Leather Collector’s Edition, Rouge Volupte Shine, and All Hours Foundation.

    The one-day pop up is set to open on March 16, from 10am to 5pm, at Cherry Discotheque in Cecil Street.

  • YSL opens pop-up store to celebrates Valentine’s Day

    YSL opens pop-up store to celebrates Valentine’s Day

    YSL launched a limited store for Valentine’s Day 2019 in Central, Hong Kong, featuring on WhatsApp sticker, photo booth, and games. Obviously, pink and cosmetics are many girls’ favourite. So pink lovers will fall in love with YSL latest limited pop-up store in Central as the store is fully decorated in pink. Not only visitors will have the opportunity to get the cosmetics products, but they will also be able to take Instagrammable photos in front of different props and beautiful background.

    To participate in this event, visitor only need to register online to get a designated QR code and go during the reserved time slot. In addition to taking pretty pictures, visitors can also try YSL new collection of perfumes, blush, and lipsticks.

    One of the most attractive activities is to tailor-made unique WhatsApp stickers.

    In addition, making WhatsApp stickers, printing photos or buying any products in the pop-up provides points for playing the YSL’s clip doll machine. The higher the points, the more opportunities, so you can clip away YSL cosmetics products and take them home.

    The pop-up closes its doors just after Valentine’s Day.

  • Givenchy Beauty debuts in Korea with Hyundai

    Givenchy Beauty debuts in Korea with Hyundai

    Givenchy Beauty will open its first South Korean store this month.

    The cosmetics and skin-care line of the French luxury fashion house Givenchy has taken space in the Hyundai Department Store in the trendy southern Seoul district of Apgujeong.

    The first store will open on July 31 and a second, at another Hyundai Department store in Sinchon, northern Seoul, will open next month.

    With the huge growth of the Korean beauty industry over recent years, Givenchy Beauty believes its broad range of makeup, skincare and perfume products will appeal to local women comfortable spending on premium solutions.

    Once the Givenchy Beauty stores are open, Hyundai Department Store will become the first Korean retailer to host stores from five global premium beauty brands, the others being Dior, YSL, Chanel and Tom Ford.

  • YSL Beaute goes high-tech

    YSL Beaute goes high-tech

    YSL Beaute teamed with Tencent and marketing group Mindshare for the launch of its Mon Paris Couture perfume in Hong Kong.

    It was the first time in the colony a luxury make-up brand has used facial-recognition technology in a WeChat mini program.

    Consumers visiting YSL’s pop-up store at Harbour City, Tsim Sha Tsui, were able to create their own personalised perfume in a specially engraved bottle. To avoid a queue as has happened previously, a “Mon Paris ID” was created for each participant for use before and during the event for personalised shopping experiences.

    Before the event, participants could upload their headshots via WeChat, linked to YSL Beaute’s mini-program for both WeChat and Weixin users, or a web page for local digital users.

    An interactive panel using Tencent technology could verify customers by recognising their faces, with the system able to automatically arrange, create and engrave the perfume bottles within seconds.

  • Ecommerce sales record for Yves Saint Laurent

    Ecommerce sales record for Yves Saint Laurent

    Yves Saint Laurent Beaute has set a record for the most sales by a beauty brand in its first day on Tmall, reports the Chinese B2C shopping platform.

    In just 14 hours, the L’Oreal-owned brand generated more than RMB30 million (US$4.77 million) in sales when it opened its Tmall flagship store. Ten hours later, sales had reached RMB38 million, with the store’s followers totalling 1.2 million.

    French fashion brand Givenchy set the previoussingle-day sales record of RMB29 million when it made its Tmall debut last month.

    L’Oreal says the appetite for high-end make-up has accelerated this year, largely driven by Chinese consumers. Its luxury labels also include Giorgio Armani Beauty, Kiehl’s and Lancome.

    “The luxury market is really flying right now,” says L’Oreal Group chairman/CEO Jean-Paul Agon. “In geographic terms, the highlight of the first quarter is the return to strong growth in the new markets, especially in Asia Pacific.”

    Interactive offering

    YSL Beaute has also joined Tmall’s Luxury Pavilion, making it one of the first brands to launch on the site’s dedicated section for premium brands. Tmall and YSL Beaute have developed interactive features that can display make-up shades in various ways. For example, when Tmall app users tilt their smartphones they can see images of models with and without lipstick applied.

    “Our product pages should be the coolest on Tmall to date,” says YSL Beaute China brand director Sebastian Xing.

    Tmall is more than a sales channel, he says. It is able to tell brand stories and heighten engagement with consumers.

    YSL Beaute is already tapping into the platform’s consumer analytics to inform product research and development, and will design marketing campaigns catering to Tmall user preferences, says Xing.

    Tmall’s latest figures show that more than half of YSL Beaute customers on the platform fall within the 18-25 age group, while consumers’ 26 to 30 years old make up 22.4 per cent – a far younger turnout compared to YSL Beaute offline counters, where the average customer age is about 27.

  • Yves Saint Laurent co-founder Pierre Bergé dies

    Yves Saint Laurent co-founder Pierre Bergé dies

    Yves Saint Laurent co-founder Pierre Bergé has died at 86 years old at his country home in southern France following a long illness.

    The French businessman and art patron was the life and business partner of Yves Saint Laurent, who died in 2008 at the age of 71. They formed the famous fashion house in 1961. The two married in a civil ceremony in the final year of Saint Laurent’s life.

    “I will always remember him as a man instilled with a fertile tension between avant-gardism and the will to work relentlessly to inscribe creation in history,” says chairman/CEO François-Henri Pinault of Kering, which now owns the Yves Saint Laurent brand.

    “From the outset, he wished to preserve all the archives of Yves Saint Laurent’s work, an inestimable patrimony that will soon be made available for the public the world over to see in exceptional museums.

    “This man who has just left us was a great cultural figure, and a man with convictions he fought tirelessly to uphold. Pierre Bergé was at the same time a visionary precursor, a great patron, a creative and passionate businessman and a defender of noble and universal causes. He was a tireless patron of young creation, notably through the Andam Association (Association Nationale des Arts de la Mode) he had created. He was also a generous patron of heritage.”

    LVMH chairman/CEO Bernard Arnault says Bergé’s vast cultural knowledge and refined taste made him a great pioneer. “He made a considerable contribution to France’s spotlight in the world, both by the maison he founded and directed, as well as the cultural institutions he presided over.”

    Book specialist

    Bergé was born on the Île d’Oléron in 1930. The son of a schoolteacher and a civil servant, he took an early interest in literature. When he moved to Paris in 1948 he became a book dealer specialising in first editions. He socialised with writers including Albert Camus, André Breton, Jean Cocteau (for whose work he owned rights), Jean-Paul Sartre and Louis Aragon.

    In 1958 he met Yves Saint Laurent, then head designer at Christian Dior. After Saint Laurent had been conscripted for military service, Bergé helped stage his return with the Yves Saint Laurent haute couture house in 1961. Bergé would manage it until 2002.

    Bergé was the founding president of the Fondation Pierre Bergé – Yves Saint Laurent, which was recognised as a national institution in 2002 and works to conserve Saint Laurent’s body of work, organise exhibitions, and support cultural and educational activities.

    In the 1960s, Bergé expanded Saint Laurent’s business from haute couture into the far more profitable ready-to-wear market; he established Saint Laurent Rive Gauche boutiques in Paris, New York and other cities.

    In 1986 he sold 25 per cent of the Saint Laurent business to Italian entrepreneur Carlo de Benedetti, using the money to buy Charles of the Ritz, which owned  designer perfumes including several Saint Laurent fragrances like Opium and Rive Gauche.

    In 1993, Bergé and Saint Laurent sold the YSL Groupe for US$655 million to French pharmaceutical giant Elf Sanofi, which in 1999 sold the group to Gucci.

    Bergé’s death comes as two new major museums dedicated to Yves Saint Laurent are to be opened by the Fondation Pierre Bergé

  • L’Oréal unveils new-look YSL boutique in Haitang Bay

    L’Oréal unveils new-look YSL boutique in Haitang Bay

    An astounding 35 million people engaged via social media with the opening of a revamped Yves Saint Laurent boutique at China Duty Free Group’s Haitang Bay International Shopping Complex, according to L’Oréal Travel Retail Asia Pacific.

    When it first opened in 2014, the Haitang Bay  Shopping Complex, was described as an extraordinary vision by the attendees of the Grand Opening.

    Today, it is one of the top points of sales for Yves Saint Laurent in Asia Pacific travel retail.

    The building is magnificent, the range of brands and stores dazzling, the execution consistently excellent and the level of consumer excitement unprecedented in travel retail history.

    The French beauty group held a three-day pop-up party, themed #MYLIPVIBES, in August to celebrate the new-look 55sq m boutique.

    An estimated 5,000 travellers attended the event in person.

    The event highlighted Vernis à Lèvres products via a podium which included celebrity make-up shows and performances by internationally-renowned DJs.

    Vernis à Lèvres is said to offer an “innovative lip product” by combining the texture and shine of a lip gloss with the long-wear of a stain. The applicator’s slanted tip and short soft bristles allow for easy, precise application, stated L’Oréal.

    Travellers were encouraged to shoot personalised Vernis à Lèvres music videos using L’Oréal Travel Retail Asia’s first digitalised video booth.

    The event was designed to merge offline and online customer experience and make sure that #MYLIPVIBES would populate the cyberspace.

  • Saint Laurent opens debut Australia store in Melbourne

    Saint Laurent opens debut Australia store in Melbourne

    Saint Laurent has opened its first Australian store in Melbourne. Located in the Chadstone shopping centre – the luxury mall already home to the likes of Balenciaga, Chanel and Fendi – the new Saint Laurent boutique sells both men’s and women’s collections and accessories and footwear, under the creative direction of Anthony Vaccarello.

    With a monochrome and minimalist facade, the Art Deco-inspired store mirrors the French fashion house’s universal aesthetic.

    Key design features include white statuarietto, black silk marble floors and walls, and nickel-plated brass furniture.

    Known as Australia’s fashion capital, Melbourne is fast becoming the go-to hub for luxury brands looking to set up shop in Australia.

    In recent years, Chadstone has attracted big names Givenchy, The Kooples, RED Valentino and Loewe to its retail junction.

    Earlier in the month, Saint Laurent also announced it is stepping up its e-commerce efforts in China to sell products on a new online platform launched jointly by British luxury e-tailer Farfetch with e-commerce giant JD.com.

    In the second quarter, Kering-owned Yves Saint Laurent posted comparable sales growth of 23.7%, against average expectations of 25% growth.

  • YSL Beauty opens largest store in Kuala Lumpur

    YSL Beauty opens largest store in Kuala Lumpur

    YSL Beauté has officially opened its first flagship boutique in Malaysia, the luxury retailer’s flagship store for Asia.

    It’s a milestone move for YSL. Spanning over 1,057 square feet, the new boutique is currently the largest YSL Beauté boutique in the world and also the first in Asia to offer gifting and engraving services to its patrons.

    Conveniently located in the Pavilion Kuala Lumpur, the new French cosmetics store boasts glossy black panelling licked with the iconic YSL gold embellishments.

    Better still for local shoppers, it offers the full range of YSL Beauté products, including the bestselling YSL Touche Éclat concealer and its new summer 2017 collection.

    Dubbed “Solar Pop,” the new line features four of YSL’s flagship products revamped for the season with exclusive packaging and colours.

    This includes Yves Saint Laurent’s “Les Sahariennes Bronzing Stones,” a bronzing palette formulated with ultra-fine pigments to smooth and illuminate skin with a natural effect, and YSL’s “Full Metal Shadow” glossy eye colours, which get two new shades: Gold Source and Violet Wave.

    YSL classic “Baby Doll Kiss & Blush” comes in two bright new shades with Orange Intrépide and Mauve Aventureux, and for nails, the new Malaysia store will sell “Laque Couture” in two new colours: Jungle Green and Jungle Orange.

    With scores of YSL Beauté counters and concessions already open across Asia, including Hong Kong, Singapore, South Korea and Japan, no further indication has been given from the brand regarding more standalone boutique openings in the near future.

    The new YSL Beauté is located at Lot 3.63.00, Level 3, Pavilion Kuala Lumpur.

  • YSL Beauty opens largest store in KL

    YSL Beauty opens largest store in KL

    YSL Beauté has officially opened its first flagship boutique in Malaysia, the luxury retailer’s flagship store for Asia.

    It’s a milestone move for YSL. Spanning over 1,057 square feet, the new boutique is currently the largest YSL Beauté boutique in the world and also the first in Asia to offer gifting and engraving services to its patrons.

    Conveniently located in the Pavilion Kuala Lumpur, the new French cosmetics store boasts glossy black panelling licked with the iconic YSL gold embellishments.

    Better still for local shoppers, it offers the full range of YSL Beauté products, including the bestselling YSL Touche Éclat concealer and its new summer 2017 collection.

    Dubbed “Solar Pop,” the new line features four of YSL’s flagship products revamped for the season with exclusive packaging and colours.

    This includes Yves Saint Laurent’s “Les Sahariennes Bronzing Stones,” a bronzing palette formulated with ultra-fine pigments to smooth and illuminate skin with a natural effect, and YSL’s “Full Metal Shadow” glossy eye colours, which get two new shades: Gold Source and Violet Wave.

    YSL classic “Baby Doll Kiss & Blush” comes in two bright new shades with Orange Intrépide and Mauve Aventureux, and for nails, the new Malaysia store will sell “Laque Couture” in two new colours: Jungle Green and Jungle Orange.

    With scores of YSL Beauté counters and concessions already open across Asia, including Hong Kong, Singapore, South Korea and Japan, no further indication has been given from the brand regarding more standalone boutique openings in the near future.

    The new YSL Beauté is located at Lot 3.63.00, Level 3, Pavilion Kuala Lumpur.