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Tag: Z-Zoom

  • Travel Blue hails success of Z-ZOOM launch at TFWA Asia Pacific

    Travel Blue hails success of Z-ZOOM launch at TFWA Asia Pacific

    Travel Blue has secured several listings for its Z-ZOOM reading glasses brand which launched at the recent TFWA Asia Pacific Exhibition.

    Travel Blue said the brand received a lot of positive feedback from buyers and that footfall to Z-ZOOM’s booth was strong.

    All eyes on Z-ZOOM: The team was out in force at TFWA Asia Pacific to showcase its reading glasses to customers

    Z-ZOOM Travel Retail Director Jonathan Smith said: ‘’The launch of Z-ZOOM at TFWA was a great success. We couldn’t have hoped for a better first showcase. The atmosphere surrounding the place was fantastic. There was a genuine sense of excitement and a great energy both amongst our team and the visitors to our stand.”

    Smith continued: “We appreciate the importance of the Asia Pacific region to the industry and how it is an essential market in the travel retail sector as it continues to grow. Asia will definitely be a key focus for the development of Z-ZOOM and we look forward to the opportunities that the region will present us.’’

     

     

     

     

     

     

     

     

     

     

     

    In Singapore, Z-ZOOM highlighted colourful reading styles, blue light filter glasses to protect eyes at computer screens and reading glasses with a magnetic sunglass attachment. All of its styles come in acrylic cases and were presented on POS units and countertop displays at the TFWA show.

    Z-ZOOM said its commitment to the consumer is to be stylish, functional and inclusive for all. The brand also said it aims to stay relevant to the changing fashion trends.

    According to Z-ZOOM, a variety of shapes and lenses are available to suit every face shape.

    Smith commented: ‘’Investment in market research, design and product development emphasises our commitment to getting it just right and shows that we are an innovative high quality brand. Exciting times ahead for Z-ZOOM.’’

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  • Travel Blue’s Z-Zoom to take flight at Singapore show

    Travel Blue’s Z-Zoom to take flight at Singapore show

    Z-Zoom (part of the Travel Blue Group) has announced that it will launch its first collection of Reading Glasses at the TFWA Asia Pacific Exhibition in May representing a significant milestone for the Travel Blue company.

    Z-Zoom says it identified ‘the increase in global demand for high quality, fashionable reading glasses’ and set out with a vision to create a premium unisex eyewear range suitable for all.
    Jonathan Smith, Travel Retail Director of Z-Zoom says: “We are thrilled to finally be able to share our new project with the travel retail world. The team spent a lot of time in developing the brand and used only high quality materials to ensure the best possible product. This is a very exciting time for us.”

    The collection comprises an extensive range of Reading Glasses with over 240 different SKUs. All products are supplied with POS units that reflect this quality, design-led range.

    ‘ZOOMING IN FOR SHARPER VISION’

    The Reading Glasses are available in a variety of frame designs to ‘suit all face shapes’. “Ranging from classic and casual to bold and contemporary, in an array of complexion enhancing colours or neutral staples, the new line acknowledges changing attitudes and preferences,” adds Travel Blue.

    Z-Zoom is said to have been inspired by the notion of moving quickly and getting a closer look of what’s in front, as Smith explains: “As reading glasses are designed for those that have trouble with close range vision, the name Z-Zoom came naturally. Zooming in for a clearer sharper vision. This is what we provide. Z-Zoom adds a little dimension and excitement.”

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