Retail News CRM

Tag: zepto

  • Swiggy Instamart Enlists 400 Partner Brands for Exclusive Assortment

    Swiggy Instamart Enlists 400 Partner Brands for Exclusive Assortment

    Swiggy Instamart partnered with more than 400 alternative brands to offer platform-exclusive pack sizes and cleaner product formulations across its Indian dark-store network.

    Datum Intelligence estimates Instamart held a 22 percent share of India’s quick-commerce sector in 2025, trailing market leader Blinkit at 47 percent and Zepto at 24 percent.

    Targeting Clean Formulations and Custom Packs

    Instamart launched the push under its ‘Switch to Better’ program, which started in June. The campaign guides online shoppers toward partner labels that manufacture preservative-free items or use cleaner ingredient lists.

    Suppliers are also developing custom pack sizes and distinct product variations built exclusively for Instamart. Those unique stock-keeping units make the platform’s catalog harder for competing rapid-delivery apps to replicate directly.

    Rivals Squeeze Delivery Differentiation

    India’s quick-commerce platforms previously competed almost entirely on delivery speed and basic grocery availability. With 10-minute drop-offs now standard across major metro areas, operators need product exclusivity to keep customers from toggling between rival apps for identical items.

    Established e-commerce operators are intensifying that pressure. Both Amazon India and Flipkart have expanded their own rapid-delivery setups, adding capital and warehouse density to an already crowded field.

    The next metric to monitor is whether dedicated SKU partnerships can help Instamart close the market-share gap with Zepto and Blinkit as new dark stores open across secondary cities.

  • Indian Quick Commerce Expands to 477 Cities as Dark Store Networks Multiply

    Indian Quick Commerce Expands to 477 Cities as Dark Store Networks Multiply

    India’s quick commerce platforms now operate dark stores across 477 cities, pushing 10-minute grocery and essentials delivery well past the country’s primary metropolitan hubs.

    A study by brokerage CLSA shows 3,536 dark stores active across India’s top 10 cities alone, excluding operations run by Amazon and JioMart. Blinkit holds the largest footprint with 969 locations, followed by Zepto with 828, Flipkart Minutes with 627, Swiggy Instamart with 615 and BigBasket with 497.

    Blinkit Extends National Lead

    Blinkit accounts for 30 per cent of all dark stores across the top 10 metropolitan markets and more than 34 per cent nationwide. The platform maintains the top store count in six of those 10 urban centres, while operating without direct rival competition in more than 180 smaller cities.

    Newer entrants are setting up smaller dark store footprints in secondary markets to evaluate unit economics and local basket sizes before committing capital. Established operators plan to enter those same territories later, capitalising on initial consumer habits built by early movers without absorbing early customer acquisition costs.

    Rivalry Shifts in Tier-1 Metros

    Competition among the largest platforms is recalibrating inside major cities. Flipkart Minutes has overtaken Swiggy Instamart in dark store numbers and postal code coverage across the top 10 urban markets.

    Swiggy countered by opening the highest number of dark stores among the top three operators over the past month to increase neighborhood density. Denser hubs reduce delivery times, widen product assortment and improve courier route efficiency.

    The race among Indian delivery platforms mirrors previous logistics turf wars in Southeast Asia and mainland China, where early land grabs in top-tier cities eventually gave way to a contest over suburban route efficiency and average order values. While platforms in China folded rapid delivery into broad e-commerce ecosystems, Indian operators are building standalone micro-warehouses to defend grocery margins.

    Network additions by the top three operators have trailed overall sector expansions in new pincodes, leaving smaller regional platforms to test untapped territories before the next wave of consolidation begins.

  • India Quick Commerce Discounts Ease to 20% as Rivals Add Dark Stores

    India Quick Commerce Discounts Ease to 20% as Rivals Add Dark Stores

    Average discounts across India’s quick-commerce platforms have dropped to between 19 and 20 per cent, cooling from early-year peaks as operators focus on unit economics. The pull-back comes even as larger e-commerce rivals prepare to roll out up to 1,500 new dark stores over the next 12 to 18 months, according to research by UBS.

    Price discounting reached its height in early 2026 when Amazon Now raised discount rates from 26 per cent in November 2025 to 57 per cent two months later. Competitors responded in kind. Flipkart Minutes and incumbent platforms increased promotional discounts by 200 to 300 basis points across key retail categories before the pricing war settled over the past four months.

    Dark Store Land Grab

    The total addressable market for quick commerce across India is projected to reach $59 billion by FY30, upgraded by UBS from an earlier forecast of $34 billion. Quick-commerce networks now operate across more than 100 towns and are expected to capture roughly half of all incremental growth in online retail across the country.

    Network footprints are widening beyond standard grocery lines. Dark stores increasingly handle consumer electronics, personal care, and apparel, directly competing with traditional parcel delivery networks. To contest this volume, conventional e-commerce groups are setting up 400 to 600 micro-warehouses each, with plans to scale their combined networks to between 1,200 and 1,500 facilities.

    Unit Economics and Margins

    Incumbents enter this new round of competition with substantial cash reserves. Blinkit and Swiggy’s Instamart hold roughly Rs 18,000 crore each on their balance sheets, while Zepto holds about Rs 7,000 crore. Blinkit posted positive adjusted EBITDA margins in the first quarter alongside rapid net order value growth. Instamart reached contribution-margin break-even in May, lifting its sequential quarterly margin by 160 basis points to negative 0.2 per cent. Zepto cut promotional pricing and removed more than four million unprofitable customer accounts before restarting growth spending in July.

    Across Asia’s instant-delivery markets, platforms in South Korea and Southeast Asia experienced a similar shift once order density matured: headline subsidies gave way to monetisation through merchant advertising, platform fees, and branded marketing tie-ups. In India, UBS reduced its steady-state operating margin forecast for the sector by 250 to 300 basis points, reflecting the lower margins found in non-grocery merchandise and higher fulfilment costs outside top-tier metros.

    Attention now shifts to food-delivery user activation, where platforms report that more than 70 per cent of accounts transact less than once a month. Zomato and Swiggy are rolling out smaller basket sizes, tighter delivery radiuses, and reduced restaurant commissions to draw those dormant accounts into regular ordering cycles.

  • Indian grocery startup Zepto raises new funds at $900 million valuation

    Indian grocery startup Zepto raises new funds at $900 million valuation

    Instant grocery startup Zepto has raised $200 million in a new financing round as it looks to expand its 10-minute delivery service to more cities in India and grow its network of dark stores.

    Existing backer Y Combinator Continuity led Zepto’s Series D round, valuing the Mumbai-headquartered startup at about $900 million, up from $570 million in its December Series C round and $225 million in a round unveiled in late October.

    Kaiser Permanente, the giant healthcare firm, which also operates a venture arm, as well as all key existing investors including Nexus Venture Partners, Glade Brook Capital, Contrary Capital and Lachy Groom, participated in the new round, the startup said Monday evening.

    There’s no secondary transaction in the new round, which brings the startup’s to-date raise to $360 million.

    At 19, Aadit Palicha and Kaivalya Vohra co-founded Zepto. The duo, who had previously worked on a number of projects, including a ride-hailing commute app for school kids, and dropped out of Stanford two years ago, took Zepto out of stealth mode in November last year.

    Its 10-minute delivery service is today operational in 11 cities across India and it processes hundreds of thousands of orders each day, Palicha, who serves as Zepto’s chief executive, told TechCrunch in an interview.

    The startup’s current annualized revenue is between $200 million to $400 million, he said, a figure he is determined to grow to “at least $1 billion” by the quarter ending March next year.

    The surge in revenue comes as the startup has consistently grown by over 50% each month in recent months, he said. In the most recent quarter, the startup grew its revenue by 800% while slashing its expenses per order by more than five times, he said.

    In India, Zepto is among the earliest startups attempting to prove the quick commerce model, a category that has taken off in several markets, including North America and Europe. However, a number of startups operating in the space have either scaled down their efforts or shut down completely, as many venture investors lose appetite for fast delivery.

    Zepto competes with Swiggy, India’s most valuable food delivery startup and one that has committed to investing more than $700 million on its quick commerce service, called Instamart.

    A number of other players, including Blinkit, formerly known as Grofers, are also attempting to win a slice of the market. The SoftBank-backed startup recently agreed to an acquisition offer by larger food delivery firm Zomato, TechCrunch reported earlier, which in recent months has expressed interest in expanding to the quick commerce category, an area where it has historically performed poorly.

    Zomato last month began a pilot of 10-minute delivery of food items in its home city of Gurugram. Zepto is also piloting a service to deliver a range of prepared food items, including hot beverages and snacks within its signature 10-minute promise in select areas in Mumbai, it said.

    At stake is a $45 billion market, according to analysts at Sanford C. Bernstein. In a report earlier this year, the firm’s analysts reported that India is leading other global markets in the adoption of quick commerce.

    The analysts said customers’ increasing willingness and ability to a pay premium for superior quality products and the growing market for home delivery have contributed to the growth of quick commerce in the country.

    The average size of an order placed on an instant delivery service is currently about $6 in India, compared to $12 to $15 for traditional online grocery orders, they said. “But recent cohorts have shown improving stickiness, with basket size increasing with increase in usage. Quick commerce models have seen improving monthly order frequency (mature cohorts at 3-4 times a week, with healthy AOV of 400-500 Indian rupees). Quick commerce players are focused on driving a high frequency basket which will drive better economics,” they added.

    For Zepto, instant grocery delivery is just the beginning in a decade-long journey ahead, said Palicha. Though he declined to reveal the startup’s audacious plans for the future, he said it’s fair to assume Zepto will expand to categories beyond grocery in the long-term, especially those that are currently underserved by giant e-commerce players.

    The startup plans to expand to an additional 12 to 20 cities in the next 12 months and set up a few hundred more dark stores, which it uses to store inventory. These dark stores are optimized for fast delivery, said Palicha. There, the startup stores the most commonly ordered items and a catalog of SKUs in different price ranges. The startup also plans to nearly double its workforce to 2,000 by the end of this year.

    Lees ook:

    Lees ook:

  • Indian online grocer Zepto secures $100 million investment

    Indian online grocer Zepto secures $100 million investment

    Indian on-demand grocery-delivery service, Zepto, has bagged US$100 million during its Series-C funding, taking its value to US$570 million within five months of its launch.

    Led by Y Combinator’s Continuity Fund, the round included investors Nexus, Breyer Capital, Global Founders Capital and Glade Brook, among others. The Series-C funding follows Zepto’s earlier funding round in which it received $60 million valuing the business at $225 million.

    Zepto was founded by two 19-year-old entrepreneurs, Kaivalya Vohra and Aadit Palicha, who left Stanford last year to develop a solution for instant grocery delivery through a network of dark stores. The 10-minute grocery delivery service is currently available across metropolitan cities, including Mumbai, Delhi, Gurgaon, Bengaluru, and Chennai, with Pune and Kolkata to come.

    “Their attention to detail on the logistics experience is unparalleled and this has enabled them to scale to most major metros in just five months,” said Anu Hariharan, Partner at Y Combinator’s Continuity Fund. “Simply put, we’re confident Zepto will win in this space over the long-term.”

    Zepto will compete directly with local delivery giants, Swiggy and BlinkIt, who have also forayed into the instant grocery delivery sector.

    According to Y Combinator, Zepto’s month–on–month buyer retention rate is 65 per cent. The company has built a network of micro-warehouses, each of which can do more than 2500 orders a day, and are now adding 100,000 new customers every week.

    Lees ook:

    Lees ook: