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Tag: zero sugar

  • Bloom Nutrition Ignites Australia’s Health Scene with Zero-Sugar Sparkling Energy Drinks at 7-Eleven

    Bloom Nutrition Ignites Australia’s Health Scene with Zero-Sugar Sparkling Energy Drinks at 7-Eleven

    Bloom Nutrition, a health and wellness brand originating from the United States, has recently made its debut in Australia with the introduction of its Sparkling Energy Drinks.

    Nourishing Energy Beverages

    Bloom Nutrition’s unique beverage blend boasts zero sugar and a minimal 10 calories per can. It’s power-packed with 113mg of naturally-sourced caffeine from green coffee beans. The brand champions a ‘better-for-you’ range, with its products featuring health-boosting compounds like prebiotics, B-vitamins, apple cider vinegar, and ginseng. Additionally, they are free from artificial colors and aspartame.

    The pioneer selection of the drink is offered in three different flavors: Strawberry Watermelon, Peach Mango, and Raspberry Lemon. Bloom Nutrition plans to extend its flavor range with more options, including Juicy Orange and Crisp Apple, expected to be launched by the end of this year.

    Expanding Market Reach

    By partnering with 7-Eleven, Bloom Nutrition has gained immediate access to Australia’s convenience retail market, a significant move in its international commercial expansion. The Sparkling Energy Drinks, available in 355ml cans, are now being sold nationwide through 7-Eleven stores at a recommended retail price of $7.

    Mari Llewellyn, co-founder of Bloom Nutrition, expresses her excitement about the brand’s expansion to Australia: “We founded Bloom with the aim of helping people feel their best. This makes our introduction to the Australian market a moment of fulfillment. Our Sparkling Energy Drinks are designed to cater to the active, wellness-oriented lifestyles of Australians.”

    Questions & Answers

    What are some key aspects of Bloom Nutrition’s Sparkling Energy Drinks?
    The drinks contain zero sugar and are low-calorie. They are made with natural caffeine, prebiotics, B-vitamins, apple cider vinegar, and ginseng.

    What flavors are currently available in Australia?
    At present, the available flavors are Strawberry Watermelon, Peach Mango, and Raspberry Lemon.

    What are the future plans for Bloom Nutrition in Australia?
    The company plans to launch more flavors, including Juicy Orange and Crisp Apple, later this year.

  • V Energy Unveils Retro-inspired Zero-sugar Range In Bold New Flavors

    V Energy Unveils Retro-inspired Zero-sugar Range In Bold New Flavors

    Suntory Oceania has recently expanded V Energy’s ready-to-drink assortment by introducing a new zero-sugar range. Inspired by the Y2K aesthetic, the line features three exciting flavors: Strawberries & Cream, Watermelon Candy, and Cotton Candy. Available in 250ml cans, these beverages are now being sold across supermarkets and various retail outlets in Australia and New Zealand.

    The range breaks new ground in the energy drink market, embodying the spirit and identity of modern consumers who demand bold and expressive choices that make no compromises. Ruth Muller, the interim Chief Marketing Officer and Head of Research and Development at Suntory Oceania, commented on the new product line. She emphasized that the range is a reflection of a bold and fearless mindset, invoking a sense of nostalgia while remaining fresh and unprecedented.

    The packaging of these zero-sugar drinks takes inspiration from the Y2K era, sporting bold colors and metallic finishes. With this aesthetic, the company aims to appeal to a generation that is increasingly embracing retro culture.

    This is not the first innovative step by V Energy in the beverage market. The company had previously set a precedent by launching its first slow-release energy drink.

    Questions & Answers

    What is the new range of flavors introduced by Suntory Oceania for V Energy?
    The new zero-sugar range features three flavors: Strawberries & Cream, Watermelon Candy, and Cotton Candy.

    What is the inspiration behind the packaging of the new zero-sugar range?
    The packaging is inspired by the Y2K aesthetic, featuring bold colors and metallic finishes to appeal to a generation embracing retro culture.

    Where are these new zero-sugar energy drinks available?
    The products are available across supermarkets and various retail outlets in Australia and New Zealand.

  • Coca-Cola launches limited-edition Y3000 Zero Sugar flavour

    Coca-Cola launches limited-edition Y3000 Zero Sugar flavour

    Coca-Cola Australia has launched a limited-edition flavor called Coca-Cola Y3000 Zero Sugar across the country.

    The company says the latest launch is the first “futuristic flavor” co-created by human and artificial intelligence from Coca-Cola Creations.

    Last year, the business established a new global innovation platform called Coca-Cola Creations, which brings new products and experiences across the physical and digital worlds through limited-edition sequential releases.

    Under this venture, Coca-Cola Y3000 Zero Sugar was the first product Coca-Cola Creations introduced in Australia.

    Livia De Salvo, marketing manager of Coca-Cola Australia, said: “With the help of AI-powered technology, Coca-Cola Y3000 Zero Sugar imagines how a Coca-Cola from the future tastes and introduces innovative experiences to explore the future.”

    The inspiration and look for the product come from fans’ perspectives combined with insights gathered from artificial intelligence.

    Coca-Cola also looked at flavor trends and preferences to understand what consumers think the taste of the future will be like. These were used as inspiration to help develop flavor profiles and pairings recommended by artificial intelligence.

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  • Maximus releases its first zero-sugar sports drink

    Maximus releases its first zero-sugar sports drink

    Beverage giant Frucor Suntory’s sports drink brand Maximus, has launched Zero, its first sugar-free option in its best-selling flavour – Blue.

    The brand says it aims to shatter the myth that zero sugar means taste-free, and its formula is able to retain Blue’s “remarkable” taste.

    Lisa Pearce, marketing manager, nutrition and hydration, Frucor Suntory – Oceania, said Maximus is about delivering choices to consumers.

    “The launch of ZERO is a proud moment for us, as it showcases our dedication to flavor innovation,” said Pearce.

    “With ZERO, we’re giving  consumers an irresistible option that doesn’t compromise on taste.”

    Maximus Zero is available in 1L bottles for an RRP of $5.50 in groceries, supermarkets, and convenience stores nationwide.

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  • Mondelez falls short in China with Zero-sugar Oreos pitch

    Mondelez falls short in China with Zero-sugar Oreos pitch

    Initial reaction from the launch of Oreo Zero sugar-free cookies in China has been disappointing, Mondelez International Inc’s CEO said, underscoring some of the challenges facing the global snack giant as it makes a big push in the market.

    Mondelez launched Oreo Zero in China in August, taking a cue from social media trends showing reduced-sugar and sugar-free diets as a key trend, and the limited availability of zero-sugar biscuits in the country.

    “The reaction of the consumer has been a little bit disappointing … for one reason or the other, the consumers feel it is not the real thing,” Chairman and Chief Executive Officer Dirk Van de Put told Reuters.

    “This indicates the dilemma,” he said. “We can offer the products to the consumer, but it’s not given that the consumer will buy and eat them.”

    Mondelez, which also makes Ritz crackers, belVita biscuits, Cadbury chocolates and Trident gum, has set a target to grow Oreo sales by $1 billion by the end of 2023. The brand surpassed $3 billion in global sales in 2019.

    Oreo Zero cookies contain maltitol instead of traditional sugars like sucrose and glucose, and the tweak gives a very slight difference in taste that only heavy consumers of regular Oreos would be able to identify, according to the company.

    The lukewarm consumer response underscores a challenge for global snack firms with a well-known brand and product. Mondelez varies the amount of sugar it includes in Oreos in different markets around the world. In China, Oreos have less sugar than do Oreos in the United States, which could make for an easier transition to no-sugar cookies.

    Chinese consumers, however, remain cautious about packaged foods’ no-sugar claims, said Michael Norris, research and strategy manager at Shanghai-based consultancy AgencyChina.

    For example, sugar-free drinks commanded only 1.25% of China’s soft drinks market in 2019, according to a June Dongxing Securities report, though Genki Forest’s sugar-free fizzy drinks and Suntory’s Oolong tea are gaining popularity.

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