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Tag: Zimmermann

  • Australian Fashion Powerhouse Zimmermann Unveils First Boutique in Hong Kong, Accelerating Asian Expansion

    Australian Fashion Powerhouse Zimmermann Unveils First Boutique in Hong Kong, Accelerating Asian Expansion

    Zimmermann, the esteemed Australian fashion label, has unveiled its first boutique in Hong Kong at the upscale Pacific Place, further solidifying its foothold in the Asian market.

    The boutique is strategically situated in the posh sector of Pacific Place, offering a significant contribution to the opulence of the area. The label collaborated with Studio McQualter, a familiar partner, to design the store, resulting in an amalgamation of interconnected spaces. These areas are meticulously curated to showcase Zimmermann’s ready-to-wear and accessories collections.

    A Blend of Elegance and Artistry

    The boutique is a perfect blend of elegance and artistry, featuring an eye-catching glass facade with terrazzo flooring. It is further adorned with stained-oak fixtures and an array of vintage furnishings that enhance the aesthetic appeal. The interior also exhibits pieces from Australian artists Angus Gardner and Elliot Watson, adding a cultural touch to the shopping experience. Taking a step further to offer comfort and exclusivity, the boutique includes a private lounge for clients. The boutique’s debut coincides with the launch of Zimmermann’s High Summer 2026 collection, offering the latest fashionable trends to its customers.

    Over the past couple of years, Zimmermann has rapidly expanded its physical presence in Asia. This started with the inauguration of a flagship store in Beijing at Taikoo Li Sanlitun, which was followed by outlets in Shanghai and Chengdu. More recently, the brand broadened its reach by opening its first boutique in Thailand at IconSiam.

    This latest addition in Hong Kong signifies a new growth phase for Zimmermann under the leadership of CEO Roberto Eggs. Having joined the Australian luxury brand in May, after spending over ten years at Moncler Group, Eggs has been instrumental in Zimmermann’s expansion and success.

    Questions & Answers

    What is unique about Zimmermann’s new boutique in Hong Kong?
    The boutique is designed with interconnected spaces, showcasing the brand’s ready-to-wear and accessories collections. It features a glass facade, terrazzo flooring, stained-oak fixtures, vintage furnishings, and also showcases works by Australian artists.

    When did Zimmermann’s expansion into Asia begin?
    Zimmermann started expanding its physical presence in Asia over the past two years, with the opening of a flagship store in Beijing.

    Who is leading Zimmermann’s expansion?
    The brand’s new phase of growth is being spearheaded by CEO Roberto Eggs, who joined Zimmermann in May after spending over a decade at Moncler Group.

  • Australian Fashion Powerhouse Zimmermann Debuts in Bangkok’s IconSiam: A New World of Style and Art

    Australian Fashion Powerhouse Zimmermann Debuts in Bangkok’s IconSiam: A New World of Style and Art

    Zimmermann, a renowned Australian fashion brand, has broadened its global presence with the inauguration of its debut store in Thailand, situated within IconSiam, Bangkok.

    Store Design and Highlights

    The boutique, created by Studio McQualter, is characterized by an expansive display of large windows, showcasing an array of ready-to-wear garments and accessories. Inside, the store encapsulates a 1970s Italian-inspired vibe, with Dutch Art Deco tables serving as the centerpiece.

    The boutique’s ready-to-wear selection is presented across wall-mounted rails, recessed displays, and individual wardrobes. Meanwhile, the accessory section, set beneath an unusually high ceiling, features muted green beams and custom aluminium shelves specifically designed to display bags.

    Customer Experience

    The store is divided into different zones, each aiming to provide a “layered spatial” experience for the customers. These areas are distinguished by unique colour schemes, patterns, and materials. Additionally, a tiled floor serves as a visual guide, assisting customers as they navigate the space.

    The store also houses two lounges, one being a public area and the other a private lounge reserved for special appointments.

    Art and Brand Identity

    The brand’s cultural roots and identity are reflected in the artwork displayed throughout the boutique. Pieces by Australian artists Angilyiya Mitchell, Laith McGregor, and Louise Paramor are featured prominently.

    Nicky Zimmermann, the brand’s creative director and co-founder, emphasized that the store is more than just a space to display clothing. She stated, “The store is a destination that fully embodies the spirit of Zimmermann, from the selection of textures and materials to the integration of art and furniture. Every element invites visitors to linger, explore, and truly inhabit the world of our brand.”

    Questions & Answers

    Where is Zimmermann’s first Thailand-based store located?
    The store is located in IconSiam, Bangkok.

    Who is responsible for the design of the store?
    Studio McQualter designed the boutique.

    What is unique about Zimmermann’s store design?
    Zimmermann’s store is meticulously designed to offer a layered spatial experience, with each area defined by specific colour palettes, patterns, and materials. The store also integrates artwork and furniture, creating a space that invites exploration and evokes the spirit of the Zimmermann brand.

  • Zimmermann opens another US store

    Zimmermann opens another US store

    Australian designer brand Zimmermann has opened its 12th store in the US and its third in New York City with the launch of a new boutique on the Madison Avenue.

    The prestigious shopping street is home to the likes of Carolina Herrera, Christian Louboutin, Ralph Lauren, Valentino and other designer brands.

    The 160sqm store, which opened last week, was designed by Australian designer and architect Don McQualter of Studio McQualter to create the feeling of a local apartment, with each room in the heritage-listed 1940s building styled to frame the collection.

    The store includes a mix of vintage pieces, such as a 1960s Murano glass Italian chandelier and 1930s De Coene desk, with handmade floor and wall tiles and custom metalwork, light fixtures, display tables, millwork and virtual merchandising fixtures designed by Studio McQualter.

    The store is meant to be a physical embodiment of the Zimmermann brand, conveying a relaxed femininity, air of freshness and light and unyielding optimism.

    Co-founders Nicky and Simone Zimmermann celebrated the new Madison Avenue store and upcoming Spring 2020 collection by co-hosting an in-store cocktail event followed by an intimate dinner nearby at Flora Bar at the Met Breuer with VIPs and close friends of the brand.

    “New York is like a second home for us. I have spent a lot of time in the city over the years and we’ve always loved the energy Madison Avenue brings. We are excited to now be a part of the Uptown community,” Nicky Zimmermann, creative director and co-founder, said.

    The brand plans to open a second boutique in Florida in Palm Beach in November 2019.

  • Zimmermann opens first outlet in Italy

    Zimmermann opens first outlet in Italy

    Luxury fashion brand Zimmermann has opened a new boutique on the Amalfi Coast in Capri, Italy.

    Designed by Australian architect Don McQualter of Studio McQualter, the 734sqf (68sqm) store aims to convey a “relaxed femininity, an air of freshness and light, and unyielding optimism”.

    Zimmermann calls it a physical embodiment of the brand.

    “We are very excited to be opening our store in Capri. It’s our first Zimmermann boutique in Italy and it’s a dream to have a store in such an iconic European seaside destination,” said Nicky Zimmermann, the brand’s creative director and co-founder.

    “We thought it was such a perfect location to bring a part of Zimmermann to the Amalfi Coast.”

    Located on Via Vittorio Emanuele, the boutique’s subdued pink facade is in keeping with the local palette. Its interior features custom metalwork, light fixtures, display tables, millwork and visual merchandising fixtures – all designed by Studio McQualter.

    Artworks by Australian artist Tom Polo and the rich fabric palette of the fitting rooms add vibrancy to the space.

    The store is the brand’s first in Italy and follows the opening of boutiques in London in 2017 and St. Tropez in 2018. Zimmermann said it plans to open a fourth European store in Paris in July.

    Sisters Nicky and Simone Zimmermann launched the new boutique with a two-day celebration, starting with an intimate dinner by the sea on Thursday, June 27th, followed by a scenic lunch and all-day party at Villa Bismarck on Friday, June 28th.

    A bevy of celebrities were in attendance, including actresses Katie Holmes and Laura Dern; models Karolina Kurkova, Gemma Ward and Arizona Muse; and Australian style authorities, Yasmin Sewell and Laura Brown, among others.

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  • US investor buys into Mitra Adiperkasa

    US investor buys into Mitra Adiperkasa

    US private-equity company General Atlantic has made its first investment in Indonesia by buying into lifestyle retailer Mitra Adiperkasa (Map).

    It has subscribed for Rp1.08 trillion (US$80.5 million) in bonds issued by Map which are convertible into shares in its F&B subsidiary Map Boga Adiperkasa (MBA), which runs Cold Stone Creamery, Godiva, Krispy Kreme, Pizza Express and Starbucks in Indonesia. It has more than 300 stores across 24 cities, and has more than doubled its store count over the past five years.

    Map runs multi-channel retail concepts in Indonesia across a diversified portfolio of department stores, sportswear, specialty fashion, F&B, and lifestyle products. It has nearly 2000 retail stores.

    “We believe the rapid rise in Indonesia’s middle and young working classes, the increase in this population’s disposable income, and the continued rural-to-urban migration represents an opportunity for us to strengthen our international food brands and cement our leadership position in the F&B market,” says Map CEO V.P.

    Sharma. A portion of the investment money will be used to accelerate the F&B division’s network expansion.
    “Indonesia’s domestic consumption comprises more than half of gross domestic product, and consumption patterns are increasingly shifting toward modern and aspirational lifestyle brands,” says General Atlantic Southeast Asia head Wai hoong Fock. “These secular trends position MBA’s food & beverage portfolio well for further expansion.”

    Regional commitment

    The partnership, General Atlantic’s first investment in Indonesia, indicates its commitment to long-term market prospects in South-east Asia,” says Fock, who joined General Atlantic from CVC Capital Partners last year to lead its South-east Asia investing program. He is based in the firm’s Singapore office.
    General Atlantic has 18 investment professionals in Asia, based in offices in Beijing, Hong Kong, Mumbai and Singapore. The firm opened its Singapore office in 2011, investing three years later in Singapore-based online mobile entertainment/communication Garena platform. It has also supported the growth of retail and F&B companies including lifestyle brand Tory Burch, luxury fashion brand Zimmermann, restaurant group Barteca Holdings, urban juice-bar concept Joe & The Juice, community accommodation marketplace AirBNB and transportation network company Uber.

    Map has 1921 retail outlets in 68 cities throughout Indonesia. Its retail concepts include department stores (Debenhams, Galeries Lafayette, Seibu and Sogo), fashion and lifestyle (Crabtree & Evelyn, Kipling, Lacoste, Marks & Spencer, Massimo Dutti, Nautica, Sephora, Swarovski, Topman, Topshop and Zara), sports (Converse, Golf House, Oakley, Payless ShoeSource, Reebok, Rockport, Skechers, The Athlete’s Foot and The Sports Warehouse), F&B (Burger King, Cold Stone Creamery, Domino’s Pizza, Godiva, Krispy Kreme and Starbucks), kids (Kidz Station and Oshkosh B’Gosh) and bookstore Kinokuniya.

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