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Category: Fashion

Retail News Asia is committed to providing both local and global retailers with the latest Fashion news throughout the Asian market. This on a daily base.

  • Misto Holdings Bounces Back in Q3: North American Revamp Fuels Revenue Rise in Sportswear and Golf Ventures

    Misto Holdings Bounces Back in Q3: North American Revamp Fuels Revenue Rise in Sportswear and Golf Ventures

    Misto Holdings, previously known as Fila, has reported a robust performance for the third quarter, attributing the positive results to the successful implementation of its restructuring efforts in North America. This strategic move improved profitability across its sportswear and golf sectors.

    Financial Performance

    Misto Holdings unveiled a consolidated revenue of US$741.2 million, along with an operating profit of $89.8 million, marking an increase of 3.7 per cent and 41 per cent respectively on a year-over-year basis.

    Subsidiary Acushnet, which houses brands like Titleist and FootJoy, posted a revenue of $617.4 million, exhibiting a 7.5 per cent surge compared to the same period last year. This growth trajectory is primarily attributed to the high demand for Titleist’s Pro V1 and Pro V1x golf balls, as well as the increasing popularity of the Pro V1 Left Dash model.

    The Misto segment, on the other hand, contributed $123.1 million to the overall quarterly revenue.

    Brand Repositioning & Restructuring

    In a bid to reposition its brand, Misto Holdings launched the Echappe series in Korea and also inaugurated a new experience center in Biella, Italy.

    The company noted that the restructuring measures, which were implemented towards the end of last year in North America, have helped in significantly cutting down losses and augmenting consolidated profitability.

    In a statement, CFO Ho Yeon Lee acknowledged the challenges faced by the company but expressed satisfaction over the stable performance in the third quarter, which was facilitated by disciplined operations and solid brand fundamentals.

    Lee also highlighted the company’s ongoing pledge towards transparent and shareholder-friendly management, revealing, “The fourth consecutive special dividend demonstrates our long-term commitment to value creation.”

    Rebranding Initiative

    The company underwent a rebranding process earlier this year, transitioning from Fila Holdings to Misto Holdings. This change was reflective of its expanded global brand portfolio and the strategic aim of “Redefining Boundaries.”

    Questions & Answers

    What are the factors contributing to Misto Holdings’ strong third quarter performance?
    The company’s successful restructuring efforts in North America, disciplined operations and solid brand fundamentals were key contributors to its robust performance in the third quarter.

    What strategic steps has Misto Holdings taken for brand repositioning?
    For brand repositioning, Misto Holdings launched the Echappe series in Korea and opened a new experience center in Biella, Italy.

    Why did the company rebrand from Fila Holdings to Misto Holdings?
    The company rebranded to Misto Holdings to reflect its broader global brand portfolio and to align with its strategic direction of “Redefining Boundaries.”

  • Zara Unveils Japan’s First Zacaffe within its Osaka Flagship Store: A Fusion of Fashion and Culture

    Zara Unveils Japan’s First Zacaffe within its Osaka Flagship Store: A Fusion of Fashion and Culture

    Spanish retailer, Zara, has inaugurated a new flagship store in the Shinsaibashi district of Osaka, marking the introduction of Japan’s inaugural Zacaffe. This innovative café concept is an initiative by the brand to establish a cultural symbiosis with every city it operates in.

    Architectural Synergy

    The store, spanning a generous 1,900 square meters across four floors, is a harmonious blend of traditional Japanese architectural elements and modern design aesthetics. The interior design utilizes traditional elements such as tatami, adobe, and noren, alongside hammered black metal and steel finishes, creating a fusion of historic influences with contemporary styling.

    Product Display and Boutique Spaces

    The flagship store showcases a range of product display areas and exclusive “boutique” spaces. The store uses custom-made furniture and uniquely designed layouts to emphasize specific collections, contributing to a tailored and immersive customer experience.

    Brand Lines and Accessory Selection

    The Shinsaibashi outlet also houses dedicated sections for distinct brand lines. Furthermore, the store boasts an expanded catalogue of footwear and accessories, offering a comprehensive shopping experience to its patrons.

    Zara said, “The entire space is intuitively designed to provide a welcoming and immersive shopping experience, seamlessly integrating both women’s and kids’ collections.”

    Questions & Answers

    What is the unique feature of the new Zara store in Osaka’s Shinsaibashi district?
    The store marks the introduction of Japan’s first Zacaffe, a café concept with the aim of establishing a cultural connection with the city.

    What architectural elements does the new Zara store incorporate?
    The store design combines traditional Japanese elements like tatami, adobe, and noren with contemporary elements such as hammered black metal and steel finishes.

    What does the Zara store offer in terms of products and collections?
    The store features distinct display zones and boutique spaces to highlight specific collections. Additionally, it includes areas for distinct brand lines and an expanded selection of footwear and accessories.

  • Rapha Spins Retail and Community in New Shanghai Clubhouse: A Modern Hub for Cyclists

    Rapha Spins Retail and Community in New Shanghai Clubhouse: A Modern Hub for Cyclists

    Rapha, the prominent cycling brand, has established its premier Clubhouse in Mainland China, situated in Shanghai, in collaboration with Seen Studios, a creative design agency. This venture signifies the brand’s debut in Mainland China and presents an opportunity for Rapha to extend its unique retail-community model to Chinese consumers.

    Integrating Retail, Community, and Cycling Culture

    Debuted in London in 2012, the Clubhouse concept is a fusion of retail, café culture, and live events, which serve as a vibrant meeting point for cycling enthusiasts. Rapha’s Clubhouses can be found in numerous locations across Europe, North America, and the Asia Pacific, epitomizing the brand’s global reach.

    Alex Edwards, the Design Director at Seen Studios, expressed that the objective behind the inception of the Shanghai Clubhouse was to construct an environment that not only embodies cycling traditions but also caters to the contemporary rider community. “In collaboration, we have built a space that transcends being just a store to become a cycling cultural hub,” Edwards noted. He further emphasized the elements incorporated into the design, such as the inviting aura of Italian café culture, the practical sophistication of 1950s design, and Rapha’s commitment to fostering connections and preserving craftsmanship.

    Classy Interiors and Rich History

    Rapha’s Clubhouse in Shanghai, housed within a restored mansion dating back to 1925, marks the site’s first retail tenancy. The interior design of the Clubhouse is an ode to Italian café style and mid-century architecture, with an elegant combination of materials like walnut, stainless steel, white oak, and ceramic tiling. The design is accentuated with subtle pink highlights, which add a touch of charm to the space.

    In addition, functional elements have been incorporated into the design, including helmet hooks and café tiles featuring patterns inspired by the iconic Roubaix race. These thoughtful touches reflect the brand’s deep understanding and respect for cycling culture.

    The Future of Rapha in China

    Fran Millar, CEO of Rapha, voiced that the Shanghai Clubhouse is a testament to the burgeoning cycling community in China. She emphasized, “Cycling has the potential to transform lives, and this is particularly evident in China at present.”

    With an optimistic outlook on the future of the brand in the region, Millar added, “The Rapha Shanghai Clubhouse will serve as a home to the flourishing local cycling community and will pave the way for an exciting new phase in our endeavor to create the world’s most extraordinary cycling club.”

    Questions & Answers

    What is the concept behind Rapha’s Clubhouses?
    Rapha’s Clubhouses are a blend of retail, café culture, and live events, aiming to serve as a communal hub for cycling enthusiasts.

    What design elements have been incorporated into the Shanghai Clubhouse?
    The Shanghai Clubhouse’s design incorporates Italian café influences and mid-century architecture, featuring walnut, stainless steel, white oak, and ceramic tiling. Functional elements include helmet hooks and café tiles inspired by the Roubaix race.

    What does the establishment of the Shanghai Clubhouse mean for Rapha’s future in China?
    Rapha CEO, Fran Millar, sees the Shanghai Clubhouse as a testament to the thriving cycling community in China. She believes it will pave the way for an exciting new phase in Rapha’s mission to create the world’s most extraordinary cycling club.

  • Global Expansion Fuels 41% Profit Surge for Korean Beauty Mogul, Amorepacific

    Global Expansion Fuels 41% Profit Surge for Korean Beauty Mogul, Amorepacific

    Amorepacific, a renowned South Korean health and beauty conglomerate, has reported robust results for the third quarter. The company attributes this success to the global expansion of its primary beauty brands.

    For the quarter that concluded in September, the consolidated revenue witnessed a 4% increase year on year, reaching US$752 million, whereas the operating profit experienced a significant surge of 41%, amounting to $71 million.

    Domestic Market Performance

    The domestic market also performed well, presenting a 4% increase in revenue and a 24% rise in operating profit. The company credits this rise to increased sales across various channels such as online platforms, department stores, multi-brand shops, and duty-free and cross-border platforms.

    International Market Performance

    Internationally, the company saw a 3% growth in revenue and an impressive 73% leap in operating profit. This growth is seen as a result of the company’s consistent expansion efforts in global markets.

    Brand Performances

    In terms of individual brands, Innisfree topped with a revenue of $338.6 million. This was closely followed by Etude with a revenue of $192.4 million, Amos Professional at $138.7 million, Osulloc at $185.6 million, and Espoir at $129.2 million.

    The company stated, “The robust performance of our flagship brands, coupled with continued efficiency measures, has allowed us to bolster both growth and profitability across markets.”

    Questions & Answers

    What is the key factor behind Amorepacific’s robust Q3 results?
    The company attributes its solid Q3 performance to the global expansion of its main beauty brands.

    Which brand performed the best in terms of revenue?
    Innisfree topped the chart with a revenue of $338.6 million.

    How did the company perform in the domestic and international markets?
    Amorepacific saw a 4% increase in domestic revenue and a 3% growth in international revenue. The operating profit rose 24% domestically and jumped 73% internationally.

  • Surging Demand for Lifestyle Footwear Propels Asics to Stellar Q3 Performance

    Surging Demand for Lifestyle Footwear Propels Asics to Stellar Q3 Performance

    Asics, the Japanese sportswear giant, has reported robust performance in both the third quarter and the overall nine-month period ending 30th September. This upturn is largely credited to growing demand for lifestyle-centric footwear and a steady flow in its key running sector.

    Surge in Q3 Sales

    The third quarter saw net sales soar to ¥218.5 billion (approximately $1.4 billion), marking a 17 per cent increase from the previous year’s corresponding period. Operating profit also witnessed a significant surge, reaching ¥46.2 billion ($298.9 million), a 38.5 per cent hike.

    Nine-month Period Profit

    During the nine-month period in question, Asics’ net sales touched ¥625.1 billion ($4.04 billion), a rise of 19 per cent from the same span the previous year. This, as the company revealed, was a first-time occurrence in nine months. The period also saw operating profit leap by 39.4 per cent, hitting ¥127.6 billion ($825.8 million), and gross margin bettering by 1.1 percentage points to land at 56.5 per cent. This surge is reflective of a beneficial product mix and an increase in direct-to-consumer sales.

    Driving Factors

    The upward trend in both periods was primarily driven by Asics’ SportStyle and Onitsuka Tiger lines, which registered about 45 per cent rise in net sales. The company’s core running products also maintained a steady pace, backed by continuous innovation and consumers’ propensity for premium footwear.

    Geographical Performance

    Region-wise, Japan, North America, and Europe emerged as the top performers with sales up by 34.5 per cent, 10.2 per cent, and 24 per cent respectively. Greater China also displayed robust growth, recording a 20.6 per cent increase.

    In a recent move, the company opened its first company-owned store in India’s Delhi metropolitan area and broadened its direct-to-consumer channel as a strategy to boost growth in the market.

    Factors Behind the Upturn

    Asics attributes its impressive results to strong product demand, disciplined inventory management, and efficient supply chain operations. However, the company also warned that it would need to keep an eye on currency fluctuations and high logistics costs as potential challenges in the coming quarter.

    Questions & Answers

    What led to the surge in Asics’ Q3 sales?
    The Q3 sales surge was primarily due to rising demand for lifestyle-centric footwear and consistency in the running segment.

    Which Asics product lines largely contributed to the sales increase?
    The sales uptick was mainly due to the SportStyle and Onitsuka Tiger lines, which reported around a 45 per cent increase in net sales.

    Which geographical areas showed significant sales growth for Asics?
    Japan, North America, and Europe were the standout performers, with Greater China also showing substantial growth.

  • Estée Lauder Dives into Latin America’s Fragrance Scene with Strategic Investment in Mexican Brand, Xinú

    Estée Lauder Dives into Latin America’s Fragrance Scene with Strategic Investment in Mexican Brand, Xinú

    Cosmetics giant Estée Lauder has recently invested in a minority share of the Mexican perfume label Xinú. This move represents Estée Lauder’s first venture into the Latin American market.

    The investment strategy was executed through New Incubation Ventures (NIV), Estée Lauder’s unit focused on early-stage investments and incubation. NIV is dedicated to financially backing and fostering up-and-coming beauty brands.

    Mexico: A Hub of Fragrance Innovation

    Stéphane de La Faverie, the President and CEO of Estée Lauder, has lauded Mexico as a vibrant center of perfume innovation. He believes that the country represents a unique melding of craftsmanship and cultural pertinence. In his view, Xinú is the embodiment of this ethos, as they redefine contemporary luxury through authenticity, artistry, and captivating narratives.

    Xinú presents itself as a brand inspired by the abundant and exotic richness of the American continent. It synthesizes elements of fragrance, design, and storytelling, and is highly regarded for its commitment to sustainable design. Xinú also prides itself on its sensorial retail environments and product offerings.

    Investment Reflects Commitment to Region

    De La Faverie expressed that this investment underlines Estée Lauder’s firm belief in the region’s exceptional talent. Moreover, it demonstrates their ongoing commitment to nurturing emerging brands that will shape the future of the fragrance and beauty sectors.

    Questions & Answers

    Why has Estée Lauder invested in Xinú?
    Estée Lauder’s investment in Xinú reflects the company’s belief in the region’s exceptional talent and its commitment to nurturing emerging brands that will shape the future of the fragrance and beauty sectors.

    What does Xinú represent according to Estée Lauder’s CEO?
    According to Estée Lauder’s CEO, Xinú is a brand that embodies the spirit of Mexican innovation in fragrance, redefining contemporary luxury through authenticity, artistry, and captivating narratives.

    How does Xinú distinguish itself in the perfume market?
    Xinú sets itself apart in the perfume industry through its inspiration from the abundant richness of the American continent, its synthesis of fragrance, design, and storytelling, its commitment to sustainable design, and its sensorial retail environments.

  • South Korean Footwear Giant, Sappun, Makes Strides in Southeast Asia with Exclusive Indonesian Expansion

    South Korean Footwear Giant, Sappun, Makes Strides in Southeast Asia with Exclusive Indonesian Expansion

    South Korean female-oriented shoe brand, Sappun, has drawn out plans to broaden its global presence, beginning with Southeast Asia, Indonesia specifically.

    Expanding Footprints in Indonesia

    The footwear brand, which operates under the management of FNS Retail Co, has embarked on an exclusive alliance with Surya Bumi Retailindo. This Indonesian retail firm oversees over 20 international brands spread across sports, fashion, and lifestyle verticals, Salomon and Dickies included.

    The collaboration gives Surya Bumi Retailindo the exclusive distribution rights for Sappun within Indonesia while also setting a sturdy framework for sustained retail growth.

    Establishing Retail Presence

    Sappun, in accordance with this new partnership, has launched standalone outlets in three of Jakarta’s prime shopping precincts, such as Lippo Mall Puri, Plaza Senayan, and Grand Indonesia. Initial sales at these outlets have been reportedly on par with its flagship stores in South Korea, an indication of the strong demand from Indonesian shoppers.

    FNS Retail has plans to inaugurate five additional Sappun stores inside Indonesia by the conclusion of this year, with a future goal of reaching a total of 30 stores within the next five years.

    The entrance into the Indonesian market marks a noteworthy milestone as the first international expansion of a K-fashion women’s shoe brand. FNS Retail expressed their ambition to extend their presence further across Southeast Asia and Japan.

    The Growth of Sappun

    Sappun was founded in 2014 initially as an online-only brand which later expanded its operations to offline outlets across prominent Korean cities, including Seoul and Busan. To further extend its global reach, the brand continues to exploit e-commerce platforms like Shopee and Lazada.

    Sappun also has plans in the pipeline to launch operations in Vietnam in the near future.

    Questions & Answers

    What is Sappun’s expansion strategy?
    Sappun plans to broaden its global presence starting with Southeast Asia, specifically Indonesia. They aim to establish a robust retail presence through local partnerships and open standalone stores in prime shopping areas.

    How is the brand performing in Indonesia?
    Sappun has launched standalone outlets in three of Jakarta’s prime shopping precincts. The sales at these outlets have been reportedly on par with its flagship stores in South Korea, indicating strong demand from Indonesian shoppers.

    What are Sappun’s future plans?
    Sappun aims to extend its presence further across Southeast Asia and Japan. The brand also has plans to launch operations in Vietnam in the near future.

  • Esprit Makes a Fashionable Comeback: Unveils Revamped Collection in New Hong Kong Flagship Store

    Esprit Makes a Fashionable Comeback: Unveils Revamped Collection in New Hong Kong Flagship Store

    Esprit, a popular fashion brand listed in Hong Kong, has made a comeback in the city by opening a flagship store in Causeway Bay. This comes after the brand’s departure from its headquarters in 2020.

    New Beginnings in Causeway Bay

    Since November 1, Esprit’s new flagship store has been in operation at Fashion Walk in Causeway Bay. Covering 4400 square feet over two floors, the store signifies a new dawn for the brand. As it re-establishes its presence in Hong Kong, Esprit is focusing on bringing back its classic styles to its loyal customer base.

    The store’s opening has been enabled by WIP International, led by Esprit HK CEO Herbert Chan Wai-ming. WIP International has secured exclusive rights for the brand’s operations in the region. Chan has outlined a five-year plan to regain the brand’s momentum.

    Esprit’s Revival Strategy

    As the brand re-enters the somewhat sluggish retail scene in Hong Kong, Chan is driven by his goal to “create miracles for Hong Kong.”

    Esprit, which was founded by Susie and Doug Tompkins in 1968, got listed on the Hong Kong Stock Exchange in 1993. The brand then experienced rapid expansion into over 40 countries. However, sales began to drop sharply and underwent massive restructuring. This, coupled with the Covid-19 crisis, led to the closure of its retail stores across Asian markets.

    The listed Esprit is now solely a brand owner, licensing its name to third parties. It has moved away from its initial business model, which included significant capital expenditures associated with sourcing, distribution, and retail operations.

    Chan’s current strategy involves “rebuilding Esprit as a Hong Kong brand” by bringing the brand’s own heritage back to the city streets. In addition, he has ambitions for a global relaunch, potentially in Taiwan, Japan, South Korea, and Mainland China. However, he is committed to taking this expansion slowly, prioritizing success in the home market first.

    Flagship Store and Revamped Collection

    The new flagship store also serves as the platform to introduce Esprit’s revamped collection. With an array of new fabrics and designs, 70 percent of the items have been personally designed by Chan. This revamp has resulted in a 30 percent price increase on some products.

    In his bid to reposition the brand, Chan has been willing to try new strategies that Esprit has not experimented with before.

    After closing its store five years ago, Esprit made a preliminary return to Causeway Bay in 2022 with a three-story pop-up store, marking the initial stage of its revival.

    Questions & Answers

    What is Esprit’s new strategy for its return to Hong Kong?
    Esprit aims to rebuild itself as a Hong Kong brand by reintroducing its classic styles and revamping its collection with new fabrics and designs.

    Who is leading the revival of Esprit in Hong Kong?
    Herbert Chan Wai-ming, Esprit HK’s CEO, is leading the brand’s revival in Hong Kong.

    What are the future expansion plans of Esprit?
    Esprit’s CEO has plans for a global relaunch, potentially in Taiwan, Japan, South Korea, and Mainland China, prioritizing success in the home market first.

  • Pandora Jewelry’s Strategic Expansion: New Regional HQ and Factory to Accelerate Asian Market Growth

    Pandora Jewelry’s Strategic Expansion: New Regional HQ and Factory to Accelerate Asian Market Growth

    Pandora, recognized as the world’s leading jewelry brand in terms of sales volume, has announced its plan to establish a fresh regional headquarters in Singapore. The move forms part of a broader growth strategy designed to strengthen the company’s footprint across Asia.

    Why Singapore?

    Massimo Basei, Pandora’s Chief Commercial Officer, highlighted several reasons for choosing Singapore for this strategic move. He pointed out that the city-state’s robust business environment, dynamic economy, and strategic positioning within Asia were crucial in making this decision.

    Basei explained, “Singapore’s location, right at the heart of Asia, allows us to extend the right levels of support to markets ranging from Japan and South Korea to India and Southeast Asia.”

    A New Home for Pandora

    The Danish jewelry giant has inked a lease agreement for its new 8,600-square-foot office situated at Asia Square Tower 1 in Marina Bay. The new office is expected to become operational in the near future.

    Pandora has plans to expand its team by recruiting approximately 50 employees across various fields such as branding, marketing, and operations. The hiring process is anticipated to commence soon.

    Basei acknowledged that while Asia is home to some of the world’s largest jewelry markets, it remains relatively under-represented within Pandora’s global business landscape. He stated, “While we have had a presence in Asia, we now aim to intensify our focus on this region.”

    Current Market Position

    At present, the United States stands as Pandora’s most significant market, contributing to 32% of its revenue in the initial nine months of 2025. Other crucial markets are the U.K. (11%), Italy (7%), and Germany (7%).

    However, Pandora has been steadily reducing its operations in China due to flagging sales. Over the course of this year, the company has shut down 59 concept stores in China.

    Production Expansion

    In order to meet the expected increase in demand resulting from its Asian expansion, Pandora has launched a new production facility in Vietnam. The company commenced the construction of a US$150 million manufacturing site in Binh Duong, now a part of Ho Chi Minh City, in May last year. Production at this site is slated to start next year.

    Until now, all of Pandora’s jewelry has been produced at its three facilities in Bangkok and Lamphun, Thailand. The new Vietnam facility is projected to augment Pandora’s production capacity by approximately 50%, enabling the company to manufacture up to 60 million pieces annually. For context, Pandora produced a total of 113 million pieces in 2024.

    Questions & Answers

    Why did Pandora choose Singapore for its new regional headquarters?
    Singapore was selected due to its vibrant business environment, dynamic economy and strategic location in the heart of Asia.

    What is the main aim of Pandora’s expansion in Asia?
    While Pandora has had a presence in Asia, it aims to intensify its focus on the region, which is home to some of the world’s largest jewelry markets.

    How is Pandora planning to meet the increased production demand due to its Asian expansion?
    Pandora has set up a new factory in Vietnam, which will aid in increasing the production capacity by about 50%, enabling the manufacture of up to 60 million pieces annually.

  • Swiss Sportswear Giant On Debuts First Stores in Seoul, Amplifying Brand Presence in APAC Region

    Swiss Sportswear Giant On Debuts First Stores in Seoul, Amplifying Brand Presence in APAC Region

    Swiss activewear label, On, has established its inaugural retail outlets in Seoul, signifying the brand’s growth in the Asia-Pacific region. These outlets are conveniently located in the Hyundai Seoul department store and Lotte World Mall Jamsil, offering shoppers easy access to On’s comprehensive selection of footwear, clothing, and accessories.

    The unique aesthetic of the stores draws upon the spirit of Korean runners and the picturesque running routes of the city. From vibrant Seoul streets to rough-hewn gravel trails, the store’s design truly captures the essence of the local running community. Complementing this are the store’s modern aluminium and glass-like fixtures and counters, channelling a sleek and sporty vibe.

    On’s new retail spaces are more than just shops – they are community-centred hubs offering in-store programs and hosting community-driven events. In addition, they will be launching exclusive collaboration products with the Seoul-based ready-to-wear brand, Post Archive Faction (PAF), and the Zendaya collection.

    Rebecca Cai, On’s Asia-Pacific General Manager, expressed her excitement about the launch. She said, “Bringing the complete On experience to Seoul, our first direct-to-consumer stores in South Korea, aligns with our passion for design, innovation, and active lifestyles. The city of Seoul resonates perfectly with these values.”

    She added, “Our esteemed wholesale partners have laid a strong foundation in this market. These new flagship stores mark the next phase in our strategic, multi-channel evolution. They provide a unique environment to display our brand in its entirety, particularly our expanding apparel collection. Additionally, they serve as dynamic hubs where our community can meet, connect and find inspiration.”

    Questions & Answers

    What can customers expect from On’s new stores in Seoul?
    Customers can look forward to a full range of On’s footwear, apparel and accessories. The stores will also serve as community hubs offering in-store programs and hosting community-driven events.

    What inspired the interior design of the stores?
    The interiors of the stores draw inspiration from Korean runners and the city’s scenic running paths. The stores feature modern aluminium and glass-like fixtures and counters to channel a sleek and sporty vibe.

    What is the significance of On’s expansion into Seoul?
    This expansion marks On’s first direct-to-consumer stores in South Korea, representing a significant step in the brand’s growth in the Asia-Pacific region. It also symbolizes On’s ongoing commitment to fostering active lifestyles and community connection.

  • Malbon Swings into Vietnam: Exclusive Golf and Lifestyle Store Set to Open in Ho Chi Minh City

    Malbon Swings into Vietnam: Exclusive Golf and Lifestyle Store Set to Open in Ho Chi Minh City

    Malbon, a renowned lifestyle and golf brand, is expanding its footprint in Southeast Asia by establishing its first brick-and-mortar store in Vietnam. This strategic move is being executed in collaboration with TKG Lifestyle, a subsidiary of The Kho Group.

    Store Opening and Offerings

    The inaugural store is slated for launch next month on Dong Khoi Street, in the heart of Ho Chi Minh City. Spanning two floors and covering a total area of 250 square meters, the store will house the full range of Malbon’s golf attire and accessories. In addition, it will also feature the brand’s lifestyle and sportswear collections.

    Vynce Nguyen, General Manager of The Kho Group Vietnam, expressed optimism about the venture, citing Vietnam’s growing golf market and Malbon’s unique lifestyle-focused approach as key growth drivers. He expressed confidence that Vietnamese customers will appreciate the brand’s distinctive style and its history of innovative partnerships with global brands and entertainment personalities.

    Tailored for the Local Market

    Malbon has plans to offer limited-edition products specifically designed for the Vietnamese market. This is in addition to its regular offerings, which include seasonal releases, performance apparel, and the core Icons line.

    The brand’s expansion strategy is not limited to physical retail outlets. Plans are afoot to develop a robust e-commerce platform and organize exclusive community-focused Buckets Club events where exclusive product launches will take place for members.

    Nguyen further elaborated on Malbon’s Vietnam engagement strategy, revealing plans for pop-up stores in premium locations and vibrant hotspots around the country, where culture, creativity, and lifestyle converge.

    Future Expansion

    Over the next one to two years, Malbon and The Kho Group plan to extend their retail footprint with additional stores in major Vietnamese cities, including Hanoi, Da Nang, and Phu Quoc.

    This move comes on the heels of Malbon’s recent expansion activities, including the opening of its world’s largest flagship store in the Philippines this April, and the inauguration of its new headquarters in Shenzhen, China.

    Meanwhile, The Kho Group, known for introducing the Japanese coffee chain % Arabica to Vietnam, is now gearing up to launch the brand in Australia.

    Questions & Answers

    What is Malbon’s expansion strategy in Vietnam?
    Malbon plans to develop a strong presence in Vietnam through a combination of physical retail stores, an e-commerce platform, and community-focused events.

    What does the new Malbon store in Vietnam offer?
    The store will feature Malbon’s full range of golf apparel and accessories, as well as its lifestyle and sportswear collections. Limited-edition products tailored for local consumers will also be introduced.

    What are the future plans of Malbon and The Kho Group in Vietnam?
    They plan to open additional stores in key cities such as Hanoi, Da Nang, and Phu Quoc over the next 12 to 24 months.

  • “Longchamp Embraces Green Retail Revolution with Pop-Up Concept Store in Hong Kong”

    “Longchamp Embraces Green Retail Revolution with Pop-Up Concept Store in Hong Kong”

    In its ongoing pursuit of innovative retail formats and engaging visual narrations, Longchamp has launched a one-of-a-kind “Green Concept Store” on a temporary basis at Pacific Place, Hong Kong.

    A Green Retail Experience

    The pop-up store, which was launched on October 24, boasts an exclusively green interior – an aesthetic feature which extends to the walls, flooring, and fixtures. Darker tones have been incorporated into the design as a nod to the brand’s long-standing heritage.

    The concept store is an extension of Longchamp’s shift towards experiential retail, placing greater emphasis on the ambiance and design of the shopping environment than on traditional merchandising. Offering an immersive and extraordinary setting, the store is designed as an interlude, inviting visitors to experience the essence of the brand in a novel way.

    Star-Studded Opening

    To celebrate the launch, Longchamp hosted an event that saw attendance from notable personalities from the acting and fashion industries, including singer Jace Chan, actress Fish Liew, actor Martin Wong, and fashion figures Faye Tsui, Evelyn Choi, Zoe Yu, and Angie Ng.

    This temporary store in Hong Kong follows the August relaunch of the brand’s two refurbished stores in Singapore, situated at Ion Orchard and Marina Bay Sands.

    Questions & Answers

    What is the concept behind Longchamp’s Green Concept Store in Hong Kong?
    The Green Concept Store is an extension of Longchamp’s shift towards experiential retail. It’s a store designed with an immersive and unique setting, allowing visitors to experience the brand in a fresh, unconventional way.

    What does the interior of the Green Concept Store look like?
    The store is entirely enveloped in green, from walls and flooring to fixtures, with darker shades incorporated to reference the brand’s heritage.

    Where are Longchamp’s other recently renovated stores located?
    The recently renovated Longchamp stores are located in Singapore, at Ion Orchard and Marina Bay Sands.

  • Philippine Powerhouse Sunnies World Storms into Thailand, Unfurls Rapid Expansion Plans

    Philippine Powerhouse Sunnies World Storms into Thailand, Unfurls Rapid Expansion Plans

    Sunnies, a renowned lifestyle brand from the Philippines, has established its presence in Thailand, inaugurating its initial outlets in Bangkok. The company has also announced its intention to introduce two additional stores by the end of the current year.

    Sunnies World in Central Park Dusit

    Sunnies’ foremost establishment, Sunnies World, has been set up in Central Park Dusit. This outlet manifests all the diverse lifestyle concepts of the brand. It incorporates Sunnies Studios, which specializes in eyewear, Sunnies Face, the brand’s cosmetics segment, Sunnies Flask, offering customizable flasks, and Sunnies Coffee, a cafe.

    Adding a unique touch to the shopping experience, the store also features the Sunnies Face Bath. This is a lounge area where shoppers can explore a selection of merchandise exclusive to Thailand. The exclusive range includes items like tote bags, dumpling pouches, jelly pouches, and pencil cases.

    Second Store Opening at Central Ladprao

    The subsequent store, opened in Central Ladprao, provides Sunnies Studios eyewear, Sunnies Flask merchandise, and Sunnies Face cosmetic products.

    In a statement, the company described Sunnies World Thailand as more than just a store. They envisage it as a thriving community center facilitating the intersection of vision, beauty, and creativity.

    Upcoming Store Launches

    The brand has announced two additional store openings scheduled for the near future. The first, a Sunnies Flask store, is set to open at Central Rama on December 1. The second, offering Sunnies Studios, Sunnies Flask, and Sunnies Face products, will open at Fashion Island on December 19.

    Founded in 2013 by Bea Soriano-Dee, Eric Dee, Georgina Wilson, and Martine Ho, Sunnies started its journey as an eyewear label. The brand subsequently ventured into the realm of cosmetics, lifestyle accessories, and cafe concepts.

    Questions & Answers

    What is Sunnies’ plan for expansion in Thailand?
    Sunnies intends to establish its presence further in Thailand by opening two more outlets by the end of the year.

    What does the newly opened Sunnies World in Central Park Dusit offer?
    Sunnies World houses all the brand’s lifestyle concepts, including Sunnies Studios, Sunnies Face, Sunnies Flask, and Sunnies Coffee. It also features the Sunnies Face Bath, which offers Thailand-exclusive merchandise.

    What are the upcoming store openings for Sunnies in Thailand?
    Sunnies has plans to open a Sunnies Flask store at Central Rama on December 1, and another outlet offering Sunnies Studios, Sunnies Flask, and Sunnies Face products at Fashion Island on December 19.

  • Diesel Blends Fashion and Coffee in Unique Retail-Cafe Combo: New Flagship Store Opens in Seoul

    Diesel Blends Fashion and Coffee in Unique Retail-Cafe Combo: New Flagship Store Opens in Seoul

    Diesel, a renowned fashion brand, has inaugurated its first multi-purpose flagship store in Hannam, Seoul. This novel endeavor by the brand integrates a retail section and a café space under one roof.

    A Unique Design

    The store is housed within a two-story structure enveloped by a striking red glass facade that expands over 20 meters. Diesel’s signature is prominently displayed on the exterior. The interior design is marked by the use of concrete surfaces, artistic furniture pieces, and a spiraling staircase, providing a modern industrial vibe.

    Retail & Customization

    One half of the store’s floor space is dedicated to the retail segment. Here, customers can explore Diesel’s latest ready-to-wear, denim, and accessories collections. The store also features a special area where customers can personalize their denim pieces in line with their preferences.

    Café Experience

    The Diesel Café, adjacent to the retail section, was created in collaboration with Anthracite Coffee, a local Korean roaster. The café shares the store’s industrial design aesthetics, and introduces a gastronomic element to the shopping experience.

    Exclusive Collection

    Complementing the store’s launch, Diesel released a unique capsule collection exclusively available at the Hannam locale. This collection comprises four unisex items: a hoodie, two T-shirts, and a cap, all adorned with logo patchwork details.

    The introduction of this flagship store marks an important step in Diesel’s expansion strategy in Asia, coming after the recent reopening of its Tokyo Shibuya store, which was also conceptualized under the creative direction of Glenn Martens.

    Questions & Answers

    What is unique about the new Diesel store in Hannam, Seoul?
    The new Diesel store in Hannam, Seoul, is unique because it features both a retail and café space under one roof, a first for the brand in South Korea.

    What are the features of the Hannam store?
    The Hannam store is characterized by a red glass facade, an interior marked by concrete surfaces and artistic furniture, a retail section for Diesel’s collections, a customization area for denim, and a café developed in partnership with a local Korean roaster.

    What exclusive offerings are available at the Hannam store?
    Diesel has released an exclusive capsule collection of four unisex items, including a hoodie, two T-shirts, and a cap, available only at the Hannam store.

  • Clarks Takes a Giant Step: Launches First Cloudsteppers Concept Store in Malaysia

    Clarks Takes a Giant Step: Launches First Cloudsteppers Concept Store in Malaysia

    British-based shoe company, Clarks, is set on opening its first-ever Cloudsteppers concept stores in Malaysia, marking a key element in its ongoing worldwide expansion strategy. This decision aligns with Clarks’ efforts to emphasize their new comfort-focused Cloudsteppers collection, which includes a comprehensive range of sneakers, sandals, and casual boots slated for launch next year.

    The company is initiating its move by launching three standalone concept stores within this month. The first of these opened its doors in Shah Alam yesterday, while the second is lined up for a grand opening in Kuala Lumpur later this week. The opening of a third store, scheduled to be located in the United States, will follow.

    Clarks is projected to establish at least ten new outlets across Southeast Asia and the U.S. within the following year. The company sees this landmark as an indication of its robust global business momentum. Over the past year, Clarks has been actively growing its footprint in retail and digital markets worldwide, with multiple store inaugurations and fruitful collaborations with various marketplace partners.

    In addition, Clarks revealed their new stores will carry a wider array of lifestyle essentials such as t-shirts, hoodies, socks, caps, and bags. This move comes as a result of the Cloudsteppers collection’s forthcoming transition into lifestyle offerings and expansion beyond footwear, thus making room for popular athleisure items.

    Clarks’ General Manager for Southeast Asia, Raymond Chew, expressed his belief that Southeast Asia is the ideal market for the Cloudsteppers lifestyle venture. He explained, “With Southeast Asia’s warmer climate and love for comfort-led footwear and apparel, it’s a perfect match.” He further added that the new store offers a unique and fresh experience to the market, describing it as modern, relaxed, and truly lifestyle-oriented. The company describes the store ambiance as “calm.”

    Questions & Answers

    What is Clarks’ new expansion initiative?
    Clarks is opening its first-ever Cloudsteppers concept stores in Malaysia as part of its global expansion strategy. The new stores will carry a comprehensive range of sneakers, sandals, and casual boots alongside lifestyle essentials like t-shirts, hoodies, socks, caps, and bags.

    Where are these new stores going to be located?
    The first three concept stores are being launched in Shah Alam, Kuala Lumpur, and the United States. Subsequently, Clarks plans to open at least ten more locations across Southeast Asia and the U.S.

    Why does Clarks see Southeast Asia as an ideal market for its expansion?
    The company believes that Southeast Asia’s warmer climate and the locale’s preference for comfort-led footwear and apparel make it a perfect match for the new Cloudsteppers concept stores.