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  • Japan’s Chiikawa Ramen Buta makes international debut in HK

    Japan’s Chiikawa Ramen Buta makes international debut in HK

    Chiikawa Ramen Buta, a famed Japanese ramen house, has expanded its culinary horizons, making its inaugural global foray with a new establishment in Langham Place, Hong Kong.

    The brand draws inspiration from the popular ‘Ro’ series depicted in the Chiikawa manga (comics), fusing elements of the franchise’s whimsical design with traditional Japanese ramen. The result is an enthralling dining experience that delights both the palate and the imagination.

    Life-sized effigies of the beloved characters Chiikawa, Hachiware, and Usagi greet diners, setting a playful tone to the experience. The dining room is adorned with artwork and decor centered around these characters, immersing guests in the enchanting world of Chiikawa.

    Experience Authentic Japanese Ramen

    The Hong Kong eatery boasts an impressive menu centered around their signature ramen, prepared with high-quality broth and ingredients shipped straight from Japan. Diners can choose from three different serving sizes, each named after the manga characters: Chiikawa (mini), Hachiware (small), and Usagi (large). A complimentary sticker and a character-themed fish cake garnish add a fun twist to each bowl of sumptuous ramen.

    Themed Beverages and Souvenirs

    The dining experience is further elevated with Chiikawa-inspired drink containers, which patrons can take home as mementos of their visit. The beverages themselves come with collectible transparent cards, each featuring a different character.

    Branded Merchandise

    In addition to its culinary offerings, the restaurant has also rolled out an assortment of branded merchandise. This includes ramen bowls, beer and water glasses, t-shirts, towels, wristbands, stickers, spoons, and plates, all themed around the lively world of Chiikawa.

    Questions & Answers

    What is the concept behind the new Chiikawa Ramen Buta restaurant in Hong Kong?
    The restaurant combines elements of the playful Chiikawa manga series with traditional Japanese ramen, providing a unique dining experience.

    What special features does the restaurant offer to its customers?
    The restaurant offers life-sized characters from the manga series, character-themed decor, and a menu featuring signature ramen made with authentic ingredients from Japan. In addition, guests can take home Chiikawa-themed drink containers and collectible transparent cards.

    What type of branded merchandise is available at the restaurant?
    The restaurant offers a variety of Chiikawa-themed merchandise, including ramen bowls, glasses, t-shirts, towels, wristbands, stickers, spoons, and plates.

  • Tech Giants Ramp Up Data Center Growth Across Southeast Asia

    Tech Giants Ramp Up Data Center Growth Across Southeast Asia

    Southeast Asia’s data center industry is on the cusp of a significant transformation, with projections indicating the market value will surge from USD 13.71 billion in 2024 to USD 30.47 billion by 2030, reflecting a robust 14.24% compound annual growth rate (CAGR). This impressive growth is powered by substantial investments from hyperscalers, an escalating demand for artificial intelligence (AI) workloads, and a strong shift toward sustainable infrastructure. Among the rising stars of this digital landscape, Malaysia, Indonesia, Thailand, and Vietnam are emerging as pivotal hubs, while Singapore continues to anchor the region.

    Malaysia: Southeast Asia’s Investment Powerhouse

    Malaysia is quickly becoming Southeast Asia’s primary destination for data center investments. The combination of competitive land and energy prices, along with its geographical proximity to Singapore, makes it an attractive location for hyperscalers and global data operators alike.

    In Johor, 42 data center projects with a total investment of MYR 164.45 billion have received approval as of Q2 2025. These ambitious developments are expected to create thousands of jobs, representing over 78% of the nation’s operational IT capacity. By 2030, Johor aims to account for 6% of Malaysia’s total data center capacity.

    Indonesia and Thailand Ignite Hyperscale Growth

    Indonesia is cementing its status as a crucial destination for hyperscale operations, currently home to over 14 cloud zones hosted by major providers like AWS, Google Cloud, Microsoft Azure, Alibaba Cloud, and Tencent Cloud. With a vibrant digital landscape and rapid e-commerce growth, demand for local computing resources is soaring. Although most developments are concentrated in Greater Jakarta, enhancements in energy infrastructure and connectivity are paving the way for new centers across Java and beyond.

    Thailand is also solidifying its position in the data center race, thanks to a prime location, a robust power grid, and favorable government policies. The government’s tax incentives, streamlined permitting processes, and renewable energy initiatives are attracting leading hyperscalers. Companies like NTT DATA, Amazon Web Services (AWS), and Equinix are expanding their presence in Bangkok, highlighting Thailand’s role both as a domestic hub and a gateway to the region.

    Vietnam’s Rapid Adaptation to AI Demands

    Though its data center capacity may be smaller, Vietnam is rapidly scaling up to meet the burgeoning needs of AI workloads. Key players like Viettel IDC are investing in high-efficiency facilities in both Hanoi and Ho Chi Minh City. The acceleration of cloud and AI adoption is particularly strong in sectors like manufacturing and finance, fueled by government programs aimed at fostering technology-driven investment. With a thriving digital economy and supportive policies, Vietnam is increasingly recognized as a rising star within the regional data center ecosystem.

    Harnessing Regional Synergies and Subsea Connections

    Despite facing land and power limitations, Singapore remains a central figure in the regional data center narrative. Its well-established connectivity ecosystem, bolstered by numerous subsea cable landings, offers unmatched interconnection capabilities. Neighboring hubs such as Johor, Batam, and Bangkok are reaping the benefits of this interconnectedness, providing more cost-effective and sustainable expansion alternatives while still leveraging Singapore’s global network reach.

    This clustering effect is creating a complementary ecosystem, where Singapore stands out as the interconnection hub, while surrounding markets absorb hyperscale capacity at scale. Experts believe this model is crucial for maintaining Southeast Asia’s long-term competitiveness.

    Sustainability Takes Center Stage

    In Southeast Asia, sustainability is transforming from a buzzword into a decisive factor in investment strategies. Malaysia is attracting hyperscalers by leveraging its abundant solar and hydropower resources for renewable energy sourcing. Thailand has introduced its Utility Green Tariff (UGT) to foster green power procurement as part of its commitment to achieving carbon neutrality by 2050.

    Tech giants are making bold commitments as well. Google and Microsoft have entered into long-term power purchase agreements to ensure their operations run on renewable energy. Microsoft’s 200-MWp solar PPA in Singapore indicates a strong appetite for substantial clean energy arrangements. Meanwhile, Equinix is exploring alternative energy solutions in the Philippines, amid rising tariffs, and Malaysian authorities are evaluating premium pricing for data centers that rely on conventional energy sources, highlighting how sustainability is reshaping the economic landscape.

    Advancements in Cooling and Efficiency

    To combat the rising power consumption associated with data centers, operators are pouring investments into innovative cooling solutions. Digital Realty has unveiled liquid-cooled servers at its SIN11 facility in Singapore, achieving energy savings of up to 29%. Keppel Data Centres’ IKDC 1 in Jakarta incorporates water-based cooling technology with N+1 redundancy, striking a balance between energy efficiency and operational reliability.

    Modular and high-density facility designs are now gaining traction, particularly as they cater to AI workloads that require substantial compute and power density. These developments signal a broader industry transition toward efficiency-driven competitiveness.

    Capital Investments Reshape the Future

    Hyperscale capital investments are thriving, with Microsoft committing USD 1.7 billion in Indonesia while expanding its footprint in Thailand. Google is directing over USD 1 billion toward Thailand, also eyeing Vietnam’s hyperscale potential. Meanwhile, NTT DATA plans to launch a USD 90-million facility in Bangkok by late 2025, and Equinix is ramping up its regional expansion through acquisitions in the Philippines.

    Private equity funds are increasingly becoming engaged, reflecting growing confidence in the long-term value of these investments. As demand for digital services rises, Southeast Asia is emerging as a safe haven for infrastructure investors seeking growth and resilience.

    Looking Ahead: Southeast Asia’s Growing Significance

    The region’s data center ecosystem is experiencing a fusion of factors including digital transformation, AI integration, government support, and a strong commitment to sustainable growth. Southeast Asia is positioning itself as a model for harmonizing rapid digital expansion with environmentally friendly practices—an approach that could redefine its role in the global data economy.

    During a recent interview, Raymond Policarpio, Vice President and Head of Strategy Management and Business Investments at Globe Business, emphasized the ongoing priority of investing in data centers to bolster this expanding digital ecosystem. From a Thai governance viewpoint, Narit Therdsteerasukdi, Secretary General of the Board of Investments, noted the critical need for digital infrastructure, including data centers, to align with both foreign investor demands and local business needs to maintain competitiveness in today’s digital economy.

    As the future unfolds, regional synergies—particularly between Singapore and its neighbors—will be vital in sustaining competitiveness.

    Questions & Answers

    What are the projected growth figures for Southeast Asia’s data center industry?
    The market value of Southeast Asia’s data center industry is expected to soar from USD 13.71 billion in 2024 to USD 30.47 billion by 2030, representing a compound annual growth rate (CAGR) of 14.24%.

    How is Malaysia positioning itself in the data center arena?
    Malaysia has emerged as a leading destination for data center investments, especially in Johor, which has seen 42 approved projects worth MYR 164.45 billion, expected to create thousands of jobs.

    What role do sustainability initiatives play in the region’s data center investments?
    Sustainability has become a key differentiator, with countries like Malaysia leveraging renewable energy sources and Thailand introducing green tariffs to attract investments and achieve carbon-neutral goals by 2050.

  • Gen Z Fuels Thrift Revival: Pinterest Reports Soaring Interest In Vintage Style

    Gen Z Fuels Thrift Revival: Pinterest Reports Soaring Interest In Vintage Style

    This fall, vintage secures its place as a wardrobe staple. Pinterest’s new Trend Report reveals a major style shift sweeping the globe: searches for thrift-related ideas are soaring, driven largely by Gen Z users reimagining how they shop, style, and decorate. Whether it’s a dream thrift find or a retro kitchen upgrade, Pinners are proving that secondhand is not second-best.

    As the leading destination for trends and inspiration, Pinterest empowers people to personalise their style, home, and life with what’s next — and right now, that means embracing thrifting like never before. Gen Z momentum on Pinterest continues to grow, with this generation now representing more than 50% of global monthly active users — making Pinterest a go-to platform for the next generation to get inspired, curate, and shop.

    Across the globe, Gen Z is fueling this movement. On Pinterest, searches for “dream thrift finds” have skyrocketed by 550% among this demographic, while “vintage fall aesthetic” is up 1,074%. And their thrifting habits extend beyond the wardrobe – searches for “thrifted kitchen” have also climbed 1,012% and “thrifted decor” is up 283%, showing that the vintage style is making its way into every corner of the home.

    Gen Z men are also stepping up their vintage game. Searches for “men thrift outfits” have grown by 31% globally, and interest in “vintage watch for men” has jumped 65%, proving the appeal of unique finds resonates across styles and genders.

    The thrift revival presents a strategic creative and commercial opportunity for fashion retailers in the months to come. And it’s not just fashion — with searches for home-related thrift inspiration on the rise, the secondhand movement now spans furniture, interiors, and home appliances. Brands can ride this wave by offering vintage inspired collections, sparking upcycling ideas, or launching resale and donation programs that help consumers give pre-loved items a second life.

    This global momentum is mirrored across APAC, where thrift-related searches continue to climb in key markets. In India, searches are up 127% year-over-year, while Japan has seen a 55% increase. Korea recorded 31% growth and Singapore is up 33%, underscoring the region’s growing appetite for unique, secondhand finds. These four markets combined saw a significant year-over-year rise in thrift searches such as “thrift flips” (486%) and “thrift finds” (93%). Vintage-related terms also saw a consolidated increase through searches such as “dreamy aesthetic vintage” (580%), “vintage style outfits” (109%) and “retro vintage outfits” (100%).

    “What we’re seeing in APAC is more than just a fashion trend, it’s a mindset shift,” says Ayumi Nakajima,  Senior Director, Content Partnerships, APAC for Pinterest. “Gen Z are embracing thrifting not only for its style potential but for its creativity, sustainability, and individuality. On Pinterest, they can visually explore endless ideas, curate boards with their favourite finds and turn inspiration into action through product Pins. By analysing billions of data points and through our visual search technology, Pinterest can spot emerging trends before they go mainstream – helping brands stay ahead of Gen Z’s evolving tastes. For our users, it’s the place to discover one-of-a-kind finds and unique inspiration from around the world.”

    Pinterest delivers personalised inspiration that’s perfect for thrifting. Across APAC, Gen Z are turning to the platform to find, plan, and shop for the best in vintage and secondhand, uncovering fresh ways to express their individuality in a sea of sameness.

  • LVMH Targets Asia: Luxury Market Expansion Amid Shifting Retail Landscape

    LVMH Targets Asia: Luxury Market Expansion Amid Shifting Retail Landscape

    In a move that underscores the ever-evolving world of retail, French luxury goods giant LVMH Moët Hennessy Louis Vuitton has set its sights on expansion in Asia. The company recently announced plans to increase its investment in the region, aiming to capture a larger share of the burgeoning luxury market. With a growing middle class and an appetite for high-end products, Asia has emerged as a hotspot for luxury retail, prompting LVMH to adapt its strategy and deepen its footprint.

    Luxury Frenzy: A Golden Opportunity

    This latest initiative aligns seamlessly with LVMH’s ongoing effort to cater to the region’s affluent consumers, who are increasingly favoring homegrown experiences over international travel. Notably, China remains at the forefront of this luxury boom, with more than 35% of global luxury sales now occurring within its borders. This trend showcases not just resilience but also a vibrant enthusiasm for luxury brands that many thought would wane. Spoiler alert: it hasn’t!

    A Blazing Trail in Retail Innovation

    To strategically position itself within this competitive landscape, LVMH plans to boost its digital presence. As online shopping transforms how consumers interact with brands, the company is shifting gears to enhance its e-commerce capabilities, making luxury shopping as easy as a click. It’s no coincidence that they are investing heavily in technology to create engaging platforms and luxurious online experiences that resemble their flagship stores.

    Tailored Approaches for Diverse Markets

    Each market within Asia offers unique opportunities and challenges, prompting LVMH to tailor its approach for various consumer preferences. While wealth is concentrated in urban centers, shopping behaviors fluctuate wildly between regions. With this understanding, LVMH is conducting in-depth market studies to customize both product lines and marketing strategies accordingly. This meticulous attention to detail could be the key to winning over luxury aficionados from Tokyo to Mumbai.

    The Road Ahead: Sustaining Growth

    As LVMH ramps up its investment in Asia, the company faces the challenge of maintaining sustainable growth amid shifting economic landscapes. Market analysts are closely monitoring how both local and global factors will influence consumer spending habits. The retailer’s leadership remains optimistic, betting that strong brand loyalty and innovative marketing will prevail in attracting the discerning customers lined up at the entrance of their luxurious establishments.

    Questions & Answers

    What is LVMH’s plan for expanding in Asia?
    LVMH aims to boost its investment in Asia to capture a larger share of the luxury market, enhancing their digital presence and focusing on tailored approaches for diverse regional markets.

    How significant is the luxury market growth in Asia?
    Asia, particularly China, represents over 35% of global luxury sales, highlighting its status as a key player in the luxury retail landscape with a rapidly growing middle class.

    What strategies is LVMH employing to reach consumers?
    The company is increasing its digital capabilities and conducting detailed market studies to adapt its product lines and marketing strategies to the distinct preferences of consumers across various Asian markets.

  • Vodafone Idea and IBM Unveil Exciting New AI Innovation Hub to Transform Retail Experience

    Vodafone Idea and IBM Unveil Exciting New AI Innovation Hub to Transform Retail Experience

    Vodafone Idea (Vi) is embarking on a transformative journey, partnering with IBM to streamline its operations and enhance customer experiences through cutting-edge technology. This strategic alliance aims to harness the power of artificial intelligence (AI) and a unified DevOps model, ultimately accelerating Vi’s digital initiatives.

    Navigating the Digital Landscape with an AI Innovation Hub

    At the heart of this initiative lies the newly established AI Innovation Hub, designed to continually modernize Vi’s IT and business processes. This hub will unite experts from both Vi and IBM Consulting, who will co-develop AI solutions, automation tools, and digital accelerators utilizing IBM’s state-of-the-art AI technologies. The collaboration will ensure seamless integration of AI into Vi’s development and operational frameworks, forging new pathways for efficiency.

    Commitment to Intelligent Innovation

    Jagbir Singh, Chief Technology Officer of Vodafone Idea Limited, expressed enthusiasm about the partnership, stating, “Our collaboration with IBM marks a pivotal milestone in Vi’s digital journey. It reflects our commitment to AI-led innovation and our ambition to drive accelerated growth through intelligent decision-making and automation. The AI Innovation Hub will play a critical role in modernizing our operations and expediting our go-to-market execution of critical business initiatives through faster software development cycles, setting new benchmarks for the telecom industry.”

    Enhancing Agility and Exploring New Horizons

    This alliance is not merely about technology; it’s also about envisioning smarter digital experiences and enhancing IT agility to tap into new revenue streams. By leveraging IBM’s extensive global partner ecosystem and industry expertise, Vi aims to reinforce its long-term digital resilience while driving ongoing innovation.

    IBM’s Role in India’s Telecom Evolution

    Juhi McClelland, Managing Partner at IBM Consulting for Asia Pacific, highlighted the significance of their collaboration with Vi, stating, “India’s telecom sector stands at the crossroads of surging data consumption, rapid digital transformation, and large-scale 5G deployments. Our collaboration with Vi allows IBM to serve as a strategic enabler to help modernize the organization’s IT ecosystem and fast-track their digital transformation.” The AI Innovation Hub exemplifies the potential of co-creation, as IBM consultants lend their expertise to build a future-ready digital foundation.

    Strengthening a Long-Standing Partnership

    Rishi Aurora, Managing Partner at IBM Consulting India & South Asia, noted that their partnership with Vi spans more than 17 years. “This recent collaboration marks a significant step in redefining how AI and automation can transform telecom operations at scale. With the AI Innovation Hub and unified DevOps execution, we’re bringing together the best of IBM’s global expertise to help Vi deliver superior customer experiences, drive innovation, and strengthen digital resilience for the future.”

    With these collaborative efforts, Vi is set to design and adopt rapid and seamless digital experiences, underscoring the pivotal role of AI in enhancing customer-focused service delivery. As this partnership unfolds, the telecom landscape in India may soon witness a blend of creativity and technology that could spark a revolution.

    Questions & Answers

    What is the main goal of Vi’s partnership with IBM?
    The partnership aims to optimize operations, enhance service reliability, improve customer experiences, and accelerate digital initiatives using AI and a unified DevOps model.

    How will the AI Innovation Hub benefit Vi?
    The AI Innovation Hub will modernize Vi’s IT and business processes by co-developing advanced AI solutions and automation tools with expertise from both Vi and IBM Consulting.

    What does this collaboration signify for the future of India’s telecom sector?
    This collaboration positions IBM as a strategic enabler for Vi, helping to modernize its IT ecosystem, enhance operational efficiencies, and fast-track digital transformation amidst rising data consumption and 5G deployments.

  • True Corporation Unveils Cutting-Edge AI-Powered Self-Healing CODC System for Enhanced Retail Experience

    True Corporation Unveils Cutting-Edge AI-Powered Self-Healing CODC System for Enhanced Retail Experience

    True Corporation is making waves in network management with the rollout of its AI-CODC (Cell Outage Detection & Compensation) system, an innovative artificial intelligence-driven solution aimed at enhancing communication reliability along the tumultuous Thai-Cambodian border. This cutting-edge technology is designed to monitor and manage base station signals, ensuring that even in challenging conditions, residents can rely on seamless connectivity.

    The Power of Automation in Crisis Zones

    This self-operating system stands out by functioning in real time without requiring human intervention, a game changer in areas that are often inaccessible to network engineers due to ongoing conflicts. The AI-CODC system takes the reins, autonomously adjusting signals from nearby base stations to cover disruptions. This not only keeps communication channels open for residents, but also significantly mitigates risks for personnel working in dangerous environments.

    True Corporation’s mission goes beyond just maintaining performance in high-risk provinces; it’s about ensuring that service quality remains high despite geopolitical tensions. The company is steadfast in its dedication to delivering unbroken connectivity. “Providing uninterrupted service is our primary focus,” said Mr. Prathet Tankuranun, Chief Technology and Information Security Officer of True Corporation Plc. He emphasized the importance of the AI-CODC system in allowing the company to uphold reliable services even amid difficulties while safeguarding the welfare of its operational teams.

    Compliance and Community Care

    In addition to deploying advanced technology, True Corporation adheres to strict regulations set forth by the National Broadcasting and Telecommunications Commission (NBTC). The company has proactively dismantled towers, removed equipment, and adjusted the heights of some facilities to ensure that signals do not spill over Thailand’s borders. With a focus on expanding 5G and 4G capabilities, True is poised to keep communities connected, even in the face of crisis.

    As the digital landscape evolves, True Corporation remains a beacon of innovation, demonstrating that technology can indeed be a lifeline, even in the most uncertain times. Who knew AI could have such a compassionate side?

    Questions & Answers

    How does the AI-CODC system enhance connectivity in high-risk areas?
    The AI-CODC system automatically adjusts signals from nearby base stations to fill any coverage gaps, ensuring uninterrupted services in regions that are difficult to reach due to conflict.

    What measures is True Corporation taking to comply with national regulations?
    True Corporation has dismantled towers and modified facilities to prevent signals from extending beyond Thai borders, as mandated by the NBTC.

    Why is automated monitoring necessary in these regions?
    Automated monitoring allows for real-time adjustments to base station signals without human intervention, which is crucial for maintaining stability in areas that are unsafe for engineers to access.

  • Dr. Bronner’s Boosts Marketplace Revenue by 55% with Pattern

    Dr. Bronner’s Boosts Marketplace Revenue by 55% with Pattern

    Dr. Bronner’s, the iconic organic soap and personal care brand, has transformed its marketplace performance in Australia, achieving a 55% growth in monthly revenue through a strategic partnership with leading ecommerce accelerator Pattern.

    As the exclusive importer of Dr. Bronner’s Organic Body Care to Australia and New Zealand, Lateral Food Corporation has helped the brand build a loyal following locally. However, Dr. Bronner’s Amazon presence wasn’t reflecting the full strength of the brand. Product listings lacked structure, images were inconsistent, and pricing was frequently undermined by unauthorised resellers.

    Pattern worked with Lateral Food Corporation to create a cleaner, more compelling brand experience on Amazon. The partnership aimed to sharpen Dr. Bronner’s presence, improve discoverability and put brand control back in the right hands.

    “Dr Bronner’s. stands for integrity, in its products and how it shows up as a brand,” said Vanita Hutchinson, Sales Manager for Lateral Foods Corporation. “Dr Bronner’s. needed its Amazon storefront to reflect that; something that was structured, engaging and true to its values. Pattern helped make that happen.”

    Pattern restructured Dr. Bronner’s catalogue, enhanced titles and SEO, and rolled out a refreshed storefront built around lifestyle content and intuitive navigation, including subpages by scent. These enhancements drove a 38% lift in average monthly units sold and a 55% increase in monthly revenue growth between January and May 2025, compared to the same period the year before. Storefront traffic nearly doubled, signalling a significant boost in customer interest and engagement.

    “Dr. Bronner’s already had an incredible following and a strong product lineup,” explained Merline McGregor, Managing Director for Pattern Australia. “Our focus was on elevating the brand’s online presence to match that strength, refining the catalogue, optimising the experience and ultimately helping more customers connect with Dr. Bronner’s in an authentic way.”

    Unauthorised sellers had previously flooded the listing space, creating inconsistent pricing and diminishing trust. Pattern’s tools helped the brand identify and respond to these sellers quickly, increasing Amazon Buy Box wins from 66% to 90%.

    “Working with Pattern has made a real difference. They helped us protect the brand while opening up new opportunities to grow,” said Hutchinson. “Their team understood what matters to us and brought that to life in the way customers experience our products online.”

    Advertising has played a crucial role in the brand’s marketplace turnaround. As of May, Pattern’s targeted campaign strategy now accounts for 93% of Dr. Bronner’s Amazon sales in Australia, driving sustained performance and standout results during key retail events.

    “When brands combine great products with the right catalogue and promotional strategy, the results speak for themselves. By understanding when and how customers shop, we’ve been able to position Dr. Bronner’s front and centre during high-impact moments and turn that visibility into real growth,” McGregor concluded. 

    About Pattern Inc

    Pattern is the category leader in global ecommerce and marketplace acceleration. It is the number one reseller on Amazon globally, selling over $3 billion of product each year into 60 countries. Since 2013, Pattern has profitably grown to over 2,000 employees operating from 24 global locations – including Melbourne, Sydney and the Gold Coast – to help leading brands achieve accelerated growth on D2C websites and global ecommerce marketplaces. Pattern is also present on Tmall, JD.com, eBay and other ecommerce marketplaces. We act as the authorised Amazon seller to more than 300 brands globally, buying their stock to sell on the marketplace and taking care of every aspect of their Amazon presence. For more information, visit https://au.pattern.com/

    Media Contact

    Paul Manser

    Mulberry Marketing Communications

    pmanser@mulberrymc.com

  • Stone & Wood Brewing Innovates With Refreshing Citrus Radler Beer Blend

    Stone & Wood Brewing Innovates With Refreshing Citrus Radler Beer Blend

    Stone & Wood Brewing Company has introduced a new beer blend, Citrus Radler, targeting customers who prefer lighter, more refreshing beverages. This innovative blend combines beer with citrus elements, providing a flavorful twist to traditional beer.

    A New Favorite: Citrus Radler

    The Citrus Radler is described as a light, invigorating beverage with a zestful aroma and taste, characterized by notes of orange, grapefruit, and lemon. Radlers are typically a combination of beer and citrus components, such as lemon soda, lemonade, or freshly squeezed juice.

    Stone & Wood’s unique spin on the Radler is light-bodied and designed for easy consumption. The product is free of added preservatives and is brewed exclusively using Australian malts and hops. Each 300ml can contain a moderate alcohol content of 4 per cent ABV.

    The company describes the Citrus Radler as a “bright and sessionable salute to the Australian golden hour.” It is a carefully crafted blend of Australian pale malts, Galaxy hops, and real Australian lemons, providing a refreshing experience to beer enthusiasts.

    Availability and Pricing

    The Citrus Radler is now available for purchase online and at select retail locations, including BWS and Dan Murphy’s stores. The product is priced at $17 for a pack of four and $60 for a pack of sixteen, providing customers with a range of options that cater to their unique preferences and consumption habits.

    Questions & Answers

    What is the Citrus Radler?
    Citrus Radler is a new beer blend introduced by Stone & Wood Brewing Company, featuring a refreshing blend of beer and citrus elements.

    What are the key characteristics of the Citrus Radler?
    It’s a light-bodied, zesty beverage with notes of orange, grapefruit, and lemon. It’s made using Australian malts and hops and contains no added preservatives.

    Where can the Citrus Radler be purchased and how much does it cost?
    Customers can buy Citrus Radler online or at select BWS and Dan Murphy’s stores. The price is $17 for a four-pack and $60 for a sixteen-pack.

  • Pepsico Expands Australian Snack Portfolio With Smith’s Crackers And Mini Canisters

    Pepsico Expands Australian Snack Portfolio With Smith’s Crackers And Mini Canisters

    PepsiCo is diversifying its snack offerings in Australia by launching two new formats: Smith’s Crackers and Mini Canisters. These new products are expected to add variety and cater to consumer preferences for diverse flavours and convenient sizes.

    Smith’s Crackers: A New Take on a Classic

    Smith’s Crackers present a fresh twist on PepsiCo’s classic chip offerings. These oven-baked snacks come in a variety of flavours to satisfy diverse taste preferences. The available flavours include Cheddar Cheese, Barbecue, Salt & Vinegar, Sour Cream & Onion, and Crispy Chicken. With this range, PepsiCo is betting on a combination of familiar flavours and a new snack format to appeal to consumers.

    Mini Canisters: A Compact Format for Popular Snacks

    In addition to the Smith’s Crackers, PepsiCo is also launching Mini Canisters. These compact containers host smaller-sized versions of four popular snack brands. The selection includes Doritos Cheese Supreme, Cheese Twisties, Grain Waves Sour Cream & Chives, and Cheetos Cheese & Bacon. This new format caters to consumers who prefer snack-sized portions and appreciate the convenience of resealable containers.

    Alexia Horley, CEO for ANZ Foods at PepsiCo, expressed the company’s excitement for the introduction of these innovative offerings. She stated, “We think it’s time to shake up the category, with these new snack formats.”

    Availability and Pricing

    The new Smith’s Crackers and Mini Canisters are now available for purchase in supermarkets across Australia. Smith’s Crackers are set at a recommended retail price (RRP) of $4, while the Mini Canisters are priced at $5.50.

    Questions & Answers

    What are the new snack offerings introduced by PepsiCo in Australia?
    PepsiCo has launched two new snack formats in Australia: Smith’s Crackers and Mini Canisters.

    What flavours are available for Smith’s Crackers?
    Smith’s Crackers offer a range of flavours including Cheddar Cheese, Barbecue, Salt & Vinegar, Sour Cream & Onion, and Crispy Chicken.

    What snack brands are included in the Mini Canisters?
    The Mini Canisters contain smaller versions of four popular snack brands: Doritos Cheese Supreme, Cheese Twisties, Grain Waves Sour Cream & Chives, and Cheetos Cheese & Bacon.

  • Marquise Baby Expands Retail Reach: Baby Essentials Now More Accessible In Australian Convenience Stores

    Marquise Baby Expands Retail Reach: Baby Essentials Now More Accessible In Australian Convenience Stores

    Marquise Baby, a well-known Australian baby care brand, is set to increase its retail reach by making its products more readily available in convenience store chains throughout the country.

    Expansion Into Convenience Stores

    The brand has initiated the distribution of its main line of nappies across Ampol service stations nationwide. The distribution expansion also includes the ongoing rollout of both nappies and wipes to as many as 700 7-Eleven stores across Australia.

    Meeting Customer Demand

    This strategic move by Marquise Baby is in response to a growing demand from parents for more conveniently accessible baby essentials.

    Sam Griffin, the director of Marquise Baby, expressed the company’s commitment to catering to the evolving needs of today’s busy parents. He emphasized the brand’s dedication to being available to consumers wherever they need them the most. This includes offering services such as direct-to-consumer subscriptions, availability in thousands of convenience stores across the country, and delivery services through retail partners via platforms like Uber Eats and DoorDash.

    Brand Legacy and Recognition

    Having been in the market for over nine decades, Marquise Baby has built a reputation for its minimalist, sensitive skin-friendly products. Their baby wipes, composed of 99.7 percent water and manufactured in New Zealand, have become one of the brand’s most purchased products.

    The company’s commitment to quality has been acknowledged with several awards in the recent past. These include the Silver for Best Nappy at the 2025 Mum Central Awards, the Silver for Best Baby Wipes at the Clean & Conscious Awards, and two Expert Choice Awards at the Kiindred Awards.

    Questions & Answers

    What is the reason for Marquise Baby’s expansion into convenience stores?
    The company has noted an increase in demand from parents for easily accessible baby essentials, which motivated them to make their products more readily available in convenience stores nationwide.

    What are some of the other services offered by Marquise Baby?
    The brand is keen on meeting the needs of its customers wherever they are. As such, Marquise Baby offers direct-to-consumer subscriptions, availabilities in local convenience stores, and a delivery service through its retail partners via platforms like Uber Eats and DoorDash.

    What awards has Marquise Baby recently won?
    Marquise Baby has been recognized with several awards, including the Silver for Best Nappy at the 2025 Mum Central Awards, the Silver for Best Baby Wipes at the Clean & Conscious Awards, and two Expert Choice Awards at the Kiindred Awards.

  • Louis Vuitton Enters Cosmetics Industry With Sustainable, Luxury Makeup Line, La Beaute

    Louis Vuitton Enters Cosmetics Industry With Sustainable, Luxury Makeup Line, La Beaute

    Luxury fashion brand Louis Vuitton is venturing into the cosmetic industry with the introduction of La Beaute, a premium makeup line. The initial launch is set to take place in China this month, with a worldwide expansion planned shortly after.

    The Creative Force Behind La Beaute

    The creative process for developing this collection was steered by renowned British makeup artist, Dame Pat McGrath. The French luxury establishment communicated that the products come in artistically designed containers that are intended to be lifelong keepsakes.

    The makeup assortment features 55 lipsticks, 10 lip balms, and a variety of eyeshadow palettes.

    Sustainable and Luxurious

    All items in the collection are designed with sustainability in mind, as they are refillable. Customers can purchase replacement lipstick bullets and individual eyeshadow shades as needed.

    Adding an extra touch of luxury, the lip products, a collaboration with Louis Vuitton’s master perfumer Jacques Cavallier Belletrud, are also fragranced. The Rouge lipsticks boast a blend of mimosa, jasmine, and rose scents, while the Baumes lip balms carry hints of mint and raspberry.

    “Makeup is culture; it is power; it is presence; and it’s personal,” McGrath, the creative director of cosmetics for La Beaute, said of the new line.

    Pricing and Availability

    The lipsticks and balms from the range are priced at $160 each, while the eyeshadow palette is available for $250.

    The brand is planning a digital pre-launch scheduled for August 25.

    Questions & Answers

    What is the price range for the La Beaute makeup line?
    The lipsticks and lip balms are valued at $160 each, whereas the eyeshadow palette is priced at $250.

    Are the products in the La Beaute makeup line refillable?
    Yes, all the products in the line, including lipsticks, lip balms, and eyeshadows, are refillable.

    Who is the creative director behind the La Beaute line?
    The La Beaute makeup line was developed under the creative direction of renowned British makeup artist, Dame Pat McGrath.

  • Tim Hortons Philippines Squashes Exit Rumors Amid Store Closures And Menu Changes

    Tim Hortons Philippines Squashes Exit Rumors Amid Store Closures And Menu Changes

    TH Coffee Services Philippines Corporation, the Philippine operator of the Canadian coffee chain Tim Hortons, has quashed rumors that it plans to exit the Philippines market. These speculations came about after several customers observed store closures and a reduced product line at multiple locations.

    Store Closures Stir Speculation

    Discussions about certain Tim Hortons outlets shutting down recently gained traction on social media. Notably, customers reported that the Uptown Mall branch in BGC had closed down. Similarly, others indicated that the outlets in SM Bacoor and SM Fairview had also ceased operations.

    Changes in Product Offerings

    Apart from the store closures, the company also sparked speculation when it discontinued its usual range of doughnuts, muffins, eclairs, and crullers last year. These items were traditionally imported from its Canadian factory. In a shift towards local sourcing, the coffee chain now offers breakfast sandwiches and pastries made locally, in addition to its coffee selection.

    Despite these changes, Tim Hortons continues to be a popular choice among local coffee enthusiasts. One customer said, “Tim Hortons is one of my go-to coffee places in Manila. But I’ve noticed in the past few weeks that their stores are slowly decreasing. It’s a shame if they disappear completely.”

    Tim Hortons Philippines Affirms Market Presence

    In light of these developments, Tim Hortons Philippines was quick to address the rumors. Enrique Yap Jr., CEO of TH Coffee Services, made it clear that the company had no intention of leaving the Philippines market. “We’ve heard the buzz regarding Tim Hortons closing in the Philippines, but rest assured, we’re not going anywhere. Our dedication to quality and service is stronger than ever,” he affirmed.

    Tim Hortons first entered the Philippine market in 2016.

    Questions & Answers

    What prompted the speculation about Tim Hortons exiting the Philippines market?
    The speculation started due to some observed store closures and a change in the product offerings of Tim Hortons in the Philippines.

    Has Tim Hortons Philippines confirmed its plans to exit the market?
    No, the company has categorically denied any plans to exit the Philippines market.

    What changes has Tim Hortons Philippines implemented in its product offerings?
    The company has discontinued its traditional range of imported baked goods and replaced them with locally sourced breakfast sandwiches and pastries.

  • Zus Coffee’s Ambitious Expansion: 200 New Outlets Across Southeast Asia

    Zus Coffee’s Ambitious Expansion: 200 New Outlets Across Southeast Asia

    Zus Coffee, the well-established Malaysian chain, has announced its expansion into Thailand with the opening of two new outposts in Bangkok. This move marks a key stage in the brand’s previously stated intentions for regional growth.

    Expansion into Bangkok

    The two stores, located at Varnish Place Ari, a renowned lifestyle hub, and Baan Kampu Asoke on Sukhumvit 21 Road, were established in partnership with RSC, a prominent leasing firm.

    These Bangkok locations are just a fraction of Zus Coffee’s ambitious strategy to establish 200 new outlets throughout Southeast Asia within the year. As part of this growth plan, the company is aiming to unveil at least 107 new stores in its home country of Malaysia, approximately 80 in the Philippines, and six in Singapore. Additional expansion in Thailand, Brunei, and Indonesia is also on the horizon.

    About Zus Coffee

    Zus Coffee was founded in 2019 with a specific focus on offering budget-friendly specialty coffee. Since its inception, the company has experienced remarkable growth, mushrooming from 290 outlets in 2023 to over 700 locations in Malaysia.

    The company embarked on its international expansion in 2023, with the Philippines being the first overseas market where it launched operations.

    Questions & Answers

    When was Zus Coffee founded?
    Zus Coffee was established in 2019, specializing in affordable specialty coffee.

    What is Zus Coffee’s expansion plan for the year?
    Zus Coffee aims to open 200 new outlets across Southeast Asia this year. The plan includes launching at least 107 new stores in Malaysia, around 80 in the Philippines, and six in Singapore, with further expansion planned in Thailand, Brunei, and Indonesia.

    Where has Zus Coffee recently expanded to?
    Zus Coffee has recently expanded into Thailand, opening two new outlets in Bangkok.

  • PLDT Takes Bold Action in Enterprise Transformation: Paving the Way for a Future-Driven Retail Landscape

    PLDT Takes Bold Action in Enterprise Transformation: Paving the Way for a Future-Driven Retail Landscape

    PLDT Enterprise, a dominant force in the Philippines for connectivity solutions and ICT services, is playing a pivotal role in shaping the nation into a strategic digital hub. As the enterprise division of the country’s largest integrated telecommunications provider, PLDT Enterprise taps into the vast resources of its parent company along with Smart, ePLDT, VITRO, and PLDT Global, fueling both local and international business transformations.

    With a heritage spanning nearly a century, PLDT Enterprise is at the cutting edge of the Philippines’ digital evolution, driving secure, intelligent operations with end-to-end solutions that unify people, platforms, and the potential for growth across borders.

    Blums Pineda, who recently stepped into the role of Senior Vice President and Head of the Enterprise Business Group, brings nearly three decades of experience in telecommunications and technology. His career—shaped by leadership positions in the U.S. and Europe across various sectors including B2B tech and banking—culminates in his mission to enhance PLDT Enterprise’s offerings for businesses both locally and globally.

    Pineda outlined his vision for empowering enterprises through innovative connectivity solutions, reflecting a commitment to facilitating growth and digital advancement in the Philippines.

    A New Outlook on Enterprise Solutions

    Having returned to the Philippines after 15 years abroad, Pineda is keen to meld his international experience with an understanding of local business challenges. “At PLDT Enterprise, I plan to unite that global perspective with insights into what local companies need,” he explained. “I’ve seen how the right tools and partnerships can create significant impact—my goal is to fast-track those results for our clients.”

    Bridging local businesses to global ecosystems remains a key priority. By leveraging PLDT’s robust infrastructure, we can connect clients to counterparts who have advanced their digital transformation, allowing them to adopt proven models swiftly and manage risk more efficiently.

    Enabling Clients with High-Speed Connectivity

    The cornerstone of PLDT Enterprise’s strategy revolves around delivering high-speed and secure connectivity on a future-ready network. Recent initiatives include investments in the Asia Direct Cable (ADC) and the forthcoming Apricot cable system, which promise to expand international data capacity by 33% while enhancing access to critical global hubs.

    However, securing digital assets is about much more than just connectivity. Pineda pointed out that PLDT is dedicated to bolstering cybersecurity measures, scalable storage, and seamless cloud access. For instance, the company has aided a major consumer goods firm in safeguarding operations through comprehensive Business Continuity and Managed Security Services, ensuring uninterrupted readiness across the board.

    Notably, PLDT has taken robust steps to fortify cybersecurity across various sectors, such as conducting large-scale workshops aimed at equipping employees to recognize and thwart cyber threats. In another notable case, it mitigated a ransomware attack on a significant real estate client by deploying an emergency 5G network, restoring operations while cleverly sidestepping ransom payments.

    Elevating the Data Center Game

    As today’s enterprises increasingly rely on data centers, PLDT’s VITRO data center in Santa Rosa stands out, conforming to global hyperscaler standards and dissipating any surprises for international clients about the Philippines’ capabilities. “What’s more astonishing,” Pineda boasts, “is that we built it ahead of the curve, anticipating demand well in advance.”

    This facility, strategically linked to essential subsea cables, guarantees seamless international connectivity—a game changer for handling substantial data transactions. Upcoming innovations include the launch of GPU-as-a-Service (GPUaaS), allowing businesses to harness GPU capabilities flexibly as they dabble in AI.

    Our data center strategy dives deep beyond capacity, focusing on power and cooling necessities. We meticulously select locations to ensure they are futureproof and poised to expand alongside market demands.

    Strategically, PLDT Group is not resting on its laurels with VITRO Santa Rosa; plans are already underway for a new wave of data centers to meet forthcoming needs head-on.

    Innovating Towards the Centenary

    As PLDT gears up to celebrate its centennial in 2028, PLDT Enterprise is laser-focused on delivering innovations that cater to precise customer requirements. While competitive pricing is crucial, the company prioritizes providing long-term value through meaningful partnerships and actionable insights, enabling businesses to push beyond immediate goals.

    Aiming to bolster the Philippines’ national digital agenda, PLDT is also exploring opportunities in sovereign cloud services, facilitating essential local government solutions, from enhancing emergency response systems to disaster recovery initiatives. “For us, innovation extends beyond technology—it’s about tackling tangible challenges and streamlining processes,” Pineda stated.

    Ultimately, PLDT is committed to helping clients scale and compete on the global stage, intertwining world-class infrastructure and insights to redefine how technology underpins modern business success.

    Questions & Answers

    What is Blums Pineda’s vision for PLDT Enterprise?
    Pineda envisions marrying his extensive global experience with local insights to empower businesses through innovative connectivity and infrastructure solutions, aiming to accelerate digital transformations for clients.

    How is PLDT Enterprise enhancing cybersecurity for its clients?
    PLDT Enterprise implements a holistic approach by providing Managed Security Services, conducting workshops for employees, and addressing specific threats like ransomware attacks through swift operational restoration methods.

    What future developments can we expect from PLDT’s data centers?
    PLDT plans to enhance its VITRO data center capabilities and launch GPU-as-a-Service to accommodate AI initiatives while also expanding its network of data centers to meet growing demand.

  • Maxis Teams Up with China Mobile International to Launch CMLink MVNO in Malaysia

    Maxis Teams Up with China Mobile International to Launch CMLink MVNO in Malaysia

    China Mobile International Limited (CMI) has made significant strides in the Asian telecommunications landscape with the launch of its first mobile virtual network operator (MVNO) service in Malaysia. This announcement was made during the China Mobile SEA Cooperation Conference held in Kuala Lumpur, marking a pivotal moment for CMI as it taps into the vibrant Malaysian market by partnering with Maxis’s mobile network.

    Operating under its CMLink brand, CMI plans to offer customers seamless 4G and 5G mobile services, enhancing connectivity and communication opportunities in the region. A mobile virtual network operator provides mobile services without owning the underlying network infrastructure, instead utilizing the capabilities of host operators like Maxis. CMI has previously established MVNO services in markets across the globe, including the UK, Singapore, Japan, Thailand, and Italy.

    Innovative Features Tailored for Global Citizens

    CMLink promises to cater specifically to the needs of students and professionals living in or traveling to Malaysia. Its standout features, such as “1CMN” (one card, multiple numbers) and China-Malaysia data sharing services, aim to ensure that users can remain effortlessly connected between China and Malaysia. There’s nothing quite like having your own “phone backpack” — that is, not just one number but multiple ones, all while enjoying seamless service!

    A Partnership Reinforced for Future Growth

    This new collaboration is a natural extension of the long-standing relationship between Maxis and CMI. Their partnership was further solidified by a Memorandum of Understanding (MoU) signed in August 2024, which aimed to propel 5G initiatives and drive forward digital innovation in the region.

    Questions & Answers

    What is the significance of CMI’s launch in Malaysia?
    This launch marks CMI’s first foray into the Malaysian market as an MVNO, providing enhanced mobile services to a growing demographic, particularly students and professionals bridging connection between China and Malaysia.

    What are the key services offered by CMLink?
    CMLink offers features like “1CMN” (one card, multiple numbers) and China-Malaysia data sharing services, allowing users to maintain seamless connectivity across borders.

    How does this collaboration between CMI and Maxis benefit both companies?
    The collaboration not only strengthens the existing partnership but also positions both CMI and Maxis to leverage 5G technology and enhance digital innovations, driving growth in the rapidly evolving telecommunications landscape.