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Tag: adventure

  • AirAsia X launches Ultimate Xventure contest to boost brand loyalty among Millennials

    AirAsia X launches Ultimate Xventure contest to boost brand loyalty among Millennials

    AirAsia X has launched a contest called Ultimate Xventure for youths aged between 18 and 32 seeking “unforgettable” adventure travel experiences.

    The goal of the contest is to introduce New Zealand as an adventurous destination and encourage millennials to experience what it has to offer. Among the main attractions of New Zealand are extreme adventure sports activities including bungy jumping in Queenstown, skydiving in Lake Taupo/Wanaka and water rafting in Rotorua, which offers travelers with a mix of exhilarating adrenaline, speed and nature.

    The winner of the contest will win a grand Prize of flight tickets to Auckland, New Zealand for four people, a four-day and three-night accommodation and also selected activities during the trip.

    For the first part, the social media Ultimate Xventure contest seeks the most creative pictures or videos of adventure sports activities and contestants are required to upload them on their Instagram with the wittiest captions and the official hashtags #UltimateXventure and #AirAsiaX.

    The social media contest has kicked off on 31 July 2017 and will end on 17 August 2017. The judging process will run from 14 until 17 August where one winner will be selected each day and announced through the Fly FM radio.

    The second part or the finale of the Ultimate Xventure contest which is in collaboration with Sunway will take place on 20 August at Sunway Lagoon Extreme Park. The winners will compete in the games that are lined up for Ultimate Xventure contest, which demonstrate the experiences available in New Zealand fulfilling the requirements of adventure seekers.

    AirAsia group chief commercial officer Siegtraund Teh said, hopefully, the contest will not only help to ignite interest of youngsters to choose New Zealand as an adventurous destination but also to create engaging activities that build AirAsia brand loyalty amongst the millennials.

    “New Zealand offers an unbeatable selection of adventure sports, and only AirAsia X can offer ‘unbeatable’ low fares from Kuala Lumpur to New Zealand for young travelers wanting to experience the thrill of a lifetime,” he added.

    Meanwhile, AirAsia has also launched its inaugural flight from Sarawak’s Kuching to Langkawi this week. The new route will operate with 4 times weekly flights on Monday, Wednesday, Friday and Sunday.

    Spencer Lee, AirAsia head of commercial said, “We are committed to continue growing this hub as Sarawak has a lot to offer beyond a tourism destination. Increasing connectivity into Sarawak is important for us as it is also one of the top preferred investment destinations in Malaysia with Sarawak Corridor of Renewable Energy (SCORE) attracting investors to set up manufacturing plants on ICT, agriculture, industrial and many more.”

    Lee added, “Last year, we have flown about 3.2 million guests in and out of our Kuching hub and we believe the introduction of the two new routes to and from Kuching namely Pontianak recently and Langkawi now, echoes our commitment in Sarawak.[…].We look forward to strengthen this hub with further connectivity in the future.”

    Celebratory all-in-fares from RM100 one way are available for booking online at airasia.com from now until 13 August 2017 for the travel period between now and 8 February 2018. The promotional fares are also available on AirAsia’s mobile app on iPhone and Android devices, as well as the mobile site at mobile.airasia.com.

    AirAsia now flies to 11 destinations from Kuching with more than 220 weekly flights one way. Besides Langkawi, other destinations are Miri, Sibu, Bintulu, Kota Kinabalu, Johor Bahru, Kota Bharu, Penang, Kuala Lumpur, Singapore and Pontianak. Fly-Thru guests can also connect to 18 countries from Kuching via its Kuala Lumpur hub such as Thailand, China, Hong Kong, Macao and Indonesia.

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  • Little Vespa for the wanderlust

    Little Vespa for the wanderlust

    Naza Premira Sdn Bhd, the official distributor of Vespa scooters in Malaysia, announced the arrival of the Vespa Sprint Adventure earlier this week. It is basically a customised Vespa Sprint 150cc ABS “designed with a unique adventurous look”, which probably means it is not quite ready to travel the world, but certainly looks the part.

    The Vespa Sprint Adventure is a derivative of the Vespa Sprint, which was launched by Naza last year. Among the features of the Sprint Adventure are sporty black matt details and travel accessories. Underneath the more rugged exterior is a new Piaggio i-Get 150cc single cylinder, four-stroke, air cooled engine with electronic injection. Pushing out 13hp at 7,750 rpm, and 12.8Nm of torque at 6,500 rpm, the little mill is quite efficient, giving gas mileage of up to 42 km/l (Measured by the World Motorcycle Test Cycle). The exhaust system is also a new unit, which Vespa says makes the engine quieter while at the same time giving “a more full and pleasant timbre”.

    The Sprint Adventure is also equipped with an ABS brake system. The accessories that differentiate the Vespa Sprint Adventure from the standard variation are a black front and rear carrier as well as a smoked fly screen. The accessories will be received and assembled separately at the dealership. The Sprint Adventure is available in Green Matt and Desert Sand and will retail at RM17,000, rather steep for a 150cc scooter, notwithstanding its adventure “credentials”. The standard Sprint was priced at 15k with GST at its launch last year. In conjunction with the launch of the new limited edition scooter, an adventure tour of South East Asia is being organised with a fleet of the Vespas ridden by journalists, “influencers”, celebrities, photographers and Vespa adventure lovers participating. The convoy will take them from Vietnam to Singapore.

    Malaysia will be represented by photographer Mark Teo. A social media contest will also be held. More details can be found on the official Vespa Sprint Adventure (VSA) Facebook page and Instagram profile. Fun Fact: The Guinness Book of Records states the minimum distance around the world to be 29,000km in their recognised round the world attempts.

    At 42 km/l, it would require just 690.5 litres of petrol for the Vespa Sprint Adventure to circumnavigate the earth. At the current Malaysian RON95 price of RM1.80 (which is not really possible since the scooter would be travelling around the world), it would cost just RM1,243 in fuel costs for the entire journey!