Tag: apps

  • Apple is compelled to remove Home Screen web apps from iOS in the EU due to the DMA

    Apple is compelled to remove Home Screen web apps from iOS in the EU due to the DMA

    What many thought was a bug has turned out to be a move made on purpose by Apple as the latter will not allow web apps on the iOS Home Screen in the European Union. On its Developer support page, Apple notes that the EU’s Digital Market Act (DMA) requires it to allow users to select a browser that doesn’t use Apple’s WebKit browser engine for the first time. Because of this, Apple said that it had to remove the Home Screen web apps.

    Apple says Home Screen web apps on iOS are built on WebKit and they “align with the privacy and security model for native apps on iOS.” This is important and Apple goes on to say, “That integration means Home Screen web apps are managed to align with the security and privacy model for native apps on iOS, including isolation of storage and enforcement of system prompts to access privacy impacting capabilities on a per-site basis.

    However, without this isolation and enforcement, malicious web apps could read data from other web apps and even use their permissions to access the user’s camera and microphone without his or her consent. Browsers could also install web apps without the consent or awareness of the user.

    Apple adds, “Addressing the complex security and privacy concerns associated with web apps using alternative browser engines would require building an entirely new integration architecture that does not currently exist in iOS and was not practical to undertake given the other demands of the DMA and the very low user adoption of Home Screen web apps. And so, to comply with the DMA’s requirements, we had to remove the Home Screen web apps feature in the EU.”

    Apple adds, “EU users will be able to continue accessing websites directly from their Home Screen through a bookmark with minimal impact to their functionality.” The tech giant also was forced to remove support for Home Screen web apps on Safari in the EU because the DMA requires equality for all browsers. Since third-party browsers can’t have Home Screen web apps, neither can Safari.

    The absence of Home Screen web apps in the EU was first noticed with the release of iOS 17.4 beta 2. The changes will come to all iOS users in the 27 member EU states once iOS 17.4 is released in the first week of March.

  • Apple reveals discount pricing feature for subscriptions in the App Store

    Apple reveals discount pricing feature for subscriptions in the App Store

    A post on the Apple Developer website reveals that a new “contingent pricing” feature will be available in the App Store. The subscription gets its name because customers can be given a discount on a subscription contingent on them having an active subscription to another publication. That discount will continue to be offered every month as long as the customer remains subscribed to both magazines.

    Here is what Apple told developers on the website: “Contingent pricing for subscriptions on the App Store — a new feature that helps you attract and retain subscribers — lets you give customers a discounted subscription price as long as they’re actively subscribed to a different subscription. It can be used for subscriptions from one developer or two different developers. We’re piloting this feature and will be onboarding more developers in the coming months.”

    Apple says developers should start planning how they will work contingent pricing into their App Store pricing strategies. A link on the website will allow developers to sign up to receive a notification from Apple in January, when the company will inform developers of more details related to “contingent pricing.”

    In explaining exactly what “contingent pricing” is, Apple writes, “For example, you might offer Ocean Journal premium subscribers the opportunity to subscribe to Mountain Climber for a discounted price of $4.99/month instead of the regular $5.99/month. Customers pay the discounted price as long as they remain Ocean Journal subscribers.”

    While Apple is writing to developers, the tech giant does explain how customers will be able to find publications in the App Store that offer “contingent pricing.” Apple says that customers will find the discounted pricing in a publication’s App Store listing, off-platform marketing channels, and planned placements in the App Store.

    Apple says that it will help developers manage the implementation of “contingent pricing” by offering customers “a seamless redemption and purchasing experience” based on the contingent price proposition the developers will provide.

    Obviously “contingent pricing” isn’t going to be available to App Store customers until sometime next yeear.

  • Facebook and Instagram are testing themed icons for their Android apps

    Facebook and Instagram are testing themed icons for their Android apps

    The most recent Alpha and Beta versions of the Facebook and Instagram apps on Android now support Android’s themed icons. This supports recent rumors that Meta was working on finally adding this functionality to its apps’ icons, years after it became available throughout the operating system.

    Automatic theming, including themed icons, were introduced to Android with version 12 of the operating system. This feature extracted the dominant colors of your wallpaper and applied them throughout the interface, making for a more minimal and cohesive look.

    Initially, there were eight color palettes to choose from, but that eventually doubled with Android 13 and expanded even further with a monochrome option on Android 14. Still, as the adoption grew with popular app icons, there was always that one holdout — Meta.

    Fortunately, this is now changing as both the Instagram and Facebook icons support automatic theming on Android in their Beta and Alpha apps, meaning that this will likely be rolled out to their stable versions soon. This was spotted by users currently using these versions and reported by Mishaal Rahman on X.

    This is available right now in versions 307.0.0.0.42 (beta) of Instagram and 439.0.0.0.30 (alpha) of Facebook and signals a turning point to how Meta handles the implementation of new Android features. This was evident more recently by the limited rollout of a new Instagram layout for tablets, which can be tested now using a larger screen device, such as the Google Pixel Fold on Android 14 QPR1 Beta.

    For those that enjoy having matching icons on their Android’s home screen, support for a matching themed icon for both of these applications could finally stop the issue of having to hide them inside a folder or pushing them to a secondary stream (if not hide them altogether). Hopefully, this feature makes it to the stable channels sooner.

  • Apple creates a new website to promote its own apps

    Apple creates a new website to promote its own apps

    In a bid to promote its own apps, Apple has created a website titled “Apps by Apple” that mentions homegrown apps that Apple developed for its products such as the iPhone, iPad, Apple Watch, Mac, and Apple TV. Apple has a good reason to promote its own apps with iPhone units in the 27 European Union (EU) countries being opened for sideloading thanks to the EU’s Digital Markets Act (DMA).
    Sideloading is the process of installing an app from a third-party app storefront. Apple has always claimed that its ban on sideloading was done for security reasons so that it could prevent users from installing malware-laden apps. But in some countries, the sideloading ban is seen as a way for Apple to force app developers to use its own App Store payment platform, giving Apple a 15% to 30% cut of in-app transactions and subscriptions generated in the App Store.
    By promoting its own in-house app selection, Apple hopes to keep these titles in the minds of Apple device users who might consider sideloading a similar third-party app from a third-party app storefront.
    Communication: “Apps to keep you connected.” Such apps include Phone, Messages, FaceTime, Mail, and Contacts.
    Creativity: “Tools for pros and passionate creatives.” These apps include Photos, Camera, GarageBand, iMovie, and Final Cut Pro for iPad.
    Productivity: “All you need to make your work of art.” Apps in this category include Notes, Reminders, Calendar, Freeform, and Pages.
    Exploration: “Discover the world and navigate it with ease.” Such apps feature Safari, Maps, Weather, Find My, and Wallet.
    Entertainment and Home: “Brilliant ways to watch, read, listen, and relax.” Apps in this category feature Apple TV, Apple Music, Apple Arcade, Apple Music Classical, and Podcasts.
    Health and Fitness: “Wellness for your mind and body.” Such apps include Apple Health, Fitness, Workout, Sleep, and Cycle Tracking.
    Features: Siri, iCloud, CarPlay, Continuity, and Family Sharing.
    Apple says that “Every app by Apple comes with powerful privacy features to help protect your data and give you control over your information.” The teach giant adds, “Accessibility features are built into every Apple product and app — to help all people learn, create, and do what they love.”
    As for the App Store, Apple states, “The App Store has millions of apps that bring you amazing experiences. And every one of them meets Apple’s standards for privacy, security, and content.” If you do not live in one of the 27 EU member countries (the U.K. is not a member), you still will not be allowed to sideload apps on your Apple devices at this time.
  • Apple removes 8,000 Vietnamese apps for fraud

    Apple removes 8,000 Vietnamese apps for fraud

    Vietnam is among the countries with the most apps removed from the App Store in 2022 for fraud or poor user experience.

    In its App Store 2022 Transparency Report, Apple said it has around 1.78 million applications and removed 186,195 last year.

    The largest number, 38,883, was in the Games category.

    Vietnamese apps accounted for 8,462. Most of them — 4,657 — were removed for violating design standards. Fraud caused the removal of 3,626 apps, the second highest of any country’s.

    According to Apple’s guidelines, design violations include applications that are outdated or have worse user experience than it expects, like redirecting to a website before running the app.

    Fraud included applications that create fraudulent reviews of competitors, unfair competition or false content to lure users.

    There were also other reasons for removal such as violating developers’ code of conduct, copying other apps’ designs, spam apps, violating intellectual property rights, fake news, etc.

    The report also showed that Vietnam was among the top 10 countries to appeal removals, with 11 out of 416 proving successful.

    China had the most apps removed with 41,000, followed by the U.S. with 32,000, and India with 10,000.

    China had the most apps removed for fraud and violating developers’ code of conduct, while the U.S. led in design violations and spams.

  • Why do we use mobile apps so much?

    Why do we use mobile apps so much?

    We use mobile apps so much for a variety of reasons. They’re convenient, they’re usually free, and they offer us a way to do things that we wouldn’t be able to do otherwise.

    The Convenience of Mobile Apps: Why We Use Them More Than Websites

    One of the main reasons why mobile apps are so popular is because of the convenience they offer. In our fast-paced world, we often don’t have the time to sit down at a computer and browse through websites. Mobile apps allow us to get the information we need quickly and easily, without having to go through the hassle of loading up a website on our phone or tablet.

    Another reason why mobile apps are so popular is because they’re designed specifically for touchscreen devices. We now live in a world where most people own smartphones and tablets, which means that traditional websites or games aren’t always optimized for these types of devices. There are many latest casino games, that are designed specifically for touchscreen devices, which makes them much easier and more enjoyable to use. This is the future of mobile gaming.

    Finally, mobile apps often offer features that websites simply can’t match. For example, many mobile apps make use of GPS technology to provide users with location-based content and services.

    How has the rise in mobile app usage changed the way people live and interact?

    The rise in mobile app usage made people more reliant on their smartphones and other mobile devices. People now use them for everything from checking the weather, playing games, to hailing a ride.

    But mobile apps have also changed the way we interact with each other. Social media apps, in particular, have made it easier for us to connect with friends and family members who live far away.

    Mobile apps have also had an impact on the way we do business. Many companies now have their own mobile apps that customers can use to book appointments, track orders, or even make purchases. This trend is only likely to continue as more and more businesses realize the potential of mobile technology.

    Can we expect mobile app usage to continue growing at its current rate?

    Yes, mobile app usage is expected to continue growing at its current rate. This is because more and more people are using smartphones and tablets, and they are spending more time on these devices. In addition, there are more and more apps available, so people have more options to choose from.

    Mobile apps are convenient, allow us to access information quickly, and can be used on the go.

  • In one country, the Apple Tax appears to be crushed for certain apps

    In one country, the Apple Tax appears to be crushed for certain apps

    Sundar Pichai and  Mark Zuckerberg, the CEOs of Google and Facebook respectively, allegedly signed off a secret and illegal ad deal according to BuzzFeed. As a result, Facebook was given “information, speed, and other advantages” during auctions for ad space run by Google. Yesterday, unredacted court documents revealed the involvement of the two CEOs in the deal.

    The documents are from a complaint originated by Texas and other states in December 2020 that accused Google of committing “false, deceptive, or misleading acts” while running its buy-and-sell auction system for digital ads. The complaint states that Google teamed up with Facebook in 2018 that Google called “Jedi Blue,” a name that riffs on the Star Wars movie franchise.

    Facebook unnerved Google by promoting a method called “header bidding” that was a threat to Google. With “header bidding,” publishers offer inventory to multiple ad exchanges before calling their ad servers. By hiking demand for limited inventory, publishers make more money.

    According to the complaint that was released on Friday, “Google understood the severity of the threat to its position if Facebook were to enter the market and support header bidding. To diffuse this threat, Google made overtures to Facebook.” The deal was made at the highest level of both companies and the complaint notes that “Google CEO Sundar Pichai also personally signed off on the terms of the deal.”

    The complaint also revealed that Facebook CEO Zuckerberg wanted to meet with the company’s COO Sheryl Sandberg before making a decision. While employees’ names were redacted in the court documents, their titles weren’t.

    Both Google and Facebook are under pressure for using anti-competitive methods. Google says that the lawsuit isn’t accurate, and company spokesperson Peter Schottenfels said, “We sign hundreds of agreements every year that don’t require CEO approval, and this was no different. And contrary to AG Paxton’s claims, the fact of this agreement was never a secret — it was well-publicized. It simply enables FAN [Facebook Audience Network] and the advertisers it represents to participate in Open Bidding, just like over 25 other partners do.”

    Facebook’s corporate parent Meta agreed with Google that the deal between the two tech giants did not call for Facebook to receive any particular advantages that other companies were not being given. “Meta’s non-exclusive bidding agreement with Google and the similar agreements we have with other bidding platforms, have helped to increase competition for ad placements,” said Meta spokesperson Stephen Peters. “These business relationships enable Meta to deliver more value to advertisers while fairly compensating publishers, resulting in better outcomes for all.”

    As you might have expected, Google is planning to ask a judge to toss the case. Both Google and Facebook have been under fire from lawmakers for antitrust issues. Last summer, bills were introduced in Congress with lawmakers worried that firms like Google, Facebook, Amazon, and Apple were using their dominance in businesses like online shopping, search, and entertainment in order to crush their competition.

    Additionally, Congress is concerned that these firms are making acquisitions that never should have received approval from antitrust regulatory agencies. As a result, there has been a call in Washington D.C. to force tech giants to break up into smaller companies.

    Last year, the filing fees imposed on transactions valued at over $1 billion rose while the same fees for transactions valued at less than $500,000 would decrease. The idea is to give tech giants the incentive to purchase smaller firms instead of larger ones. In addition, the higher fees are expected to generate $135 million for antitrust enforcement agencies in its first year.

  • Apple to change App Store prices in some regions

    Apple to change App Store prices in some regions

    Apple is bumping up prices in the App Store in some regions, the company announced on Wednesday. Citing taxes and foreign exchange rate changes, Apple says that apps will become more expensive in the following regions:

    • Bahrain: Increase of value-added tax from 5% to 10%
    • Ukraine: New value-added tax of 20%
    • Zimbabwe: New digital services tax of 5%

    Furthermore, there are some changes that involve the proceeds for developers. Prices will remain unchanged in the following regions but developers’ proceeds will be adjusted to account for some tax changes

    • The Bahamas: Decrease of value-added tax from 12% to 10%
    • Oman: New value-added tax of 5%
    • Tajikistan: Decrease of value-added tax from 18% to 15%

    Finally, three other regions will be subject to changes, again this involves the proceeds that developers receive from the App Store.

    • Austria: Value-added tax rate reversion to 10% after temporary decrease to 5% for qualifying e-books and audiobooks
    • Latvia: Value-added tax rate decrease from 21% to 5% for qualifying e-books and e-publications
    • Romania: Value-added tax rate decrease from 19% to 5% for qualifying e-books, audiobooks, and e-publications

    What does it mean for you?

    If you live outside the aforementioned regions – absolutely nothing. Otherwise, expect prices of apps to go up if you live in Ukraine, Bahrain, or Zimbabwe. As for the other six countries, it would be up to the developers.

    Some might choose to bump up the prices in order to keep the same level of proceeds from the App Store, while others might leave their app prices alone. Apple leaves the choice to the developers with the following statement:

    “You can change the price of your apps and in-app purchases (including auto-renewable subscriptions) at any time in App Store Connect. If you offer subscriptions, you can choose to preserve prices for existing subscribers.”

    The changes are expected to go into effect in the following days. When this happens, the Pricing and Availability section of My Apps will also be updated.

  • Apple quietly buys ads for subscription apps as it profits from an arbitrage play

    Apple quietly buys ads for subscription apps as it profits from an arbitrage play

    Several app developers say that Apple is secretly purchasing Google ads for iOS subscription apps found in the App Store without approval from the apps’ developers. The report claims that Apple is doing this to help it collect millions of dollars in subscription revenue and calls it “ad arbitrage.” Arbitrage is the practice of making a hedged bet on Wall Street by buying and selling the same shares in different markets to profit from a small difference in price.

    What Apple is doing, according to Forbes, is paying its own money to advertise an app. Let’s say for example that Apple is paying to advertise HBO Max on Google, spending its own money. Now you might think that having Apple advertise your business would be great, but there is a catch. If the app in question allows subscribers to make their payments through Apple’s in-app payment process, the tech giant gets 30% of the subscription cost for the first year, and 15% for each subsequent year that the subscription runs for.

    Some subscriptions can cost users hundreds of dollars a year. Apple could be paying $5 to $10 for each ad that leads to a new subscription and the revenue could be $50 or more. One source said, “The customer doesn’t know, the user doesn’t know that $54 is going to Apple, not the developer.” And there is more. When a subscriber pays for a subscription through Apple’s in-app payment platform, they are considered Apple’s customers and Apple doesn’t reveal information about them making it hard for the developers to handle customer service.

    A marketing executive from one app developer pointed out the difference between dealing with a customer signed up through Apple and a customer whose subscription was processed by the developer. “The user experience is much worse. When you buy with the developer, they have a relationship with you … when you buy from Apple: sorry, you’re Apple’s customer, not ours, and if you have a problem with a subscription … we can’t really help them.”

    And this doesn’t take into account the hike in ad prices that Apple is causing when it bids for the same slots. While Apple is spending money on advertising HBO Max in order to get that percentage of subscription fees that run through its platform. This forces HBO to spend more than Apple to get the top ad slot so it can be noticed by consumers.

    Another source explains how Apple’s little arbitrage game is negatively affecting developers. “It hurts the advertiser LTVs (life-time value of a customer) are lower, so it doesn’t just cost more to advertise, but you can’t spend as much. Apple is not just making more money off developers, it’s hurting their business.”

    Some analysts have told clients that Apple’s App Tracking Transparency feature is a smokescreen to cover up Apple’s own advertising ambitions. As one source says, “Anyone that understands the basics of arbitrage could invent this. We all know what Apple’s doing for its privacy stuff is for its own pockets. It didn’t sit right that in the background they’ve been doing this to developers, it’s not ethical.”

    You can tell whether an ad for a subscription service was placed by Apple or the app developer by clicking the link. If it takes you to the App Store, the ad came from Apple. If the link takes you to the developer’s website, the ad came from the app’s developer.

  • Google adds “continuous scrolling” feature to its iOS and Android Search apps

    Google adds “continuous scrolling” feature to its iOS and Android Search apps

    Toward the end of last week, Google released a blog post about the latest changes it was making to the Google Search app. Results will be more “seamless and intuitive” thanks to continuous scrolling, a new feature that has just been added to the app. Now, when you have reached the bottom of the search results on your phone’s display, the next group of results will automatically load.

    As Google points out, even if you often find the result that you’re looking for in one of the first few responses that appear on the display, most people who want to search for more responses will browse up to four pages of results. Thanks to the update, this will be done automatically allowing users to view more pages before having to tap the button that reads “See more.”

    For example, Google uses the timely question, “What can I do with pumpkins?,” as an example of a query that a user might want to see several pages of results for. Google says that “you may want to consider more results and inspiration before deciding how to move forward. Scrolling through a wider range of results may show you tons of options you hadn’t considered, like no-carve pumpkin decor ideas for Halloween, pumpkin seed recipes that make your pumpkin worth carving and more ideas for how to make the most out of your gourd.”

    The continuous scrolling feature started rolling out last Thursday for most English searches on mobile. On our iPhone running iOS 15, the feature worked like a charm continuing to automatically load the next page full of results. Eventually, as we previously noted, we did run into the “See more” option.

  • Samsung starts removing advertisements from its first-party apps

    Samsung starts removing advertisements from its first-party apps

    Samsung has started removing ads from its first-party apps. The company held a ‘town hall meeting’ back in August at which time we quoted Samsung’s mobile chief TM Roh who said, “We decided to delete ads from basic apps such as Weather, Samsung Pay, and Samsung Themes.” Samsung eventually released an official statement confirming the removal of the ads.

    The new versions of these apps sans advertisements were first spotted by Samsung customers in South Korea who posted the news in the company’s Community Forum. A comment from a Samsung executive announced that the ads were removed from the Health app on October 1st. The executive said, “This is the Samsung Health Operation Manager. Please note that the banner at the top of the Samsung Health app will not be provided from October 1.

    Even though Samsung has only confirmed that it was removing ads from the aforementioned first-party apps in its home country of South Korea, U.S. users have also seen ads disappear from these apps as well. Banner ads have been removed from Samsung Pay, the previously mentioned Health app (which used to show advertisements for Samsung’s line of smartwatches along with workout tips), and the Weather and Theme apps. For example, the Weather app has replaced the banner ads it used to show at the top of the screen with the temperature and forecast.

    It should be pointed out that while the banner ads are no longer seen on the Samsung Pay app, there is still a “Featured section” that includes offers. But that is in line with the app’s use as a mobile payment system. If the ads do not disappear from the first-party apps on your Samsung handset, you might need to “force stop” them to remove them from these apps.

    To force stop the app on your Samsung device, go to Settings > Apps and scroll to find the name of the app that you want to stop. Tap on the name of the app and tap on “Force stop” located in the bottom right corner. A pop-up menu will appear stating that if you stop the app, errors could occur. Tap on “OK.” Reopen the app and the ads should be gone.

    Samsung is not the only smartphone manufacture to include ads. Xiaomi and Oppo are two such companies to include them with their UI. But Samsung was hearing from customers who didn’t want to shell out $1,800 for a premium phone like the Galaxy Z Fold 3 only to feel that Samsung was trying to convince them to spend more money on their products. The removal of the ads is taking place via a server-side update which means you should not expect a new update to be sent your way OTA.

    While Samsung offers other first-party apps, the firm has yet to announce that ads will be dropped from these titles as well. Still, it would be a good look for Samsung if it were to finish the job and offer all of its own apps without ads on a global basis. Some Samsung customers also noted how cluttered first-party apps look with the ads included.

    At the time Samsung announced back in August its plan to drop the ads from the four basic first-party apps, the company said, “Our priority is to deliver innovative mobile experiences for our consumers based on their needs and wants. We value feedback from our users and continue our commitment to provide them with the best possible experience from our Galaxy products and services.”

  • Google makes its apps safer and more private for teens and pre-teens

    Google makes its apps safer and more private for teens and pre-teens

    Google announced today some changes made to give teens and pre-teens more control over some of Google’s most popular apps. Over the next few weeks, Google will debut a new policy that enables anyone under 18 years old or their parent or guardian to request the removal of the child’s image from Google Image results including Search. As Google itself points out, “Of course, removing an image from Search doesn’t remove it from the web, but we believe this change will help give young people more control of their images online.”

    Over the next few weeks, the following changes are coming to Google apps for those under 18. YouTube will change the default upload settings for those 13-17 to the most private option available. Some useful digital wellbeing features will be promoted by Google and Google will provide safeguards and educate teens about commercial content from the app. Those 13-17 will have autoplay turned off by default while bedtime and break reminders will be enabled by default.

    As the Alphabet subsidiary says, “We regularly engage with kids and teens, parents, governments, industry leaders, and experts in the fields of privacy, child safety, wellbeing, and education to design better, safer products for kids and teens. Having an accurate age for a user can be an important element in providing experiences tailored to their needs.

    Yet, knowing the accurate age of our users across multiple products and surfaces, while at the same time respecting their privacy and ensuring that our services remain accessible, is a complex challenge. It will require input from regulators, lawmakers, industry bodies, technology providers, and others to address it – and to ensure that we all build a safer internet for kids.”

    Teens using Google Search can be protected by SafeSearch which prevents the kids from seeing search results not meant for their eyes when enabled. It is on by default for users under 13 whose accounts are managed by Family Link. With the latter, parents can decide at what time their kid’s device shuts off for the day. Google plans in the coming months to turn SafeSearch on by default for existing users under 18 and make it the default setting for teens setting up new accounts.

    When it comes to teens using Google Assistant, the company says, “We’re always working to prevent mature content from surfacing during a child’s experience with Google Assistant on shared devices, and in the coming months we’ll be introducing new default protections. For example, we will apply our SafeSearch technology to the web browser on smart displays.”

    Children using supervised accounts don’t have the option of turning on Location History which is turned off by default for all accounts. Soon, Google will prevent users under 18 globally from being able to turn on Location History. In addition, a new safety section for the Play Store will allow parents to know which apps meet Google’s Family policies. Apps will also have to disclose how they use the data they collect in greater detail allowing parents to decide whether to allow their kids to install the app.

    Google will also prevent age-sensitive ad campaigns from being shown to teens and those under 18 will not be allowed to be targeted by advertisers based on age, interests, and gender. New digital wellbeing tools will allow parents to “block news, podcasts, and access to webpages on Assistant-enabled smart devices.”

    Anne Collier, executive director of the Net Safety Collaborative stated, “Being mindful about tech use is key to everyone’s wellbeing. These new defaults for teens are protective; they increase safe, mindful tech use by making teens think about what they want to see and who they want seeing their content.”

  • Google is bringing a huge change to the Play Store

    Google is bringing a huge change to the Play Store

    As of this month onwards, Google is completely changing the game when it comes to the development and functionality of applications published on the Google Play store.

    Until now, most Android apps have been submitted to the Play Store packaged in the traditional APK format, or Android Package Kit. In this form, an app is packaged into one single bundle that goes up on the Play Store, and is then downloaded in that same compact form to desiring Android customers, with all the odds and ends included.

    As simple as it sounds, this is hardly the optimal delivery standard, mainly because it may burden the user with much more than they will need or use on their particular device.

    From August 1, however, Google is obligating Android software developers to deliver all their applications via the newer AAB (Android App Bundle) framework. The good news is that the shift won’t constitute a huge hassle for developers, as they don’t have to change too much on their end between the two standards.

    Now, you may be thinking that this probably only concerns developers, and won’t affect the everyday end user—but that would be far from the truth. The new app delivery format allows for much greater compartmentalization of components within the app, prioritization, and optimization in order to deliver the smoothest experience to whichever Android device you are using.

    Here is what this all means:

    1. No unnecessary app clutter

    In the older APK format, if a developer wanted their Android app to be usable on multiple Android device types (smartphones and tablets, for example), they would go one of two routes. In the first scenario, they would create all the necessary particularities and differing graphics for each device that will use the app, and bundle them all together into a single application on the Play Store.

    When a user downloads the APK app on their phone, then, they often end up with unnecessary odds and ends that are particular to other devices, which they’ll never use or need on their own phone.

    Alternatively, developers could also create and publish separate APK’s for each Android device the app will be run on, but that’s obviously inconvenient and a general hassle.

    But with apps bundled in the AAB framework, the Play Store is able to smartly split up the bundle into separate APK’s, recognizing which one is right for your device, and thus only downloading what’s necessary. These optimized APK’s are 15% more compact than their old counterparts, Google claims.

    2. Effective Compartmentalization

    The AAB framework allows apps to be broken down into components with differing targets and priorities, which may be downloaded one at a time to the end user, as needed. The Play Store will then automatically know which version or components to deliver to a user’s specific device, without cluttering them with unnecessary packages.

    Games or other heavier, multi-layered apps will also have the ability to be downloaded to your phone part by part, as the need arises. If you start a new graphics-heavy game, then, the Play Store could download it to your device level by level (or a few levels at a time), for example—so you don’t have to bother with insane loading times every time you open the app.

    Developers also have the freedom to play around with optional add-ons, such as augmented reality—which may work on some devices but not others—which come separately and are only downloaded to the appropriate device, when needed.

    3. Reduced load on cheaper phones

    While the Google Play Store changes will certainly streamline the average app user experience even on the newest of flagships, those with older or slower phones should see a significant difference in load times and reduced device strain.

    Because older or low-tier phones generally have weaker processors and less storage space, they will see the biggest improvement in the way newer AAB apps behave.

    Google created AAB in 2018

    The new AAB format was actually launched along with Android 9 in 2018, and has been free for developers to use at their own discretion this whole time. It’s also completely open-source and available for other application libraries to adopt if they choose.

    Google reports that already one thousand of the most popular apps are built on AAB’s, and there are already over 1 million live apps using the newer format.

    While AAB is not a novel framework in and of itself, with the new requirement that all Google Play apps be submitted in AAB’s, Google is simply enforcing the already trending, more efficient format across the Android platforms for the benefit of the end user, and at no serious cost on the development side.

    Traditional APK’s that are already on the Play Store will stay and work just fine, as only future apps will be impacted.

    The one downside, as noted by Wired, is that because AAB is Google’s handiwork, and Google controls the full packaging and verification process, the tech giant is tightening the rains on the Play Store ecosystem, wielding complete control over app distribution in the foreseeable future.

  • Android version of the Google Assistant app has been installed over 500 million times

    Android version of the Google Assistant app has been installed over 500 million times

    If you look up the listing in the Google Play Store for Google Assistant, you’ll see a note near the bottom of the page that says, “You do not need this app to use the Google Assistant if you already have the Google Assistant on your device.” Since the Assistant is found on just about every Android phone that uses Google Mobile Services, the app really doesn’t need to be downloaded by the vast majority of Android users.

    The dedicated Google Assistant app has reached the 500 million installs milestone. And you can’t give credit to all of those iOS users who recognize Siri as being the absolute mess that it is and have installed the iOS Assistant app to use instead; those installations are done through Apple’s App Store and are not part of the half a billion credited to the Play Store.

    Over 500 million installs of Google Assistant have taken place via the Google Play Store

    Downloading the app will allow Android users to add it to their App drawer or home screen. There are other ways for Android users to activate Google without tapping on an app icon. The Pixel Active Edge feature allowed users to squeeze the sides of their phone to activate the Assistant although this was removed on the Pixel 4a, Pixel 4a 5G and the Pixel 5.

    Saying the hot phrase “Hey Google” will also get the assistant open without having to tap the icon or squeeze the phone. With 500 million Google Assistant installs from the Google Play Store, the app is halfway to a billion and could get there sooner than you might think.

  • Apple manipulated App Store search to favor its own apps over the competition

    Apple manipulated App Store search to favor its own apps over the competition

    Back in 2019, after investigations done by the New York Times and the Wall Street Journal, it appeared that Apple was ranking its own apps ahead of competitors’ similar apps in the App Store search feature. This is an issue that lawmakers are seriously concerned with and it has been associated with other companies that sell their own products alongside third-party brands such as Google and Amazon. Apple denied that it had done anything wrong. The company pointed to a secret algorithm it uses with 42 variables to prevent it from manipulating the App Store search results.

    But now it appears that Apple did boost App Store search results. Email that was released during the Epic vs. Apple lawsuit showed that the tech giant apparently admitted that it had boosted the placement of its own Files app above listings for the competition during a time period that lasted 11 months. Apple app search lead Debankur Naskar hinted that some hanky panky was going on at Apple when he wrote in an email “We are removing the manual boost and the search results should be more relevant now.”

    Naskar was responding to an email from Epic Games CEO Tim Sweeney who was a major Apple partner at the time. Sweeney had “confronted” Apple after the latter’s Files app landed first in the App Store’s search results when he searched for Dropbox. While you might not be able to tell the executive’s tone from written words, you can imagine Sweeney sounding incredulous when he emailed Apple to say that “Dropbox wasn’t even visible on the first page of search results.”

    Apple explained away the issue by telling The Verge that its Files app had a Dropbox integration. Thus, Apple included “Dropbox” in the metadata for its Files app and as a result, Files was always ranked ahead of Dropbox. This response doesn’t match Naskar’s comments about “removing the manual boost.”

    Dropbox has been a problem for Apple going back to 2009 when then Apple CEO Steve Jobs said that iCloud would help kill off Dropbox after Jobs could not convince Dropbox CEO Drew Houston to sell what was then a start-up company to Apple.

    One engineer at Apple changed the algorithm for App Store search in July 2019 dropping the placement of Apple’s own app in the search results. The New York Times back in September 2019 showed how those searching the App Store for “music” would see streamer Spotify at the top of the list with Pandora eighth. Repeating the same search in 2016 resulted in Apple Music appearing at the top of the list with Spotify fourth.

    Two years later, the top six results under “music” consisted of Apple’s own music-based apps. Pandora remained in eighth place. By December 2018, the first eight search results were all for Apple’s own apps, some unrelated to music: (Apple Music, Garage Band, iTunes Remote, Music Memos, Logic Remote, iTunes Store, iMovie, Clips) while Spotify was number 23.

    After Spotify complained to European regulators, the results for April 2019 were much different with iTunes and Apple Music numbers 1-2, but with Spotify fourth and YouTube Music fifth. Apple had no other apps appearing under a search in the App Store under “music.”

    Apple released a statement to The Verge that says, “We created the App Store to be a safe and trusted place for customers to discover and download apps, and a great business opportunity for all developers. App Store Search has only one goal — to get customers what they are looking for. We do that in a way that is fair to all developers and we do not advantage our apps over those of any developer or competitor. Today, developers have many options for distributing their apps and that’s why we work hard to make it easy, fair and a great opportunity for them to develop apps for our customers around the world.”