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  • Vietnamese willing to Spend huge Amounts of Money on Super Cars

    Vietnamese willing to Spend huge Amounts of Money on Super Cars

    As many as  8,670 luxury cars of different kinds were sold in Vietnam in 2017, a decrease of 15 percent from 2016, according to one report. However, the amount of money spent on the cars was VND20 trillion.

    According to Choi Duk June, CEO of Mercedes Benz Vietnam, 150 Maybachs were delivered to Vietnamese buyers in 2017. The sales of Maybach in Vietnam are the highest in Southeast Asia.

    This is a luxury model of Mercedes-Benz with three versions in distribution in Vietnam, including Maybach S 400 priced at VND6.899 billion, Maybach S 500 VND10.999 billion and Maybach S 600 VND14.169 billion.

    When launching Maybach S 600 into the market in January 2015, Mercedes Benz then hoped it could sell 10 products a year. However, to its surprise, over 50 products were sold in the year.

    The figure was over 100 in 2016, and Vietnam remained the biggest buyer of Maybachs in 2017, leaving Indonesia, Thailand, Malaysia and Singapore far behind.

    It is estimated that over 300 Maybachs are rolling on Vietnam’s streets.

    The other luxury models also had very good sales. Over 500 S-Class products, priced at VND4-10 billion, were sold in 2017.

    However, the highest growth rate belonged to mid-end luxury models, priced at VND1.5-3 billion. A record number of 2,500 GLCs priced at VND1.939-2.209 billion was sold in 2017, placing GLC as one of the 15 best sellers in the market.

    The other luxury models which sold very well in 2017 included BMW’s Seri 3 and Seri 5, Audi’s A4 and Q5 and Lexus’ ES 250 and NX 200T.

    Car dealers in Vietnam say there is a switch in consumption from common products to mid-end products. A survey by Mercedes Benz found that car buyers tend to be younger.

    In 2014, the average age of car buyers was 42, while it was 39 in 2016 and 38 in 2017.

    Boston Consulting Group’s (BCG) survey showed that Vietnam is getting wealthy thanks to the strong rise of the middle class which has been growing more quickly than any other place in South East Asia.

    Those who have monthly income of $714 and more are classified as middle class. Vietnam expects to have 33 million middle class people by 2020.

    According to the Vietnam Automobile Manufacturers’ Association (VAMA), a total of 272,750 automobile units were sold in 2017, down 10 percent yearly.

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  • Mitsubishi open to helping Renault in Southeast Asia

    Mitsubishi open to helping Renault in Southeast Asia

    Mitsubishi is open to rebadging and selling models from alliance partner Renault in Southeast Asia. It’s one way the newest member of the Renault-Nissan alliance could create synergies with its partners, Mitsubishi Chief Operating Officer Trevor Mann told Automotive News Europe.

    “Renault is almost non-existent in Southeast Asia,” Mann said at the auto show here this month. “If it made sense for Mitsubishi to cross badge a Renault product in Southeast Asia that could be an interesting discussion.”

    Mitsubishi also has a more dominant presence than Nissan in much of Southeast Asia. Mann said the company’s strength in places such as Thailand, where it has three factories that have produced more than 3 million vehicles, could be used to help boost Nissan’s market share and its bottom line.

    For instance, Mann told Reuters the two companies are studying joint production of pickup trucks in Southeast Asia. Mitsubishi, which builds the Triton pickup in Thailand, could supply Nissan with its next-generation Navara pickup. Nissan currently builds the Navara for local sales in Thailand.

    “If you look at our cost performance in that region, we are the benchmark within the alliance,” Mann said. “Our cost-base on pickups is better than Nissan’s.”

    Mitsubishi’s pickup architectures are likely to become the basis for future alliance models, added Mann, who was formerly Nissan’s chief performance officer but was dispatched by CEO Carlos Ghosn to help turn around Mitsubishi after Nissan paid $2.3 billion for a 34 percent controlling stake in the scandal-hit company last October.

    Mitsubishi’s admission that it cheated on fuel-economy ratings for several nameplates sold in Japan opened the door for Nissan to make the move. The two companies expect the deal to lead to combined savings of 49 billion yen ($473.2 million) in the 2017 fiscal year that ends in March 2018.

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