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Tag: Bengaluru

  • Converse Unveils Mega Flagship Store in Bengaluru, Launches Converse By You Customisation Platform in India

    Converse Unveils Mega Flagship Store in Bengaluru, Launches Converse By You Customisation Platform in India

    Converse, the iconic American shoe company, has unveiled its largest flagship store in Bengaluru, India, located in the esteemed Phoenix Mall of Asia. This venture has been accomplished in collaboration with Bhaane Group and it marks a significant milestone for Converse as it introduces its global customisation platform, Converse By You, to the Indian market for the first time.

    A New Retail Experience

    The Converse By You platform grants customers the ability to add a personal touch to their purchases using an array of design elements, limited-edition patches, and artwork inspired by the local culture. This move underscores Converse’s commitment to offering an enhanced retail experience that is tailored to its customers’ preferences and the prevailing local trends.

    The new store goes beyond the conventional retail experience by seamlessly integrating elements of skateboarding, art, music, and youth culture to create an immersive atmosphere for customers. Noteworthy features of the store include ‘Play for Peace,’ an interactive skateboard installation designed by artist Ansh Kumar, and a grand mural by Bengaluru’s very own artist, Benson Diengdoh.

    Besides offering an innovative retail experience, the store also houses Converse’s staple footwear collections, such as the Chuck Taylor All Star and Chuck 70 ranges, as well as a selection of newer products.

    Converse’s Journey in India

    Converse, established in 1908 and a part of Nike Inc since 2003, launched its first standalone store in India in November 2024 through an exclusive collaboration involving franchise, wholesale, and e-commerce distribution with Bhaane Group. In addition to the newly minted flagship store in Bengaluru, Converse operates three other standalone stores across India, specifically in Mumbai, Chennai, and Kolkata.

    Questions & Answers

    What is the significance of the new Converse store in Bengaluru?
    This store is Converse’s largest flagship outlet in India and it introduces the Converse By You platform to the Indian market, allowing customers to personalise their purchases.

    What unique features does the new store offer?
    The store includes an interactive skateboard installation named ‘Play for Peace’ by artist Ansh Kumar, and a large mural by local artist Benson Diengdoh. The store also integrates elements of skateboarding, art, music, and youth culture to offer an immersive shopping experience.

    What are the key products available at the new store?
    The store offers Converse’s core footwear lines, including the Chuck Taylor All Star and Chuck 70 collections, as well as an assortment of newer product ranges.

  • Zen Diamond Expands Footprint In India With Two New Stores In Bengaluru

    Zen Diamond Expands Footprint In India With Two New Stores In Bengaluru

    Zen Diamond, a worldwide jewellery retailer, has broadened its reach in India by inaugurating two additional stores in Bengaluru. This decision follows the brand’s successful introduction in Mumbai in the previous year.

    Expansion into South India

    Zen Diamond’s expanded presence is marked by the establishment of new outlets at the Phoenix Mall of Asia and Phoenix Marketcity. These locations represent the company’s initial expansion in South India, an area of increasing interest for the business.

    Neil Sonawala, Managing Director of Zen Diamond, expressed enthusiasm about this development, saying, “The Indian market has always been highly valued by our brand. The positive response we received from our Mumbai outlets was remarkably encouraging. With the inauguration of our two additional stores in Bengaluru, we’re excited about introducing Zen Diamond’s tradition of superior craftsmanship to the southern region of India.”

    Store Design and Services

    The brand’s new locations will be distinguished by a sophisticated decor featuring subdued grey color schemes, fluted panels, and stucco textures. These elements have been chosen to accentuate the company’s premium jewellery collection.

    To bolster customer trust and assurance, Zen Diamond will also offer Natural Diamond Certification within India.

    Rituu Mehhta, the Centre Director of Phoenix Mall of Asia, praised the launch of the Zen Diamond stores, stating, “The introduction of a globally recognized brand like Zen Diamond significantly enhances our retail portfolio.”

    Global Presence

    Zen Diamond has a substantial international presence, operating over 450 stores worldwide. Alongside its primary jewellery offerings, the company also sells accessories, including watches, pens, ties, and gold coins.

    Questions & Answers

    What led to Zen Diamond’s expansion into South India?
    The positive feedback and success from the company’s ventures in Mumbai encouraged them to expand to other parts of India.

    What unique features can customers expect in the new Bengaluru stores?
    The Bengaluru stores will be distinguished by their refined grey palettes, fluted panels, and stucco textures, all aimed to enhance the brand’s luxurious jewellery collection.

    What steps is Zen Diamond taking to improve customer trust in India?
    To increase consumer trust and confidence, Zen Diamond will provide Natural Diamond Certification in India.

  • Uniqlo Set to Debut in South India with Exciting New Store in Bengaluru!

    Uniqlo Set to Debut in South India with Exciting New Store in Bengaluru!

    Retailers in Asia are facing a significant market shift as consumer spending trends evolve amid a changing economic landscape. With inflation and cautious consumer sentiment on the rise, businesses are strategizing to capture attention in an increasingly competitive environment.

    Adapting to Consumer Sentiment

    For many retailers, the focus is shifting from unconditional loyalty to a deeper understanding of consumer behavior. Brands are working tirelessly to adapt, employing data analytics to glean insights that go beyond the shopping cart. A recent survey revealed that 62% of consumers are now prioritizing value over brand allegiance, significantly impacting purchasing decisions across sectors.

    This newfound pragmatism has prompted retailers to reconsider promotional strategies, ensuring that discounts and offers align tightly with customer expectations. Some companies are even getting playful, testing quirky ad campaigns that resonate with younger audiences while remaining relatable—a refreshing departure from the usual marketing motifs.

    Investing in Sustainability

    Sustainability has taken a primary seat at the strategy table for numerous brands aiming to woo environmentally conscious shoppers. As greenwashing becomes a more serious issue, authentic commitment stands out. Retail giants are increasingly investing in sustainable supply chains and eco-friendly practices, with reports indicating a 25% uptick in consumer willingness to pay a premium for sustainable products.

    Brands like Uniqlo and Zara have rolled out extensive recycling programs, encouraging customers to return old garments while promoting a circular economy. The early adopters are seeing positive feedback, proving that a commitment to sustainability is not just a trend—it’s becoming a consumer expectation.

    Digital Transformation and E-Commerce Growth

    The pandemic hurled the retail sector into a digital renaissance, and now, e-commerce is not just a complementary channel but often the primary shopping avenue. Many brands are enhancing their online presence with immersive shopping experiences that merge practicality with engagement. Virtual try-ons and live-stream shopping events have become staples in the arsenal of savvy retailers, capturing the attention of a tech-savvy demographic yearning for connection.

    Moreover, social commerce is skyrocketing, with platforms like TikTok and Instagram evolving into marketplaces where sales can happen with a simple swipe. As the line between social interaction and shopping continues to blur, retailers are finding innovative ways to turn idle scrolling into spending.

    Understanding Regional Nuances

    It’s essential for retailers to recognize that Asia is not a monolith. Consumers in Southeast Asia have distinct tastes compared to their counterparts in East Asia, influenced by local cultures, economic conditions, and social dynamics. Brands that embrace these regional differences—by localizing products and marketing strategies—are often the ones that emerge victorious in this complex landscape.

    As retailers gear up for the future, the ability to blend tradition with innovation will be crucial. After all, in an age where consumer preferences can swing like a pendulum, agility may well be the most valuable asset.

    Questions & Answers

    How are retailers adapting to changing consumer sentiments in Asia?
    Retailers are focusing on understanding consumer behavior through data analytics and are shifting their promotional strategies to prioritize value, reflecting consumers’ increased price sensitivity.

    What role does sustainability play in modern retail strategies?
    Sustainability is becoming a key element for retailers, with many investing in eco-friendly practices and transparent supply chains to meet the expectations of environmentally conscious consumers.

    How is digital transformation impacting retail in Asia?
    Digital transformation has led to significant e-commerce growth, with brands enhancing online experiences through innovative technologies and social commerce, turning platforms into marketplaces.

  • Vietnam Airlines Launches New Routes, Connecting Travelers to India’s Thriving Tech Hubs

    Vietnam Airlines Launches New Routes, Connecting Travelers to India’s Thriving Tech Hubs

    National flag carrier Vietnam Airlines is soaring to new heights with the launch of a direct flight route connecting Hanoi to Bengaluru, India’s bustling tech hub. This new service will operate four times weekly, starting May 7, and is designed to accommodate the increasing demand driven by robust trade, tourism, and cooperation between the two nations.

    New Connections on the Horizon

    But that’s not all! On May 7, Vietnam Airlines will also initiate direct flights from Hanoi to Hyderabad, another pivotal tech center in India, with three weekly round-trips utilizing state-of-the-art Airbus A321 aircraft. The inaugural flight, VN983, took off from Hanoi on May 1, successfully transporting over 130 passengers to Bengaluru the same day. VN982, the return flight, departed Bengaluru that evening with over 160 travelers aboard, landing in Hanoi at 5:25 a.m. on May 2. Talk about a long night in the skies!

    Expanding Footprints in India

    With these latest additions, Vietnam Airlines now boasts services to four major Indian cities: New Delhi, Mumbai, Bengaluru, and Hyderabad, totaling six direct routes. This strategic expansion highlights Vietnam Airlines’ commitment to being a key connector between Vietnam and South Asia, as noted by Deputy General Director Dang Anh Tuan.

    India, with its rapidly growing aviation market and a population exceeding 1.4 billion, represents a significant opportunity for airlines like Vietnam Airlines. The increasing affluence of the Indian middle class further strengthens this connection, making travel between nations more accessible than ever. In the past few years, Vietnam Airlines has successfully operated over 3,200 flights and welcomed more than 511,700 passengers from India. Notably, Vietnam attracted over 500,000 Indian visitors in 2024, earning India a spot among its top 10 tourism markets.

    As Vietnam Airlines ventures into these tech-savvy territories, one can’t help but wonder: Are they also preparing for the next wave of IT moguls seeking sunshine and pho?

    Questions & Answers

    What cities are now connected by Vietnam Airlines in India?
    The carrier connects four major cities: New Delhi, Mumbai, Bengaluru, and Hyderabad.

    How often will flights operate on the new routes?
    The Bengaluru route will operate four times a week, while the Hyderabad route will have three weekly round-trips.

    What type of aircraft will be used for these new routes?
    Vietnam Airlines will utilize Airbus A321 aircraft for both newly launched routes.

  • Logistics Company Cogos To Add 2500 EVs To Its Fleet Over Next 24 Months

    Logistics Company Cogos To Add 2500 EVs To Its Fleet Over Next 24 Months

    Bengaluru-based logistics platform, Cogos, has announced that it will be adding 2500 electric vehicles (EV) to its delivery fleet across Bangalore, Hyderabad, Delhi, and Gujarat, and later in Maharashtra and Tamil Nadu. The company claims that it wants to reduce the carbon footprint of its fleet, and this move will help it achieve a reduction of 15000 tonnes of CO2 when running at full capacity, per year. The EVs will be added to the company’s fleet in a phased manner, over the next 24 months. Cogos has partnered with electric vehicle manufacturers like Altigreen, Mahindra, and Piaggio among others procure these EVs.

    Talking about the development, Prasad Sreeram, Co-founder and CEO, Cogos said, “It is important for us, as a logistics company, to focus not just on efficiency and cost, but also on sustainability. With this fleet augmentation of 2500 EVs, we are on track to achieve as much as 30 percent of our revenues from green technologies by 2023. We want to give customers a significant edge in efficient and responsible distribution and last-mile delivery solutions. EV is the future of mobility and city logistics have higher operating costs and lower traveling distances, hence are best suited for EV adoption for the logistics sector.”

    While currently, the company operates with three-wheeler commercial vehicles that have a payload capacity of 500 kgs, it is already working with the OEMs for four-wheeler EVs with a capacity of 1 tonne. The EVs will be used for the e-commerce, grocery, distribution, and mobility sector. Cognos has already entered into deployment agreements of 500+ vehicles for leading E-Com Enterprise and another 300+ with Food, FMCG, and Mobility enterprises.

    Cogos aims to strengthen the ecosystem by promoting EV ownership and creating a pool of fleet-owning entrepreneurs focused on sustainable growth. The company says that it will have a special focus on women empowerment through entrepreneurship and upskilling, along with evangelizing the benefits of EV to finance providers. To realize that, the company has entered into a tripartite agreement with the owner-operator and the financing entity, to support better financing for driver-partners. Cogos is also educating potential fleet owners on the benefits of EVs, like the fact that the cost of operating a commercial EV is only 50 paise per kilometer, which is multiple times lesser than fossil-fuel-based vehicles.

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  • Volvo Cars India To Set Up Digital Technology Hub In Bengaluru

    Volvo Cars India To Set Up Digital Technology Hub In Bengaluru

    Volvo Car India announced that it is expanding its Digital Technology Hub at Bangalore which will help strengthen its digital presence in India. The company has appointed Jonas Olsson as the Head of Digital Technology Hub with effect from June, 1 2021. Olsson comes from Volvo Group India, where he was HR Director Region APAC, and was part of the Group IT Leadership Team. His experience with Volvo Group IT spans over 20 years, with the past 15 years in India, and he has played an instrumental role in leading the set-up of Volvo Group’s IT-delivery center in Bengaluru.

    Volvo Cars India seeks to leverage on the talent available in the country, by being an attractive and inclusive employer and offering the value proposition to contribute to the organization’s journey of creating the cars of tomorrow.

    Jyoti Malhotra, Managing Director, Volvo Car India said, “Olsson’s rich experience will value add and strengthen Volvo Car India’s core strategy of going digital in all its customer offerings in the future. We welcome him in his new assignment and are confident that he will play a key role in strengthening our digital footprint in India”

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  • Pitstop To Offer Doorstep Service For Electric Vehicles

    Pitstop To Offer Doorstep Service For Electric Vehicles

    Bengaluru-based car repair and service provider, Pitstop recently announced its foray into electric vehicle servicing. Quoting Mckinsey’s future of mobility report, Pitstop says that there is a growing demand for electric vehicles in India, especially electric two-wheelers, and the company seeks to provide EV servicing facilities at the customer’s doorstep for both two-wheelers and four-wheelers.

    Talking about the services the Pitstop aims to provide, the company’s Founder and CEO, Mihir Mohan said, “With the exception of body repair or modifications that include lifting, 80 to 85 percent of two-wheeler operation can be completed at the client’s doorstep.”

    Pitstop was started in 2015 began as a car washing company, however, now the company has become a multi-branded car servicing company with over 250 garages across India. The company says that by 2030, sales of two-wheeled electric vehicles are predicted to reach 8 to 9 million accounting for about 35 to 40 percent of all two-wheeled vehicles sold.

    Pitstop says that while more and more electric vehicles and charging infrastructures are coming up, the EV service market is still largely untapped and there is a lack of service network for repair. And that the area the company aims to focus on.

    Pitstop says that it has developed the ability to automate diagnosis with the use of sensors and scanners, and now, it is completely equipped to support electric vehicles. To that effect, the company aims to formalize and professionalize India’s $ 7 billion four-wheel-drive service industry.

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  • Tesla To Set-up Operations In Bengaluru, Registers Indian Subsidiary

    Tesla To Set-up Operations In Bengaluru, Registers Indian Subsidiary

    The wait is nearly over as American electric carmaker Tesla is all set to set-up operations in India and zeroed down on Karnataka, as its preferred state to set-up its headquarters. The electric auto giant has registered its Indian subsidiary under the name ‘Tesla India Motors and Energy Private Ltd’, which was incorporated in Bengaluru on January 8, 2021. The company is expected to commence operations by June this year and the first product to be made available will be the Model 3 sedan, according to reports.

    According to the document filed with the Ministry of Corporate Affairs, Vaibhav Taneja, Venkatrangam Sreeram, and David Jon Feinstein have been named as directors. The company has been registered as a private unlisted company with an authorized capital of ₹ 15,00,000 and a paid-up capital of ₹ 100,000. The document also reiterates Tesla co-founder and CEO, Elon Musk’s tweet last year that said the automaker would enter India “next year for sure.

    India has been on Tesla’s radar since 2016 but plans did not materialize despite a number of speculations. It was also reported recently that state governments including Maharashtra, Andhra Pradesh, Tamil Nadu, and Karnataka had talks with the automaker to set-up operations in their region, while the company is also considering local partnerships. Reportedly, the Karnataka government has already offered a land parcel to Tesla in Tumkur, on the outskirts of Bengaluru, to set-up a manufacturing facility.

  • Xiaomi India plans 10,000 New Stores

    Xiaomi India plans 10,000 New Stores

    Xiaomi India will open 10,000 outlets in a bid to lock down its dominance over Samsung in the territory.

    The Chinese-headquartered company also announced last week that it expects 50 per cent of its business to be generated by trading offline by the end of this year.

    “About two years ago, we realised that while we had a 50 per cent share in online sales, our offline presence was negligible,” said Xiaomi VP and MD Manu Jain. “That’s when we started our offline expansion.”

    The firm opened in India as an online-only brand about five years ago. Its new “Mi Studio” retail format will join Xiaomi’s more than 6000 existing outlets in other categories, including Mi Homes, Mi Preferred Partners and Mi Stores.

    The firm opened 500 outlets in one day in India last October.

    Xiaomi is already ahead of Samsung in smartphone sales, with a 28.9 per cent share as of December last year, compared with Samsung’s 18.7 per cent.

    “Mi Studios aim to offer premium brand experience in 50 top cities,” said Jain. “This format is an optimised version of Mi Homes replicating the same design and displaying modern, minimalist interiors.”

    Two of the new 400–600sqft Mi Studios outlets have already been set up in Bengaluru and Mumbai.

    Xiaomi has also recently entered the Romanian market with a new flagship Mi Store in Bucharest. The Mega Mall Bucharest outlet sells the full range of Xiaomi products, including smartphones, headsets, electric scooters, and home appliances.

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  • AirAsia opens technology centre in India’s Silicon Valley

    AirAsia opens technology centre in India’s Silicon Valley

    AirAsia has unveiled a new technology centre in Bengaluru, India’s Silicon Valley, housing 35 software engineering and technology experts each tasked to design and create custom-built solutions for AirAsia’s airline and digital businesses.

    The new centre affirms its mission to transform into a travel technology company, AirAsia said in a statement. The team will work to streamline the airline’s digital assets such as airasia.com and the AirAsia mobile app, alongside the creation and implementation of new products and enhancements such as the new AI-powered chatbot, AVA, to provide frictionless journeys for the airline’s guests.

    The opening of the new technology centre is one of many global initiatives AirAsia is exploring to drive its digital transformation. In recent times, AirAsia has implemented a number of new digital features including flight search mapping and voice assistance which provides guests with a more seamless, user-friendly experience on its mobile app. Last October, it also collaborated with Google Cloud to integrate machine learning and artificial intelligence into every aspect of the airline’s business and culture.

    Aireen Omar, AirAsia deputy group CEO (technology and digital) said: ““India is a source for innovation and cutting-edge technology, and offers us tremendous growth potential when it comes to our mission to develop an all-encompassing travel technology ecosystem. This is why we are so excited to expand our footprint in India with the opening of a new technology centre.”

    AirAsia India MD and CEO Sunil Bhaskaran added that India’s skilled manpower can address the requirements of the global market, at the same time adding value to the Indian ICT industry and helping to strengthen the industry ecosystem.

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  • Xtep Sports opens sportswear store in India

    Xtep Sports opens sportswear store in India

    Hong Kong-headquartered Xtep Sports has opened its first Indian flagship store, in Bengaluru. The Xtep group, which specialises in footwear and sportswear, currently has 6035 stores in 31 Mainland China provinces as well as in Vietnam, Nepal, Saudi Arabia and Spain. The company was founded by Ding Shui Po, now its CEO, in 1999 as an original equipment manufacturers for global sports brands. It launched its own label in 2002.

    The company is reportedly planning to open five stores in India by the end of this year and will also sell through local online marketplaces.

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  • Samsung opens biggest store ever in India

    Samsung opens biggest store ever in India

    South Korea’s Samsung Electronics announced the opening of the world’s largest mobile experience centre in Bengaluru.

    Located in the iconic Opera House building situated on Brigade Road, the new India flagship is the smartphone maker’s largest mobile experience centre.

    Dubbed “Samsung Opera House”, the renovated and redesigned retail space houses a mix of “technology, lifestyle and innovation to offer people unique experiences,” according to the Seoul headquartered Samsung, in a press release.

    Restored over two years, the store’s Opera House façade retains its original look and feel. On the inside, a modern experiential space has been developed with extensive use of modern technology.

    The store showcases Samsung’s full line-up of smartphones and wearable devices at the experience centre alongside flagship consumer electronics products such as smart tvs, ovens and refrigerators

    Harnessing the brand’s #DiscoverTomorrowToday mantra, Indian shoppers can also expect a differentiated product experience, centred on virtual reality and artificial intelligence, as well as the internet of things.

    VR experiences include a 4D Sway Chair and the Whiplash Pulsar 4D chair that makes 360 degrees three-dimensional movements, designed to simulate a fighter pilot doing extreme aircraft stunts, or experience a space battle, or a roller coaster ride.

    Consumers can also pre-book the centre’s home theatre zone for watching movies and shows.

    “Today’s consumers, especially millennials, seek unique experiences. They want to interact with the brand, touch, feel and create. This is what Samsung Opera House is about.

    We have curated never seen before experiences that will excite people of all age groups alike. Opera House will also organize workshops, activities and events, bringing together Samsung’s innovations with people’s passions. We are proud of the transformation that this place has seen,” HC Hong, President & CEO, Samsung SouthWest Asia, said.

    Samsung selected Bengaluru as host city given its notoriety as India’s tech capital, which has attracted many Millennials and tech-savvy consumers to the area.

    The new store in India comes two months after Samsung inaugurated the world’s largest mobile factory in Noida in July this year, reinforcing the company’s commitment to India.

     

     

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  • AirAsia India to connect Surat from Bengaluru starting this June

    AirAsia India to connect Surat from Bengaluru starting this June

    Budget carrier AirAsia India today announced expansion of its route network with the launch of a flight to Surat from Bengaluru, starting next month, taking the total number of destination operated by the carrier to 20.

    The Tata-AirAsia-invested airline, which completes four years of its operations in June, will fly daily to Surat from Bengaluru with an Airbus A20 plane, a release said today.

    AirAsia India currently flies to 19 destinations, with its hubs in Bengaluru, New Delhi and Kolkata covering Kochi, Goa, Jaipur, Chandigarh, Pune, Guwahati, Imphal, Visakhapatnam, Hyderabad, Srinagar, Bagdogra, Ranchi, Indore, Nagpur, Bhubaneshwar and Chennai.

    AirAsia India is the first airline to connect Bengaluru with the textiles city with flights from June 1, for which bookings have already commenced, the release said.

    Surat is a business hub, with a dominant presence of diamond and textile industries, and a large number of merchants travelling out of Surat for various business engagements and this provides an opportunity for AirAsia India to open up the market for the air travellers, the airline added.
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  • AirAsia India adds more direct flights connecting Bengaluru to Goa and Pune

    AirAsia India adds more direct flights connecting Bengaluru to Goa and Pune

    AirAsia India has announced an additional flight connecting Bengaluru to Goa and Pune starting December 18. The airline currently operates one daily flight between Bengaluru and Pune, and with this additional flight, the airline will operate two daily flights connecting the two cities.

    AirAsia India will also operate its fourth daily connection between Bengaluru and Goa starting December 18. Speaking about the additional frequency, AirAsia CEO and MD Amar Abrol said, “Our flights from Bengaluru to Pune are doing extremely well, and so are our three existing connections to the party city of India. We see immense demand in this sector. We are constantly working towards providing our guests the most convenient options for them to pick from. We are confident that this new connection is going to be well received by our guests.”

    AirAsia India currently flies to 11 destinations with its two hubs in Bengaluru New Delhi covering Chandigarh, Jaipur, Guwahati, Imphal, Pune, Goa, Vizag, Kochi and Hyderabad.

    AirAsia (India) Ltd is a joint venture between Tata Sons Limited and AirAsia, with AirAsia Investment Limited holding 49%, Tata Sons Limited holding 49% and Mr. S. Ramadorai (Chairman) and Mr. R. Venkataramanan, two directors of the company in their individual capacity holding 0.5% and 1.5% shareholding respectively in the airline.
  • Embassy ties up with Hilton for star hotel in Bengaluru

    Embassy ties up with Hilton for star hotel in Bengaluru

    Leading property developer Embassy Group has tied up with international hospitality major Hilton to build a 586-room dual branded star hotel in this tech hub, said the realtor on Tuesday.

    “As per the agreement signed recently, the twin hotel will be developed and owned by our group, while Hilton will manage it,” said Embassy in a statement.

    Set to be located in the Embassy Manyata Business Park in the north-east suburb, the hotel will have 250 rooms at Hilton and 336 rooms at Hilton Garden Inn, with 46,000 sq.ft. of meetings and events space that can accommodate up to 1,500 people.

    “The hotel complex, when completed by 2020, will have a food and beverage hub and two commercial towers. It will also sport an iconic design drawn by Singapore-based Andy Fisher workshop,” said Embassy Chairman and Managing Director Jitu Virwani.

    The star hotel will offer the rooms at two price points to serve the needs of global firms located in and around the sprawling park.

    Both the partners, which run a brand hotel-cum-resorts at Embassy GolfLinks in the city’s eastern suburb, plan to build a mega hospitality project at the 100-acre Embassy Tech-Village in the nearby suburb.

    “Partnering with Hilton in developing two more hotels is part of our strategy in the hospitality business as it’s a global leader in the sector and known for quality service and attention to detail,” noted Embassy Chief Executive Mike Holland.

    The partnership will also help Embassy in providing synergy with its 175 international corporate occupier clientele across its commercial parks.

    “We see growing awareness of our global brand in the sub-continent and our partnership with Embassy reaffirms our commitment to India as an important market where we operate 15 hotels in 11 cities across the country,” said Guy Phillips, Hilton senior Vice-President for Asia.

    The three decades old realty group, which has an extensive land bank, developed a whopping 37-million square feet prime commercial, residential and retail space across the country and in Malaysia and Serbia.

    The US-based 97-year-old Hilton has 4,700 managed, franchised, owned and leased hotels and timeshare properties, with 775,000 rooms in 104 countries the world over.