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Tag: campaign

  • Starbucks Korea Closes for Sensitivity Training Following Historic Campaign Controversy

    Starbucks Korea Closes for Sensitivity Training Following Historic Campaign Controversy

    Following public disapproval over a marketing campaign, Starbucks Korea, operated by Shinsegae Group, has announced it will close all stores across the country at 3pm on June 22 for employee training related to historical awareness and social sensitivity. The coffee giant came under fire for a campaign last month that was reminiscent of a harsh military suppression of pro-democracy demonstrators in 1980, leading to significant sales losses.

    Training and Education Initiative

    E-Mart, an affiliate of Shinsegae and owner of Starbucks Korea, initiated the promotional campaign named ‘Tank Day’ tumbler on the anniversary of the Gwangju Uprising on May 18. The historical event saw the military government deploy troops and tanks to quell pro-democracy rallies. In response to the backlash, staff and executives from Starbucks Korea and E-Mart division at Shinsegae will undertake the same training on June 17 at the group’s internal training center. Shinsegae Chairman Chung Yong-jin and affiliate CEOs will partake in a separate session on June 24. Shinsegae’s decision to implement these measures reflects the gravity with which it views the recent marketing misstep and signifies its dedication to avoiding similar situations in the future. Chairman Chung has previously issued a public apology for the controversy.

    The training will be spearheaded by a history professor from Sungkyunkwan University and will delve into significant events in South Korea’s modern and contemporary history since the 1950s. A separate social sensitivity training, facilitated by a sociology professor from the same university, will focus on how businesses should take into account societal factors such as history, labor, gender, and human rights in marketing and all corporate activities.

    Introducing New Measures

    This will be the first nationwide early closure for Starbucks Korea since its establishment in the country in 1999. In light of recent events, Starbucks Korea also intends to revamp its marketing approval procedures. This includes the introduction of a social-sensitivity checklist that covers history, commemorative dates, politics, disasters, military issues, gender, violence, and hate expressions.

    As of the end of 2024, Starbucks Korea had more than 2000 stores in the country and is regarded as the leading coffee chain in terms of customer payments.

    Questions & Answers

    What spurred Starbucks Korea to close its stores for employee training?
    Starbucks Korea faced public criticism due to a marketing campaign reminiscent of a harsh military suppression in 1980, which led to a significant drop in sales. The company has decided to close all stores in the country for staff training on historical awareness and social sensitivity.

    What will the training sessions entail?
    The history awareness lecture will be conducted by a history professor from Sungkyunkwan University and will review significant events in South Korea’s modern and contemporary history. Another professor from the same university will conduct a separate social sensitivity training, focusing on how companies should consider societal issues in their operations and marketing activities.

    What changes does Starbucks Korea plan to implement moving forward?
    Starbucks Korea plans to overhaul its marketing approval procedures by introducing a social-sensitivity checklist that covers history, commemorative dates, politics, disasters, military issues, gender, violence, and hate expressions. This is aimed at ensuring such marketing missteps do not recur in the future.

  • Mastercard Unveils Phone. Passport. Mastercard Campaign: Revolutionizing Travel in Southeast Asia with Seamless Digital Payments

    Mastercard Unveils Phone. Passport. Mastercard Campaign: Revolutionizing Travel in Southeast Asia with Seamless Digital Payments

    Mastercard has launched a new campaign aimed at making travel across Southeast Asia more seamless and rewarding for consumers. The initiative, named “Phone. Passport. Mastercard”, primarily focuses on improving the payment experience for travelers journeying through Indonesia, Malaysia, Singapore, Thailand, the Philippines, and Vietnam. Developed in conjunction with issuing banks and merchant partners, the program provides access to over 300 promotions that cover dining, shopping, accommodation, transport, and leisure activities throughout the region.

    Enhancing Travel with Seamless Payments

    At the heart of the campaign is Mastercard’s effort to streamline the travel experience with digital payment solutions. The company is positioning its payment network as an essential tool for travelers along with their smartphones and passports. Whether it’s for transport, accommodation, or dining, travelers can access offers while depending on Mastercard’s secure payment infrastructure, which leverages technologies such as tokenisation, multi-factor authentication, and fraud monitoring for secure cross-border transactions. The initiative is aimed at reducing friction during travel and allowing consumers to focus on their experiences rather than worrying about payment logistics.

    Boosting Regional Businesses

    The campaign also seeks to aid regional merchants and tourism-related businesses by connecting them with consumers traveling along Southeast Asia’s busiest routes. According to Dheeraj Raina, Senior Vice President and Head of Integrated Marketing and Communications for Southeast Asia at Mastercard, “Southeast Asia is one of the most rewarding regions in the world to explore today – rich in culture, nature, food, and unforgettable experiences, often just a short trip away.” The campaign aspires to make travel across the region more accessible while encouraging consumers to discover local businesses and experiences.

    As Southeast Asia continues to reap the benefits of robust tourism flows, improved air connectivity, and growing demand for regional leisure travel, Mastercard’s campaign aims to position itself at the heart of the travel payment journey. The initiative will run until December 2026, reinforcing Mastercard’s strategy of integrating payment services more closely with consumer lifestyle and travel experiences.

    Questions & Answers

    What is the goal of Mastercard’s new campaign?
    The goal is to make travel across Southeast Asia more seamless and rewarding by streamlining the payment experience for travelers and providing them access to various promotions.

    How does the campaign benefit regional businesses?
    The campaign aims to aid regional merchants and tourism-related businesses by connecting them with consumers traveling along Southeast Asia’s busiest routes, potentially driving more business to these establishments.

    Until when is the campaign expected to run?
    The campaign is expected to run until December 2026.

  • Comedian Andy Lee Champions Australian Made Products in 40th Anniversary Campaign

    Comedian Andy Lee Champions Australian Made Products in 40th Anniversary Campaign

    Australian Made, an organization renowned for promoting and certifying Australian-made products, has recently announced the appointment of Andy Lee as its ambassador for the upcoming Australian Made Week. Scheduled for the week of the 18th to the 24th of May, Australian Made Week aims to encourage consumers to prioritize purchasing products adorned with the Australian Made logo.

    Andy Lee is a comedian, children’s book author, and a member of the renowned comedy duo Hamish & Andy. As an ambassador, Lee’s main role will be to spearhead a campaign promoting the economic benefits of choosing products made within Australia. To emphasize this, he will don the national colours of green and gold throughout the campaign. This year also marks a significant milestone for Australian Made as they celebrate 40 years since the Australian Made logo was first introduced as a national symbol of origin.

    Ben Lazzaro, CEO of Australian Made, revealed that Lee was chosen as the ambassador due to his unwavering support for local manufacturing throughout his career as a business owner and investor.

    Lee expressed his belief that choosing Australian-made products can have far-reaching economic impacts, including supporting local employment and supply chains. He hopes his role will inspire consumers both locally and internationally to support Australian producers.

    Lee said, “Nothing would make me happier than knowing my involvement in Australian Made Week had encouraged people to support our wonderful country and the incredible things our local makers create.”

    Interestingly, a recent survey conducted by Roy Morgan Research indicates a high level of support for domestic production among consumers. According to the survey, 87% of respondents believe buying Australian-made products is important, with 56% stating they ‘often’ or ‘always’ opt for them. Furthermore, an impressive 99% of those surveyed were able to recognize the Australian Made logo.

    Australian Made encourages consumers to prioritize Australian-made products in all their daily purchases. They stress that domestically produced options are available across a wide range of categories, including health and beauty products, industrial materials, furniture, and mattresses.

    In addition to promoting local products, Australian Made Week will also include a host of community activities and a programme recognizing businesses in the certification system used by more than 4500 companies.

    Questions & Answers

    Who has been appointed as the ambassador for Australian Made Week?
    Andy Lee, a comedian and children’s book author, has been appointed as the ambassador for Australian Made Week.

    Why was Andy Lee selected as the ambassador for Australian Made Week?
    Andy Lee was chosen for his long-standing support for local manufacturing and his work as a business owner and investor.

    What are the main objectives of Australian Made Week?
    Australian Made Week aims to promote the economic benefits of choosing domestically produced goods and to encourage consumers to prioritize products bearing the Australian Made logo.

  • Armani Beauty Debuts in Mumbai with Flagship Store and Celebratory Diwali Campaign

    Armani Beauty Debuts in Mumbai with Flagship Store and Celebratory Diwali Campaign

    Armani Beauty has recently unveiled a flagship store in Mumbai’s Phoenix Palladium Mall. This grand opening coincides with the brand’s debut Diwali campaign in India, marking the luxury beauty brand’s retail expansion within the nation during the festive season.

    Embracing Local Culture

    To celebrate this milestone, Armani Beauty has decorated its Palladium Mall store with Diwali-themed items that draw inspiration from the marigold motifs prevalent in Indian culture. This approach aims at highlighting India’s largest festive season, thereby blending Armani’s presence seamlessly with local traditions.

    Charles-Alexandre Bockzmak, GM of L’Oréal International Distribution Sapmena, noted that this novel Diwali initiative in India aligns with Armani Beauty’s goal of local and cultural relevance. It also aims to provide Indian consumers with unique experiences that transcend mere commercial transactions.

    Biju Kassim, CEO of Global SS Beauty Brands, which is Armani Beauty’s distribution partner in India, echoed this sentiment. He emphasized that this first-ever Diwali campaign by Armani in India signifies a transformative beauty movement in the country.

    A Vision Beyond Commerce

    Both Bockzmak and Kassim agreed that this venture reaffirms Armani’s mission to “take beauty beyond commerce,” making the brand more relatable and in tune with the evolving needs and trends of Indian consumers. This collaborative approach with local partners underscores the brand’s commitment to remain current and connected with its target market.

    Armani Beauty operates under the Giorgio Armani fashion house and is marketed under a long-term license with L’Oréal. The brand announced its first flagship store in India in November of the previous year, marking a significant expansion in its global retail footprint.

    Questions & Answers

    What is the significance of Armani Beauty’s new flagship store in Mumbai?
    The store marks Armani Beauty’s retail expansion in India, timed perfectly to coincide with the festive season of Diwali.

    What is unique about Armani Beauty’s first-ever Diwali campaign in India?
    The campaign emphasizes Armani’s commitment to cultural relevance and aims to offer Indian consumers unique experiences that extend beyond traditional commercial interactions.

    How does Armani Beauty plan to stay current with the evolving needs of Indian consumers?
    Armani Beauty aims to remain current by embracing local culture and traditions, and working collaboratively with local partners to understand and cater to evolving consumer trends and demands.

  • AirAsia Launches New Ad Campaign “AirAsia: Always Making Every Moment Matter” Reinforcing On-Time Commitment

    AirAsia Launches New Ad Campaign “AirAsia: Always Making Every Moment Matter” Reinforcing On-Time Commitment

    Thai AirAsia has recently launched a fresh advertising initiative titled “AirAsia: Always Making Every Moment Matter”. This strategic move aligns perfectly with the arrival of the peak holiday period. The campaign emphasizes the airline’s unwavering dedication not only to timely departures and arrivals, but also to optimizing every single moment of their patrons’ travels. This optimization is achieved through well-planned flight timings, multiple schedules, and a broad network of routes, which all collectively contribute to an uninterrupted and enjoyable journey.

    AirAsia’s Commitment

    Tansita Akrarittipirom, the Director of Commercial at Thai AirAsia, discussed the surge in travel demand domestically and overseas as the year draws to a close. Akrarittipirom explained that the new ad campaign serves as a reminder of their brand’s solid assurance: the company doesn’t merely strive for timeliness, rather, they aim to make every instant of the journey remarkable.

    Akrarittipirom stated, “From the moment of planning to departure, due to the country’s extensive domestic route network and numerous international routes, to arrival, we aim to provide our guests with options that best suit their needs. We aspire to provide a service on board that leaves a lasting positive impression, highlighting our dedication to making every moment truly outstanding as a way of expressing gratitude to our guests for their faith in us.”

    The Campaign’s Message

    The campaign revolves around the narrative of a passenger who travels home on an AirAsia flight and ends up in a fervent disagreement with her boyfriend upon her return. He abruptly instructs her to “go wherever you want.” The passenger takes this as a cue to embark on a new journey of self-discovery, prompted by her flight’s perfectly timed arrival. With AirAsia accompanying her, she rediscovers her independence and creates unforgettable moments throughout her journey.

    Questions & Answers

    What is the key message of Thai AirAsia’s new advertising campaign?
    The main message of the campaign is AirAsia’s commitment to making every moment of the journey remarkable for its passengers, not just ensuring punctuality.

    What does AirAsia aim to provide to its guests according to Tansita Akrarittipirom?
    According to Akrarittipirom, AirAsia aims to provide options that best suit their guests’ needs, from planning through to arrival. Moreover, they aim to deliver a service that leaves a lasting positive impression.

    What is the story featured in the campaign?
    The campaign features the story of a passenger who ends up in a disagreement with her boyfriend upon returning home on an AirAsia flight. This conflict leads her to embark on a new journey of self-discovery, facilitated by AirAsia’s seamless travel experience.

  • Valentino And Vans Unveil Ai-driven Campaign For Innovative Capsule Collection

    Valentino And Vans Unveil Ai-driven Campaign For Innovative Capsule Collection

    Luxury fashion house Maison Valentino and popular footwear brand Vans have joined forces to launch an innovative campaign that leverages artificial intelligence (AI) for a new capsule collection. This ingenious blend of physical and digital storytelling is a testament to the evolving frontiers of fashion marketing.

    The AI-Infused Campaign and Collection

    The campaign visuals were produced by AI, utilizing raw footage from Maison Valentino’s Fall/Winter 2025 Paris runway show where the collection was initially showcased. Guided by Maison Valentino’s Alessandro Michele’s vision, the team has imaginatively redefined the classic silhouette of Vans Authentic sneakers. This transformation retains the distinctiveness of Valentino and the originality of Vans through canvas uppers adorned in a spectrum of vibrant prints.

    The novel design features a checkerboard motif, overlapping patterns, and dynamic motion graphics. According to Michele, the product is a surreal and dreamlike fresco where nature erupts.

    The Collection Details

    The collection consists of six styles tailored for both men and women, each distinguished by a unique ‘I Love Valentino x Vans’ print that evokes the style of souvenir typography.

    The collaborative Valentino Garavani and Vans sneakers are available for purchase on both the brands’ official websites. A special edition of the collection will also be presented in Valentino boutiques globally and at the Vans’ London flagship store, with sales commencing this Friday.

    Questions & Answers

    What is unique about the new campaign by Maison Valentino and Vans?
    The campaign is notable for its use of artificial intelligence to generate visuals, blending physical and digital storytelling.

    Who is the creative force behind the redesigned silhouette of Vans Authentic sneakers?
    The redesign was guided by Maison Valentino’s Alessandro Michele, who ensured that the distinctiveness of both brands was preserved in the new design.

    Where can the Valentino Garavani and Vans sneakers be purchased?
    The sneakers are available on both companies’ official websites, as well as in Valentino boutiques worldwide and at the Vans’ London flagship store.

  • GAP’s Katseye Campaign Dominates Summer 2025: The Power Of Nostalgia And Celebrity In Retail Marketing

    GAP’s Katseye Campaign Dominates Summer 2025: The Power Of Nostalgia And Celebrity In Retail Marketing

    The summer of 2025 was a season marked by memorable retail marketing campaigns. One instance that caused a significant stir was the American Eagle campaign featuring Sydney Sweeney, a popular actress from the series “Euphoria”. Another campaign that went viral was Gap’s launch featuring the girl group Katseye. These campaigns created a major buzz in the retail industry, one after another, throughout the summer.

    The Most Effective Campaign

    Among the numerous campaigns that ran during the summer, there was a particular focus on identifying the most effective in capturing consumers’ attention and boosting sales metrics. A consensus among four retail analysts and marketing experts identified the Gap campaign featuring Katseye as the standout event of the season.

    According to Christine Russo, principal of Retail Creative and Consulting Agency (RCCA) and host of the retail podcast “What Just Happened”, the key themes of this summer were denim and celebrity. Three of the most viewed and impactful ads incorporated these elements: Gap x Katseye, American Eagle x Sydney Sweeney, and Levi’s x Beyoncé. Russo singled out the Gap x Katseye campaign as the most impactful, attributing its success to perfect cultural timing, and a blend of Gap’s nostalgic appeal with a modern, inclusive Gen Z appeal.

    By capitalising on the celebrity status of an internationally recognised girl group, nostalgic storytelling, and an emphasis on inclusivity, Gap’s campaign stood out among the myriad denim campaigns that took place this summer.

    Factors Contributing to Gap x Katseye Campaign’s Success

    Melissa Minkow, CI&T’s global director of retail strategy, remarked that it’s rare for a viral campaign to be universally loved. Yet, she noted that Gap’s Katseye campaign received high praise across the board. A catchy, nostalgic song choice, captivating dancing, and versatile denim showcasing were contributing factors to its success.

    Minkow explained that the campaign was creative, without veering into esoteric territory, and included elements that appealed to multiple generations, including Gen Alpha, Gen Z, millennials and Gen X. The choice of Katseye, a rising group adored by younger consumers, underlined the importance of choosing a celebrity who is not only globally recognised, but also culturally aligned with the brand.

    Bethany Paris Ramsay, a brand strategist and marketing consultant, concurred with Russo and Minkow, stating that the Gap x Katseye campaign was arguably “one of the strongest retail marketing plays we’ve seen in years”. The campaign was able to feel both nostalgic and fresh; a combination that is incredibly challenging to achieve in today’s trend-weary market.

    Ramsay compared the Gap x Katseye campaign favorably to American Eagle’s Sydney Sweeney ‘great jeans’ campaign, which she believed missed the cultural mark and felt forced. The Gap x Katseye campaign was not merely about selling a product, but about reaffirming brand identity in a manner that was aspirational yet accessible. This, Ramsay emphasised, is the aim of retail marketing at this time.

    Performance of the Gap x Katseye Campaign Post-Launch

    Russo highlighted post-campaign metrics as indicative of success. While both American Eagle and Gap campaigns went viral, the staying power of each was evident a few weeks after release.

    Gap’s Katseye campaign generated 8 billion impressions across various social media platforms, as stated by Gap Inc CEO Richard Dixon. The campaign also prompted significant user-generated content, with fans recreating Katseye’s dance moves or making light-hearted parody videos. In comparison, the American Eagle Outfitters campaign dropped to much fanfare but did not have a lasting social impact.

    Other Noteworthy Campaigns in Summer 2025

    Despite Gap’s clear victory in the unofficial marketing battle of the summer, other campaigns also made notable impressions.

    Melissa Minkow spotlighted Chamberlain Coffee’s collaborative campaign with Pinterest as another excellent marketing strategy for the summer. This was the first time either brand had collaborated with another, and the campaign benefited from the celebrity-brand synergy.

    Neil Saunders, Global Data’s managing director, highlighted Nike’s recent “Why Do It?” campaign as another standout marketing moment of the summer. The campaign spoke to the younger generation’s fears and aspirations, showing that Nike was looking to create a stronger cultural connection.

    Questions & Answers

    What made the Gap x Katseye campaign so successful?
    One major reason for its success was its ability to blend nostalgia with a fresh appeal that resonated with both long-time Gap loyalists and a younger audience seeking authenticity and originality.

    What were the post-launch metrics of the Gap x Katseye campaign?
    Gap’s Katseye campaign generated 8 billion impressions across various social media platforms, indicating its widespread reach and impact.

    Which other campaigns were highlighted as notable?
    Other campaigns that stood out during the summer of 2025 included American Eagle’s featuring Sydney Sweeney, Chamberlain Coffee’s collaboration with Pinterest, and Nike’s “Why Do It?” campaign.

  • Adidas Revives 90’s Icon With ‘superstar, The Original’ Campaign, Narrated By Samuel L. Jackson

    Adidas Revives 90’s Icon With ‘superstar, The Original’ Campaign, Narrated By Samuel L. Jackson

    Adidas has launched a new campaign entitled “Superstar, The Original,” aimed at rekindling the public’s fascination for its iconic 90s sneaker and Firebird Tracksuit.

    Featuring Prominent Personalities

    The campaign is narrated by renowned actor Samuel L. Jackson and showcases a variety of personalities from the world of art and sports. Noteworthy appearances include Missy Elliott, Jennie, Anthony Edwards, Mark Gonzales, Glorilla, Teezo Touchdown, and Gabbrielle.

    Classic Sneakers with a Modern Twist

    Adidas is bringing back the Superstar sneakers in two of its original color schemes, but with the addition of upgraded padding in the tongue and collar for enhanced comfort.

    A Two-Chapter Narrative

    Directed by Thibaut Grevet, the black-and-white campaign unfolds in two distinct chapters. The first chapter, titled Pyramids, draws an analogy between significant cultural landmarks and the enduring cultural relevance of the Superstar. The second chapter, Clocks, encompasses the entire cast in a visual tale linking the sneaker’s legacy with the innovative spirit of a new generation of creators.

    More Than Just a Sneaker

    Annie Barrett, VP of marketing at Adidas Originals, emphasizes the campaign’s forward-looking perspective. “This campaign isn’t about looking back, it’s about spotlighting a new generation of Originals who are building what’s next, unapologetically,” Barrett said. She further stressed the significance of the Superstar beyond its function as a sneaker. “The Superstar has always been more than just a sneaker. It’s a symbol of originality and a spark for cultural change,” she added.

    Questions & Answers

    What is the objective of Adidas’ “Superstar, The Original” campaign?
    The campaign aims to renew interest in Adidas’ classic 90s sneaker and Firebird Tracksuit.

    Who are some of the personalities featured in the campaign?
    The campaign showcases several artists and athletes, including Missy Elliott, Jennie, Anthony Edwards, Mark Gonzales, Glorilla, Teezo Touchdown, and Gabbrielle.

    What does the Superstar sneaker symbolize according to Annie Barrett, VP of marketing at Adidas Originals?
    Barrett emphasizes that the Superstar is more than just a sneaker. It’s seen as a symbol of originality and a catalyst for cultural change.

  • Puma Spotlights Dynamic Athlete Collaborations in Exciting New Ad Campaign Across Sports

    Puma Spotlights Dynamic Athlete Collaborations in Exciting New Ad Campaign Across Sports

    Puma is stepping into the spotlight with its latest advertising campaigns, designed to showcase not just athletic prowess, but also the essence of team spirit and individual determination. According to GlobalData’s Global Ads Platform, these vibrant promotions are fueled by strong partnerships with renowned athletes, significantly amplifying Puma’s multi-sport narrative.

    A Dynamic Athletic Showcase

    Between February and April 2025, Puma launched a captivating series of YouTube ads that delve into various sports, including football, running, cricket, and motorsport. Each advertisement weaves narratives of perseverance and excellence, celebrating both individual journeys and the power of teamwork.

    Star Power Behind the Brand

    Sagar Kishor, an ads analyst at GlobalData, points to Puma’s strategic focus on athlete collaborations, particularly in football, where endorsements from superstars like Neymar Jr. and Christian Pulisic take center stage. But that’s just the tip of the iceberg; the brand has also embraced fans of running and cricket, introducing eye-catching products that blend performance with style. From the striking Ultra Ultimate boots to sleek F1 racewear and collaborations with AC Milan and Aston Martin, Puma is making waves across multiple arenas.

    Celebrating Resilience and Creativity

    The campaigns shine a spotlight on resilience, featuring athletes such as Diogo Dalot and Sandy Baltimore while promoting a culture of creativity and self-expression in sports. With apparel like the Aston Martin F1 overalls, Puma reinforces team identity and fosters a sense of community among fans. It’s not just about competition; it’s about belonging.

    Where Sport Meets Lifestyle

    Taking a step beyond traditional sport, Puma has seamlessly blended athleticism with lifestyle. Their offerings appeal to athletes who prioritize both function and fashion, exemplified by the stylish AC Milan x Off-White kit. It seems Puma understands that looking good while performing at your best is the ultimate goal.

    A New Approach to Running

    With campaigns such as “PUMA. GO WILD,” Puma is linking its brand gear to the mental and physical benefits of running. This initiative champions well-being and personal growth, inviting runners not just to hit the pavement, but to reconnect with their adventurous spirit.

    In the world of retail, when it comes to innovative campaigns, Puma is undeniably pushing the envelope. Who knows, perhaps their next big idea will involve shooting a commercial in zero gravity!

    Questions & Answers

    What themes does Puma’s latest advertising campaign focus on?
    The campaign highlights athletic achievement, team spirit, individual perseverance, and the pursuit of excellence.

    Which athletes are prominently featured in Puma’s ads?
    Key figures include Neymar Jr. and Christian Pulisic in football, as well as Diogo Dalot and Sandy Baltimore, showcasing the brand’s diverse athletic partnerships.

    What unique approach does Puma take in its advertising?
    Puma cleverly blends sports with lifestyle, promoting not only performance gear but also fashionable items, thus catering to athletes who appreciate style alongside function.

  • Jollibee Launches Exciting New Campaign ‘Gamejoy’ to Break into the Gaming World

    Jollibee Launches Exciting New Campaign ‘Gamejoy’ to Break into the Gaming World

    Jollibee has just rolled out an exciting initiative across its stores in the Philippines, introducing Gamejoy, a campaign that lets customers score in-game credits simply by enjoying their meals. With this innovative approach, every Gamejoy Combo meal unlocks special Gamejoy Credits—Jollibee’s brand-new virtual currency.

    The Sweet Taste of Rewards

    These enticing credits can be redeemed through UniPin, a popular e-wallet platform catering to gamers, opening up a treasure trove of over 10,000 games from leading publishers like Garena, NetEase, and OurPalm. It’s not just chicken and fries; it’s your ticket to an exhilarating gaming experience!

    A Vision to Connect

    According to Dorothy Dee Ching, Jollibee’s VP and head of marketing, the objective was to create a rewards system that transcends genres and platforms—a perfect blend of food and fun. Joey David-Tiempo, CEO of Octopus & Whale, emphasized that the campaign needed to be more than a standard brand association. “This is Jollibee—a global Filipino icon,” he remarked, adding that the concept had to resonate culturally and be seamless enough for everyone, regardless of whether they’re into Call of Duty Mobile or Eggy Party.

    Game On with Every Meal

    By purchasing designated meals, customers earn in-game value, each combo paired with a unique code to unlock Gamejoy Credits. It’s a fun twist on dining out that elevates the experience beyond just a meal. Who knew your lunch could become a gaming adventure?

    Questions & Answers

    What is the purpose of the Gamejoy campaign?
    The Gamejoy campaign aims to reward customers with in-game credits for purchasing meals, allowing them to enjoy over 10,000 games through the corresponding credits.

    How do customers earn Gamejoy Credits?
    Customers earn Gamejoy Credits by purchasing Gamejoy Combos, which come with codes that unlock the credits for use in the UniPin platform.

    Why is the campaign significant for Jollibee?
    This campaign is notable as it blends the food experience with gaming, tapping into a cultural connection and creating a rewards system that appeals to a wide audience of gamers, making dining with Jollibee a more interactive experience.

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  • Samsung angers its customers by advertising the Galaxy Note 10 line in the wrong place

    Samsung angers its customers by advertising the Galaxy Note 10 line in the wrong place

    You just can’t escape the Samsung Galaxy Note 10 and Galaxy Note 10+ anywhere after Samsung introduced the new line this past week. And that happens to be true especially if you use an older Samsung Galaxy handset model with Bixby, Samsung Pay and the Samsung Push Service that disseminates updates and notifications meant for Samsung phones only. As spotted by a number of Twitter users including XDA’s Max Weinbach, those using the aforementioned features are being spammed by Samsung with ads for the new Galaxy Note 10 line.

    Bixby implores users curious about the new phones to inquire about them. “Curious about the Note 10? Ask Bixby!” shouts the virtual digital assistant. A screenshot of Samsung Pay shows the mobile payment system offering users a closeup of the Note 10 at AT&T, T-Mobile, and Verizon. Needless to say, the response from Samsung users is not positive especially since many of those spammed have already pre-ordered one of the new phones. And the manufacturer is making it harder to disable the spam it delivers via Bixby by forcing users to go into the Bixby settings to disable marketing notifications. To do this, open Bixby and tap on the menu icon on the top right. Tap on Settings and turn ‘Marketing Notifications’ to off.

    We also have to wonder what Samsung is saying to those who shelled out big bucks for the Galaxy Note 9. What is the message here? Is it that the phone you shelled out $1,000 for last year is no longer capable of doing great things? We get that Samsung is proud of the new Note 10 line, but spamming its own customers seems more than a bit unsavory.
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  • TikTok partners Malaysian handicraft organisations to promote local art

    TikTok partners Malaysian handicraft organisations to promote local art

    TikTok has paired up with the Malaysian Handicraft Development Corporation (Kraftangan Malaysia) and the National Craft Institute (NCI) to launch its #ilovearts campaign, in conjunction with National Craft Day 2019.

    The campaign is in line with the 17th annual National Craft Day event organised by Kraftangan Malaysia under the theme “Culturising Craft in Lifestyle”, and aims to encourage the usage of local craft products in today’s lifestyle. The campaign also invites crafters to share their artistic talent and craftwork on TikTok, to further promote Malaysia’s unique craftsmanship to a global audience online.

    The partnership also saw TikTok conducting a recent workshop at NCI on ways to leverage its platform for students to amplify their talent. The workshop focused on short video-creations and encouraged digital adoption to amplify Malaysian arts. The #ilovearts campaign runs until 11 March and participants stand a chance to win prizes worth RM6,500.

    Donny Eryastha, TikTok’s head of public policy, Indonesia, Malaysia and the Philippines, said that the campaign resonates with its mission of capturing and presenting the world’s creativity, knowledge, and moments that matter by enabling everyone to be a creator.

    “We are honoured to be collaborating with NCI and Kraftangan Malaysia through this initiative that aims to bring Malaysian art, heritage and tradition to the rest of the world,” Eryastha added.

    NCI senior director Zainal Abidin Bin Che Pa said the industry recognises the role of technology in its effort to promote Malaysian’s unique craftsmanship globally.

    “By partnering with a digital platform like TikTok, our crafters are able to share their expertise and talent with others from all over the world. We are hopeful that partnerships like this would open new opportunities for our crafters to go beyond our shores and obtain international exposure, resulting in a greater appreciation for Malaysian arts,” he added.

    Recently, TikTok agreed to pay US$5.7 million to settle US Federal Trade Commission allegations that it illegally collected personal information from children. The violations were committed by the newly defunct Musical.ly app, which was folded under TikTok after it was was acquired by Chinese media firm ByteDance for around US$1 billion in 2017.

  • Positive result from anti-plastic campaigns by Starbucks, 7-Eleven

    Positive result from anti-plastic campaigns by Starbucks, 7-Eleven

    Starbucks Korea and 7-Eleven Thailand have announced positive results for their respective anti-plastic campaigns. A report revealed that the local Starbucks subsidiary has seen consumption of single-use straws cut by half in the months since introducing strawless lids on drinks without whipped cream or that do not need stirring. The initiative, introduced last November, has resulted in the monthly average of 15 million straws used across its coffee chain stores drop to 7.5 million per month. The company now only provides straws to customers who request them.

    Aiming to further reduce straw usage by up to 70 per cent, Starbucks Korea is planning an online event to offer rewards to customers who upload pictures of drinks taken without using straws. It has also introduced paper straws for usage in some beverages.

    7-Eleven saves 169 million bags

    Meanwhile, in Thailand, more than 169 million plastic bags have remained unused over the past two months at 7-Eleven stores, according to a report in local news site The Thaiger, the result of a management initiative to phase out their use. The move, which has been supported by local celebrities, encourages shoppers to refuse plastic bags or bring reusable bags to the store.

    The reductions are reported to have saved the chain more than 33 million baht, which operator CP All Public Company will donate to a local hospital.

    All about perception?

    Despite these reports, there have been growing concerns among critics in the media regarding the perceived environmental benefits of similar plastics initiatives worldwide.

    The sippy cup lid adopted in Korea is identical to the design used in North American stores, which was shown in a Reason magazine report last year to use more plastic than the previous lid design and straw put together.

    Plastic shopping bag initiatives similar to the one adopted by 7-Eleven have provoked skepticism among observers who point out that of all single-use plastic packaging used throughout supermarkets and convenience stores, the shopping bag is the only item that tends to be reused in the home.

    A 2017 report in Australia’s journalism hub The Conversation called getting rid of plastic bags a windfall for supermarkets without much perceptible benefit to the environment. It reasoned that most alternatives that were recyclable ended up in landfills anyway.

  • Sunway Pyramid celebrates christmas with Jolly Rainbow theme

    Sunway Pyramid celebrates christmas with Jolly Rainbow theme

    Jolly Rainbow Christmas Fun Factory is now installed at Sunway Pyramid, this event will be on from 23 November 2018 till 1 January 2019 at the LG2 Blue Concourse. Themed Jolly Rainbow which signifies fresh beginnings and hope, get ready to embark on a fun, colourful and interactive Christmas journey as you enter the concourse.

    Here, visitor can grab a Christmas passport from the Rainbow Booth to begin. Next, experience unicorn in the centre of the concourse. Visitor can colour the Christmas unicorn and characters, enter the dome and watch it come alive on the walls.

    Another fun is the Rainbow Slide installed in the dome. The slide will create a colourful rainbow on the interactive rainbow slide, and its suitable for all ages.

    View the full gallery below (5 images) :

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  • DFS Group Kicks Off Its Seasonal Gifting Campaign

    DFS Group Kicks Off Its Seasonal Gifting Campaign

    DFS Group has kicked off its annual gifting campaign at T Galleria by DFS in Okinawa. The “Give Joy”-themed campaign opened on November 24, showcasing DFS’s first ever “Personalisation Gift Shop” concept, where an assortment of specially curated luxury gifts can be personalised, along with services. The concept will now be rolled out in T Galleria by DFS stores in Hong Kong’s Canton Road and Macau’s City of Dreams, along with stores in Singapore, Angkor (Cambodia), Saipan, Bali, Guam, Okinawa, Hawaii and Sydney.

    The store was transformed into a “gifting wonderland” at the launch as guests were invited to try the personalisation services – monogramming leather goods, and adorning t-shirts and tote bags with Foxy’s six DFS exclusive emoji iron-on patches.

    DFS Group executive VP merchandising Ariel Gentzbourger said: “Thanks to our unique approach to gifting, and our understanding of what our customers are seeking, we have created a shopping experience that is a joy in itself.”

    Gifting-themed entertainment at the event included a life-size advent calendar overflowing with holiday treasures, a special visit from Santa Claus and a “candygram” corner for guests to pick and mix sweet treats.

    View the gallery below for the report of the event (11 images) :

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