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Tag: campaign

  • DFS Group Launches “GIVE JOY” Holiday Gifting Campaign For 2018

    DFS Group Launches “GIVE JOY” Holiday Gifting Campaign For 2018

    DFS Group, the world’s leading luxury travel retailer, is launching its 2018 seasonal gifting campaign, “Give Joy”, to celebrate the spirit of the festive season and the gift of giving. From November 15, 2018 to January 1, 2019, customers will be able to add unique touches to exclusive products available at DFS’ first ever ‘Personalization Gift Shop’ concept. Boasting an assortment of specially curated luxury gifts, alongside an array of dedicated brand pop-ups, branded personalization stations and personalization services, the concept is designed to delight DFS’ discerning traveling customers and enhance their festive shopping experience in 13 T Galleria and airport locations worldwide.

    DFS is also launching the latest edition of its annual and much-anticipated “Give Joy” Holiday Gift Guide, offering customers a curated selection of personalized products. This year, the Holiday Gift Guide features DFS’ own employees as gifting experts, sharing their advice with customers on how to bring the festive season alive through the joy of giving. Showcasing an extensive selection of 143 incredible gifts from 108 world-famous brands across all of DFS’ luxury categories – from Fashion and Accessories and Beauty and Fragrance to Watches and Jewelry, Spirits, Wine and Food – shoppers will be spoiled for choice to treat their loves ones and themselves to something special.

    A stellar line-up of brands will also feature in DFS’ exclusive pop-ups during the “Give Joy” campaign:

    • Dior will host a special ‘Charms Bar’ offering customers the chance to create their own couture-inspired lucky charms accessory with a choice of four colors of ribbon and eight iconic Dior gold lucky charms.
    • Moët Hennessy will offer customers the opportunity to use elevated technology to write a tailored message in golden ink on champagne bottles on the spot.
    • Jo Malone London will offer a photograph transfer service on a beautiful Jo Malone classic gift box. Customers can choose from a personal favorite or an iconic city photograph, making it the perfect personalized gift for this holiday season.

    The exquisitely decorated Personalization Gift Shop will feature a life-size gift box, bringing an exclusive and enticing experience to DFS customers with personalization and the gift of giving. Holiday ribbons available in gold, silver and red and made especially for DFS allow customers to personalize their gifts with special greeting messages in six languages; superb leather goods can be made unique with on-the-spot monogramming; and t-shirts and tote bags can be adorned with limited-edition emoji iron-on patches so that customers can mix and match to create one-of-a-kind designs.

    “We’re excited to bring a sense of fun and individuality to our customers this festive season with our exclusive pop-up gift shops, offering a wonderful array of products from some of the best brands in the world,” said Ariel Gentzbourger, DFS Group Executive Vice President Merchandising. “We hope to enhance the pleasure of giving by offering our customers many ways to delight their friends and family, making the shopping experience a joy in itself.”

    Full serviced DFS’ Personalization Gift Shops will be available in the following locations:

    T Galleria by DFS, Hawaii, T Galleria by DFS, Okinawa, T Galleria by DFS, Guam, T Galleria by DFS, Saipan, T Galleria by DFS, Singapore, T Galleria by DFS, Angkor, T Galleria by DFS, Sydney, T Galleria by DFS, Bali,T Galleria by DFS, Hong Kong, Canton Road, and T Galleria by DFS, Macau, City of Dreams.

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  • KinerjaPay Launched “I Love Indonesia” Campaign

    KinerjaPay Launched “I Love Indonesia” Campaign

    KinerjaPay launched “I Love Indonesia” Campaign to promote selected premium local products in its marketplace. This campaign is also to celebrate Indonesia’s 71st Independence Day anniversary on 17 August 2016. It is also designed to increase people’s love for domestic products and stimulate domestic consumption.

    Indonesia is a country of big numbers and big opportunity. With 252 million inhabitants it is the world’s fourth most populous country and the largest in south east Asia. Indonesia has 18,307 islands, over 742 different languages and a middle class larger than the population of Malaysia or Australia. Currently the 16th largest economy in the world, it is projected to be the seventh largest economy in the world by 2030. Catching the hype and realizing that a young population embracing the Internet faster than ever before. Mr. Sofyan Djalil as the Indonesia State Enterprise Minister once said he supported any form of program that boost love for the country’s products. “So far, people are not aware that the quality of Indonesian products is already good. I appeal to all state-owned companies to really take the opportunity, provide funds and put up the logo in their ads. They must do whatever they can to make the campaign effective,” he said.

    On the other hand, this campaign also means to promote national products abroad. In making an effective on this goal, The Company is also collaborating with overseas partners such as in Singapore to assist SMEs to expand their businesses internationally especially in South East Asia (SEA). The idea is to leverage strategic values and locations of Indonesia and Singapore, running many regular and ad-hoc events such as monthly networking events, trainings, site visits, and trade exhibitions.

    Mr. Deny Rahardjo, CEO for PT KinerjaPay Indonesia stated “We are very excited and optimist on the success of this campaign to promote Indonesia’s selected local prominent and unique merchants such as Batik, Indonesian coffee bean and handcrafted products. There are currently already more than 418 premium products and 14 prominent merchants have agreed to join the campaign that is planned to run until end of 2016. We do hope that this will bring positive impact towards local economy while promoting KinerjaPay as brand of trust.”

    Notice Regarding Forward-Looking Statements

    This press release may contain forward-looking statements, about KPAY’s expectations, beliefs or intentions regarding, among other things, its product development efforts, business, financial condition, results of operations, strategies or prospects. In addition, from time to time, KPAY or its representatives have made or may make forward-looking statements, orally or in writing. Forward-looking statements can be identified by the use of forward-looking words such as “believe,” “expect,” “intend,” “plan,” “may,” “should” or “anticipate” or their negatives or other variations of these words or other comparable words or by the fact that these statements do not relate strictly to historical or current matters. These forward-looking statements may be included in, but are not limited to, various filings made by KPAY with the U.S. Securities and Exchange Commission, press releases or oral statements made by or with the approval of one of KPAY’s authorized executive officers.

    Forward-looking statements relate to anticipated or expected events, activities, trends or results as of the date they are made. Because forward-looking statements relate to matters that have not yet occurred, these statements are inherently subject to risks and uncertainties that could cause KPAY’s actual results to differ materially from any future results expressed or implied by the forward-looking statements. Many factors could cause KPAY ‘s actual activities or results to differ materially from the activities and results anticipated in such forward-looking statements, including, but not limited to, the factors summarized in KPAY ‘s filings with the SEC. In addition, KPAY operates in an industry sector where securities values are highly volatile and may be influenced by economic and other factors beyond its control.

    KPAY does not undertake any obligation to publicly update these forward-looking statements, whether as a result of new information, future events or otherwise. Please see the risk factors associated with an investment in our securities which are included in our Annual Report on Form 10-K as filed with the U.S. Securities and Exchange Commission on February 11, 2016.

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  • ‘Wonderful Indonesia’ campaign boosts tourism industry

    ‘Wonderful Indonesia’ campaign boosts tourism industry

    The government’s efforts to promote tourism in the archipelago with its Wonderful Indonesia campaign have had a positive impact, the president director of tour and travel company Panorama Sentrawisata said on Tuesday.

    Budi Tirtawisata said that in the first six months of this year, his company booked a 19 percent increase in gross revenue to Rp 2.38 trillion, from Rp 1.99 trillion in the same period last year, as more foreigners were drawn to Indonesia.

    “The government’s free visa policy is also contributing to growth in the tourism sector,” Budi told reporters at a press conference in Jakarta.

    Budi was upbeat the company’s business volume would increase, and possibly double, in the second half of 2016, compared to the first half, because more tourism activities were expected to take place in the period.

    “The peak season for tourist visits to Indonesia is during the summer, which occurs in the second half of the year,” Budi said, adding that more tourists would also visit the country during the Christmas holidays in December.

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  • Ksubaka’s PlaySpots Deliver Friso Gold Engagement Campaign

    Ksubaka’s PlaySpots Deliver Friso Gold Engagement Campaign

    Ksubaka today announced that it has successfully delivered an interactive in-store engagement campaign in CRV, WuMart and MerryMart retail stores in China for Friso Gold.

    The objectives:

    The campaign objectives were to attract in-store shoppers to a Friso Gold interactive experience and communicate to mums that Friso helps prevent heat and constipation in babies because the Friso Gold molecules are smaller and easier to digest.

    Equally as important, was to collect data through an onscreen shopper survey to verify that the Friso Gold Interactive Experience was effectively reaching the target audience and educate new potential customers about the product benefits.

    The campaign experience:

    Ksubaka designed a Friso Gold interactive experience, which was provisioned over-the-air to 231 playSpots across 37 retail stores (comprising a mix of CRV, WuMart and MerryMart) within the Ksubaka media network. The gameplay involved catching as many small Friso molecules as possible within 30 seconds, while avoiding the larger molecules falling from a competitor’s product. Shoppers caught the molecules by moving a baby back and forth on bottom of the screen. To emphasise the difference between small and large molecules, when the baby caught the Friso molecules they smiled and raised their hands in happiness and when they caught the large molecules the frowned and cried. 

    At end of the gameplay, key product messages were reiterated along with a pack shot and the shopper was offered a 1 for 1 discount by scanning a WeChat QR Code to get a coupon. The short survey was then displayed on-screen asking shoppers for a little information on their preferences.   

    The results:

    Working to a set of agreed KPIs, the Ksubaka Friso Gold 31 day campaign delivered:

    • Campaign Exposures – 4.4 million +193% on KPI
    • Shopper Impressions – 6.6 million +200% on KPI
    • Mojo engagement – 82K +64% on KPI (Mojo is a completed shopper brand engagement that ends at the reward screen)
    • Total number of surveys completed 1.3k

    “The Friso Gold campaign is an excellent example of how Ksubaka is able to drive mass consumer engagement at the point of purchase while, at the same time, giving live and meaningful insight for brands,” said Julian Corbett, CEO and founder, Ksubaka.

  • Prince Albert of Monaco appreciates Wonderful indonesia

    Prince Albert of Monaco appreciates Wonderful indonesia

    Prince Albert II of Monaco appreciated Wonderful Indonesia, Indonesia’s tourism promotion branding initiative, during an Indonesia-Monaco Friendship Night in Monte Carlo on April 20.

    The Tourism Ministry Secretary, Ukus Kuswara, said in Monaco on Saturday that Monaco’s head of state expressed his appreciation for the campaign when he attended the friendship night, where cultural and arts performances were the highlight.

    Apart from Prince Albert II, the friendship night, an initiative of the Indonesian tourism ministry and the Indonesian Embassy in Paris, was also attended by government officials, the head of state palace, the head of Monaco Economic Agency, industrialists and tourism business players of the kingdom state.

    The tourism ministry presented the Paulus Surya Orchestra & Vocalia from Semarang, Central Java, featuring 10 musicians and five dancers. Dressed in Bali’s exotic costumes, they danced to traditional music as audiences joined the revelries, shaking their heads, their bodies jiving to keep up with the tempo.

    A medley of European songs, including the O Bambino Caro, a favorite of the mother of Prince Albert II, mesmerized the audience. Besides the orchestra, Indonesian textiles were also displayed by noted designer Oscar Lawalata.

    Oscar Lawalata displayed 60 personal classic textile collections from various regions in Indonesia.

    After the Wonderful Indonesia program, the event continued with a business meeting between the two countries.

    The Indonesian delegation was led by Kuswara, accompanied by Hirmansyah Sambudhy Thaib, the chairman of the working group for development acceleration of 10 national tourism destinations.

    On the Monaco side, the event was attended by the country’s businessmen and industrialists who were offered investment cooperation and a chance to visit Indonesia. They were offered investment opportunities in Indonesia’s Tourism Special Economic Zone, now being developed in 10 tourism destinations.

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  • Sunseap Group launches SAVE Campaign

    Sunseap Group launches SAVE Campaign

    Sunseap unveiled its first marketing campaign simply titled, “SAVE” in line with the company’s launch of their clean energy retail offering. Sunseap conducted extensive surveys, and “SAVE” reflects the insights of many individuals’ and corporations’ desire to help protect the environment and fight climate change and save in the process of doing so – a mind-set that is aligned at the very core with the company’s ethos.

    The heavy reliance on the burning of fossil fuels has led to the rise in carbon dioxide levels and global warming. While many businesses wish do their part to save the environment for future generations and at the same time, save on electrical bills or upfront cost, many do not find ready solutions.

    More, recently, listed corporations have also been mandated by Singapore Exchange (SGX) to publish sustainability reports by 2017/2018.

    Frank Phuan, Managing Director of Sunseap Group, explained, “Sunseap’s SAVE campaign will make clean energy more accessible to everyone. Regardless of which industry the business lies in or whichever energy retailer the business is buying power from, anyone can utilize clean energy readily at competitive prices without any upfront costs. Building owners can save electricity bills via an on-site power purchase agreement (PPA) with Sunseap and the solar systems can be installed on the rooftop to provide competitively priced clean energy in the day.”

    Kicking off as one of the early adopters of the SAVE Campaign is Panasonic Appliances Refrigeration Devices Singapore (Panasonic), where Sunseap has installed a 2.4 MW system, spanning more than 20,000 square meters of rooftop area.

    In order to put the size of this project into perspective, the 2.4 MWp system is able to power close to 7,000 HDB households with its annual energy generation capacity of more than 3 Gigawatt hours (GWh). As a huge power consumer with operations running 24 hours all year round, Panasonic is able to offset close to 10 per cent of its peak energy needs. At the same time, this project will further demonstrate Panasonic’s commitment towards environmental sustainability. Sunseap hopes this project to be the first of many other collaborations with Panasonic to come.

    Atsunao Terasaki, Managing Director, Panasonic Appliances Refrigeration Devices Singapore, said, “This is the first time Panasonic is participating in a solar leasing agreement with a clean energy provider. Our partnership with Sunseap reflects the company’s commitment in integrating environmental sustainability with business growth. With the government’s vision to utilise solar energy to power 5% of Singapore’s peak electricity demand by 2020, we hope this will encourage more businesses and industries to adopt solar.”

    Other than Panasonic, Housing Development Board (HDB), Singapore American School, ABB, Sakae Holdings and Jurong Port are just some names that have taken that step to save the environment with Sunseap.

    Through the SAVE campaign, Sunseap hopes to create awareness of the cost efficiencies of solar energy in Singapore and invoke action to revolutionize the local energy supply to help SAVE the environment, reduce carbon footprint and electrical bills at the same time

    Lawrence Wu, Director of Sunseap Group, “Sunseap’s unique proposition of providing clean energy accumulated from rooftop farms scattered across the island will continue allow clients to enjoy the benefits of renewable energy even without installing solar energy systems on limited roof spaces and in a country where land is extremely scarce and precious. Sunseap can now potentially offset 100% of anyone’s electricity carbon footprint – something deemed impossible in the past. This is made possible with Sunseap clean energy retail offering.”

    The journey of Solarizing Singapore is being catalyzed by Sunseap as it has installed solar systems on building rooftops and this is fast reaching the thousandth mark, and in doing so the power grid is being “greenified” as there is a large amount of clean energy being fed into the grid. As a Market Participant Retailer (MPR) authorised by Energy Market Authority (EMA) and registered with the Energy Market Company (EMC), Sunseap is able to resell the clean energy generated via their off-site generation solar plants to contestable consumers who are interested procuring electricity from a clean energy producer.

    Deploying a 1 MW solar system (estimated one football field area) is equivalent to reducing 500 tons of carbon emission or planting 20,000 trees in Singapore each year. As such, Sunseap’s 80MW of contracted capacity translates to helping SAVE Singapore 400,000 tons of carbon emission annually, savings for it’s clients and is equivalent to planting 1.6 million trees each year.

    The SAVE campaign by Sunseap is timely as a key meeting dubbed COP21, held in Paris in early December 2015, will see the world’s leaders congregate for “a new international agreement on the climate, applicable to all countries, with the aim of keeping global warming below 2 degrees Celsius.”

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  • Tesco saved 1m plastic bags Saturday

    Tesco saved 1m plastic bags Saturday

    Discount retailer Tesco Lotus said it saved a million plastic bags in the first day of a government campaign to stop use of disposable sacks on the 15th of every month.

    The Department of Environmental Quality Promotion has enrolled 15 retailers in the programme that began Saturday. Charkrit Direkwattanachai, Tesco Lotus’ head of corporate communication and sustainability, said the company has set a goal to save 40 million plastic bags in 2015 under its own “proud not to use plastic bags” campaign.

    The store began efforts to reduce plastic use in 2010 and so far has saved 50 million bags.

    According to statistics from the Pollution Control Department, the average Thai uses eight plastic bags per day; a total of 2.7 million tonnes of plastic and polystyrene foam waste or an average of 7,000 tonnes per day. Of that, 80%, or 5,300 tonnes, is plastic bags, which generally take up to 450 years to degrade.

  • Baidu raises $800,000 in a single hour

    Baidu raises $800,000 in a single hour

    Chinese language web search engine Baidu has raised US$800,000 in simply an hour in a charity undertaking aimed toward serving to critically sick orphans.
    Baidu teamed up with 800,000 web sites and 50,000 app suppliers to kick off this yr’s “One Hour,One Click on” marketing campaign on Might 29. Inside only one hour, the marketing campaign attracted four,978,267 on-line customers, raising4,978,267 yuan (approx.US$803,492) for orphans with critical sicknesses, making a high-speed car for the gathering of welfare donations by way of the web inChina.

    Orphans with critical sicknesses, targets of this marketing campaign, are a particular group, categorised as minors who’ve been recognized by their doctor as having not more than six months to stay.

    In response to knowledge, greater than 80,000 individuals on-line had participated within the marketing campaign inside one minute of the Might 29, 11 a.m. Beijing time kick-off time and almost 5 million yuan (approx. US$807,000) was raised inside the first hour.

    On the idea of an orphan with a critical sickness needing 100 yuan (approx.US$16) of nursing and medical care charges (together with 33 yuan (approx. US$5.25) in medical remedy charges) a day, the funds raised in such a brief interval can present 50,000 orphans with critical sicknesses with nursing and medical care charges for at some point. The marketing campaign raised on common 83,000 yuan (approx.US$13,400) per minute, an quantity enough to offer medical remedy for 2515 orphans with critical sicknesses a yr. The typical quantity raised per second is 1,388 yuan (approx. US$224), sufficient to offer medical remedy and look after one orphan with a critical sickness for multiple month.

    Launched by Baidu along with over 600,000 web site companions in 2012, “One Hour, One Click on” now boasts a community of 800,000 web sites (almost one fourth of all web sites in China) and 50,000 app suppliers, and has develop into the most important web public welfare platform for pediatric healthcare.

    From free lunches in 2012, free catastrophic medical insurance coverage insurance policies for youngsters in Ya’an in 2013 and help for youngsters with congenital coronary heart illnesses in 2014, to this yr’s saving the lifetime of orphans with critical sicknesses, this system continues to exhibit the facility of campaigns for the general public good.

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  • McDonald’s revives free smiles, launches month-to-month occasions

    McDonald’s revives free smiles, launches month-to-month occasions

    McDonald’s Holdings Co. (Japan) on Monday revived its “smile for zero yen” marketing campaign and stated it can designate the 25th day of every month as a “mac smile day.”

    On every “smile day” this yr, McDonalds will maintain occasions in its retailers aimed toward recovering buyer belief, broken by a collection of blunders, together with the invention of overseas objects in its merchandise.

    The corporate held ceremonies for its first smile day at six retailers throughout Japan, together with in Tokyo and Osaka. On the hamburger chain’s Nakano Central Park outlet in Nakano Ward, Tokyo, singers Might J. and Chris Hart carried out a music that includes smiles and have been named honorary store managers for the day.

    McDonald’s additionally revised its menu, providing clients salads as a part of its set menus.