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Tag: corporate

  • Nestlé launches Workplace by Facebook

    Nestlé launches Workplace by Facebook

    Nestlé has adopted Workplace by Facebook as its global internal communication tool, to connect its workforce and better serve consumers.  The announcement comes as the latest and largest wave of staff join the platform, part of a process that began only nine months ago. Today, around 210,000 of its employees worldwide use the platform to connect and collaborate. Nestlé has pledged to move quicker to turn good ideas into great products to meet fast-changing consumer demand. With the majority of its employees active on the platform, Workplace is already making a difference. Internal engagement is higher and responses faster. People are experimenting and collaborating more, as well as sharing information and ideas.

    Workplace offers familiar Facebook features such as News Feed, Groups, Chat, events and live streams, as well as seamless mobile integration.  Because Workplace is easy to use, it can connect everyone and reach employees where they are.

    The first wave of market adoption including Mexico, Brazil, the Middle East and South Africa saw 25 times higher engagement per post and very high rate of use on mobile devices. Amongst other advantages, managers can use Live video to connect directly with employees at different locations. Sales teams can also use Workplace for daily check-ins and to share information and best practice.

    Commenting on the move to Workplace, Nestlé Executive Vice President Chris Johnson, said: “Nestlé is a people-first environment. We really rely on our talented teams to manage more than 2,000 Nestlé brands worldwide. We help our employees develop and we give them the right tools, so Workplace is a perfect fit.”

    The move to Workplace is part of Nestlé’s commitment to empower people and sustain a high-performance culture. The company is moving more and more to offer open office configurations and more flexible working environments.

    Workplace is also a great example of Nestlé constantly embracing the best technology and systems. Filippo Catalano, Chief Information Officer at Nestlé: “Today, using Workplace by Facebook we are able to give our employees across the globe a platform to build connections, enabling faster and more engaging sharing of information.”

    Julien Codorniou, vice president of Workplace by Facebook said, “As the global work landscape continues to change and the demand for better collaboration, best-of-breed IT and mobile-first work increases, we are honored to partner with a company like Nestlé to help employees work together to allow for limitless innovation.”

    While a large majority of users has now joined the Workplace platform, the rollout will continue throughout 2019.

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  • DHL’s five useful hacks for social media selling

    DHL’s five useful hacks for social media selling

    Logistics provider DHL Express enumerated a few hacks on social media selling. As Filipinos search for gift ideas especially this holiday season, it is crucial for social media sellers to get their products to stand out and top their customers’ feeds. Nailing these two can increase their chances of converting followers into customers. Distilled from experiences from helping other small businesses grow and readily available on DHL Discover, an online library of business and culture insights, here are the global logistics leader’s top recommendations.

    First, choose the right platform. If 94 percent of shoppers said that Facebook posts affect their holiday buying choices, then sellers would definitely want to be there. Go for social media channels that reach out to buyers and have free analytic tools. Facebook is able to give audience insights which may help sellers make informed decisions in scheduling content and targeting audience when they are most engaged.

    Second, #GetNoticed. Hashtags are a crucial way to link products to customers who are looking for it. An example of this is using the hashtags, #giftideas and #nochebuena to get the attention of potential customers.

    Third, work with advocates. Social media influencers may help because of their loyal follower-base. Through the content of bloggers and vloggers, consumers may get a firsthand opinion on products. This will make the endorsement more authentic and less of a hard sell, which makes brands more credible.

    Fourth, get your call to action right. Make the call to action clear and ensure the buying process is simple. Something as straightforward as adding a “click to buy” tab underneath that Instagram product photo they liked will help leverage positive leads.

    Lastly, encourage customer feedback. Leverage consumer reviews to create a space where happy consumers can share positive experiences of the product. Although not all reviews may be positive, sellers should be aware and respond to complaints quickly.

    As customers look forward to reviewing your product or service, keep in mind that their overall experience, from window-shopping to check-out to shipping, shapes their perception of your brand. By counting on a logistics provider like DHL for last mile requirements, you can deliver the best possible customer experience worth sharing on social media.

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  • AirAsia targets 100 million passengers in 2019

    AirAsia targets 100 million passengers in 2019

    AirAsia Group is out to monetise its digital businesses and broaden the group’s digital footprint this year but has no plan to open more new airlines over the next three years. The airline wants to focus on growing its existing business especially in Indonesia and Philippines. “As 2019 approaches I would like to confirm that AirAsia will not be opening up any more new airlines for the next 3 years,’’ AirAsia Group chief executive officer Tan Sri Tony Fernandes (pic) said in his series of posts on Twitter yesterday.

    He added that “after Vietnam, we will focus on what we have. Focus this year is to make Indonesia and Philippines very profitable.’’

    There is where “all the major population and growing economies (are), coupled with two great countries (India and China) to enable us to cover the world,’’ he added.

    Fernandes added that he was confident the airline’s operations in India and Japan would be profitable in 2021.

    This year Fernandes is hoping that his airline group would be able to carry over 100 million passengers.

    When contacted he merely said it is “around there”.

    In the first nine months of 2018, the airline group carried 61.4 million passengers across its network. The target set for 2018 was 90 million passengers.

    “We are on track to achieve a group load factor target of 85%,’’ Fernandes had said earlier.

    With fuel prices falling, the airline also expects to maintain its cost this year and hopefully offers more low fares to travellers. It was reported that AirAsia group has hedged 48% for Brent at US$67.24 bbl for the first quarter (1Q19) and 27% for 2Q19 at US$65.40 bbl to manage volatility of fuel prices.

    Turning to the digital side of the business, Fernandes said in a tweet “this is the year people will begin to see our strength in digital’’.

    He would not go into details but earlier he has been talking about the BigPay app, which is a digital alternative to bank accounts and it comes with a card that allows users to use and spend it anywhere in the world.

    AirAsia Group has in mid-December completed the transfer of its non-digital businesses to Redbeat Ventures, its wholly owned subsidiary. The digital-related services include AirAsia BIG Loyalty, BigPay, travel360, ROKKI, Ourshop, RedCargo Logistics, RedBox Logistics, Vidi and RedTix.

    That is the first step towards monetising the digital business and allow AirAsia to broaden the digital footprint.

    In an announcement to Bursa Malaysia earlier, AirAsia deputy group CEO (digital, transformation and corporate services) Aireen Omar said that by placing the digital assets under Redbeat Ventures, they hope to more effectively expand and monetise the digital businesses and broaden AirAsia’s digital footprint.

    The vision for Redbeat Ventures was to connect with the start-up community globally through collaboration to foster entrepreneurship and stimulate market-driven innovation that would benefit not just AirAsia’s ecosystem but help lead the digital economy and lifestyle in Asean.

    Redbeat Ventures will work with tech start-ups and look out for investment opportunities in the high-tech and digital space to remain competitive and relevant in these rapidly changing commercial and technological environments.

     

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  • YAANA Corporate Challenge Announced for September in Thailand

    YAANA Corporate Challenge Announced for September in Thailand

    Companies across Asia are being invited to join the 2nd YAANA Corporate Challenge, which will take place in Chiang Mai, Thailand, 21-23 September 2018.

    The 2-day/3-night corporate networking event has been designed for business people interested in environmental best practice. By day, the participants ride bicycles to see the best of northern Thailand scenery. Participation in the bike rides raises funds for Operation Smile Thailand. The charity pays for operations for Thai children to fix debilitating deformities such as cleft lip.

    Evenings in Chiang Mai will feature relaxed activities such as a cocktail reception and dinner to replenish calories burnt by day. The Friday evening dinner will feature a guest speaker. The closing dinner on Sunday night will take place at an iconic location in Chiang Mai city.

    The annual cycle ride was conceived by responsible tourism investor, YAANA Ventures. Khiri Travel and cycle trip specialists, Grasshopper Adventures, will handle logistics. YAANA is leading the sign-up and fundraising component.

    “It is not a cycle race,” says Mark Remijan, CFO of YAANA Ventures. “Far from it. Our priority is corporate networking and fundraising based on sustainability and conservation themes. It’s also about health, enjoying amazing scenery, and raising funds that will enhance young people’s lives.”

    Only a moderate amount of fitness is required. The bike ride element will offer two options: 140kms or 100kms over two days. This comes with full back up support van and plenty of good food and refreshments along the way.

    Last year the male and female riders in the YAANA Corporate Challenge raised US$25,000 for Operation Smile. They are targeting around US$40,000 this year.

    The funds will be used to pay for operations, after care and speech therapy for Thai children born with facial deformities. Kind-hearted companies can sign up teams of one to three riders depending on their sponsorship package: platinum (three riders for THB175,000/US$5,600), gold (two riders for THB125,000/US$4,000), or silver (a single rider at THB75,000/US$2,400).

    Packages include bikes with full technical support, accommodation, corporate branding, apparel, meals, souvenirs, publicity for participating brands, and more.

    The inaugural YAANA Corporate Challenge bike ride took place in coastal central Vietnam in September 2017. Companies interested in participating this year can view the Vietnam clip as a guide to what to expect in Chiang Mai.

    The YAANA Corporate Challenge is open to business leaders from any sector, says Willem Niemeijer, CEO of YAANA Ventures.

    “Participants from any industry can join,” says Niemeijer. “They should be passionate about people and planet as well as profits – and ready to get in the saddle to enjoy great scenery by day, and the exchange of ideas in the evening.”

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  • AirAsia offers more options for corporate travellers

    AirAsia offers more options for corporate travellers

    Business travellers now have more options with the launch of MyCorporate by AirAsia. MyCorporate comprises three bundled options tailored to meet the requirements of the traveller as well as company budget: Fare Only, Corporate Lite and Corporate Full Flex.

    The Fare Only option comprises only the airfare with all add-ons available for a fee.

    Corporate Lite includes airfare, a complimentary meal, standard seat assignment and dedicated check-in counter.

    Passengers may also change their flight once, up to 24 hours before departure, at no charge.

    Those who pick Corporate Full Flex are entitled to airfare, a complimentary meal, Hot Seat assignment, 20kg baggage allowance, dedicated check-in counter, Xpress Immigration, Xpress Baggage, Premium Red Lounge access, priority boarding and travel insurance.

    They will also enjoy full flexibility of unlimited flight changes up to two hours before departure with no fee imposed.

    Corporate Full Flex travellers also get to enjoy GoShow, an exclusive product which allows them to stand by for an earlier flight on the same day to the same destination at no extra charge.

    AirAsia Group CEO Tan Sri Tony Fernandes said the number of business travellers using AirAsia has been increasing.

    “With the launch of MyCorporate, we believe we have a programme that serves the needs of both the traveller and the company to further capture our share of this important segment,” he said in a statement.

    AirAsia Group corporate sales head Barry Klipp said MyCorporate offers the right product to suit c­o­­rporate clients’ needs and budgets “whether they require just a seat with no add-ons, a Lite product with basic benefits, or wish to take advantage of our fully-loaded pro­duct designed to make business travel more convenient and flexible.”

  • Corporate-issued mobile device adoption still low

    Corporate-issued mobile device adoption still low

    Mobile device adoption in the workplace is not yet mature, research from Gartner indicates. Although 80% of workers surveyed by the analyst company received one or more corporate-issued devices, desktops are still the most popular corporate device among businesses, with more than half of workers receiving corporate-issued desktop PCs.

    The survey findings are based on the 2016 Gartner Personal Technologies Study, which was conducted from June to August 2016 among 9,592 respondents in the US, the UK and Australia.

    Thirty-six percent of workers received laptops, including convertible laptops. Adoption of convertible laptops as a corporate-issued device is still very low, but has been gradually increasing.

    Gartner analysts expect that more employees will receive convertible laptops in the next three years, driven by the Windows 10 refresh that can enhance the user experience with touch-based input. Adding desktops and laptops (including convertible laptops) together, 75% of workers will receive at least one PC-type device in mature countries.

    In contrast to the high numbers of corporate-issued PCs in the workplace, relatively few workers receive mobile devices. The majority of smartphones used in the workplace are personally owned devices — only 23% of employees surveyed are given corporate-issued smartphones.

    “The low adoption of corporate-issued mobile devices underlines the fact that large numbers of personally owned mobile devices are used in the workplace,” said Mikako Kitagawa, principal research analyst at Gartner. “In fact, more than half of employees who used smartphones at work rely solely on their personally owned smartphones.”

    The usage rate of personally owned tablets lags behind that of personally owned smartphones. Only 21% of employees use tablets — regardless of whether they are corporate issued or personally owned.

    “In the era of mobility, it comes as something of a surprise that corporate usage of smartphones and tablets is not as high as PCs, even when the use of personally owned devices is taken into account,” said Kitagawa. “While it’s true that the cost of providing mobile devices can quickly escalate, proper usage of mobile devices can increase productivity, which can easily justify the extra costs.”

    When employees are provided with corporate-issued devices, they are generally happy with the devices that they receive. Less than 20% of respondents said they were dissatisfied with their employer-provided devices. The satisfaction level is higher with tablets and smartphones compared with desktop and laptops.

    “Usage of personally owned devices in the workplace is nothing new, but the survey results confirm that this trend has become a new workplace standard. Two-thirds of survey respondents said that they use a personally owned device or devices for work,” said Kitagawa.

    “Smartphones and phablets are the most popular personally owned devices used for work, with 39% of employees using them, compared with just 10% who are only using corporate-issued smartphones and phablets.”

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  • Kantar unveils a new corporate identity across its operating brands

    Kantar unveils a new corporate identity across its operating brands

    Kantar today launches a new corporate identity, for the parent brand and its 12-strong family of operating brands, designed to create a much more unified look and feel across the whole business.

    The new identity, developed in close collaboration with WPP branding specialists The Partners, will be rolled out across all external and internal communications channels in the coming months.

    Operating brands not previously Kantar-branded will now take a Kantar prefix and a new, common typeface. For example: TNS and Millward Brown now become Kantar TNS and Kantar Millward Brown just like Kantar Worldpanel. The only exception is Lightspeed GMI, which now rebrands as Lightspeed.

    Along with the rebranding, Kantar is introducing a new tagline, “Inspiration for an extraordinary world”, drawn from its new corporate purpose statement, “To inspire our clients, our people and society to create and flourish in an extraordinary world.”

    Kantar’s new identity reflects and externalises an on-going change programme that started in January. The programme includes the fostering and rewarding of much greater collaboration between operating brands and the creation of a new insights group through much closer alignment of the company’s custom brands. In addition, global operations capabilities have been brought together into a single entity and the company is moving towards more aligned shared services in HR, finance and IT. We will shortly be adding to our portfolio of expert brands with the launch of Kantar Public, uniting our global expertise in governmental and public policy work; and Kantar Consulting, which will draw expertise from several of our brands to provide a full and broader range of marketing and sales consulting solutions and capabilities to our clients.

    Kantar CEO Eric Salama commented: “The rebranding is a tangible, visible expression of our desire to present clients with more easily-navigable and connected solutions that bring together the best of Kantar’s expertise.

    “We believe our clients and partners have started to experience the benefit of this approach – in more rounded, detailed and holistic research and recommendations. And it is helpful that for the first time we really look like a single family of brands serving a common purpose.”

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