British luxury fashion brand, Vivienne Westwood, recently opened the doors of its first flagship store in mainland China. Located in Beijing’s Huamao district, the multi-story establishment effortlessly combines facets of fashion, hospitality, and dining in one comprehensive setting.
Design and Offerings
Situated across four floors, the boutique harmoniously blends raw industrial elements with eco-friendly materials, creating a modern space that embodies the distinctive aesthetic of the renowned fashion house.
The store features an extensive selection of the brand’s offerings, ranging from womenswear, menswear, and accessories to a diverse array of classic and seasonal jewellery.
On the third floor, customers can find the Vivienne Westwood Club. This 54-seat restaurant is built around an elegant marble bar featuring a unique gold-veined finish. The setting is further accentuated by dark timber interiors, comfortable banquette seating, and an exclusive chef’s table that can accommodate up to eight guests.
Patrons of the restaurant can enjoy a diverse menu that blends European-inspired cuisine with Chinese touches. Among the culinary delights on offer are the Grilled Avocado Shrimp Salad and the Burrata ‘Clouds of Summer’. The restaurant also serves an array of cocktails, delectable desserts, and an assortment of bar snacks.
Moving to the lower ground floor, there is a minimalist bridal salon that displays the exclusive Bridal 2026 collection. This collection includes 14 intricately designed gowns, separates, and accessories, all meticulously handcrafted in England and Italy.
Additionally, the street-level floor hosts a Vivienne Westwood Cafe that offers a variety of takeaway beverages and light snacks for the convenience of shoppers on-the-go.
Andreas Kronthaler, the creative director of Vivienne Westwood, expressed his enthusiasm about the new location, stating that Beijing’s rich cultural heritage made it a fitting location for the brand’s first flagship store in mainland China. He described it as a significant moment for the company to have a presence in Beijing and to offer the full spectrum of the Vivienne Westwood world to customers.
Questions & Answers
Where is Vivienne Westwood’s first flagship store in mainland China located?
The store is located in Beijing’s Huamao district.
What does the new Vivienne Westwood flagship store offer?
The store offers a wide range of products including womenswear, menswear, accessories, classic and seasonal jewellery, as well as a bridal salon and a 54-seat restaurant.
What cuisine does the restaurant in Vivienne Westwood’s flagship store serve?
The restaurant serves European-inspired cuisine with Chinese influences. Key dishes include the Grilled Avocado Shrimp Salad and the Burrata ‘Clouds of Summer’.














