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Tag: debuts

  • Australian Non-alcoholic Brand Naked Life Breaks Into Us Market With Molson Coors

    Australian Non-alcoholic Brand Naked Life Breaks Into Us Market With Molson Coors

    Australian Brand Naked Life Enters the US Market

    Naked Life, a renowned non-alcoholic beverage brand from Australia, has made its entry into the US market. This expansion was made possible through a distribution partnership with Molson Coors, a leading brewing company, allowing Naked Life to add to the corporation’s ever-growing selection of alcohol-free products.

    Lauded for its range of non-alcoholic and sugar-free cocktails, Naked Life is recognized for its use of distilled botanicals and extracts that authentically mimic the complex flavors of traditional spirits.

    Initial US Product Range

    The initial product line that Naked Life is bringing to the US consists of five core variants:

    – Mojito: A delightful concoction of citrus, lime, and fresh mint, accentuated with notes of brown sugar and rum.
    – Negroni Spritz: A balanced cocktail featuring cherry, amaro, and orange, offset by the bitterness of cinchona and bitter orange.
    – Classic G&T: A traditional mix of lemon, bitter orange, cinchona, and juniper berry.
    – Cosmo: A blend of cranberry and lime, injected with subtle orange notes.
    – Margarita: A blend of lime and salt, layered with undertones from a batch-distilled botanical blend.

    Mission of Naked Life

    David Andrew, the founder of Naked Life, shared the company’s mission: “Our aim in creating Naked Life was to make non-alcoholic cocktails more accessible, without giving up on flavor, experience, or occasion. As we observe the global trend towards mindful drinking, we are excited to bring Naked Life to the US and provide people with a different way to relish cocktail moments, on their own terms and at their own convenience.”

    Priced at US$9.99, Naked Life’s non-alcoholic cocktails are available across the US through various channels including DrinkNakedLife.com, Amazon, Total Wine, and select Meijer stores in West Michigan.

    Questions & Answers

    What kind of products does Naked Life offer?
    Naked Life offers a range of non-alcoholic and sugar-free cocktails that mimic the flavors of traditional spirits.

    What are the core variants of Naked Life’s initial US product range?
    The initial product range includes five core variants: Mojito, Negroni Spritz, Classic G&T, Cosmo, and Margarita.

    Where can you purchase Naked Life’s non-alcoholic cocktails in the US?
    These cocktails are available across the US via DrinkNakedLife.com, Amazon, Total Wine, and select Meijer stores in West Michigan.

  • Peggy Hartanto debuts first standalone store, in Jakarta

    Peggy Hartanto debuts first standalone store, in Jakarta

    The fashion brand Peggy Hartanto has achieved a significant landmark in its retail journey with the inauguration of its first independent store in Plaza Senayan, Jakarta.

    Reflecting the Brand’s Aesthetic

    The store’s design draws on the brand’s aesthetic, harmoniously blending dark brown and powder blue hues to craft a warm, grounded ambiance. The minimalist nature of the space is characterised by the balance between clean, structural lines and delicate, organic forms. The inclusion of clay walls adds an earthy, tactile aspect, underscoring the brand’s dedication to craftsmanship and materiality.

    More Than a Retail Space

    Peggy Hartanto, the brand’s creative director, shared her perspective on the design of their premier standalone store. She expressed the desire to offer more than just a shopping space. Their vision was to establish a habitat that encapsulates the brand’s language and philosophy, utilising elements of minimalism, materiality, and colour. The aim was to create an environment that is immersive, calm, and focused, devoid of the commonly overwhelming functions and distractions found in retail architecture.

    Peggy Hartanto was established in 2012 by sisters Peggy, Petty, and Lydia Hartanto. The Jakarta-based label has gained a reputation for its contemporary womenswear, characterised by bold silhouettes, meticulous construction, and a forward-thinking design philosophy. The brand’s garments strive to empower today’s women by embodying both femininity and strength.

    Acknowledged Internationally

    Peggy Hartanto has received international acclaim, which includes being named on Forbes Asia’s ’30 Under 30 – The Arts’ list in 2016 and being chosen as a finalist for the International Woolmark Prize Asia in 2017.

    Questions & Answers

    What is the design philosophy behind Peggy Hartanto’s first standalone store?
    The store reflects the brand’s language and philosophy, featuring a minimalist design that balances clean, structural lines with soft, organic shapes. The colour palette and tactile elements like clay walls underline the brand’s commitment to craftsmanship and materiality.

    What characterises the clothing offered by Peggy Hartanto?
    Peggy Hartanto’s clothing is defined by bold silhouettes, precise construction, and a progressive design ethos. The brand’s pieces aim to empower modern women by embracing both femininity and strength.

    What are some of the recognitions received by the fashion label Peggy Hartanto?
    Peggy Hartanto has been internationally recognised, including being listed in Forbes Asia’s ’30 Under 30 – The Arts’ in 2016 and selected as a finalist in the International Woolmark Prize Asia in 2017.