Tag: eyewear
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Eyewear brand MUJOSH opens first Canadian store at West Edmonton Mall
Hong Kong-based upscale eyewear brand MUJOSH has added its first Canadian store to its portfolio of over 700 boutiques across Asia and the South Pacific. The store’s opening is in line with a recent trend of international and local expansion of eyewear brands into Canada.MUJOSH opened in West Edmonton Mall at the end of February and the company is planning further expansion in Canada and the Philippines, into 2017. The brand hopes to open 1,000 new outlets.“This successful debut in Canada marks a milestone for MUJOSH on its way to expand globally,” the company said in a press statement.The eyewear fashion brand was founded in 2010 and has stores in Mainland China, Hong Kong, Singapore, Thailand, Malaysia and Australia, in addition to Canada. West Edmonton Mall averages 90,000 to 200,000 shoppers daily and 32 million consumers annually.The deal to acquire the West Edmonton retail space was negotiated by Ben Lebrecque of Quebec-based Oakmont Real Estate Services. Over the past year, Canadian retail saw several new eyewear brands enter the market or expand across the country. In the fall of 2016, New York eyewear Warby Parker opened its second Toronto store. Australian brand Bailey Nelson recently opened at Metropolis at Metrotown in Burnaby and the Bentall Centre and Gastown in downtown Vancouver. Montreal-based BonLook will continue to expand across Canada with 20 new stores.Two American eyewear retailers will soon announce the opening of their first Canadian freestanding stores, according to Retail Insider. -

Safilo Group signs exclusive distribution agreement with Seeone in South Korea
Italian eyewear specialist Safilo Group has signed an exclusive distribution agreement in South Korea with Seeone, a respected local commercial eyewear operator.
The new partnership is effective from 1 February. However, Safilo’s Korean duty free business will continue to be managed through the group’s global travel retail organisation and its local agents.
Safilo said the distribution deal is in line with the company’s plans to change its local affiliate business model in Korea where it aims to further develop its brand portfolio.
Seeone stated it would ensure a “seamless transition and smooth continuation of customer service to all optical retailers for all Safilo brands, including supply of products and after sales service”.
Safilo Group CEO Luisa Delgado said: “We welcome Seeone to Safilo’s worldwide partner network, where our over 50 exclusive partners across the world contribute their unique commercial capabilities and local market leadership to Safilo’s growth strategy, serving the local retailers on our behalf.
“Seeone brings an excellent track record of service and understanding of the Korean customers trade dynamics. We share a mutual belief in growing optical brands through quality distribution and operations, and relevant product design.
“South Korea has for Safilo a strategic global importance, as a domestic market, design trend setter for Asia and worldwide, and as an important Asian tourist destination. We are therefore committed to building an effective business in Korea for the longer term,” Delgado concluded.
Seeone CEO Sungjoo Ko commented: “This partnership is important for us. Safilo’s brand portfolio covers all market segments, with high quality eyewear. Their products are innovative and they have a history of leading craftsmanship and product design. With them, we see important growth opportunities that will strengthen our business in Korea.
“Safilo is the world’s second global eyewear leader. We will represent them with rigour and quality in Korea’s independent optical channel.”
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Mujosh Malaysia home to first international concept store
Hong Kong eyewear retailer Mujosh has opened its first overseas concept store in Kuala Lumpur.
The Mujosh Malaysia store is located in the Pavilion Kuala Lumpur at the heart of the Bukit Bintang retail district.
Mujosh says by combining “industrial chic, nature and retro design style”, the concept store is aiming to bring a unique experience to customers.
Owned by Photosynthesis Group, Mujosh is the first brand to go international since its parent company started its international business expansion at the beginning of 2015.
“Malaysia is the first place we chose after deciding to expand into the international market,” said Grace Zhang, GM of international business division of Photosynthesis Group.
“We are pleased to achieve another ‘first’ for the company here. We are still in search of international business partners with the goal of bringing our brands to more places and customers in the world.”
Founded in 2010 by a group of young creatives who believe glasses are not only tools to improve eyesight, but also fashion accessories to differentiate wearers and make them stand out from the crowd, Mujosh has been growing steadily in Asia. Last month it opened a smaller store in Singapore.