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Tag: flagship store

  • B. by BANILA opens a concept store in Seoul

    B. by BANILA opens a concept store in Seoul

    B. by BANILA has opened a flagship store at COEX Mall in Starfield, Seoul, Korea.

    B. by BANILA flagship store, located on the first floor of the COEX Mall in Starfield, is the first concept store for Banilaco’s new make-up brand ‘B. by BANILA’.

    B. by BANILA flagship store is designed as a space for conceptual beauty festivals where visitors can experience makeup products beautifully made with ‘FFFUN, EASY & QUICK’ and take pictures.

    The entire space of the flagship store is created for selfie from the trailer to the photo wall of the pink neon. Both sides of the store have a studio space with pink photo wall and pink neon sign, and a lip-like lip-slip test zone and a self-catering space to create a festival atmosphere including mirror balls and shiny curtains.

    Additionally, there is space to complete the make-up look by looking at the makeup tutorial video.

    In the middle of the store, there is a truss-like stage and a camping trailer and a movable pink mini stall that are moved around to give a feeling of being in an actual outdoor festival.

    Moreover, objects such as telephone boxes, and trees are decorated to provide a special and enjoyable experience.

    The center stage, the stalls and the camping troller are all designed to allow the customers to experience their own make-up items. In the café-style concept space, customers can also find vanilla cosmetic products.

    “The new store is a sensible and trendy space where customers want to enjoy themselves and their photographs,” said B. by BANILA marketing manager. “I hope customers will find pleasure here, not just for shopping, but also for fun.”

    B. by BANILA will open a second flagship store in Daegu Dongsungro in February 2018.

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  • Blue Bottle Cafe opens latest Tokyo flagship store

    Blue Bottle Cafe opens latest Tokyo flagship store

    Blue Bottle Coffee has opened its latest flagship café in Tokyo, the sixth one to open in the Japanese capital, as the American coffee outfit expands its retail footprint in Japan.

    Located in Sangenjaya, the San Francisco-based café is situated in a 50-year old low-rise building, which stands at the end of a no-through road between two buildings; located just a 3-minute walking distance from Sangenjaya station.

    Blue Bottle Café enlisted Schemata Architects once again to design the complete space layout. Working with the building’s current fittings, Schemata – the firm behind stores for 3.1 Phillip Lim and Loewe – took inspiration from the designs used with the previous space ownership, resulting in industrial concrete texture mixed with Japanese cedar wood.

    However, the 100-square-metre space does reflect Blue Bottle’s bright and open feel, an aesthetic witnessed in the other five Tokyo outlets. There is specific area for workshops and barista training, along with a “soulful public space” for the local community, in a bid to give the company a strong connection to its most recent Japanese locale.

    Offering more than just coffee and related products, customers can go to the register at the far end of the dead-end road, or stop by the drip-bar and walk around the seating area, before venturing outside to the garden in the backyard area. Walking along the building guest will find an entrance to a gallery also.

    “This building is designed in such a way that customers will experience the continuation of this deep spatial sequence,” said Schemata Architects’ Jo Nagasaka, who is the architect in charge of the store.

    James Freeman founded Blue Bottle Coffee Company in San Francisco in 2002. Still headquartered in Oakland, California, consumer goods giant Nestle acquired a majority stake in the new wave coffee firm earlier this year.

    In 2017, Nestlé acquired a 68 percent stake in the company for some $500 million. The firm has plans to have 55 locations by the end of the year. Blue Bottle stores are located in the Bay Area, Los Angeles, New York City, Washington, DC, and Tokyo.

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  • Cole Haan Thailand opened Bangkok flagship

    Cole Haan Thailand opened Bangkok flagship

    Continuing its international expansion with its Southeast Asian partner Star360, based in Singapore, footwear brand Cole Haan Thailand has unveiled a flagship at CentralWorld in Bangkok.

    Drawing inspiration from a home, the store comprises a series of rooms that showcase its lifestyle products and allows for more footwear and accessories to be displayed than is available in other other locations in Thailand’s capital.

    Over the past three years the US brand has established itself in more than 40 markets, including the Asia Pacific.

    Its Bangkok opening comes as the brand is ramping up its marketing with its Extraordinary Women, Extraordinary Stories campaign featuring Christy Turlington Burns and Karlie Kloss, photographed by Cass Bird.

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  • New Concept for L’Occitane Flagship store

    New Concept for L’Occitane Flagship store

    French-headquartered, Hong Kong-listed L’Occitane en Provence, opens a world-first concept store in Canada  which it says offers an immersive digital experience and connected shopping model.

    Two new L’Occitane flagships based on the concept will open in London’s Regent Street and on the Champs Elysee in Paris later this month, with the format to be rolled out globally from next year.

    The skincare, body care and fragrance retailer has completely redesigned its 1600sqft (150sqm) Canadian store, located in the Yorkdale Shopping Centre in Toronto.

    Inspired by the land and culture of Provence, guests are invited to take a multi-sensory journey, setting what the company describes as “a new standard for the L’Occitane in-store customer experience”.

    “Visiting this store will be an experience like no other. Upon entering, guests will feel a sense of wonderment – they will be transported to the lavender fields of Provence, learn about L’Occitane’s expertise in the art of extraction, and visit the land of Corsica, home of the powerful Immortelle flower,” said Paul Blackburn, North American VP of concept design, construction & merchandising.

    “Behind the striking external glass facade, a curved video wall immediately attracts the attention of passersby. Below this eye-catching feature is an immersive digital experience inside a pair of suspended capsules. Within each capsule, a true story unfolds before your eyes combining imagery, scent, light and sound for a truly sensorial experience.”

    L’Occitane says the Toronto redesign is part of a larger expansion and refocus of store concept innovation from the brand. The company will pursue a ‘glocal’ retail strategy, in which it will tailor the customer experience with innovative and personalised services across the globe, while adapting the concepts according to local market specifications.

    The Regent Street store will be the largest L’Occitane store in the world, covering 6450sqft (600sqm), with specialised features to evoke all five human senses and a ‘test and play’ experience.

    “A visceral experience”

    L’Occitane commissioned brand creative and experience agency School House to create the new design.

    “Journeying through Provence is a visceral experience that changes something within you,” says Christopher Skinner, founder and principal of School House. “In 1976, Oliver Baussan experienced a connection to Provence’s land and culture, which he distilled from lavender and rosemary into essential oils. In the same way, we approached Yorkdale as an artistic expression of Provence, served through tactile and digital brand experiences that spark a sense of wonderment.”

    Described as “a celebration of wonderment and discovery,” the Yorkdale boutique has multiple unique features for an immersive and connected shopping experience. An exterior facade stretching nearly seven metres hosts a curved video wall two metres high, drawing guests in-store. Upon entering, they are greeted by yellow glass archways, inspired by Provencal architecture. Key features include an interactive ‘skincare bistro’, and large hand-cream column wrapped in communal seating.

    “Provence is brought to life through an elevated shopping experience that channels the elements of earth, fire, air and water,” the company’s Canadian spokespeople say in a statement. “The elements are expressed through creative design features, heightening the senses and inviting exploration.

    “Earth is cultivated with a flooring of natural stone and a botanical ceiling installation of a ‘land reversed’. Water is cultivated with automated rain shower sinks, encouraging test-and-play with products beneath showers from hanging illuminated arched domes. Fire is channelled through a radiating sun installation set within the ceiling plane above. Lastly, air is cultivated into fragrance clouds, creating a unique testing experience for fragrances.”

    L’Occitane - new concept 10

    The L’Occitane team has also worked to ensure the store positively impacts the environment. All lighting will be 100 per cent LED, and, for the first time in North America, an in-store bottling recycling program in partnership with Terracycle will be offered. The stone flooring and countertops are made of recycled natural stone aggregates and contain pre-consumer recycled content. The yellow arches are made from co-polyester resin, incorporating 40 per cent pre-consumer recycled content, compatible with one of the largest post-consumer recycle streams.

    L’Occitane Yorkdale, opens on December 7, 2018.

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  • New face for Chanel Japan Flagship store

    New face for Chanel Japan Flagship store

    Following a three-year renovation, Chanel Japan has re-opened its flagship store on Namiki Dori in Ginza.

    Initially opening in 1994, the store was the brand’s first Japanese standalone boutique. As well as new interiors, architect Peter Marino has given the nine-storey building a fresh facade with matte black and white panels alluding to Chanel’s iconic colour palette. For the first two months, the building will feature an artwork by Shuji Mukai.

    Inside, the store features curated works from international contemporary artists, including an ink painting by Heinz Mack, a bronze relief by Anthony Pearson and a painting by Gregor Hildebrandt.

    On the ground floor, bags and accessories are displayed on sleek shelving and custom-made cabinets. On the second floor, the palette is softer with beige carpeting and matching furnishings to background shoes and more accessories.

    More bags feature on the third floor alongside the ready-to-wear collection, repeated on the next floor in a setting defined by gold and black accents.

    On the eighth floor is Le Salon Beaute, which offers a fusion of western and oriental face and body treatments, while the top floor is home to Le Salon Prive, an exclusive event space.

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  • Mamonde flagship to open at Takashimaya

    Mamonde flagship to open at Takashimaya

    After launching into Singapore via e-commerce this year, Korean beauty brand Mamonde has opened its first-ever global flagship store at Takashimaya Shopping Centre.

    It is decorated with blooms (both real and illustrated) giving it the air of a sensorial floral studio, as reported. The design inspiration comes from the Mamonde Garden in Korea where the brand harvests its organic ingredients.

    As well as wooden shelves and counters stocked with makeup and skincare products, there is a corner Mask Bar complete with a sink where customers can try out Mamonde’s specialty clay packs or sleeping masks. There is also a Korean eyebrow makeover service.

     

    Owned by AmorePacific, the skincare and cosmetics brand was launched in 1991.

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  • Dolce & Gabbana Vietnam flagship store opens

    Dolce & Gabbana Vietnam flagship store opens

    Dolce & Gabbana Vietnam has officially opened its flagship store after testing the market with a pop-up in January.

    In Rex Arcade inside Ho Chi Minh City’s Rex Hotel, the Italian luxury fashion brand’s store offers women’s and men’s ready-to-wear, shoes and accessories.

    Dolce & Gabbana was brought to Vietnam by ACFC, a subsidiary of distribution company Imex Pan Pacific (IPP) Group, which also handles such brands as Burberry, Chanel, CK and Salvatore Ferragamo.

    To celebrate the flagship’s opening, Dolce & Gabbana Vietnam hosted a party attended by D&G CEO Alfonso Dolce and senior VP for Asia Pacific Grace Zhao, plus IPP executives and celebrities.

    Along with the opening, D&G introduced its international campaign #DGclone to Vietnam. The campaign is built around a world tour by the brand’s two mascots – lifesize characters representing D&G founders Domenico Dolce and Stefano Gabbana.

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  • Mr. Moncler takes over the city

    Mr. Moncler takes over the city

    Italian luxury brand Moncler has readied a special Hong Kong-based art-performance piece, entitled ‘Moncler | Destination Hong Kong.’

    The event is to celebrate the relocation of its local flagship store, the label is debuting a city activation centered around brand ambassador Mr. Moncler. With Moncler’s established history of collaborative endeavors with modern creatives and artists in mind, the energy and mix of cultures in Hong Kong has inspired this latest undertaking.

    Taking place under the city’s futuristic skyline, over 10,000 Mr. Moncler figures will be located at various landmarks throughout Hong Kong.

    At each spot, guests will be offered a chance to take home their very own collectible, with 350 sporting custom detailing, making them certified collector’s items.

    In the spirit of multiculturalism and borderless art, the silver duvet jacket worn by Mr. Moncler features the locations of and distances to Moncler’s five other flagship stores — Tokyo, St. Moritz, Melbourne, Berlin, and Los Angeles.

    Emblazoned on road signs, the locations of Moncler’s stores form a road map around the globe, which all leads to the new Hong Kong location.

    The new store, located in Canton Road, Harbour City, will feature a window display evocative of the event’s worldliness.

    The store’s exterior is decorated in white Calacatta marble and burnished brass, in accordance with the interior design, and features two large shop windows, one facing onto Canton Road and the other on the shopping mall.

    The ceilings and furniture are accented in fine woods and beige leather, creating an intriguing contrast with the white Calacatta and Nero Marquina marbles used for the floors. These fine materials contribute to creating a warm, sophisticated atmosphere inside the store, consistent with the label’s design codes and tradition.

    Alongside the contest, Moncler will release a special commemorative collection. This offering will be exclusive to the Hong Kong storefront, each item sporting the road sign motif seen on the rear of Mr. Moncler’s jacket.

    Encompassing a grey sweater, silver, down-filled gilet and duvet jacket featuring white hardware, the capsule even includes a dog-sized gilet for man’s best friend.

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  • Longchamp opens the biggest store in Asia

    Longchamp opens the biggest store in Asia

    French leather goods brand Longchamp officially opened its biggest Asian store in Tokyo in October 2017. The move signals a move to attract more Japanese clientele to the Parisian brand, as well as tourist shoppers visiting Japan.

    Dubbed ‘La Maison Omotesando’, the Japanese flagship store is located on Tokyo’s prestigious Omotesando Avenue. Standing 35 metres high and covering 500 square metres of retail floor space, the Asian flagship opened to much fanfare 19 October 2017, with the attendance of French actress – and Longchamp fan — Audrey Tatou.

    Inside, the Tokyo store sells Longchamp’s complete range of leather goods and handbags, as well as footwear, women’s fashion and menswear, the latter a collection-first for the Japanese market, which is located on the basement level of the multi-level store.

    Longchamp opens in ‘Maison Omotesando’ in Tokyo, biggest Asia store yet 2
    Source : prestigeonline.com

    In time for the new store launch, the luxury leather goods company unveiled its ‘Intempor’elle’ collection too. The autumn 2017 collection is composed of ready-to-wear pieces, handbags and boots. Key items include an updated two-tone Pénélope bag, studded and panther-print calf fur versions of the iconic “Mademoiselle Longchamp” messenger, and a clutch sporting a winged-horse motif.

    Speaking at the opening, Jean Cassegrain, Longchamp managing director, said the store will serve as a showcase of the brand’s way of life and collections.

    “This strategic and attractive store, which will serve as a showcase for our brand and our craftsmanship, allows us to welcome more Japanese clientele, but also tourists from across the globe, with whom we will have the pleasure of sharing the French way of life, and the creativity and quality of our collections,” said Cassegrain.

    With 210 sales points in Asia, the Asia market represented 28 percent of Longchamp’s total revenues in 2016.

    Founded in 1948, the Paris brand is sold in 80 countries across 1,500 sales points globally. This includes namesake stores and franchises, department store counters, leathergood retailers, airport concessions and online stores. The firm directly operates 300 stores worldwide.

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  • Precita flagship store in Ho Chi Minh City

    Precita flagship store in Ho Chi Minh City

    Emerging jewellery brand, Precita, has opened a stylish flagship in the centre of Ho Chi Minh City in Vietnam, designed by a Hong Kong company.

    With its traditional focus being on monetary value, the Vietnamese jewellery market is proving a challenge for international brands. With that in mind, Stefano Tordiglione, chief designer for the company bearing his name, sought to create a balance between sensitivity and boldness, introducing fashionable jewellery pieces in a modern and chic light with an eye on the classic vogue. His client was Ben Thanh Jewelry JSC.

    Stefano Tordiglione Design - Precita 10

    Visitors to the bright, 150sqm store are drawn in by the jewellery cabinets with smooth lines of subtle blue edging. The grandeur and the historical structure of the Vietnamese building is softened by soft stucco white walls and large wall cabinets reminiscent of windows, where a sense of contemporary feel is highlighted in a touch of sky blue – the brand’s colour.

    Stefano Tordiglione Design - Precita 5

    The feature wall behind the circular display unit highlights a geometric pattern reinterpreting the word ‘Precita’ in oak and glass, a unique expression of the brands identity created by the designer.

    Stefano Tordiglione Design - Precita 2

    A VIP area displays higher-value items in a secluded area inside the boutique.

    “Here transparent cabinets and mirrors are accompanied and differentiated by wooden lines, which descend to hold them suspended in an atmosphere of lightness and curiosity,” explains Tordiglione.

    “The floor is a deliberately open space that looks out over the entryway, inviting a breath upon entry and exit with an ample double-height space over the 8m-high facade.”

    The materials were chosen to represent the character of the brand. The cabinets are off-white, with subtle recalls of the Precita pattern in relief, rose-gold coloured metal edging the glass and brand pattern and colour.

    Stefano Tordiglione Design - Precita 11

    “The brand logo frame is given modern assurance by a scraped concrete background, while clean grey stone flooring is surrounded by oak to add warmth. Wood also holds the legs of the cabinets where they meet the floor, giving a sense of lightness. The store lights marry form and function, illuminating the precious pieces and also forming a starry night from the exterior.”

    Stefano Tordiglione Design - Precita 3

    The facade, inspired by American 1950s style, stands unique and clean.

    Explains Tordiglione: “It expresses the defining elements of the store in layers – the cool blue lines against clean beige stone, the unique Precita pattern that forms the visual identity of this new brand.

    Stefano Tordiglione Design - Precita 7

    Together with the repeated light fixtures, they all combine to create a tone of graceful dynamism.

    “At night the LED lights come on, framing and confirming the presence of a new brand, and a refreshed way of thinking about jewellery.”

    Stefano Tordiglione Design Ltd completed the project in May of this year. Precita currently has three stores in Ho Chi Minh City.

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  • Thomas Sabo Hong Kong opens flagship

    Thomas Sabo Hong Kong opens flagship

    Thomas Sabo Hong Kong has opened a flagship store at Hong Kong Ocean Terminal, with the German jewellery brand’s founder/designer Thomas Sabo officiating at the ribbon-cutting ceremony.

    He was helped by guest of honour Korean pop star CL, and also in attendance was Korean singer/celebrity Lee Chae Lin.

    The boutique’s fresh colour palette of warmer and lighter colours marks a new era of shop-fitting for Thomas Sabo stores in Asia. Its new design concepts incorporate mid-century elements with simplistic decoration, says the company.

    After the official opening, guests were given a special preview of the exclusive Dragon Nights Edition, available from next month. The collection’s key pieces include dragons as a sign of happiness and the “Shou” sign as a symbol of long life.

    Decorated with feathered dragon heads and intertwined ornaments, the handcrafted collection draws on Far Eastern mythology and is also available at selected Thomas Sabo shops in Hong Kong.

    Established in 1984, Thomas Sabo has about 300 branded shops across all five continents and also collaborates globally with about 2800 trade partners as well as airlines and cruise companies.

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  • Memebox Hong Kong opens flagship

    Memebox Hong Kong opens flagship

    Memebox Hong Kong has opened its first stand-alone flagship store in the city – in Causeway Bay.

    The brightly coloured store is located at 20 Pak Sha Road, amid the street’s growing collection of sports apparel pop-ups and eclectic cafes.

    Memebox Hong Kong, Harbour Town - Tsim Sha Tsui

    Headquartered in San Francisco, with global hubs in the US, China, and Korea, Memebox claims to be the fastest-growing beauty brand in the world with over 500 employees across six countries.

    The company’s newest store stands out externally thanks to a bold red colour scheme and the distinctive laboratory-style treatment area inside.

    Memebox Hong Kong, Harbour Town - Tsim Sha Tsui 2

    Memebox Hong Kong already has three counters in the city – at Harbour City in Tsim Sha Tsui (Facesss), LAB Concept at Admiralty (Facesss) and Tuen Mun Town Plaza (Kiosk 10).

    The company’s philosophy is melding beauty with technology. It has collaborated with YouTube celebrities and beauty specialists to create its products and pursues a digital-first approach to marketing.

    “We’re changing the face of the beauty industry, one smile at a time,” the company proclaims on its website. “We’re dedicated to bringing the best beauty products available to a global, connected audience, since everyone deserves happy skin.”

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  • ZhangMen Brewing opens Tsim Sha Tsui flagship

    ZhangMen Brewing opens Tsim Sha Tsui flagship

    Taiwan’s ZhangMen Brewing Company has chosen Hong Kong to set up its first international flagship pub.

    On Kimberley Road in Tsim Sha Tsui, the outlet offers 24 varieties of craft beer, shipped directly from its brewery, as well as providing Taiwanese snacks.

    ZhangMen Brewing - Tsim Sha Tsui HK 1

    ZhangMen Brewing Hong Kong GM Ajax Lo says Hong Kong has had a thriving craft-beer scene for years and is relatively close to Taiwan. “Hong Kong is also the region’s economic hub, which will help us promote our brand to other Asian markets more easily.”

    Invest Hong Kong helped the Taiwan company set up in Hong Kong, with its associate director-general of investment promotion Dr Jimmy Chiang saying it has helped several craft-beer brands settle in the city.

    As well as its own brewery, ZhangMen Brewing Company has a brewery farm and laboratory, and runs six outlets across Taiwan. The brand has won many accolades including champion and second runner-up in the Australian International Beer Awards plus second runner-up in the China Beer Awards last year.

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  • Retailers snag prime spots for flagships amid lower rentals

    Retailers snag prime spots for flagships amid lower rentals

    Rising vacancies and plunging rentals in shopping malls may be a headache for landlords, but it is not all bad news for retailers who have taken advantage of lower rentals to snag prime locations for their flagship stores.

    More than 10 flagship stores were set up islandwide last year, noted property consultancy Cushman & Wakefield’s research director Christine Li. This is the highest number since the global financial crisis in 2009, she said.

    The last wave of flagship stores were set up between 2007 and 2009, when Orchard Road was undergoing a makeover.

    Last year, cosmetics label MAC and Sephora opened flagships at Ion Orchard, while Japanese fashion retailer Uniqlo unveiled a three-storey store in Orchard Central. Other new flagships include those of watch brand Rolex at Marina Square and German leather goods brand Braun Buffel at Marina Bay Sands.

    Ms Li said: “In the lower rent environment, 2016 saw a ‘flight to quality’ as retail brands that are still optimistic on expansion took this opportunity to upgrade to larger prime retail spaces vacated by previous tenants.”

    • 10 At least this number of flagship stores were set up islandwide last year. This is the highest number since the global financial crisis in 2009.

    She said flagships are strategic, as they reinforce and enhance a brand’s presence and status.

    Uniqlo’s founder Tadashi Yanai said the firm decided to open a flagship in Orchard Road as it sees Singapore as a gateway to not only the markets in South-east Asia but also in the Middle East and Africa.

    “Despite the faltering retail climate in Singapore, Uniqlo’s belief in the potential of this region is what has driven (our) decision to launch the three-storey Global Flagship store here,” he said.

    The islandwide vacancy rate for retail space was 7.5 per cent at the end of last year, up from 4.5 per cent at the end of 2013, Urban Redevelopment Authority (URA) data showed.

    The climbing vacancy rate has, in turn, reduced rental rates. The median rental rate for retail space in the third quarter of last year was the lowest on record, falling to $9.82 per sq ft per month for the Orchard Road area – the first time it fell below $10, URA data showed.

    Riding on the wave of soft rents, French sporting goods retailer Decathlon even secured a 15-year lease for a 35,000 sq ft outlet in Viva Business Park in Chai Chee, which opened in January last year.

     

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  • Canterbury New Zealand opens in Bangkok

    Canterbury New Zealand opens in Bangkok

    Sports brand Canterbury New Zealand, established in 1904, has opened its first Thai flagship store in Bangkok.

    Located in the Phayathai Building, the 70 sqm shop offers 120 products in four major categories: men’s training, women’s training, on-field accessories and a British-Irish line. The retailer has kitted out some of the top sporting teams in the world.

    Silver Fern Holdings, the exclusive distributor for Canterbury in Thailand, has set a three-year expansion plan. This includes standalone stores in major tourist cities such as Chiang Mai, Hua Hin and Phuket, plus shop-in-shop outlets at major shopping malls in Bangkok including Emporium, Siam Paragon and The Emquartier.

    “We aim to increase annual sales of Canterbury products in Thailand from the Bt15 million [US$1.7 million] expected for this year to about Bt60 million in three years,” says Silver Fern Holdings MD Mark Bennett.

    The investment for standalone outlets will be about Bt1.5 million a store, each with about 70 sqm of retail space. Pop-up and shop-in-shop stores will have about 30 sqm of retail space.

    Canterbury claims to be the world’s original rugby brand, and is official kit supplier to a host of rugby teams globally. It says its clothing is designed for training, workouts and general fitness.

    “We see Thailand as a potential market for Canterbury sportswear products thanks to a growing middle class and the health-and-fitness trend,” says Bennett.

    The company will introduce its latest Control Gear and Compression Gear technologies into Thailand. Control Gear is engineered to optimise training performance, while the Compression Gear range provides graduated levels of constant compression in key zones to optimise sports performance.

    Canterbury products are also available through distributors in Japan, Hong Kong, Malaysia, Singapore and South Korea.

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