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Tag: flagship

  • House of Fraser opens first store in China

    House of Fraser opens first store in China

    UK and Ireland’s department store group House of Fraser opened its first store in China this month. The store, located Xinjiekou Sanpower Plaza (International Financial Centre) in Nanjing, covers a total building area of approximately 28,500 square meters with six floors and around 50 video screens.

    Several brands have partnered with House of Fraser to introduce its products for the first time to the Chinese market.  There are also new concepts such as Style by HoF, and a Nike Beacon store, the largest Nike beacon store in China as well as Monceau, a lifestyle and cafe.

    The store aims to provide a premium retail experience, including a VIP lounge, a VIP loyalty, and personal shopping. The world’s biggest toy chain Hamleys and the American novelty retail corporation Brookstone are adjacent to the store.

    Nanjing is the capital of the Jiangsu Province in Eastern China and has a total population of 8.2 million. Its commercial center, Xinjiekou, has a total of over 1,600 businesses and the most prosperous area in downtown Nanjing.

    House of Fraser completed its sale to Nanjing Xinjiekou Department Store, a Chinese department store chain owned by the Sanpower Group on 2 September 2014, marking an exciting beginning for the company under Chinese ownership.

    “This is an exciting time for House of Fraser and the opening of the store in Nanjing is a strong way to finish 2016. We are confident that our first store will clearly demonstrate the unique status that House of Fraser can achieve in the market, and will be a standout platform for our brand partners,” said Frank Slevin, Chairman of House of Fraser UK, in a media statement.

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  • Moncler Tokyo flagship opens

    Moncler Tokyo flagship opens

    Moncler has opened a new flagship store in Japan’s highest profile shopping strip.

    The Moncler Tokyo boutique in the Ginza comprises 560 sqm spread over two floors. It was designed by Parisian architects Gilles & Boissier.

    Moncler Ginza 1

     

    For years this studio’s ties with the fantastical world of Moncler have resulted in a lively partnership and the new Japan store is no exception.

    Coinciding with the opening was the launch of a new partnership with young Los Angeles artist duo,FriendsWithYou.

    Moncler Ginza 5

     

    “Once again the Italian-French brand is working directly with today’s young and creative generations, interpreting and assimilating its language, sources of inspiration and moods. The universe of comic signs of the FriendsWithYou duo, their references to pop icons such as Malfi, Snowy, Happy Virus, Look Who, or the fluorescent rainbow of Mr TTT, the visual repertoire of smiling graphic clouds, of penetrating, astonished eyes, of mouths and fun monsters, are the hallmarks of a collection of puffer jackets developed in different colors that range from black to light-blue, from red to yellow, which are completed by sweatshirts, t-shirts bags and sneakers,” explains Moncler.

    Moncler Ginza 3

    The Moncler FriendsWithYou collection will be sold in all Moncler single brand stores from the Fall-Winter 2016/17 season onwards.

     

    Moncler Ginza 2

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  • German soccer big opens on Tmall

    German soccer big opens on Tmall

    European soccer powerhouse FC Bayern Munich has opened a flagship retailer on Tmall.com, China’s largest B2C purchasing web site.

    The membership, Germany’s newly topped champion, is promoting jerseys and different fan merchandise on to Chinese language shoppers via a collaboration with Tmall International, Tmall’s cross-border options supplier, and DHL eCommerce, in line with a press launch from the businesses.

    DHL eCommerce, a part of DHL, the world’s main logistics firm, will present worldwide supply providers and handle a part of FC Bayern Munich’s merchandising in China, working with Tmall International on product itemizing, order administration, achievement of orders, native distribution and returns, native customer support and market entry help.

    By opening a Tmall flagship retailer, FC Bayern Munich joins British membership Liverpool, in addition to America’s NBA basketball and NFL soccer leagues, as sports activities organisations that use the location to faucet China’s giant and rising base of followers. The German membership has an estimated 90 million followers on the mainland.

    “Making our fan merchandise accessible is essential to attach with our followers in China,” stated Bayern Munich Chairman Karl-Heinz Rummenigge in a press release.

    Jörg Wacker, FC Bayern Munich’s government board member, internationalisation and technique, added that the nation is vital to the membership’s efforts to succeed in followers worldwide and “for our market entry in China, Tmall International is the perfect platform since lots of our followers already use the platform at present. Along with our strategic companion DHL, we’ll guarantee a quick supply.”

    Tmall.com is a part of e-commerce big Alibaba Group, which operates China’s largest online-shopping marketplaces with some 350 million Chinese language customers.

    Jeff Zhang, president of China Retail Marketplaces for Alibaba, referred to as the addition of FC Bayern Munich’s unique flagship retailer to the Tmall platform “an important step in our European technique”.

    FC Bayern Munich is likely one of the world’s largest soccer golf equipment with over 255,000 members and in addition one of the crucial profitable having gained 5 Champions League titles, three Membership World Cup trophies in addition to 25 nationwide championships.