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  • Hong Kong Bakery Brand Builds 30,000 Members Without Retailer POS Data

    Hong Kong Bakery Brand Builds 30,000 Members Without Retailer POS Data

    A century-old Hong Kong bakery and confectionery manufacturer signed up more than 30,000 loyalty members within six months by asking shoppers to scan supermarket receipts instead of relying on retailer point-of-sale data.

    Powered by the KlikNGo loyalty and CRM platform, the initiative took Gold for Best CRM Campaign at the DigiZ Awards 2026 in September after doubling repeat purchases and generating 47 per cent of the brand’s sales uplift.

    How receipt scanning bypasses the till

    Suppliers selling through Hong Kong supermarket chains, convenience stores and neighbourhood grocers have long operated with limited visibility of their end consumers. Trade promotions produce temporary sales lifts without delivering customer intelligence, while retailers typically treat transaction records as confidential. At the same time, younger shoppers have drifted toward artisanal and lifestyle food brands, weakening the impact of legacy brand familiarity alone.

    To capture shopper records directly, the manufacturer rolled out a mobile application built on the KlikNGo loyalty platform. Consumers register, buy goods at third-party retailers, and photograph paper or digital receipts. The software extracts the merchant name, branch location, purchase timestamp, payment method, and transaction number. It verifies purchases against approved retail partners while blocking duplicate claims.

    More than 10 major retail chains in Hong Kong are covered by the system. Members redeem accumulated points for tier perks, vouchers, gifts, and lucky draws. Outlet staff validate reward vouchers in real time using a separate merchant app, eliminating any need to integrate with supermarket registers.

    Customer profiling and media returns

    App downloads crossed 23,000 within three months of rollout. Shoppers uploaded more than 30,000 receipts over five months. Member mission completion rates hit 85 per cent, supplying profile details, purchase occasions, and product preferences to turn raw receipt data into targeted first-party segments.

    Direct data reshaped advertising spend. Targeted promotions to verified buyers improved media efficiency by 49 per cent. That allowed the brand to direct ad budgets against known consumption habits rather than buying broad demographics across Hong Kong media channels.

    The shift in supplier use

    Packaged goods makers across Asia face an altered balance of power with physical grocery giants like Dairy Farm and AS Watson. When brands collect store-level purchasing intelligence independently, trade marketing budgets move away from retailer listing fees and end-cap slots. Funds shift directly into proprietary engagement channels.

    Customer friction remains the primary operational risk. Asking shoppers to photograph physical receipts demands higher rewards than swiping a loyalty card at checkout. Redemption costs rise if mission completion drops or rewards fail to compensate for the manual step.

    Industry recognition followed the rollout. The initiative won Gold for Best CRM Campaign at the DigiZ Awards 2026, while platform provider KlikNGo took Bronze for Best MarTech for CRM. KlikNGo presents the Hong Kong case study at the Digital Marketing Asia conference in Singapore on September 22.

  • Barambah Organics Founder Ian Campbell and Daughter Die in Plane Crash

    Barambah Organics Founder Ian Campbell and Daughter Die in Plane Crash

    Barambah Organics founder Ian Campbell, 56, and his daughter Hannah, 23, died in a light plane crash south of Brisbane on Monday.

    Campbell founded the dairy business alongside his wife Jane in 2002.

    The Tamara Capital Buyout and Brand Growth

    Private equity firm Tamara Capital bought a majority stake in the business in 2020 in a deal valuing it at $50 million, while the Campbell family kept a minority stake and continued to influence operations.

    Following the buyout, the business expanded distribution across Australian retail channels to supply independent grocers, organic specialists and national supermarket shelves. It established a dedicated processing network and direct farm supply model across regional Queensland and northern New South Wales.

    Dairy Sector Pressures and Market Position

    Australian premium dairy producers face cost inflation across cold chain freight, feed and energy. Premium organic labels rely on tight supply agreements and consistent volume to protect margins against conventional private-label milk pricing.

    Customer retention was built on single-source farm provenance and organic certification standards. Preserving brand equity and operational continuity now falls to the institutional investors and executive management installed following the 2020 acquisition.

    Operational History and Next Steps

    The Campbell family ran the business as an independent operation for 18 years. Outside capital was brought in to fund factory upgrades and broader national distribution.

    Aviation safety authorities continue to examine the site south of Brisbane to determine the mechanical factors and flight conditions surrounding the crash.

  • Ice Cream and Food Drive 45 Percent Surge in Philippine Convenience Store Sales

    Ice Cream and Food Drive 45 Percent Surge in Philippine Convenience Store Sales

    Philippine convenience store sales jumped 45 percent year on year in January, propelled by heavy consumer spending on food and packaged goods, according to Kantar Worldpanel data.

    Food purchases accounted for 59.3 percent of all fast-moving consumer goods transactions across the format, up from 58.8 percent in the previous year.

    Ice cream retained the top spot among individual product categories, followed by milk, packaged snacks, and alcoholic beverages. Beverages accounted for 23.8 percent of overall basket value, dipping from 25.6 percent in 2014. Personal care items captured 13.5 percent of sales, marking the largest category share expansion with a 2.2 percentage point gain. Household care products took a 4.3 percent share, up from 3.5 percent.

    Shifting Baskets and Fast Growth

    Consumer baskets also showed new priorities during the tracking period. Diapers, bottled water, and fabric cleaners entered the top ten bestselling categories by sales value, while coffee and hair care products dropped out of the list. Diapers climbed straight into fifth place, sitting just behind alcoholic beverages and ahead of biscuits, soft drinks, bottled water, fabric cleaners, and fruit juice.

    The convenience channel outpaced every competing modern trade format in the country over the 12-month period. Convenience store sales growth reached 45 percent, compared with 31 percent for direct sales and 11 percent for drugstores.

    Regional Shopper Divergence

    Household penetration widened alongside value growth. Kantar tracked 3,000 urban and rural households and found that 18.5 percent bought goods from convenience stores, up from 16.1 percent a year earlier. That shift brought an estimated 566,991 new families into 24-hour retail chains such as 7-Eleven, Ministop, and FamilyMart.

    Shopper behaviour varies sharply by geography. The National Capital Region accounts for the highest shopper volume, with 34 percent of homes using convenience stores, but residents there visit only five times a year on average. Mindanao holds fewer total convenience shoppers, yet those households visit nine times annually, making them the most frequent spenders in the country.

    Format Expansion Pressures

    Operators face higher inventory management demands as convenience stores shift from late-night snack stops into daily grocery replenishment hubs. Stocking bulky items like diapers and laundry detergents requires tighter shelf space allocation in stores that average only one to two checkout counters. Chains that fail to optimize their stock mix risk losing margin to traditional sari-sari neighbourhood stores that hold lower overheads.

    Philippine operators are matching this shift by accelerating store expansion beyond Metro Manila into secondary cities in South Luzon and Mindanao. Kantar new business development head Lourdes Deocareza attributed the channel expansion to faster consumer lifestyle routines across urban centers.

    Store counts across the major three chains continue to rise toward regional footprint targets, with full-year channel penetration and repeat trip frequency serving as the key benchmarks to watch.

  • Beauty Sector Vegetable Oils Market to Reach $7.72 Billion by 2031

    Beauty Sector Vegetable Oils Market to Reach $7.72 Billion by 2031

    Personal care formulators will push global spending on cosmetic vegetable oils from US$5.84 billion this year to $7.72 billion by 2031, research from MarketsandMarkets shows.

    Asia-Pacific demand for plant-based ingredients is driving the bulk of that expansion as regional beauty brands overhaul skincare and haircare recipes.

    Coconut oil leads ingredient demand

    Coconut oil will retain the largest individual volume share throughout the forecast period, supported by heavy use in commercial haircare and barrier creams across Asian markets. Conventional oils remain dominant despite the push for specialized extracts, capturing 76.4 percent of total market value this year.

    Clean-label reformulations are forcing raw material buyers to secure traceable supply chains. Consumer goods manufacturers across Japan, South Korea, and Southeast Asia are replacing synthetic emollients with plant derivatives to meet export standards in Western markets and satisfy domestic consumer scrutiny.

    Supply pressures shift procurement

    For regional manufacturers, the shift changes cost profiles in core product lines. Palm, coconut, and seed oil derivatives carry agricultural price volatility that chemical feedstocks avoid, squeezing operating margins when harvest yields drop in major producing hubs like Indonesia and the Philippines.

    Retail buyers in Asia are tightening shelf requirements, penalizing brands that cannot substantiate sustainable sourcing claims on product packaging. Mass-market brands that rely on low-cost conventional oils must balance ingredient certification costs against price-sensitive consumer baskets in developing markets.

    Category targets through 2031

    Formulation trends over the past five years laid the groundwork for this transition, as major beauty conglomerates divested petroleum-heavy bases in favor of botanical alternatives. That initial switch in prestige skincare has now moved down into mass personal care and supermarket private labels.

    Procurement teams now look toward the 2031 horizon, when cosmetic vegetable oil purchases will absorb nearly $1.9 billion in additional annual spending.

  • Tetra Pak Names Michael Wu Managing Director for Oceania Operations

    Tetra Pak Names Michael Wu Managing Director for Oceania Operations

    Tetra Pak appointed Michael Wu as managing director of its Oceania business, taking charge of operations across Australia and New Zealand effective September 1.

    Wu brings 18 years of executive experience across the Swiss-Swedish packaging giant, stepping into the role after serving as market operations quality and sustainability director.

    Leadership Track Across Southeast Asian Markets

    Before his latest global role, Wu led Tetra Pak businesses across Malaysia, Singapore, the Philippines and Indonesia. His appointment shifts an executive with deep Southeast Asian operating experience into the mature Oceania dairy, beverage and liquid food packaging market.

    Food manufacturers across Australia and New Zealand face tight regulatory mandates on packaging circularity and emissions reductions. Placing a former quality and sustainability lead in charge of Oceania reflects packaging producers aligning commercial leadership directly with compliance demands from major supermarket chains and brand owners.

    Shifting Packaging Demands in Oceania

    For beverage processors and dairy co-operatives in the region, processing and packaging machinery upgrades require heavy capital expenditure. Wu inherits client relationships across Australia and New Zealand where processors are balancing automation investments against shifting retail carton consumption.

    Competition from alternative barrier packaging and local carton converters adds pressure on supply agreements. Tetra Pak has relied on integrated equipment and service contracts across Australasia to protect its volume footprint against cheaper imported carton blanks and plastic formats.

    Regional Supply Chain Realities

    Wu oversaw rapid packaging volume growth across Southeast Asian beverage markets before his transition into global sustainability and operations quality management. That background gives him direct insight into regional raw material flows and converting plant efficiency.

    His immediate focus turns to commercial execution across key Oceania accounts as dairy and beverage brand owners finalise processing equipment budgets for the coming operating cycle.

  • Destination Italy Adds Two Frozen Pizza Lines Across Australia and New Zealand

    Destination Italy Adds Two Frozen Pizza Lines Across Australia and New Zealand

    Destination Italy expanded its frozen pizza lineup across Australia and New Zealand on September 7, 2026, launching two Italian-made varieties into regional supermarket freezers.

    Made in Italy, Woodfired Puttanesca and Woodfired Salame ship directly to Australian and New Zealand retailers catering to demand for imported convenience meals.

    Ingredients and Recipe Formats

    The Woodfired Puttanesca pizza uses a traditional tomato and mozzarella base topped with black olives, capers, and oregano. Woodfired Salame pairs that same base with sliced salami, produced in Italy before frozen transport.

    Both products rely on Italian-baked woodfired crusts to stand out from local alternatives. The format targets shoppers who want regional recipes without paying foodservice prices.

    Premium Competition in the Freezer Aisle

    Major grocers across Australia and New Zealand have steadily reallocated freezer space to imported and specialty private-label items over the past three years. Mainstream frozen pizzas face ongoing margin compression. That pressure has prompted distributors to push higher-value imported SKUs onto shelves.

    For retailers, imported lines offer higher basket values in a category historically dominated by discount domestic labels. Cold-chain freight costs and exchange-rate swings between the euro and the Australian dollar remain key operational hurdles, squeezing margins when shipping volumes fluctuate.

    Retail Distribution Timelines

    Destination Italy built its initial ANZ footprint around core woodfired SKUs before widening the range with specialized regional flavor profiles. Across the supermarket frozen sector, brands are taking similar premium routes, using origin-certified manufacturing to defend shelf share.

    Supermarkets will roll out the two new varieties across national freezer networks through the remainder of the month.

  • F&N Magnolia Launches Sanrio Ice Confection Line Across Singapore

    F&N Magnolia Launches Sanrio Ice Confection Line Across Singapore

    F&N Magnolia rolled out a limited-edition strawberry and yoghurt ice confection across Singapore retail channels on September 3, priced at S$2.20 for single sticks and S$8.40 for four-packs.

    The launch pairs the heritage dairy brand with Sanrio characters My Melody and Kuromi across impulse and take-home formats. Alongside the stick multipacks, the company introduced a repackaged My Melody and Kuromi raspberry ripple ice cream tub priced at S$6.42.

    Channel Distribution and Pricing

    F&N split the product formats by channel to target distinct shopping occasions. Convenience stores carry the single-serve stick line at S$2.20, while leading supermarket operators stock the four-stick multipacks at S$8.40 and the redesigned tubs at S$6.42. All items carry halal certification to serve the broader domestic market.

    To drive basket size in grocery aisles, the brand attached a gift-with-purchase promotion running through the end of October 2026. Shoppers who buy two multipacks receive a branded travel organiser set valued at S$19.90, subject to stock availability.

    Character Licensing in Dairy Retailing

    Packaged food manufacturers across Southeast Asia rely heavily on co-branded character tie-ups to drive short-term volume in crowded freezer cabinets. Licensing recognizable IP allows legacy dairy labels to capture younger demographics and impulse buyers without reformulating entire permanent portfolios.

    The promotion runs across participating supermarket chains until October 31, 2026, or until premium gift stocks are exhausted.

  • Aldi Loses Appeal in Little Bellies Copycat Packaging Case

    Aldi Loses Appeal in Little Bellies Copycat Packaging Case

    Aldi has lost an appeal against Australian baby food maker Little Bellies over copyright infringement in its private-label snack packaging. An appellate court upheld the 2024 Federal Court ruling against the discounter. It also extended the infringement finding to cover additional products.

    At issue is the grocer’s Mamia toddler snack line, which copied packaging created by Little Bellies. Brothers Clive and Steven Sher founded the Australian snack business before expanding it across supermarket shelves.

    Expansion of the 2024 ruling

    Federal Court judges in 2024 found that three products in the Mamia range infringed Little Bellies’ design copyright. That verdict was a rare legal defeat for the retailer’s Australian packaging strategy.

    Judges dismissed the appeal and widened the scope of that finding. The extended ruling confirms Mamia’s visual similarities went beyond allowable category cues to breach copyright protections.

    Private-label scrutiny across the region

    Aldi built its global discount model on private-label goods that mimic market-leading national brands. Across the Asia-Pacific region, grocers often test the line between standard category cues and intellectual property infringement to win value-focused shoppers.

    The decision narrows legal leeway for store-brand lookalikes across grocery aisles. The court will now determine final orders and damages for the affected product lines.

  • Bodie’z Rolls Out Waterless Functional Sherbet Sachets Across Kmart

    Bodie’z Rolls Out Waterless Functional Sherbet Sachets Across Kmart

    Sydney sports nutrition brand Bodie’z has launched a waterless functional sherbet range called Fizzers across Australia, pricing single-serve sachets at $2.50. The rollout puts the direct-to-mouth powders into discount department store chain Kmart alongside Amazon and the company’s direct retail site this September.

    The launch shifts the company beyond its established ready-to-drink protein water products into portable dry formats. Each sachet delivers active nutritional compounds without requiring water or shaker bottles, targeting consumers seeking faster daily supplement habits.

    Three functional recipes

    Bodie’z built the Fizzers lineup around three specific formulations. Electrolyte Fizz focuses on hydration and mineral replenishment, while Creatine Fizz provides 3 grams of creatine monohydrate per serving. The third option, Lock In Fizz, combines L-tyrosine, matcha, and vitamin B6 for cognitive support.

    Every variant is low in sugar and uses natural flavouring. Founder Bodie Lazar designed the recipes to eliminate common points of friction in sports nutrition, including measuring scoops and swallowing large capsules.

    Waterless formats and retail reach

    Functional food manufacturers across the Asia-Pacific region are increasingly testing waterless and confectionery-inspired formats to capture shoppers who find standard powders and pills inconvenient. Moving into Kmart gives Bodie’z direct access to high-footfall general retail shelves, broadening its consumer base beyond specialist supplement channels.

    Distribution begins this month across Kmart’s national store network, Amazon Australia, and the brand’s e-commerce platform.

  • Who Gives A Crap Targets A$100 Million Annual Donations on Retail Push

    Who Gives A Crap Targets A$100 Million Annual Donations on Retail Push

    Melbourne consumer brand Who Gives A Crap has distributed more than A$50 million to global sanitation initiatives as it expands into mainstream supermarket chains worldwide.

    The company, which gives half of its profits to water and hygiene projects, is now mapping a growth path aimed at generating A$100 million in annual donations by 2050. That target requires building a commercial footprint large enough to challenge legacy paper giants such as Kimberly-Clark.

    From web stunt to supermarket shelves

    Co-founders Simon Griffiths, Danny Alexander and Jehan Ratnatunga launched the business in 2012 by raising A$50,000 through a 50-hour crowdfunding web feed. Bootstrapped for its first nine years, the company took outside institutional funding in 2021 and expanded its workforce to nearly 300 employees.

    While direct-to-consumer delivery drove early revenue across Australia, the United States, Britain, Canada, France and Germany, long-term growth now depends on physical grocery distribution. In the United States, placement with Whole Foods Market opened access to shoppers who do not buy paper goods online. Supermarket distribution across Australian chains followed a similar pattern, forcing the brand to compete directly against entrenched multinational FMCG lines on store shelves.

    Targeting global scale in paper goods

    Entering physical stores presents distinct margin and packaging challenges for direct-to-consumer challengers across the Asia-Pacific region. Brand visibility in high-traffic aisles requires heavy inventory commitments and immediate shelf recognition, especially in staple categories where consumers buy on autopilot.

    The company plans to use expanded supermarket listings in North America and Europe to fund its target of A$100 million in yearly charitable disbursements by 2050.

  • Nestlé Sells Holistic Health Supplement Business to Yellow Wood for $1.4 Billion

    Nestlé Sells Holistic Health Supplement Business to Yellow Wood for $1.4 Billion

    Nestlé has sold its mainstream vitamins, minerals and supplements unit, Holistic Health, to private equity firm Yellow Wood Partners for $1.4 billion. The transaction transfers brands including Nature’s Bounty to the consumer-focused buyout firm for US$1 billion in cash.

    The Swiss food and beverage group is pruning product lines that fall outside its core high-margin categories. Management described the divestment as a necessary step in realigning capital toward divisions where the company holds stronger global pricing power and manufacturing advantages.

    Portfolio refocus at Swiss food group

    Chief executive Philipp Navratil pointed to changing dynamics across consumer health channels as the rationale for exiting mainstream supplements. Dedicated specialist owners are better suited to run broad-market dietary brands as grocery and pharmacy retail channels fragment.

    Yellow Wood Partners focuses on corporate carve-outs in personal care, beauty, and consumer health. The private equity buyer plans to run the acquired supplement portfolio as an independent platform operating across global retail networks.

    Divestment strategy in global retail

    Consumer goods giants across the Asia-Pacific region and western markets have spent the past two years shedding slower-growth divisions to protect margins against inflation. Nestlé itself has pursued selective acquisitions in medical nutrition while trimming commoditised lines from its health science roster.

    Regulators will review the sale before formal closing, with transfer of manufacturing assets and brand distribution agreements expected in the coming quarters.

  • Australian Grocers Expand Private Labels as Coles Posts $1.09B Profit

    Australian Grocers Expand Private Labels as Coles Posts $1.09B Profit

    Coles Group posted a 1.09 billion Australian dollar net profit for the financial year ending June 28, as the country’s supermarket giants add thousands of private-label lines to store shelves.

    The expansion of store brands directly targets margin defence and customer retention across Australian grocery aisles.

    Private label pressure from Aldi

    Aldi entered the Australian market through Sydney in 2001, building its network on an inventory model where 90 per cent of products were private labels sold at lower price points. At that stage, Coles and Woolworths together controlled about 71 per cent of the national grocery market.

    The German discounter captured substantial market share by 2015. That persistent push forced both incumbent chains to rethink their merchandise mix and build out multi-tier house brands to compete across basic grocery categories.

    Margin defence and shelf allocation

    Supermarket operators use own-brand ranges to secure higher gross margins and gain greater use over suppliers. For grocery retailers across the Asia-Pacific region, allocating more shelf space to proprietary labels offers direct protection against wholesale price inflation.

    Both Coles and Woolworths face continued consumer demand for cheaper basket alternatives as shoppers swap branded packaged goods for supermarket-owned items.

  • Robusta Coffee Climate Resilience Is a Flawed Myth, Study Warns

    Robusta Coffee Climate Resilience Is a Flawed Myth, Study Warns

    A new research study has challenged the widely held assumption that robusta coffee will withstand global warming better than arabica varieties. The crop suffers from severe drought intolerance, undermining its reputation as a climate-resilient alternative for global beverage supply chains.

    Tens of millions of bags of robusta reach international markets every year, with the bulk originating from farms in Vietnam and Brazil. Beverage brands and roasters have increasingly relied on the bean as rising temperatures squeeze traditional arabica harvests across Latin America and Africa.

    Flawed Assumptions on Crop Tolerance

    Researchers found that prior assessments overlooked how sensitive robusta plants are to water shortages during key growing cycles. The lead author described claims of broad climate resilience as an internet myth built on incomplete data.

    “Robusta is more heat-tolerant than arabica, but it’s drought-intolerant,” the study noted. While the variety can endure higher ambient temperatures, dry spells drastically cut yields, leaving commercial growers exposed to sudden harvest declines.

    Pressure on Asian Beverage Supply Chains

    For Southeast Asian agricultural hubs and instant-coffee processors, the findings point to growing volatility in raw bean procurement. Vietnam supplies the vast majority of global robusta exports, meaning prolonged dry weather in the Central Highlands directly disrupts margins for consumer packaged goods groups and cafe operators across Asia.

    Food and beverage manufacturers now face higher hedging costs and the need for heavier capital investment in farm irrigation systems to secure future robusta volumes.

  • Australia Food Manufacturing Turnover Hits $182.6 Billion

    Australia Food Manufacturing Turnover Hits $182.6 Billion

    Australia’s food and grocery manufacturing turnover rose 5.5 per cent to $182.6 billion in the 2024-25 financial year. Steady consumer demand across supermarket aisles drove the increase.

    Total workforce numbers across processing plants and distribution hubs passed 301,000 people over the 12-month period. That headcount now represents 33 per cent of all manufacturing jobs in the country.

    Squeezed margins and factory payrolls

    The annual State of the Industry 2024-25 report from the Australian Food and Grocery Council shows steady top-line expansion across packaged goods, beverages and daily essentials. Yet the headline revenue growth conceals worsening operational headwinds inside processing facilities.

    Persistent cost pressures and compressed margins are reducing the capital available for factory upgrades, automation and long-term expansion, the council warned. While consumer spending on staples supported turnover, wholesale input prices and elevated running expenses continue to erode net profitability across supply chains.

    Regional production pressures

    Similar margin pressure affects food manufacturing hubs across the Asia-Pacific region. Processors face higher utility bills, freight volatility and stubborn ingredient costs. When consumer-facing brands cannot fully pass wholesale cost increases to supermarket buyers, capital spending plans are routinely deferred.

    Factory operators are now recalibrating capital expenditure budgets for the 2025-26 cycle. They continue to monitor wholesale input pricing ahead of supplier negotiations with national retail chains.

  • Australian Supermarkets Adapt to In-Between Shoppers Seeking Asian Groceries

    Australian Supermarkets Adapt to In-Between Shoppers Seeking Asian Groceries

    Australian mainstream grocers are restructuring their international food aisles as demand from second-generation shoppers erodes the traditional gap between independent Asian grocers and major supermarket chains.

    The shift challenges decades of split retailing, where consumers bought standard household staples at major chains and visited specialty Asian grocers for authentic ingredients.

    Breaking the Specialty Divide

    May Wong, who concluded her tenure as a category manager at Coles Group on August 31, 2026, after seven years managing an Asian grocery store, said the boundary between the two channels is disappearing. Shoppers from second-generation migrant backgrounds increasingly expect mainstream supermarkets to stock the authentic food items that match their cultural heritage.

    Specialty grocers long held a monopoly on authentic imported brands, while major supermarkets focused on westernised pantry staples. Younger shoppers now seek authentic taste profiles without making a separate trip to suburban ethnic markets.

    Shifting Demographics on Mainstream Aisles

    For supermarket operators across the Asia-Pacific region, tailoring shelf space to multicultural demographics has turned ethnic aisles into high-growth territory rather than niche perimeter displays. Major chains in markets with large diaspora populations are expanding direct sourcing relationships with Asian food exporters to meet tighter consumer standards on authenticity.

    Coles and competing Australian supermarket operators will test updated product assortments across metropolitan store networks through the coming retail quarters.