Loewe has opened CASA LOEWE Ginza in Tokyo. It is the brand’s largest flagship in Japan and its second-largest retail footprint worldwide.
Located at the intersection of Chuo-dori and Miyuki-dori in Tokyo’s luxury district, the street-level store lands as the Spanish fashion house marks its 180th anniversary. The opening anchors its retail presence in Japan’s resilient high-end consumer market.
Suna Fujita Collaboration and Exclusive Ranges
Inside, the flagship features an exclusive collaboration with Kyoto ceramic studio Suna Fujita. The studio produced designs specifically for the Tokyo location. Those artworks appear on the signature Hammock bag, a shearling coat, and a jacket detailed with cherry blossom motifs.
Alongside the bespoke launch pieces, the store secured an advance pre-release of the wider Loewe and Suna Fujita collection. That lineup includes reworked versions of the Amazona and Basket bags. Dedicated floor displays show small leather goods, charms, and accessories.
Luxury Brands Cement Prime Ginza Real Estate
Securing corner plots along Chuo-dori remains a core strategy for European luxury labels competing for tourist spending and domestic shoppers in Japan. Following flagship rollouts in Shanghai and Seoul, Loewe’s expanded presence shows top-tier brands still view Tokyo street retail as essential for long-term brand equity in North Asia.
Doors are now open to the public. Retail traffic around Ginza’s prime intersections will test full-year footfall targets across the brand’s expanded footprint in the months ahead.























