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  • Loewe Unveils Its Largest Japanese Store in Tokyo’s Glamorous Ginza District: A Fusion of Luxury Fashion and Art

    Loewe Unveils Its Largest Japanese Store in Tokyo’s Glamorous Ginza District: A Fusion of Luxury Fashion and Art

    Spanish luxury brand Loewe has continued its expansion in Asia with the opening of a new flagship store in Tokyo’s renowned Ginza district. Japan remains a crucial market for the brand, and the latest outlet signifies a strategic expansion of its retail presence.

    A Landmark Store

    The Casa Loewe Ginza store is the largest of its kind in Japan and second-largest globally. It occupies a prime location at the intersection of Chuo-dori and Miyuki-dori, an area famed for its luxury shopping culture. The sprawling four-story store offers the brand’s complete collection of products, including men’s and women’s ready-to-wear, leather goods, accessories, fragrances, and home items.

    An Ode to Art and Design

    The Casa Loewe concept, which intertwines retail with elements of art and design, is at the heart of the store. The exterior of the building is adorned with handcrafted ceramic tiles in a muted green hue, paying tribute to Ginza’s historical landscape. Inside the store, artworks and craft pieces are tastefully displayed alongside the brand’s merchandise, creating an immersive shopping experience.

    Celebrating with Unique Collaborations

    In celebration of the new store’s opening, Loewe has released exclusive items created in partnership with Kyoto-based ceramic studio, Suna Fujita. These special items add an element of local artisanal craftsmanship to the brand’s offering, further enhancing its appeal to the discerning Japanese market.

    Loewe’s parent company, the French luxury group LVMH, continues to prioritize the opening of brick-and-mortar locations in major cities across the globe, despite the rising trend of online shopping.

    In 2020, LVMH unveiled the Casa Loewe megastore in Shanghai, marking the brand’s largest flagship in Asia.

    Questions & Answers

    What is the Casa Loewe concept?
    The Casa Loewe concept is an innovative retail approach that integrates art and design elements into the shopping experience.

    How does Loewe’s new store in Tokyo compare in size to its other global locations?
    The Casa Loewe Ginza store is the largest in Japan and the second-largest worldwide.

    What unique offering has Loewe created to celebrate the opening of its new Ginza store?
    Loewe has produced exclusive items in collaboration with Suna Fujita, a Kyoto-based ceramic studio, to celebrate the launch of the new store.

  • Boucheron opens giant Ginza flagship store

    Boucheron opens giant Ginza flagship store

    Maison Boucheron has opened its second largest store in the world – in Tokyo’s Ginza shopping district – following on from the launch of the brand’s first in Paris, France.

    ‘From Paris to Tokyo: a cutting-edge and creative journey’ is the brand’s slogan for the new location. Spanning four floors, the store features more than 1000sqm and is designed as a combination of French and Japanese culture. This boutique is described as a bit of Paris in the heart of Japan’s metropolis.

    “Complementary to our strong existing network of 17 boutiques, the opening of our new Ginza flagship – the largest one after our historic boutique 26 Place Vendome – marks a major shift in our Japanese business,” said Helene Poulit-Duquesne, CEO de la Maison.

    “It will undeniably contribute to brand awareness and to the reputation of the Maison in Japan, which we have rigorously built over past years.”

    The architectural patterns of the Jardin d’Hiver are featured on the store facade. According to the brand, this facade is transparent throughout the day, revealing the four floors of the Ginza Boutique. By night, a larger-than-life forest is exhibited on the building’s face, changing by the hour and the four seasons.

    The maison has created an interactive experience called “The Wishing Tree” in conjunction with Random Studio. Every couple will have the option to write their wish in this forest dedicated to marriage, which will be turned into an animation of sounds and light by technology.

    Since 1973, The Maison has continued to strengthen its presence in Japan, with 17 stores in the country, including the new flagship store.

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  • Hugo Boss showcasts its first Japanese flagship store

    Hugo Boss showcasts its first Japanese flagship store

    German luxury fashion house Hugo Boss has launched its first Boss flagship store on Tokyo’s famous shopping street the Ginza.

    Spanning two stories, the Hugo Boss Japan flagship occupies 480sqm of the Tokyu Plaza Ginza shopping centre. The store features a giant glass facade where a digital wall is installed to showcase campaign videos and content.

    Meanwhile, the store interior design follows a white, black, and beige colour palette, using materials such as marble, wood and chrome. While the first floor houses men’s and women’s apparel, accessories, and fragrances, the second floor features a personalization space called ‘Made to Measure’, where customers can enjoy tailoring services.

    Marking the launch, the Hugo Boss Japan flagship store also houses a limited-edition capsule collection and a corner offering limited items with HB-Moji graphics, including hoodies, T-shirts, shorts, and caps.

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  • Cartier unveils complex, wooden-fronted Osaka store

    Cartier unveils complex, wooden-fronted Osaka store

    Cartier has reopened its flagship in Ginza, Tokyo following extensive renovations. The flagship store covers a surface of 10,764-square-feet.

    The Ginza boutique houses the luxury jewelry company’s men’s and women’s watch collections on the first floor, diamonds, including engagement rings, contemporary designs, and special orders, on the second floor, and fashion accessories and leather goods on the lower level. Interior designer Bruno Moinard created unique spaces for each floor, with the first floor featuring brown tones and soft hues of beige, gold, and champagne, and the second floor featuring feminine contrasting hues of ivory and champagne.

    The façade, which was designed by Sylvain Dubuisson, was constructed in two sections with the lower part being a dark brown, orange-toned granite stone façade inspired by the company’s boutique in Paris on Rue de la Paix, and the second section featuring Japanese screens, or Shoji, made from traditional paper and wood cuts arranged to resemble a Japanese cedar, or Sugi, which is Japan’s national tree.

    Cartier first entered the Asia market in 1970 in Hong Kong and later opened in Singapore in 1973. The jewelry company opened a boutique in Ginza in 1991 and opened the flagship in 2003, which introduced Cartier’s interior design concept by Moinard. The boutique was renovated and reopened in 2007, and it reopens again after being renovated for two years.

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  • Ginza shoppers clean hands, phones with high-tech wash stations

    Ginza shoppers clean hands, phones with high-tech wash stations

    Shoppers washed their hands and sterilized their smartphones in the streets of Tokyo’s posh Ginza district on Saturday using handwashing stations that a Japanese start-up hopes will revolutionize access to clean water and better hygiene.

    WOTA Corp set up 20 of its WOSH machines near popular Ginza stores in an initiative with a district association aimed at encouraging shoppers to wash their hands to prevent the spread of the coronavirus.

    The machines don’t require connection to running water and don’t use fresh and wastewater tanks. Instead, they recycle the water through a three-stage process of membrane filtration, chlorine, and deep ultraviolet irradiation.

    They also have a device that cleans smartphones through 20-30 seconds of ultraviolet light exposure while users are washing their hands since touching a dirty smartphone would otherwise negate their handwashing efforts.

    The firm had already been developing the machine in part to alleviate long lines at restrooms when the COVID-19 crisis hit early this year, Chief Executive Yosuke Maeda said.

    “Amid the impact of COVID-19 we thought we had to implement this as soon as possible,” Maeda said. “So we sped up development and got things moving to have it in December in time for the third wave of the coronavirus.”

    On average 20 liters of water provides around 500 washes, while the filters should be changed after about 2,000, he said.

    The machine, however, needs a connection to a power supply.

    WOTA has now begun shipments within Japan of roughly 4,000 units. It aims to expand internationally next year, with many inquiries coming from the United States.

    Maeda hopes the smartphone feature in particular will transform hygiene habits.

    “We thought if it had the smartphone sterilization function, maybe people who never wash their hands will start doing so,” he said.

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  • Burberry Japan opens flagship store in Ginza

    Burberry Japan opens flagship store in Ginza

    Burberry Japan has opened a flagship store in Tokyo’s Ginza district, the label’s fourth new store to open in the last six months.

    Located at the exclusive Ginza Marronnier building, the Burberry Japan flagship store features a new store-design concept by chief creative officer Riccardo Tisci.

    Exclusive items from the Spring Summer 2020 pre-collection an a limited-edition Thomas’s Burberry Monogram print silk scarf in pistachio are presented at the shop.

    Visitors can experience an exclusively designed AR program activated through QR codes on pistachio Thomas Burberry flags on Ginza Chuo-dori. There are hidden Burberry deer on the streets of Ginza, discoverable through AR and designed to be shared on social media.

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  • Dunhill Ginza flagship store opens in Tokyo

    Dunhill Ginza flagship store opens in Tokyo

    Men’s clothing designer Dunhill London has opened a new flagship store in Ginza, Tokyo.

    The Dunhill Ginza store blends bar and barbershop environments to create “a masculine and contemporary space” alongside the latest collections by creative director Mark Weston. It also features a new tailoring room for bespoke and made-to-measure services.

    CEO Andrew Maag said the new Dunhill Ginza store brings a complete elevated brand experience to the brand’s most important market and further cements its position as the leader of British luxury menswea

    A bar on the first and second floors serves Japanese contemporary fusion food with a British twist, while on the first floor the Dunhill barber service offers tailored men’s grooming, shaving and treatments in partnership with The Barba Tokyo.

    The store’s design features bronzed brass and wood, together with signature black leather and black metal details, all recognisable codes of the brand’s stores.

    A metal-and-glass facade leads to an open and clean space that showcases apparel in what Dunhill describes as “a subtle and approachable way”.

    A shoe lounge features marble and metal displays, highlighting Dunhill’s newly launched sneakers and handmade English shoes, alongside a tailoring room for Bespoke and Made-to-Measure services.

    View the pictures in the gallery below :

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  • Watch inspires Tag Heuer’s Ginza Store

    Watch inspires Tag Heuer’s Ginza Store

    In a world-first concept, every aspect of the store is modular from the digital façade and displays to the decor. It offers customers immersion in the brand universe with its omni-channel buying experience.

    A highlight are the iTags, the brand’s connected displays. With just a few clicks on an iPad built into the display, the customer can browse watch models. When they make a choice, the watches, on a pivoting support, are instantly lit up on the display. Customers can also transfer their selection to a mobile device, allowing them to extend their experience outside of the store through linking into My Tag Heuer.

    Customers have total independence with a host of options, such as online ordeing with instore pick-up or a more comprehensive introduction to the piece in a traditional store on the second floor. The Tag Heuer sales team, connected to the iTag via a watch, know directly if a customer wishes to try on a particular model.

    American model Bella Hadid and Kabuki actor Shido Nakamura together broke open the lid of a sake barrel as part of the traditional opening ceremony for the Tokyo boutique.

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  • Diesel Ginza re-opens after top-level redesign

    Diesel Ginza re-opens after top-level redesign

    Launched in 2008, the Diesel Ginza store in Tokyo has re-opened after being restyled by the brand’s own design team.

    A showcase for the Italian brand, the store covers three floors at the 12-storey Ginza Glasse shopping mall. The ground floor, which features a gate-shaped LED screen, matches contemporary elements with rustic-inspired props, such as steel fixtures paired with rugs, concrete flooring with wooden ceilings, and antique furniture.

    This floor and the second level offer the full range of men’s and women’s collections of denim, apparel, bags, shoes and accessories.

    On the third floor are areas dedicated to the Diesel Black Gold and Diesel Living collections, set against industrial furnishings and concrete flooring. The Black Gold section has wallpaper as a backdrop, while the Diesel Living features a boombox and wooden planks.

    The store features exclusive pieces such as leather jackets and denim.

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  • Matsuya opens its own online store in China

    Matsuya opens its own online store in China

    Luxury Japanese department store Matsuya has opened its own online store in China.

    The company plans to use the store to lure repeat business from Chinese shoppers who have visited its Ginza flagship while on vacation, once they return home.

    Inbound Chinese travellers account for about 20 per cent of Matsuya’s store sales.

    Prior to opening its own site Matsuya had a presence on online malls, but after partnering with a local Chinese firm, the Japanese retailer is confident it can better tailor its offer and marketing to mainland Chinese.

    Stock will be shipped from Japan rather than from a local warehouse and the site will be backed by an investment in advertising and promotional marketing.

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  • Ginza Six mall on track for April launch

    Ginza Six mall on track for April launch

    Tokyo’s Ginza district is gearing up for the opening of its biggest shopping centre, Ginza Six mall.

    It occupies the site of the former Matsuzakaya Ginza department store, which closed in June 2013.

    Ginza Six mall has a total floor area of about 150,000 sqm over 19 floors. Its commercial offering takes up the second of six basement levels through to the sixth level above ground, as well as part of the 13th floor.

    Six high-end fashion brands, including Christian Dior, will fill units facing the main road, while the sixth floor will house Tsutaya Books and a food court.

    Aiming to attract the growing number of tourists visiting Japan, the mall plans to offer a tourist information centre on the ground floor containing an outlet of convenience store Lawson, which will sell souvenirs. There will also be a tourist bus terminal outside.

    From the seventh floor upward will be office space, with about 6000 sqm on each level, the largest floor area of its kind in Tokyo. Already 60 per cent of the office spaces are reserved, and up to 3000 people are expected to work in the offices.

    Ginza Six’s exterior design is inspired by “hisashi” canopies and “noren” store curtains, and the complex is scheduled to open on April 20.

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  • Mikimoto Ginza set to reopen in June

    Mikimoto Ginza set to reopen in June

    The Mikimoto Ginza flagship store in Tokyo will reopen in June, the pearl retailer has confirmed.

    The store has taken more than two years to rebuild, fuelling expectation of a unique and outstanding design concept when the building is unveiled. The photo above shows the store before reconstruction commenced.

    Once complete, the shop will be located within a 56-metre-tall building encased in some 40,000 pieces of glass. The sales space will almost double to about 1400 sqm, spanning six floors.

    Construction began in January 2015.

    Mikimoto says the store will open on June 1 and the company hopes to attract more Japanese customers after the investment – as well as its traditional tourist base.

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  • Salvatore Ferragamo Japan re-opens flagship

    Salvatore Ferragamo Japan re-opens flagship

    Italian luxury house Salvatore Ferragamo Japan has re-opened its wholly renovated and extended Tokyo flagship store, at Chuo-dori, Ginza.

    Salvatore Ferragamo Japan - Ginza 1

    Covering 600 sqm, the new store is now Salvatore Ferragamo’s largest in Japan. Extending over three floors, it carries the label’s full range of men’s and women’s collections: ready-to-wear apparel, handbags, footwear, leather goods, silk accessories, eyewear, fragrances, watches and jewellery.

    Salvatore Ferragamo Japan - Ginza 3

     

    Each floor comprises interconnected rooms creating a domestic feel. They are furnished with a blend of Italian design classics and references to period design from the 1930s to the 1950s. The decor is an Italian-style showcase, from Gio Ponti furniture to period Venetian glass vases, from sofas and chairs from Italy to handmade rugs, together with Venetian stucco and travertine marble. LED illumination highlights the products on display.

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  • Lotte Duty Free Ginza store opens

    Lotte Duty Free Ginza store opens

    Tokyo’s new Lotte Duty Free Ginza is the largest duty-free store in the Japanese capital.

    Covering 4400 sqm, it occupies the entire eighth and ninth floors of the new Tokyu Plaza Ginza, at Sukiyabashi intersection, connecting the historic and cultural Hibiya district to Ginza, Japan’s most famous shopping street.

    With about 150 international brands, the store has luxury boutiques on the eighth floor, and international cosmetics on the other floor. Cosmetics include Estee Lauder, Lancome and Shiseido, fashion brands include Alexander McQueen, Coach, Gucci, Hugo Boss, Ralph Lauren, Zegna and South Korea’s MCM, while there will be watches from such brands as Blancpain and Omega.

    There is also a Japanese souvenirs section.

    Tokyu Plaza Ginza is an 11-storey retail, commercial and entertainment complex developed by theTokyu Land Corporation.

    Meanwhile, a two-level Lotte Duty Free store is also planned for Osaka, to open early next year.

  • Lotte declares $860m Japan target at Ginza launch

    Lotte declares $860m Japan target at Ginza launch

    Lotte Duty Free anticipates that sales at its spectacular new downtown duty free shop in Tokyo’s Ginza shopping district will reach KRW150bn/$129m in its first year. At the opening today, the retailer also announced plans to open four to five stores in other regions in Japan and expects total sales from its stores in the country to grow to one trillion won ($860m) within a decade.

    The Korean-style duty free shop in Tokyo, Japan marks Lotte Duty Free’s entry to the country’s downtown market. A source at the company told us: “We will create a new paradigm for duty free in Japan as we have done in South Korea.”

    ‘STEPPING STONE’

    Today, the South Korean duty free and travel retailer went further by outlining its goal to become the world’s number one duty free player. Sunwook Jang, President of Lotte Duty Free (pictured above in the centre), commented: “Japan is rising as the biggest rival country (to Korea) in inviting Chinese tourists. By using the Tokyo Ginza store as a stepping stone, we will strengthen the brand competitiveness and advance the date of becoming the global number one duty free shop.

    “We will keep expanding (our) overseas stores, publicise the competitiveness of Korean products and grow together with the SMEs in the overseas market.”

    In a statement, the company goes on to say: “Lotte Duty Free plans to continuously expand overseas stores in order to let the world know the superiority of the Korean-style duty free shop and strengthen the competitiveness of the duty free industry in Korea.”

    Currently, Lotte Duty Free has overseas retail operations at Jakarta Airport and Jakarta downtown in Indonesia), Kansai Airport in Japan and Guam airport, and it is accelerating the expansion of new overseas stores in Bangkok, Thailand and Osaka, Japan. The company first entered the Indonesian market in 2012.

    GINZA HIGHLIGHTS

    The shopping district of Ginza attracts 20 million visitors per year and Lotte Duty Free’s store is claimed to be the biggest duty free shop in Tokyo at 4,396sq m in total area.

    The shop offers shoppers 300 brands in categories such as watches, jewellery, cosmetics, perfumes, electronics and accessories. Popular Korean brands like MCM, Whoo, IOPE, Mediheal and competitive Korean SME brands are expected to spread the K-beauty and K-fashion message more widely across the Japanese market.

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