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Tag: Ho Chi Minh City

  • Starbucks Opens Vietnam’s First Signing Store in Ho Chi Minh City

    Starbucks Opens Vietnam’s First Signing Store in Ho Chi Minh City

    Starbucks opened its first Signing Store in Vietnam on Ho Chi Minh City’s Cao Thang Street on Wednesday, expanding a regional format that already runs 26 outlets across four other Asian markets.

    Deaf staff work alongside hearing employees across counter service and daily operations, using visual menus, gestures and written order systems rather than spoken prompts.

    Operations on Cao Thang Street

    The unit sits set back from the main roadway on Cao Thang Street with a garden-style layout planned to lower ambient street noise for staff and guests. It serves the chain’s standard beverage and food menu while changing the service counter workflow to accommodate point-and-sign ordering.

    Chi Nguyen, director of external affairs at Starbucks Vietnam, stated to local media that the location functions as an inclusive space where staff and visitors interact directly through visual methods.

    Format Expansion Across Asia

    Specialised format stores of this type allow multinational food and beverage operators to test altered counter workflows without changing back-of-house supply chains. Starbucks established its first signing outlet in Kuala Lumpur in 2016 before expanding the concept to China, Japan and South Korea, where dedicated customer communication tools were integrated into standard point-of-sale setups.

    For commercial landlords, quiet and garden-style layouts of this type offer ways to activate secondary street frontage and deeper, non-standard retail floorplates that struggle to accommodate high-turnover drive-throughs or standard counter lines. The operational friction sits in staff onboarding and maintaining service speed during peak morning trade, where non-verbal communication systems must process complex drink customisations without causing counter bottlenecks.

    Market Positioning in Vietnam

    Starbucks opened its initial location in Ho Chi Minh City in 2013 and has spent more than a decade building a store network across major commercial hubs including Hanoi, Da Nang and Binh Duong. The brand competes against established domestic chains such as Highlands Coffee and Phuc Long, which operate larger branch networks at lower price points across Vietnam’s urban centres.

    The Cao Thang unit brings the company’s regional signing store count to 27 locations across Asia, with operators watching whether the model will be adapted for additional high-density retail districts in Hanoi.

  • Oh!Some Scales Back in Vietnam 16 Months After Opening Flagship

    Oh!Some Scales Back in Vietnam 16 Months After Opening Flagship

    Chinese lifestyle chain Oh!Some is closing stores across Vietnam. The closures come 16 months after it opened a 2,000-square-metre flagship in central Ho Chi Minh City.

    The retailer entered Vietnam in April 2025 and expanded quickly. Mounting losses soon forced a reassessment. High mall rents, logistics expenses and rising wages squeezed margins across its Vietnamese outlets, according to people familiar with the operations.

    Retreat across regional hubs

    Vietnam is not the only market where the chain has pulled back. Oh!Some has already shut all stores in Singapore, where parent firm Blue Origin Group is based. Its only branch in Hong Kong also closed recently.

    Oh!Some sells beauty products, homeware, accessories, toys and daily essentials. The group had targeted Southeast Asia for rapid expansion. It drafted launch roadmaps for Thailand and Cambodia, and named Indonesia as its main regional engine.

    High overheads pinch lifestyle chains

    Budget lifestyle chains across Southeast Asia face stiff competition from rivals like Miniso and local value merchants. Massive central footprints make the problem worse. Oh!Some took a multi-level site at Vincom Center Dong Khoi, leaving the low-margin business exposed when basket sizes failed to cover prime leasing costs.

    Blue Origin Group has not stated whether it will exit Vietnam entirely or keep a smaller store footprint in secondary shopping centres.

  • Vietnam Gold Prices Edge up as Domestic Premium Holds at VND6.8 Million

    Vietnam Gold Prices Edge up as Domestic Premium Holds at VND6.8 Million

    Domestic gold prices in Vietnam climbed on Friday morning, led by Saigon Jewelry Company lifting bullion bars 0.13 percent to VND148.6 million ($5,697.31) per tael.

    Plain gold rings gained 0.14 percent to VND148.1 million per tael. A standard Vietnamese tael equals 37.5 grams, or approximately 1.2 ounces.

    Domestic Spread and Annual Movement

    Despite the morning uptick, Saigon Jewelry Company bars remain down 0.07 percent from the start of the week. Since the beginning of the year, domestic gold prices have dropped 2.75 percent across Vietnamese trading desks.

    Retail buyers in Vietnam continue to pay a hefty premium for physical inventory. Local bars traded at roughly VND6.8 million per tael above prevailing international spot benchmarks on Friday.

    The price gap reflects sustained domestic preference for physical store-of-value assets, keeping retail jewelry and bullion counters priced well above import parity even during quieter trading weeks.

    International Pressures and Rate Outlook

    Overseas bullion traded flat on Friday after a volatile run earlier in the week. Spot gold held steady at $4,468.27 per ounce after gaining 2 percent during Thursday trading, while US gold futures for December delivery dropped 0.6 percent to $4,514.60.

    Global market participants have focused their attention on upcoming US employment figures for indications on interest rate policy. Ross Maxwell, global strategy operations lead at VT Markets, noted that central bank accumulation continues to underpin physical demand and limit broader downside across the sector.

    Market participants and domestic retail bullion traders now watch upcoming inflation data releases scheduled for next week to set the near-term direction for spot pricing.

  • Robusta Coffee Climate Resilience Is a Flawed Myth, Study Warns

    Robusta Coffee Climate Resilience Is a Flawed Myth, Study Warns

    A new research study has challenged the widely held assumption that robusta coffee will withstand global warming better than arabica varieties. The crop suffers from severe drought intolerance, undermining its reputation as a climate-resilient alternative for global beverage supply chains.

    Tens of millions of bags of robusta reach international markets every year, with the bulk originating from farms in Vietnam and Brazil. Beverage brands and roasters have increasingly relied on the bean as rising temperatures squeeze traditional arabica harvests across Latin America and Africa.

    Flawed Assumptions on Crop Tolerance

    Researchers found that prior assessments overlooked how sensitive robusta plants are to water shortages during key growing cycles. The lead author described claims of broad climate resilience as an internet myth built on incomplete data.

    “Robusta is more heat-tolerant than arabica, but it’s drought-intolerant,” the study noted. While the variety can endure higher ambient temperatures, dry spells drastically cut yields, leaving commercial growers exposed to sudden harvest declines.

    Pressure on Asian Beverage Supply Chains

    For Southeast Asian agricultural hubs and instant-coffee processors, the findings point to growing volatility in raw bean procurement. Vietnam supplies the vast majority of global robusta exports, meaning prolonged dry weather in the Central Highlands directly disrupts margins for consumer packaged goods groups and cafe operators across Asia.

    Food and beverage manufacturers now face higher hedging costs and the need for heavier capital investment in farm irrigation systems to secure future robusta volumes.

  • Vietnam Fintech MFast Raises US$6 Million to Fund Philippines Expansion

    Vietnam Fintech MFast Raises US$6 Million to Fund Philippines Expansion

    Vietnamese financial services distribution platform MFast has raised US$6 million in Series A funding to expand its agent network and launch operations in the Philippines.

    Venture capital firm Wavemaker Partners led the round, with new participation from Tokyo-based Headline Asia and Thailand-based Finnoventure Fund I, managed by Krungsri Finnovate. Existing backers Do Ventures, Jafco Asia and Ascend Vietnam Ventures also joined the equity injection.

    Distribution beyond major metros

    MFast operates as a unit of Vietnam-based startup DigiPay, founded in 2017 by twin brothers Phan Thanh Long and Phan Thanh Vinh. The platform functions as an agent-driven marketplace selling insurance policies, consumer loans and banking products to retail customers.

    The business model relies on individual sales agents rather than physical storefronts. Traditional lenders and commercial brands routinely avoid opening physical branches in lower-tier cities such as Hue due to high real estate and operational costs. MFast uses mobile software to turn local individuals into commissioned sellers, bridging that retail gap.

    By August 2023, the network had grown to 160,000 active agents operating across all 63 cities and provinces in Vietnam. The company said it has connected more than one million consumers to financial products, while the number of income-earning agents rose 62 per cent year-on-year in the first half of 2023.

    Regional banking ties

    Consumer finance distribution in Southeast Asia has increasingly pivoted toward hybrid agency networks. Pure digital lending apps frequently face elevated default rates and high user-acquisition costs outside major capitals, making on-the-ground agent validation a practical distribution channel for commercial banks targeting lower-tier consumer markets.

    The startup has established distribution partnerships with international and regional lenders, including Singapore’s UOB, Thailand’s Kasikornbank, and SHB Finance, the Vietnamese consumer finance unit controlled by Thailand’s Bank of Ayudhya.

    MFast will use the capital to design bespoke credit products for segmented customer groups before launching its agency distribution model in the Philippines in 2024.

  • Vietnam Gold Prices Hit Seven-Week High as SJC Bars Reach VND150.6 Million

    Vietnam Gold Prices Hit Seven-Week High as SJC Bars Reach VND150.6 Million

    Gold prices across Vietnam climbed Tuesday morning to their highest level since July 6. The rebound began nearly a week ago. Saigon Jewelry Company lifted its gold bar price by 0.40 per cent to VND150.6 million ($5,757.21) per tael.

    A tael equals 37.5 grams or roughly 1.2 ounces. Plain gold rings climbed faster than bars. Ring prices rose 1.31 per cent to VND155 million per tael across retail counters. Even with the week-long rally, domestic bullion prices remain down 1.4 per cent since the start of the year.

    Retail Premiums Widen on Ring Demand

    The faster rise in ring prices pushed standard jewellery to an unusual premium over SJC-branded bars. Buyers across Ho Chi Minh City and Hanoi continue to purchase physical gold rings as a store of value. Retail counters stay active whenever global benchmarks climb.

    Bullion serves Vietnamese households as an everyday savings tool and an alternative asset. When prices swing, jewellery chains see immediate shifts in store footfall as shoppers rotate cash into metal.

    Global Benchmarks Clear Technical Resistance

    Kitco data showed international spot gold added 0.04 per cent to $4,653.70 per ounce on Tuesday. That followed a combined jump of 2.91 per cent over the previous two trading sessions.

    Overseas bullion cleared several technical resistance levels last week. The metal gained ground even as the US dollar firmed modestly. Safe-haven buying held steady, driven by shifting expectations for American fiscal and monetary policy.

    Traders in Hanoi and Ho Chi Minh City are watching whether international spot gold holds above the $4,650 threshold. That level will determine if local prices can erase the remaining 1.4 per cent deficit from early-year marks.

  • Every Half Coffee Roasters Secures $8 Million in Series A Funding

    Every Half Coffee Roasters Secures $8 Million in Series A Funding

    Vietnamese specialty coffee chain Every Half Coffee Roasters has secured $8 million in a Series A funding round to expand its retail footprint and supply operations.

    The capital injection provides the Ho Chi Minh City-based roaster with fresh resources to scale its cafe network and upgrade processing facilities across domestic markets.

    Expanding Roastery and Store Footprint

    Founded to champion Vietnamese specialty beans alongside international varieties, Every Half operates a growing roster of cafe locations alongside its roasting business. The new financing enables the company to accelerate new outlet openings in key urban centers, while bolstering direct sourcing partnerships with domestic coffee farmers.

    Operating in an increasingly sophisticated domestic cafe market, the brand focuses on single-origin offerings, specialized brewing methods, and modern retail store formats designed for urban consumers.

    Shifting Dynamics in Vietnam’s Coffee Market

    Vietnam remains the world’s second-largest coffee producer, yet its retail landscape has long been dominated by traditional robusta street stalls and large domestic chains like Highlands Coffee and Phuc Long. Over the past five years, consumer preferences in major cities have shifted toward premium arabica, specialty roasters, and traceable sourcing.

    Independent chains across Southeast Asia are tapping institutional capital to challenge both legacy domestic operators and global giants such as Starbucks. For RetailNews Asia readers tracking regional food and beverage investments, the round confirms sustained venture interest in premium cafe concepts that control both roasting and retail touchpoints.

    Every Half now turns to executing its multi-city rollout schedule as competitors race for prime commercial real estate in Hanoi and Ho Chi Minh City.

  • Chuk Chuk speeds up expansion plans with Central Retail

    Chuk Chuk speeds up expansion plans with Central Retail

    Kido Group-owned gelato and tea chain, Chuk Chuk, has joined hands with Central Retail to roll out between 300 and 400 stores in Go! malls and Tops Market supermarkets in Vietnam, as well as eyeing international expansion.

    Chuk Chuk said it will open 10 stores across Central Retail’s shopping malls ahead of February. Under the partnership, the chain plans to expand its presence into Thailand and other Southeast Asian countries in the coming years.

    The brand currently operates 10 brick-and-mortar stores across Ho Chi Minh City, with 40 stores scheduled to launch this month. Kido Group is to increase its store number to 1000 in the country by 2025 while expanding into international markets, including Thailand, China, and South Korea.

    The partnership with Central Retail follows Chuk Chuk’s recent agreement with Son Kim Retail, under which its products will be sold across all GS25 locations in the country by the end of next year.

    Founded last June, amid the Delta lockdown, Chuk Chuk marks Kido Group’s foray into the retail industry, directly competing with major local F&B players such as Starbucks, Trung Nguyen Legend and Phuc Long. The brand name was inspired by Thailand’s famous vehicle Tuk Tuk.

  • Vietnam among WeWork’s top markets in Southeast Asia

    Vietnam among WeWork’s top markets in Southeast Asia

    Vietnam is among the top countries in Southeast Asia for coworking space provider WeWork, growing by 8 percent since early last year.

    Most of its customers in the country are in technology, pharmaceuticals, and manufacturing, while financial organizations are among the new ones, Elizabeth Laws Fuller, WeWork’s head of growth in Southeast Asia said.

    It entered Vietnam in 2018 and now has two locations in Ho Chi Minh City out of its 30 in Southeast Asia.

    Vietnam is seeing rising demand for coworking space.

    A recent survey by WeWork and market research firm International Data Corporation found that 80 percent of companies plan to use coworking space in the next three years.

    Another reason for the improving figures in Vietnam is its success in containing the Covid-19 pandemic and sustaining economic growth, Fuller said.

    Many global corporations have been investing or expanding in Vietnam in recent years, and they have a demand for flexible workspace, she said.

    The pandemic has changed companies’ perception of coworking space, and in the long term customers would not be only small and medium-sized players but also large companies, she added.

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  • Hai An bookstore opens its doors in Ho Chi Minh City

    Hai An bookstore opens its doors in Ho Chi Minh City

    In downtown Ho Chi Minh City, Vietnam’s largest bookstore yet, Hai An, has opened its doors. Spanning five stories, the store features a contemporary design with an ocean-inspired concept including an art installation in an atrium.

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  • Uniqlo Vietnam opens new store in Ho Chi Minh City

    Uniqlo Vietnam opens new store in Ho Chi Minh City

    Uniqlo Vietnam is to open Ho Chi Minh’s second store this year despite the coronavirus outbreak.

    Located at SC Vivo City shopping mall in District 7, the city’s second Uniqlo Vietnam store will occupy more than 2000sqm of area, featuring its LifeWear products for males, females and kids.

    The opening date has yet to be disclosed, but the store is expected to open this spring/summer with the interior fit out well underway.

    “We are aware of the huge demand from Vietnamese customers for Uniqlo products,” said Osamu Ikezoe, Co-CEO of Uniqlo Vietnam. “We are excited to open the SC Vivo City store to introduce our fashion philosophy LifeWear to our customers.”

    Osamu said Uniqlo Vietnam plans three more stores this year. According to a prior company statement, the brand aims to operate at least three stores in Hanoi and eventually reach up to 20 nationwide.

    Earlier this month, Uniqlo Vietnam made its Hanoi debut, attracting more than 2000 people on its opening day.

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  • Chili’s Grill & Bar Vietnam launches in Ho Chi Minh City

    Chili’s Grill & Bar Vietnam launches in Ho Chi Minh City

    US chain Chili’s Grill & Bar has opened its first restaurant in Vietnam in partnership with local food-franchise operator Golden Gate Restaurant Group.

    Located at SC VivoCity mall in Ho Chi Minh City’s District 7, the new restaurant is the 1700th Chili’s outlet worldwide. The restaurant offers the same dishes as other Chili’s outlets internationally, following the original restaurant-bar concept inspired by Mexican & Texas cuisines.

    According to a spokesperson, the restaurant will target “middle-income customers”.

    Chili’s Grill & Bar Vietnam representative, David Weston, considers the country a key market in Asia as many international chains has chosen the country to make their regional debut.

    Founded in 2005, Golden Gate Restaurant Group now operates more than 20 restaurant chains across the country, including Cowboy Jack’s, Hutong, Manwah and Osaka Ohsho.

    Founded in Dallas, texas, in 1975, Chili’s is now owned by US-listed Brinker International restaurant group, and operates in 33 countries worldwide.

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  • Vietjet launches new service to Indonesia with Ho Chi Minh City-Bali route

    Vietjet launches new service to Indonesia with Ho Chi Minh City-Bali route

    New-age airline Vietjet is giving people more reason to travel with the announcement and addition of its newest international route connecting the biggest city of Vietnam, Ho Chi Minh City with Bali (Indonesia). The first and only airline to operate this service, the Ho Chi Minh City – Bali route will serve as a crucial link between the two cultural centers, meeting the increasing travel demands of locals and tourists as well as boost regional trade and integration.

    The Ho Chi Minh City – Bali route will operate five return flights per week on Mondays, Wednesdays, Thursdays, Fridays and Sundays starting 29 May 2019. The flight duration is approximately four hours per leg. The flight will depart from Ho Chi Minh City at 08:05 and arrive in Bali at 13:05. The return flight takes off from Bali at 14:05 and lands in Ho Chi Minh City at 17:05 (All in local time).

    Vietjet Vice President Nguyen Thanh Son said: “Vietjet has the advantage of an ever-expanding flight network and professional aviation services; therefore, I believe not only does this new route create ease and increased opportunities for both locals and tourists to travel conveniently by safe, modern air transportation, it will also contribute to promoting tourism and economic integration in the region, all while introducing the beauty of Vietnam to the world.”

    Ticket sales for the new route are now open and available on all channels. Those hungry for promotional deals should be sure to check out Vietjet’s daily golden hour promotion which runs from 1.00pm to 3.00pm (Malaysian time) on the airline’s website.

    Vietjet operates its domestic and international routes with a dynamic and friendly flight crew, serving its passengers with fresh and hot meals, while its aircraft is equipped with comfortable leather seats with a technical reliability rate of 99.64% — the highest rate in the Asia Pacific region. As a fully-fledged member of International Air Transport Association (IATA), Vietjet has obtained the IATA Operational Safety Audit (IOSA) certificate and has been awarded a 7-star ranking, the world’s highest rate for safety, by AirlineRatings.

  • Hanoi, HCMC among 20 most expensive cities in Southeast Asia

    Hanoi, HCMC among 20 most expensive cities in Southeast Asia

    A new index puts Hanoi 13th and HCMC 15th on the list of 20 most expensive Southeast Asian cities. The new Cost of Living Index for the region has been compiled by Numbeo.com, the world’s largest database of user contributed data about cities and countries worldwide. According to Numbeo, a person spends on average $447.25 a month in Hanoi exclusive of rent. For a four-person family, this figure would be $1,601. Hanoi’s cost of living ranks 316th among 440 cities in the world.

    Meanwhile, in HCMC, the average monthly expense for a single person excluding rent is $434.94, and $1,562 for a family of four. HCMC ranks 320th out of 440 cities in the world, and is 61.50 percent less expensive than New York.

    This year, Singapore, Southeast Asia’s biggest business hub, remains the most expensive city in the region. The city-state is immediately followed by Bangkok of Thailand. Yangon in Myanmar is in third place, a surprise as the city did not even make the top 30 in mid-2018.

    Many Southeast Asian capitals are featured in the list, with Phnom Penh of Cambodia ranked fifth, Jakarta of Indonesia, 11th, and Manila of the Philippines, 14th.

    Numbeo says that its survey has taken into account several factors including house rents, cost of eating out, and purchasing power needed to live a comfortable life to come with a cost of living index for 20 major cities in Southeast Asia.

  • Vietnam scraps plan to merge stock exchanges

    Vietnam scraps plan to merge stock exchanges

    The nation’s two bourses in Ho Chi Minh City and Hanoi will continue to operate independently under a new state-owned company. Ho Chi Minh City Stock Exchange (HoSE) and Hanoi Stock Exchange (HNX) will operate independently under the Vietnam Stock Exchange, which will be set up by the Ministry of Finance by 2020. The new company, to be headquartered in Hanoi, will have a charter capital VND3 trillion ($129 million), on the basis of combining the charter capital of both exchanges.

    The Vietnam Stock Exchange will issue regulations on stock listings and trading, monitor the stock market and supervise the two bourses. This new plan indicates that Vietnam has given up on an earlier plan to merge the two exchanges, owing to disagreement over where the combined one would be located.

    HoSE accounts for 93 percent of the two main exchanges’ total market capitalization of about $131 billion as of December. It is the main market, where blue chips such as Vietnam’s biggest private conglomerate Vingroup, dairy company Vinamilk and budget carrier Vietjet Air are listed.

    HNX, on the other hand, is home to smaller and mid-sized enterprises, bonds and derivatives.

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