Siam Synergy, led by MBK Public Company Limited, Siam Piwat Co., Ltd., and the Siam Square Business Group, announced in a press conference that a series of New Year’s activities will be held under the concept “THE PRIDE OF BANGKOK, THE TREASURE OF THE WORLD”, inviting the public to join in the daily activities hosted in the Siam District to usher in the new year. The festivities will bring vibrancy and excitement to one of Bangkok’s most important districts and strengthen the Siam District’s position as one of the most diverse, colorful and multi-dimensional neighborhoods in the world. The Siam District — the urban center where the latest trends, world-class shopping, art and entertainment converge — opens a door to the soul of the city of Bangkok. The press conference was jointly held by Mr. Sompol Tripopnart, Senior Executive Vice President, Marketing Division, MBK Public Company Limited; Mr. Thanapat Chayutirat, Executive Director of Siam Square Business Group; and Mr. Dan Zonmani, First Executive Vice President of Business Innovation, Siam Piwat Co., Ltd., at K Bank Siam Pic Ganesha Theatre on 8th floor at 10.30 – 12.00 hrs.
After the historic alliance was formed in September of this year to establish “Synergy Siam”, the partners are ready to host a series of activities in and around the Siam District, which is one of the country’s most important tourist destinations visited by travelers from around the world and the door to a soul of Bangkok. The group is partnering with more than 4,200 shops in the area and is injecting an investment of 1 billion baht to host vibrant and colorful New Year’s festivities. The activities are categorized into three main groups: those to honor His Majesty the King and preserve and promote Thainess, a celebration of art and providing an opportunity for youngsters to express themselves and their creativity, and world-class activities from around the globe that will delight shoppers and visitors. In addition, shopping malls in the Siam District will offer promotions and discounts to celebrate the holidays in the heart of Bangkok.
The wide range of activities means that visitors of all ages and lifestyles will be able to take part in the fun and excitement. More than 30 activities in total will begin in December and last throughout the month. Some of the highlights will include; decoration of the Rama 1 road to welcome the Bike for Dad caravan in honour of His Majesty the King, Clean for the King, Echoing Sound of Reverence (Gaeg Gong Duay Pakdee), MBK Fight Night, MBK Happy Street Festival, Siam Street World, Star Wars Run, Hay Christmas Market and Eco X’mas Festival. The activities are expected to draw many Thai and international revelers to the area. The aim is to increase the number of visitors by 650,000. The festivities are estimated to generate increase of about 15-20 percent cash flow.
Mr. Sompol Tripopnart,Senior Executive Vice President, Marketing Division, MBK Public Company Limited said: “Entrepreneurs of large, medium, as well as small enterprises make up the force that drives the Siam area as Bangkok’s commercial district. We are all getting together to make the New Year’s celebrations and activities happen, starting with our collaboration to host activities to honor His Majesty the King and preserve Thainess. Some of the activities include; the decoration of the Rama 1 road to welcome the Bike for Dad caravan in honour of His Majesty the King, Clean for the King event on December 4 at the Pathumwan Institute of Technology, in which, operators situated along Rama 1 road and members of the public are invited to join together to help clean up the area, the celebration ofHM the King’s 88th birthday On December 5, MBK and the Kru Muay Thai Association will host MBK Fight Night, in which seven Muay Thai kick boxing fights and two Western-style boxing bouts will be held. ”
Mr. Thanapat Chayutirat, Executive Director of Siam Square Business Group, added: “We also plan to host the Siam Street World activity. This has been held for three consecutive years, each time drawing in more than half a million spectators. The activity provides an opportunity for youngsters to express their creativity through art. The activity will showcase the ultimate in world-class fun and will feature the Festival Zone, street performances, an art market, and the Street Fest Grand Sale. Leading artists from around the world will rotate around stages located throughout the Siam area to showcase their creativity. There will also be competitions to recruit new performers, with prizes up for grabs and an opportunity to become a world-class performer.”
On the topic of bringing world-class activities to Siam, Mr. Dan Zonmani, First Executive Vice President of Business Innovation, Siam Piwat Co., Ltd., concluded by saying: “The grand activity entitled “The Echoing Sound of Reverence” will be held on December 5 at Siam Paragon. Drummers of all ages from around the country will perform HM the King’s compositions as well as other songs to pay respect to our king to show the world how much Thai people revere our “Supreme Artist King”, whose musical ingenuity is known the world over. In addition, a number of other activities that are truly unique have been lined up, such as the STAR WARS XPERIENCE 2015 event, where fans of the epic movie franchise will have a chance to experience a 360-degree surround sound and lighting system and be transported into the fictional world. Replicas of a gigantic TIE Fighter and X-wing Star fighter are some of the biggest highlights awaiting Thai Star Wars fans. This will coincide with a Star Wars Run, which will see the Siam-Pathumwan area transformed into a challenging running course for more than 10,000 participants. This event will be held on December 26.”
The collaboration among business operators in Siam District to host New Year’s activities reinforces Siam as the lifestyle center of Bangkok and showcases its eagerness to welcome visitors from Thailand and internationally who will be ushering in the holiday season in the capital. The activities and promotions offered by businesses in the area are well wishes and gifts for visitors and shoppers, and will help to create a celebratory atmosphere and stimulate the economy.
