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  • Japan Battery Electric Vehicle Sales Triple Past Four per Cent Share

    Japan Battery Electric Vehicle Sales Triple Past Four per Cent Share

    Electric vehicle sales in Japan surged past 4.6 per cent of total car purchases in 2026, tripling their historic baseline. The sudden expansion breaks a multi-year slump where battery models struggled to secure more than 1.5 to 2 per cent of the domestic market.

    Buyers rushed into showrooms as a United States and Japan trade restructuring lifted incentives to as much as 1.3 million yen per vehicle. That windfall expires soon. Deep subsidy cuts scheduled for January 1, 2027 are pulling demand forward into late 2026 as drivers purchase cars before state support drops.

    Subsidies and Fuel Price Caps

    Economics explain the quick shift in consumer interest. The Japanese government phased out fuel price caps while prolonged weakness in the yen increased pump costs across the country. That made running traditional combustion engines pricier relative to residential electric tariffs.

    Automakers capitalized on the widening fuel price spread with localized models. Domestic compacts such as the Nissan Sakura and the Honda N-VAN e: generated volume by catering to Japan’s unique Kei-car footprint. Their short wheelbases, low vehicle taxes and municipal parking perks make small electric commercial and passenger vans practical for everyday urban use.

    Foreign Carmakers Target Domestic Brands

    Import brands are pushing hard to claim territory long protected by domestic hybrid loyalties. Tesla expanded deliveries of the Model 3 and Model Y, while China’s BYD brought compact and mid-market passenger cars into Japanese dealerships.

    Established Japanese manufacturers face immediate commercial pressure on their home turf. Toyota, Nissan and Honda spent decades refining hybrid systems that dominate suburban forecourts. With foreign electric vehicle brands pressing down on price, domestic legacy names must either lower electric production costs or lose market share to newcomers.

    Charging Plugs and Grid Limits

    Charging infrastructure continues to slow long-distance adoption. While Japan relies heavily on its domestic CHAdeMO standard, most public units remain restricted to modest 50 kW outputs that take longer to replenish modern battery packs. Tesla is rolling out its North American Charging Standard hardware at proprietary stations, splitting the network.

    The Ministry of Economy, Trade and Industry has set a target of 300,000 public charging ports to ease driver range worries. Meeting that figure will require property operators and highway service stations to upgrade grid connections that cannot handle banks of high-output chargers simultaneously.

    The Shift to Solid-State

    Japan’s sluggish embrace of battery electric vehicles previously left it trailing other major markets. Local carmakers reasoned that petrol-electric hybrids delivered practical carbon reductions without forcing buyers to alter their daily routines or strain the power grid.

    Solid-state battery research forms a crucial focus for Japanese manufacturers. Rival brands entering the broader Asia-Pacific region argue that without commercial solid-state breakthroughs, traditional Japanese automakers will surrender export dominance to electric-only producers from China and the United States.

    Showroom orders now face a hard test once the calendar turns. Japan’s Ministry of Economy, Trade and Industry will enforce its revised Clean Energy Vehicle subsidy rules on January 1, 2027, cutting baseline consumer payouts and testing whether sales momentum can survive without large government rebates.

  • Japanese Automakers Halve Vehicle Development Times to Under Two Years

    Japanese Automakers Halve Vehicle Development Times to Under Two Years

    Japanese carmakers are moving to cut traditional four- to five-year vehicle development cycles by up to half to counter Chinese competitors that bring new models to market in under two years.

    Toyota Motor, Honda Motor, Nissan Motor, Suzuki Motor, and Mitsubishi Motors are overhauling vehicle platforms, cutting part types, and deploying artificial intelligence to speed up product pipelines.

    The push targets major operational milestones leading up to 2028, when Nissan plans to launch a vehicle developed under its compressed timeline.

    Nissan Shifts to Common Underpinnings

    Nissan plans to reduce development lead time for a new sport-utility vehicle intended for North America in 2028 down to three years and one month. The company will then adapt that base platform for derivative vehicles, reducing subsequent model development time by up to 40 per cent to two and a half years.

    This family-based vehicle strategy will cover 80 per cent of Nissan’s global vehicle volume. Management expects the common architecture will eliminate 70 per cent of its distinct part types.

    “This is a reform to become a company that responds to changes and delivers good cars in a timely manner,” Hidemi Sasaki, deputy general manager of Nissan’s product planning division, said.

    Honda and Toyota Target Cost and Plant Footprints

    Honda has rolled out an internal program called Triple Half to halve development expenditures, lead times, and engineering workloads from 2025 baselines. The automaker plans to rely on artificial intelligence and digital design workflows, applying the compressed schedule to vehicle projects that enter development in 2028.

    Toyota is targeting manufacturing complexity through a program titled Area 35. The world’s largest automaker is cutting part variations based on consumer demand trends to raise plant floor space utilization by 35 per cent.

    Smaller domestic rivals are adjusting schedules as well. Suzuki plans to cut its development cycle in half to roughly two years, while Mitsubishi Motors aims to reduce timelines by 20 per cent to three years by around 2030.

    The Supply Chain Pressure Across Asia

    Legacy development cycles of five years left Japanese original equipment manufacturers exposed in China, where local brands iterate vehicle software, cabin electronics, and battery packs on consumer electronics schedules. By condensing development to 24 to 36 months, Japanese brands are forcing tier-one parts suppliers across the region to standardize tooling and shorten quotation windows.

    This compression carries execution risks for engineering quality control. Chinese automakers accepted higher initial defect rates and relied on rapid over-the-air software updates to compensate for compressed testing windows, whereas Japanese brands built their regional pricing power on mechanical durability and strict pre-production validation.

    The Deficit Forcing Change

    The push follows sharp operational corrections among Japan’s leading vehicle assemblers. Honda posted its first net loss in the previous fiscal year, prompting leadership to seek a swift operational recovery by shedding product overhead and accelerating project delivery.

    Nissan faces similar financial pressure to trim fixed costs after years of fragmented vehicle architectures eroded manufacturing margins across key export markets.

    The first concrete test of these accelerated development timelines arrives with Nissan’s platform debut in 2028, followed by the initial vehicle programs under Honda’s halved development cycle that same year.

  • Nissan to Roll Out China-Made Frontier Pro Pickup in Mexico

    Nissan to Roll Out China-Made Frontier Pro Pickup in Mexico

    Nissan Motor announced in October 2026 that it will launch the Frontier Pro pickup truck in Mexico this month, marking the 1st vehicle engineered and produced by its Chinese joint venture that the automaker will export. The model is scheduled to go on sale later in Southeast Asia and Australia.

    Engineers at Nissan’s joint venture in China developed and produced the pickup truck. The launch represents the company’s first export corridor for vehicles assembled by its manufacturing operations in China.

    Exporting From Chinese Assembly Lines

    Auto manufacturers in Japan face intense price competition and slowing retail momentum in China, where local electric vehicle makers continue to capture market share. Redirecting excess manufacturing capacity in China toward export destinations allows legacy brands to defend overall plant utilization.

    Shipping finished vehicles from Chinese joint ventures to markets in the Americas and Asia-Pacific lowers build costs compared to exporting directly from Japanese or North American factories. Mexico serves as the initial test market for the model before Nissan introduces the vehicle to buyers across right-hand-drive and left-hand-drive territories in the Asia-Pacific region.

    Expanding to Southeast Asia and Australia

    Dealerships across Southeast Asia and Australia will receive the Frontier Pro following the Latin American debut. Both regions represent established pickup truck markets where Japanese brands have long competed against American and emerging Chinese utility vehicles.

    Distributors in Australia and Southeast Asian markets face growing consumer interest in cost-competitive commercial and lifestyle trucks. Supplying those showrooms directly from China gives Nissan an established product line at price points engineered to counter recent inroads by Chinese commercial vehicle exporters.

    Managing Platform Strategy Across Markets

    Japanese carmakers are adjusting their global production footprints to counter trade barriers and shifting regional demand. Nissan is raising local production targets in North America while simultaneously using Chinese factory lines to feed price-sensitive export markets across the Pacific basin.

    The strategy places vehicle assembly in lower-cost manufacturing hubs without requiring greenfield capital expenditures in each destination country. Fleet operators and commercial vehicle buyers in target markets will see product lines sourced from joint-venture platforms originally built for the Chinese domestic segment.

    The Timeline for Regional Rollouts

    Deliveries in Mexico commence this month through Nissan’s existing commercial network. The export program tests consumer reception to Chinese-built Nissan nameplates ahead of wider distribution.

    Showroom arrival dates and market-specific trim specifications for Southeast Asia and Australia will follow the initial Mexican release schedule as export shipments ramp up from the Chinese production facility.

  • Nissan Starts 3 Million Pound Autonomous Transit Trial in Cambridge

    Nissan Starts 3 Million Pound Autonomous Transit Trial in Cambridge

    Nissan started a 3 million pound autonomous mobility trial in Cambridge to test driverless passenger transport on regional UK road networks. Dubbed ADventure, the project uses modified Leaf electric hatchbacks. Researchers will study how automated transit fleets can serve commuters and non-drivers in suburban communities.

    Engineers from Nissan Technical Centre Europe in Cranfield lead the consortium alongside Warwick Manufacturing Group at the University of Warwick and transport education group PAVE UK. The UK Department for Business, Innovation, Science and Trade backs the project through its CAM Pathfinder programme in partnership with Zenzic and Innovate UK.

    How the Cambridge Fleet Operates

    Test operations rely on a specially equipped 2022 Nissan Leaf developed during earlier UK research. The trial targets three practical hurdles: integrating autonomous shuttles into existing municipal routes, evaluating passenger confidence, and validating sensor performance on narrow, mixed-traffic city streets.

    Local authorities will map specific routes across Cambridge. These include on-demand connections to medical appointments and transport hubs for residents who cannot drive. Researchers will track rider acceptance and safety data in real time to establish operating protocols that municipal transit authorities can replicate in other regional cities.

    Asian Automakers Export Autonomous Systems

    Japanese carmakers are shifting autonomous drive research out of closed proving grounds and into live commercial environments. The shift aims to defend market share against software deployments from Chinese and American competitors. Chinese operators such as Baidu and Pony.ai run commercial robotaxis across major mainland metros. By contrast, Japanese manufacturers have taken a government-partnered approach centered on public transit augmentation.

    For Asian automotive suppliers and fleet software developers, these European municipal trials serve as proving grounds for commercial export packages. Operational scalability remains the primary commercial risk. Fixed-route autonomous pods often struggle to generate sustainable operating margins once public research subsidies end, making fleet software integration costs the deciding factor for regional operators.

    Earlier Steps in Nissan Automated Road Testing

    Nissan led several UK automated driving programmes over the past decade before launching this Cambridge deployment. The company previously tested long-distance autonomous navigation under the HumanDrive project. It evaluated urban junction navigation in central London through ServCity, and trialled rural and residential road handling during the evolvAD programme.

    David Moss, senior vice president for research and development at Nissan AMIEO, said: “This project is an important step for autonomous mobility in the UK. With UK Government backing, it will take autonomous vehicle research beyond central London and into another city, helping us understand how these services can work for different communities and real-life journeys.”

    Public Demonstrations on City Streets

    Field data collected across the Cambridge trial will feed directly into safety validation frameworks developed by Warwick Manufacturing Group. Professor Siddartha Khastgir leads the academic safety team. His group is tasked with drafting operational safety standards for commercial deployment across Britain.

    Project partners will conclude the trial with public road demonstrations in Cambridge. Passenger-carrying Leaf vehicles will navigate live traffic without human driver intervention.

  • Dongfeng Nissan Updates N7 Electric Sedan After China Sales Slump

    Dongfeng Nissan Updates N7 Electric Sedan After China Sales Slump

    Dongfeng Nissan will launch an updated version of its N7 electric sedan on September 22 in China. The refresh follows a steep drop in monthly deliveries.

    Retail volume for the battery-electric model slumped to 928 units in August 2026 from an all-time high of 10,148 units in August 2025. The figures come from China Passenger Car Association data compiled by industry monitors.

    Configuration Revisions Follow Sales Drop

    The joint venture between Nissan Motor and Dongfeng Motor plans to adjust equipment specifications across the lineup to regain showroom traction. Dealers aggressively cleared stock over the summer. Wholesale shipments dropped to 619 units in August 2026.

    Priced between 119,900 yuan ($17,760) and 158,900 yuan across nine variants, the original N7 debuted in late April 2025. That entry price matched Xpeng’s Mona M03 sedan. It was one of the sharpest pricing counteroffensives by a foreign joint venture brand in China.

    Local Software And Hardware Engineering

    Developed entirely by a domestic engineering team, the sedan is the first Dongfeng Nissan model to use the group’s proprietary Tianyan vehicle architecture. Its smart cockpit integrates artificial intelligence models including DeepSeek-R1. Driver assistance software comes from Chinese autonomous driving startup Momenta.

    Buyers can choose between two single-motor electric powertrains producing 160 kW or 200 kW. Driving range spans 510 kilometers to 635 kilometers under the China Light-Duty Vehicle Test Cycle standard.

    Pressure Mounts On Legacy Joint Ventures

    Joint venture automakers in China face shortening product life cycles and unforgiving price competition from domestic EV builders. Market shifts happen fast. A model that led its category twelve months ago can lose over ninety per cent of its volume once rivals offer faster chips and larger battery packs at the same price.

    For dealership networks and component suppliers, the collapse of N7 deliveries exposes the risk of relying on single-motor sedans in a crowded market. Automakers now refresh vehicle trims within 18 months to protect showroom footfall. That replaces the traditional four-year mid-cycle schedule.

    Broader N Series Rollout

    Dongfeng Nissan has built an entire sub-brand around the badge since the initial N7 release. The automaker rolled out the N6 plug-in hybrid sedan in December 2025 at an introductory price of 91,900 yuan to compete against BYD’s Qin L DM-i. It followed with the NX8 extended-range electric vehicle in April 2026, which collected 8,423 orders in its first 30 minutes on sale.

    Total production across the N series crossed 100,000 units in June 2026, roughly 14 months after the initial model hit the market.

    Regulatory filings in August cleared the NX7 plug-in hybrid SUV for market entry. The approval leaves Dongfeng Nissan with two new utility models scheduled to reach dealerships before year-end.

  • Nissan Streamlines Vehicle Engineering to Match Fast Chinese Product Cycles

    Nissan Streamlines Vehicle Engineering to Match Fast Chinese Product Cycles

    Nissan Motor is overhauling its engineering process in Yokohama to match Chinese rivals that now bring new vehicles to market in around two years.

    The Japanese carmaker plans to standardize powertrains, basic frameworks and software technologies across multiple vehicle models to lift operating profitability.

    Shared architecture and software

    Under the revised development approach, engineers will apply common modular components across different model segments rather than engineering separate platforms from scratch. Shared software architecture and unified powertrain systems are designed to strip out duplicate spending across regional model lines.

    Speed has become the decisive operating metric across Asia’s car industry. Chinese automakers have compressed product development schedules to roughly 24 months, forcing legacy manufacturers in Japan to abandon four-to-five-year vehicle gestation cycles or risk losing showroom share to quicker model refreshes.

    Pressure from two-year cycles

    The strategy shifts Nissan toward a shared development structure similar to emerging electric vehicle manufacturing playbooks. Faster design iteration lets automakers respond directly to price shifts, updating cabin software and battery configurations as supplier costs fall.

    For retailers and dealership networks across the Asia-Pacific region, shorter vehicle development timetables mean quicker inventory turnover and more frequent product updates. Managing standardized software stacks also lowers warranty servicing complexity across multi-market distribution networks.

    Nissan held to its full-year earnings forecast after reporting a first-quarter net profit, leaving investors watching how quickly the unified development platform translates into production-ready showroom models.

  • Nissan India Celebrates Export of 1.2 Million Vehicles: Triumph for Made-in-India Cars Globally

    Nissan India Celebrates Export of 1.2 Million Vehicles: Triumph for Made-in-India Cars Globally

    Nissan India Reaches Export Milestone

    Nissan India has marked a significant achievement with the announcement of its 1.2 millionth vehicle export. The Japanese automotive company has primarily centred its focus on the Magnite model, with occasional offerings of fully imported models such as the X-Trail. Nissan India exports vehicles to the AMIEO region, comprising Africa, Middle East, India, Europe, and Other markets.

    The milestone vehicle, a Magnite, is destined for the Gulf Cooperation Council (GCC) region. It was officially unveiled by Saurabh Vatsa, the Managing Director of Nissan Motor India, at Kamarajar Port in Ennore, Tamil Nadu. While the Magnite has been the mainstay, Nissan India has a history of exporting various models. These include the Sunny, Kicks, and Micra, which have been shipped to regions such as Africa, the Middle East, Latin America, and Southeast Asia.

    Changes in Model Exports Over Time

    Over time, however, these models were phased out due to lacklustre sales performance following the introduction of BS6 emission standards. At present, the Magnite is exported to 65 countries and is available in both left-hand (LHD) and right-hand (RHD) drive versions.

    Saurabh Vatsa, Managing Director, Nissan Motor India, commended this achievement, attributing it to the collective efforts of their teams and the global trust in their Made-in-India cars. He stated, “The Nissan Magnite continues to be a global success story, representing our focus on design, quality, and innovation that transcends borders.”

    Updates to the Magnite Model

    In December of the previous year, Nissan introduced a minor facelift to the Magnite, including subtle cosmetic changes and additional features. However, the mechanical aspects of the vehicle remain the same. The Magnite is offered with two petrol engine options: a 1.0-litre naturally aspirated engine and a 1.0-litre turbocharged engine. The former delivers 72 bhp and 96 Nm of peak torque, while the latter offers 99 bhp and 160 Nm (or 152 Nm with automatic transmission) of torque.

    Questions & Answers

    What milestone has Nissan India recently achieved?
    Nissan India has recently announced the export of its 1.2 millionth vehicle.

    Which regions does Nissan India export its vehicles to?
    Nissan India exports its vehicles to the AMIEO region, which includes Africa, the Middle East, India, Europe, and other markets.

    What changes were made to the Nissan Magnite in its latest update?
    In its latest update, the Nissan Magnite received a mild facelift with subtle cosmetic enhancements and additional features. The mechanical aspects of the vehicle, however, remain unchanged.

  • Nissan Expands Retrofitting Program To Include Br10 Ez-shift, Enhances CNG Systems For Customer Convenience

    Nissan Expands Retrofitting Program To Include Br10 Ez-shift, Enhances CNG Systems For Customer Convenience

    Nissan Motor India recently extended its Compressed Natural Gas (CNG) retrofitting program to include the new Nissan Magnite BR10 EZ-Shift (AMT). This move comes in light of the successful implementation and positive customer reception of a similar program for the Nissan Magnite BR10 Manual Transmission earlier this year. This move is a reflection of Nissan’s ongoing dedication to providing efficient, customer-focused, and accessible mobility solutions.

    Expanded Retrofitting Program

    The BR10 EZ-Shift (AMT) variant’s certification makes it possible for a broader customer base to choose a factory-approved, high-quality retrofit solution. The retrofit solution combines the reliable performance of Nissan with the cost-effectiveness of CNG.

    Nissan also integrated a revamped fueling system, guided by customer feedback, response, and international best practices. The CNG filling valve has been relocated from the engine compartment to within the fuel-filling lid. This alteration is expected to offer better convenience, faster refueling, and enhanced ergonomics for daily users. The CNG retrofit comes with a three-year or 100,000 km warranty for the new Nissan Magnite.

    Affordable Retrofitting Kit

    Boosting its value proposition, Nissan announced a Maximum Retail Price (MRP) of ₹71,999/- for the CNG retrofitting kit. This price reduction comes after the recent Goods and Services Tax (GST) rate cut from 28% to 18%. As of September 22, 2025, the revised price has been effective across all authorized Nissan CNG retrofitting centers in India and remains stable despite the upgrade.

    Safety Measures and Warranty Plan

    The new Nissan Magnite is recognized as the safest B-SUV, equipped with six standard airbags across all models. It has been awarded a prestigious 5-star rating in overall passenger safety from GNCAP, which includes a perfect score in Adult Occupant Protection (AOP) and a 3-star rating in Child Occupant Protection (COP).

    Furthering their commitment to customer satisfaction, Nissan Motor India has introduced a unique 10-Year Extended Warranty Plan for the new Nissan Magnite.

    Questions & Answers

    What is the new development in Nissan’s CNG retrofitting program?
    The program has been expanded to include the new Nissan Magnite BR10 EZ-Shift (AMT), following the program’s successful implementation for the Nissan Magnite BR10 Manual Transmission.

    What changes have been made in the CNG filling system of the new Nissan Magnite?
    The CNG filling valve has been relocated from the engine compartment to within the fuel-filling lid for greater convenience, quicker refueling, and improved ergonomics.

    What safety measures does the new Nissan Magnite have?
    The new Nissan Magnite has been recognized as the safest B-SUV, featuring six airbags as standard across all models, a 5-star rating in overall passenger safety, a perfect score in Adult Occupant Protection, and a 3-star rating in Child Occupant Protection.

  • Nissan to start robotaxi tests in China’s Suzhou in March

    Nissan to start robotaxi tests in China’s Suzhou in March

    Nissan (China) Investment Co., Ltd. (NCIC) today announced the establishment of Nissan Mobility Service Co., Ltd., a dedicated mobility service company, as part of its efforts to continue transforming its business in China. The announcement was made at the 5th China International Import Export (CIIE) show which opened on Nov. 5th here.

    The new company, headquartered in Suzhou, will be committed to investing in mobility services and deploying robotaxi services. By working with the Suzhou High-Speed Rail New Town, it will support intelligent transport initiatives in the country.

    “Introducing future technology, mobility solutions and products that enrich the lives of customers in China are an important part of Nissan’s long-term strategy in China,” said Shohei Yamazaki, Nissan Motor Co., Ltd. senior vice president and NCIC chairman. “The new company represents another milestone of Nissan’s nearly 50 years of development in China and a new commitment to the market.”

    “Leveraging our mobility services experience and expertise from the Japan market, we are transforming our business in China by tapping into the future mobility service sector,” said Hideki Kimata, president of NCIC. “Through the new company, we are aiming to provide all-new riding experiences with easier, more convenient mobility services for more consumers in China.”

    Nissan has a strong foundation in electrification for mobility services, a cornerstone of the company’s long-term strategy in China. Nissan is among the first international OEMs to establish a dedicated robotaxi company in China.

    “Suzhou High-speed Railway/Xiangcheng District was chosen for Nissan Mobility Service due to its strong support for business development, availability of collaborative opportunities, and its proximity to our existing Alliance joint innovation hub in Shanghai,” said Kimata.

    Zhiyao Liang, a senior official from Xiangcheng District, Suzhou City said: ”As one of the first global automakers that entered the Chinese market, Nissan has witnessed and participated in the growth and development of China’s auto industry. It has continuously introduced advanced technologies and products to actively contribute to market development since 1973. As an industry-leading company in the field of electrification, autonomous driving, connectivity and shared mobility services with rich technological expertise and powerful corporate presence, Nissan once again showcases exciting new products that will shape new trends for the industry.”

    WeRide, a leading, global autonomous and mobility service company that develops Level 4 autonomous driving technologies and that has a successful mobility service history in Guangzhou, will provide technology support to the Suzhou project.

    Li Zhang, COO of WeRide said: “WeRide will extensively participate and fully support the R&D, test and operation of Nissan Mobility Service’s robotaxi fleet, particularly in autonomous driving technologies. WeRide always puts safety as our top priority, and will work with Nissan to provide safer, more efficient and comfortable autonomous driving mobility experiences to Suzhou residents and improve quality of life with innovative technologies.”

    The 5th CIIE will be convened from November 5 to 10 at the National Convention & Exhibition Center, Shanghai, with Nissan’s booth at Hall 2.1. Nissan will fully demonstrate its latest achievements and practices in sustainability and showcase its innovation aimed to deliver diversified mobility solutions for customers in China seeking sustainable transportation options.

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  • Nissan Exits Russian Market

    Nissan Exits Russian Market

    Japanese auto giant Nissan has announced its exit from the Russian market. The automaker’s Executive Committee approved the sale of its Russian operations to the state-owned NAMI, the Central Research and Development Automobile and Engine Institute. Nissan had stopped operations in Russia in March this year, following the invasion of Ukraine. It then ceased operations at the company’s St. Petersburg plan later the same month citing parts shortages. Nissan said it will book a loss of 100 billion Yen (around $686.2 million) with the sale of its local unit in Russia. The sale will be formalised in a couple of weeks following approvals from local authorities.

    The sale transfer will include all of Nissan’s Russian operations under the Nissan Manufacturing Russia LLC (NMGR) legal entity to NAMI for future passenger vehicle projects. This includes the manufacturing and R&D facilities in St. Petersburg, and Sales & Marketing centre in Moscow, which will operate under a new name. The company further said that all of Nissan employees will receive employment protection of 12 months. The terms of sale allow Nissan with the option to buy back the entity and operations within the next six years.

    Speaking about the exit from Russia, Makoto Uchida, President and CEO – Nissan, said, “On behalf of Nissan, I thank our Russian colleagues for their contribution to the business over many years. While we cannot continue operating in the market, we have found the best possible solution to support our people.”

    The automaker said it will maintain its full-year guidance. More details on the exit will be reported after further assessment during the second quarter results in November 2022.

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  • Infiniti Teases Electric Concepts, Commits To Being EV First By 2030

    Infiniti Teases Electric Concepts, Commits To Being EV First By 2030

    Infiniti has joined the pantheon of US-based automakers which have pledged to transition mostly to electric powertrains by 2030. In its video, Infiniti also hinted that it will be also be leveraging hybrid powertrains, “we will not let the size of our battery alone define us, but rather, empower customers to choose the power source that fits their lifestyle,” said the company in its video.

    In the video, Infiniti shows off three unnamed vehicles, one of which is a crossover, though it is not known that these cars have some flow over with Nissan’s out concept vehicles. Of course, Infiniti is owned by Nissan, which has for years pushed electric cars along with Renault.

    The concept cars shown off are low-slung and even have a tachometer which means these are likely hybrid cars. Infiniti now joins the likes of many muscle and sports car brands that have pushed electric and hybrid powertrains. Recently, we have heard from the likes of Dodge which has also hinted that it will be going all-electric and will be retiring its iconic hellcat motors.

  • Nissan Unveils Lunar Rover Prototype

    Nissan Unveils Lunar Rover Prototype

    Nissan unveiled a lunar rover prototype jointly developed with the Japan Aerospace Exploration Agency (JAXA). The JAXA Space Exploration Innovation Hub Center is conducting research on lunar rovers for space exploration. Nissan has been working with JAXA on driving the controllability of the rovers since January 2020.

    A lunar rover must be able to traverse the Moon’s powdery, rocky and undulating terrain and be energy efficient. Furthermore, energy sources for operating vehicles in space are limited. Nissan’s research applies the motor control technology it has developed through its production of mass-market electric vehicles such as the LEAF as well as the e-4ORCE all-wheel control technology featured on the all-new Ariya electric crossover. In particular, it is e-4ORCE that is boosting the lunar rover’s performance over tricky terrain.

    Nissan has focused on the development of stable driving performance that enables customers to drive their cars with greater confidence. Nissan’s e-4ORCE technology precisely controls all four wheels independently, providing the driver with confidence in various conditions.

    In its joint research with JAXA, Nissan is evolving e-4ORCE technology to improve its performance in sandy terrain and other harsh conditions. When cars are driven in sand their wheels frequently spin and dig in, impeding progress. A high level of driving skill is required to avoid getting stuck. To meet this need, Nissan has developed driving-force controls that minimize the amount of wheel spin in accordance with surface conditions.

    Through the joint research, Nissan aims to contribute to the technological evolution of automotive technology and space exploration technology by sharing know-how gained from test-vehicle development and combining it with JAXA’s knowledge of rover research

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  • Nissan Plans 50% Electric Vehicle Sales By 2030

    Nissan Plans 50% Electric Vehicle Sales By 2030

    Automaker Nissan wants half its global sales to be electric or hybrid vehicles by 2030 and plans to plough billions of dollars into the effort, it announced Monday. The move follows in the footsteps of other major global automakers, which have increasingly signaled a move towards electric and hybrid vehicles as concern about climate change grows.

    Unveiling its new long-term plan, Nissan said it will launch 23 new models, including 15 new electric vehicles, in a bid to reach the 2030 goal.

    Last year, only around 10 percent of Nissan’s global sales were EVs or hybrids, and the firm said the new target would help it achieve carbon neutrality across the lifecycle of its products by 2050.

    Nissan has been battered by a series of problems in recent years, ranging from weak demand even before the pandemic, to the fallout from the arrest and subsequent escape of former boss Carlos Ghosn.

    Last year, only around 10 percent of Nissan’s global sales were EVs or hybrids

    After falling behind rivals during the pandemic, it has begun clawing back performance, tripling its full-year net profit forecast earlier this month despite the impact of a global chip shortage.

    In a statement, Nissan CEO Makoto Uchida said the long-term plan announced Monday would “transform Nissan to become a sustainable company.”

    It’s a move seen across the auto industry with Sweden’s Volvo pledging to switch all sales away from traditional fuel cars by 2030, and Japan’s Honda setting the same target by 2040.

    Top-selling Toyota says by 2030 all the vehicles it sells in Europe will be electric or hybrid models, with a goal of 70 percent in North America and 100 percent in China by 2035.

    Nissan said 20 of its new electric models would hit the market in the next five years, setting a target for electric cars to make up 75 percent of sales in Europe by fiscal 2026.

    The Japanese automaker said it will invest two trillion yen ($17.5 billion) over the next five years to speed up electrification, aiming to launch electric vehicles with its proprietary batteries by 2028.

    Electric and hybrid vehicles are being increasingly adopted in the face of concern about climate change, with Britain moving to ban new sales of diesel and petrol cars in the UK from 2030.

    US President Joe Biden earlier this year announced a target for half of all ears sold domestically by 2030 to be zero-emission.

    At present, around 10 percent of European car sales are EVs, but the US figure is just two percent.

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  • Nissan Triples Profit Forecast On Strong Quarterly Results

    Nissan Triples Profit Forecast On Strong Quarterly Results

    Nissan tripled its full-year net profit forecast on Tuesday as it rebounded from the impact of the pandemic with a strong quarterly performance, saying it expected to withstand challenges including the global chip crunch and rising raw material prices. The firm now projects 180 billion yen ($1.6 billion) in net profit for the fiscal year to March 2022, up from an earlier estimate of 60 billion yen. Nissan’s last yearly net profit in the black was in 2018-19.

    For the three months to September, Nissan logged a 54.1 billion yen net profit, reversing a 44.4 billion yen net loss for the same period last year. “Our strong results are the outcome of diligent financial management, improved quality of sales and continuing product offensive. This has helped us withstand several headwinds,” Nissan CEO Makoto Uchida said in a statement.

    The firm has faced a series of trials in recent years, including weak demand during Covid-19 lockdowns and the fallout from the arrest of former boss Carlos Ghosn, now a fugitive in Lebanon.

    On Tuesday, the company revised down its full-year sales forecast to 8.8 trillion yen from 9.75 trillion yen, partially because of the impact of a semiconductor shortage plaguing auto firms worldwide. Supply disruptions have compounded the mismatch between demand for and availability of chips, a key component in modern cars.

    Nissan plans to slash its production by around 30 percent from its original plan in October and November because of the chip shortage, public broadcaster NHK reported.

  • Nissan Raises Earnings Outlook, Optimistic Chip Crunch Will Ease

    Nissan Raises Earnings Outlook, Optimistic Chip Crunch Will Ease

    Japanese automaker Nissan Motor Co on Wednesday raised its earnings outlook for the year, helped by a weaker yen and favorable demand in the United States and China, after reporting a surprise first-quarter operating profit. The company also warned that a global shortage of semiconductor chips will significantly hurt sales volume in the July-September quarter, but added that demand for its newly launched, pricier models will mitigate the impact on profits.

    Nissan hopes to make up for production and sales losses during the latter half of the fiscal year ending March 2022 and expects semiconductor shortages to ease during that period, Chief Operating Officer Ashwani Gupta told reporters.

    “Nobody has got a crystal ball. Nobody. But there are some assumptions,” he said, referring to an expected easing of the crisis, partly because a fire-hit Renesas Electronics chip plant in Japan is functioning again.

    Nissan, Japan’s No. 3 carmakers, maintained its global sales target of 4.4 million vehicles that it had set for the year in May.

    Nissan sold 1.048 million vehicles in April-June, up 63% from a year earlier, when global demand was hit by the COVID-19 pandemic. It sold 378,000 vehicles in North America (U.S., Canada and Mexico), up 70% from a year earlier, while sales in China totaled 352,000 vehicles, a 71% increase.

    Sales in the United States totaled 298,000 vehicles, up 68% from a year earlier.

    Chief Executive Makoto Uchida said Nissan will have to live with business uncertainties, including higher raw materials costs, for the remainder of the year.

    The auto industry has been grappling with a months-long shortage of semiconductor chips, which has forced them to cut production and delay car deliveries.

    Some companies such as Stellantis, owner of brands including Peugeot and Jeep, have said they expect the shortage to easily drag into next year.

    Some, though, like Taiwan chipmaker TSMC and Volkswagen said they are seeing some signs that the crunch is easing.

    Despite that, Nissan had a good start to the year, Gupta said, attributing the surprise first-quarter profit partly to the company efficiently managing supply chains and strategically using its chip stockpile, minimizing the impact of the shortage.

    Nissan reported an operating profit of 75.68 billion yen ($688.6 million) for the first quarter ended June 30. Analysts had expected a loss of 42.72 billion yen, according to Refinitive SmartEstimates.

    For the year ending March 2022, Nissan now expects an operating profit of 150 billion yen. In May, the company had forecast that it would break even in the period.

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