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Tag: office

  • Hyundai Korea’s employees to be more casual at office

    Hyundai Korea’s employees to be more casual at office

    Jeans and T-shirts will be allowed at Hyundai Motor offices from March 4 as the auto group’s heir apparent Chung Eui-sun looks for new ways to give the automaker a younger, trendier feel. On Monday morning, Hyundai Motor employees at its headquarters in southern Seoul were told that they are free to dress however they want from next month. Unlike a no-tie day, Hyundai’s new dress code didn’t include any special rules or guidelines.

    The free dress code applies to all Hyundai office workers, according to the company spokesperson, but not for workers at production facilities due to safety issues.

    While some time will be needed for Hyundai employees, who are much more familiar with formal suits, to get used to their new fashion freedom, industry sources say the move is likely to spread to Hyundai affiliates soon.

    Hyundai has long been considered one of most conservative Korean companies, as with most other companies in the traditional manufacturing sector like shipbuilding and steel. However, the automaker has been trying to rebrand itself as a mobility technology company given the growing importance of digital technology in the auto industry.

    Hyundai Motor Group Executive Vice Chairman Chung Eui-sun stressed in his New Year’s message that he will ramp up investment in the sharing economy, artificial intelligence and smart mobility to keep up with the radical paradigm shift.

    LG also started to shift its dress culture earlier last year. LG Electronics and LG Corp. adopted free dress codes from September.

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  • KITA opens office in Dubai to assist Korean start-ups

    KITA opens office in Dubai to assist Korean start-ups

    The Korea International Trade Association (KITA) said Tuesday it has set up an office in Dubai to help local start-ups advance into the Middle Eastern market. Under an agreement with Dubai Future Foundation, the Korea Office will be set up at Emirates Towers in one of the key cities of the United Arab Emirates (UAE). The office will provide working space for local start-ups and assist entrepreneurs in establishing their businesses in the burgeoning Middle Eastern market, KITA said.

    “It will be a great opportunity for local start-ups as Dubai institutions are pushing forward various projects under the support and attention of the prince of Dubai,” Kim Ki-hyeon, a KITA official, said.

    Dubai Future Foundation was set up with an aim to shape the future of the strategic sectors in cooperation with the government and private sectors.

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  • Consumer’s Guide To Selecting The Perfect Office Chair

    Consumer’s Guide To Selecting The Perfect Office Chair

    If you work in an office environment be it on a full time or part-time basis, then you must be aware of how much time you spend on that office chair. But ironically, most businesses opt to spend a greater percentage of their furniture expense allocations money on an office desk as opposed to a chair. All this while forgetting the vital role played by quality office chairs on the health, general well-being and productivity at work. Therefore, it’s only fair that you purchase an office chair that’s both supportive and comfortable.

    But before deciding on one, here are a few considerations that should keep in mind;

    Don’t Forget To Examine The Fabric

    What’s important in a piece of fabric if you’re not going to wear it? Well, believe it or not, fabric plays a critical role in determining the quality of an office chair. It’s responsible for maintaining the breath-ability of the chair such that it doesn’t get too hot or cold. This can become extremely uncomfortable especially after long hours of sitting on it. Additionally, still on the fabric, ensure that it comes with a quality cushion to protect the person sitting on it from feeling the hard base of the chair.

    How Adjustable Is it?

    The best description of a perfect office chair revolves around its adjust-ability. Take time to check if the chair can be tilted backward for a more relaxed position, adjusted in height depending on the occupant for better use of the desk and the armrest should be adjustable as well. So when sourcing out for an office chair for sale, ensure to look out for such features. In most cases, these office chairs come with dial-controlled features that allow users to adjust with ease. However, there are still others that allow manual control, which is still okay.

    How Flexible Is The Base?

    While the market is mainly filled wheel-based chairs, you should give special considerations when selecting one. There are specific wheels made specifically for carpets, tiles and even wooden floors. Remember the ability to roll freely gives users the flexibility they require to reach out for stuff around the office. While at it, also ensure that the base can swivel freely to allow you access to various parts of the work desk.

    Does It Have Lumbar Support?

    Remember the back is one of the most important parts of the body when it comes to working in an office setting that requires a lot of sitting. Therefore you have to take care of it. Therefore a quality office chair should offer nothing less but good support for the lower back. If possible go for one with an adjustable lumbar to suit the needs of different users. This helps to prevent back strains that can affect the quality of work.

    To Conclude

    Selecting the correct office that’s not only comfortable but also offers solutions and cushion to back issues is vital for productivity in the workplace. All this can be made possible if you pay close attention to the fabric used, examine its flexibility and ensuring it has an adjustable lumbar support.

     

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  • The most expensive place to rent an office in the world

    The most expensive place to rent an office in the world

    Central, Hong Kong’s frenetic business and retail heart, crammed with skyscrapers, swanky malls and luxury hotels, is the most expensive district for renting office around the world. Although the office rent in Hong Kong’s Central district is already the world’s most expensive, and there are more and more companies moving out of the city centre to cheaper locations, prices are likely to remain sky high, or even higher.

    Hong Kong is the key financial centre in Asia, and Central is still the most important financial district in the city. Thus, the office rent in Central district is predicted to increase continuously.

    According to Raymond Chow, the Executive Director for Commercial Property at Hongkong Land, Central’s largest office landlord, “Central is still the home to the city’s most influential institutions, such as the Securities and Futures Commission, The Stock Exchange of Hong Kong and Hong Kong Monetary Authority, the connectivity of Central remains a magnet for leading players” he added,  “It is in a way that other districts cannot compare.”

    In June 2018, Central was ranked the most expensive office location in the world for the third year by global commercial real estate firm CBRE, thanks to the strong demand from mainland tenants, who would like to expand their business outside China and seeking Grade A office space.

    Office space in Central now costs USD $306 per square foot, 30 per cent higher than the second highest area, London’s West End, at US$235 per square foot.

    Of the top 10 most expensive premium rental locations, six were in Asia, including Shenzhen, Beijing, Tokyo, and Delhi.

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  • Milkbasket India launches operations in Bengaluru

    Milkbasket India launches operations in Bengaluru

    Milk delivery startup Milkbasket Wednesday said it plans to hire 2,500 people over the next two years and announced the launch of its services in Bengaluru. According to a report, the company said it will hire people to support the operations and growth in Bengaluru. “Within next two years, we hope to have the largest operations in Bengaluru and will be creating employment for over 2,500 people in the process,” Anant Goel, Co-founder and CEO, Milkbasket was quoted by PTI as saying.

    Hiring will be made for ground operations as well as the corporate office, the company said. The startup has 1,500 employees in Delhi-NCR and Bengaluru.

    It has raised close to US$ 16 million from Mayfield Advisors, Beenext, Kalaari Capital, Unilever Ventures, Lenovo and Blume Ventures.

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  • Shiseido opens new office hub in Singapore

    Shiseido opens new office hub in Singapore

    Shiseido announced the opening of its new office in Singapore, located in the heart of Singapore’s Central Business District. The move is part of Shiseido’s VISION 2020 corporate transformation, as the company focuses on accelerating growth in the second phase of its medium-to-long term strategy. The new office hub will house the regional headquarters of Shiseido Asia Pacific, the global headquarters for Shiseido Travel Retail and the affiliate office of Shiseido Singapore.

    As centres of value creation, this structure facilitates flexible and agile decision making; enabling Shiseido to achieve significant growth through marketing activities attuned to the needs of regional consumers and global travellers.

    As we continue to build for the future, Shiseido is committed to an increased investment in our brands, talent development, beauty innovation and business activities that will positively and sustainably impact society.

    The new office will house three new dedicated facilities:

    • Asia Learning Centre, a first-of-its-kind dedicated training facility that will train approximately 2,000 Shiseido employees from Asia Pacific, Travel Retail, Japan & China each year. Its programmes aim to develop leadership, function-specific and innovation skills and behaviours that are critical in supporting growth and bringing out the best from employees for Shiseido’s continued success.

    • Asia Pacific Innovation Centre, which will enable open-source innovation, Asia Pacific consumer research, as well as create and localize a portfolio of highly specialised products for the Asian market and climate.

    • Life Quality Beauty Centre: As we strive for a society that promotes greater happiness and positivity for everyone, this is a unique facility that provides private, specialized make-up consultations to consumers with significant skin concerns such as port-wine stains, nevus, scars, vitiligo and changes in appearance due to the side effects of medical treatment. Shiseido has helped consumers with serious skin concerns since 1956, when many in Japan suffered from serious skin burns post-war, by developing a foundation called Shiseido Spots Cover.

    Shiseido Asia Pacific and the global headquarters of Travel Retail first established their presence in Singapore in 2016 & 2015 respectively; with the employee base almost doubling to over 250 employees, with nationalities spread across 17 countries.

    The strategic location of the Singapore office puts Shiseido closer to key markets in Asia, enabling the company to leverage the region’s robust potential with its rising middle-class population. Growth in the premium beauty segment in Asia Pacific is forecasted increase by USD$4.4 billion from 2016-2021, while the mass beauty segment is expected to achieve more than triple this amount[1].

    Asia Pacific also represents a key region and engine of growth for the global Travel Retail Channel. Current forecasts estimate that its beauty segment represents a potential market size of USD$26 billion by 2021[2]; the proximity of Shiseido Travel Retail aims to empower and guide the team alongside this growth.

    “Our new regional headquarters is testament to our solid growth in Asia Pacific over the past few years and my commitment to our consumers and employees in the years to come – I am looking forward to our expanded capabilities in leadership & talent development, innovation and harnessing deeper Asian consumer insights. These will play a critical role in accelerating our growth across the region,” said Jean-Philippe Charrier, President & CEO, Shiseido Asia Pacific.

    “As we continue our trajectory towards achieving our Vision 2020 goals, this new modern office for Shiseido Travel Retail aims to be a place of innovation, creativity and collaboration for our global & Asia teams. We hope that this office will be a place to inspire our team and partners in new ways of thinking, continuing our journey in finding new and fresh methods of engaging our hyper connected travelers and pioneering new forms of retail entertainment,” comments Philippe Lesné, President & CEO, Shiseido Travel Retail.

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  • Google plans a representative office in Vietnam

    Google plans a representative office in Vietnam

    A senior Google official says the tech behemoth is studying the process of opening a representative office in Vietnam. Google senior vice president Kent Walker told Deputy Prime Minister Vuong Dinh Hue at a meeting Tuesday that the opening of a rep office in the country would follow the principle of ensuring that host country regulations do not contradict the firm’s international commitments.

    A report on the government website chinhphu.vn also quoted Walker as saying that he agreed with the Vietnamese government on the need for cyber-security to ensure a stable society. Google will cooperate with authorities in achieving this goal, he said.

    The rep office announcement came as Vietnam’s cybersecurity law is set to take effect next month. The law requires digital businesses like Facebook and Google to open a representative office in Vietnam.

    Deputy PM Hue said that he appreciated Google’s contribution to a draft decree on guidelines to implement the law and ensure cyber-safety and security.

    “Vietnam’s market advantages and the adaptability of its young workforce will be attractive factors for Google to open a representative office in Vietnam,” he said.

    Meanwhile, a Google spokesperson said on Wednesday: “We remain very excited to see how technology is being used by businesses and people in Vietnam. There are a number of different factors we look at before opening an office, but we have nothing to announce at this time.”

    Vietnam’s Cybersecurity Law, which was passed in June, requires tech businesses to store the data of Vietnamese users in Vietnam, and to provide this data to the Ministry of Public Security upon receipt of requests in writing, in cases where any infringement of the cybersecurity law is being investigated.

    Seventeen U.S. lawmakers in July urged the CEOs of tech giants Facebook and Google to resist changes stipulated by the law.

    However, Vietnam’s Ministry of Foreign Affairs reasserted that the cybersecurity law is designed to protect rights of organizations and individuals.

  • HCMC a top 20 Asia Pacific office rental market

    HCMC a top 20 Asia Pacific office rental market

    With office rents rising constantly for several years, HCMC has moved into the top 20 Asia-Pacific office rent markets. Grade-A office rents in Ho Chi Minh City have reached a five-year peak of $936 per square meter a year, according to property service firm JLL. The HCMC market has come under the spotlight in a premium office rent report for the Asia-Pacific region just released by the US-based global company.

    The report said that HCMC, an emerging market, saw annual gross premium office rents rising to $635 per square meter, a year-on-year increase of nearly seven percent, placing the city in the list of top 20 office rent markets in the Asia-Pacific region.

    It highlighted the case one unnamed building in the inner city, where a record rent level of $936 per square meter a year was registered, a peak unseen for many years.

    JLL assumes that the HCMC office market is heating up with increasing investment inflow from many multinational firms.

    The US firm added that the total supply of office space in HCMC has increased to two million square meters, a five-fold hike compared to Bangkok. The scarcity of premium office space in HCMC has constantly pushed up rents.

    Financial corporations are willing to pay for high-end office space in HCMC, while banking and financial firms were keen on premium office space, topping the list of 72 key tenant categories.

    Meanwhile, JLL said in the Global Premium Office Rent Tracker Q4 2018 that Ho Chi Minh City and Manila, the two more affordable cities in Southeast Asia, are attracting significant corporate interest, along with European cities like Amsterdam, Berlin and Warsaw.

    The firm said that growth in occupation costs is likely to slow down in 2019 as new supply comes through; however, while rental growth is expected to decelerate, there are very few major markets where a downward correction is projected for 2019. In fact, the delivery of new premium buildings will set fresh rental benchmarks in several markets, it predicts.

    Total occupancy costs are calculated by combining the net effective rent with additional costs, including service charges and taxes.

    JLL’s Global Premium Office Rent Tracker 2018 compares occupancy costs for premium office buildings across the world’s leading real estate markets. This fourth edition includes 72 office submarkets across 61 cities.

    The report includes the key elements of occupancy costs – net effective rent, service charges and government tax on rent – all standardized to enable true international comparisons.

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  • Overlook to the future Chinese Real Estate market

    Overlook to the future Chinese Real Estate market

    Since the origination of REITs in the United States, in the 50 years of its development, REITs in the United States, Singapore, Japan has been running on a rather perfect system, with legal policies and tax system. REITs was able to help the countries in growth, sustainable decisions, and the industry coordination. China had the first REITs in 2005. Since then, REITs in China have been moving forward, to seek further opportunity.

    The new age of investment has come. PE is the most anticipated type of investment that most of the investors that are eyeing for. According to Asset Management Association of China, by the end of Februrary 2018, PE Fund pool have reached monthly growth of 250 billion Yuan, totaling 12 trillion Yuan. It has its competition to Public Placement.

    With the development of Real Estate Equity Fund and REITs, an increase in the amount of firms are interested to be a part of it. As the fundamental, Finfo Global along with CaishiV is going to host the 2nd Real Estate Equity Investment & REITs in Shanghai on May 17. The event have gathered worldwide trust firms, insurance company, law firms, securities, asset managements and banks. The event is excepting more than 300 managerial positioned attendees.

    At the event, Weida Kuang from China Remin University, National Development and Strategy Institution, City and Real Estate Institution with be introducing his ideas over the macro economy and the effect of the industry of real estates. Also, there are newly added topics such as low-cost rental housing, public rental housing, rental housing REITs, investment opportunities in second and third tier cities, offshore real estate PE Fund and its structuring,

    To learn more, please go to: https://www.peinreits.com/index.php/en/index.html

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  • Switch Made expands operations with global hub office in Dubai

    Switch Made expands operations with global hub office in Dubai

    In a significant move that underlines the strong UAE-French business ties, SWITCH MADE, a French company and world leader in providing efficient, innovative and stylish lighting solutions, is further expanding its operations in the UAE with the opening of a brand-new global hub office in Dubai.

    This coincides with the 10th anniversary of SWITCH MADE’s operations in the UAE, with the new global office being beefed up with a dedicated team of experts from SWITCH MADE’s France office taking up positions in Dubai.

    The unveiling of the global base of SWITCH MADE in the UAE complements the call by French President Emmanuel Macron to enhance the role of French companies in international entrepreneurship.

    The French Ambassador to the UAE, HE Ludovic Pouille, marked the new expansion and opening of the global office and congratulated the company for its strategic focus on expanding its presence in the country. He was accompanied by H.E. Emmanuel Mayer, Vice Consul General of the France in Dubai and other dignitaries and business leaders.

    “This is a commendable example of French companies strengthening their international footprint and sharing invaluable French expertise for supporting the development of the UAE,” HE Ludovic Pouille said. “Over the past years, French-UAE ties have grown manifold, with French business expertise, especially in areas such as sustainable development and renewable energy, complementing the development vision of the UAE. SWITCH MADE has an accomplished track-record in delivering energy-efficient lighting solutions and the new office will enable it to further contribute to the UAE’s Vision 2021.”

    Jeremy Loisel, CEO of SWITCH MADE, said: “With our expanded presence, we are building on 10 strong years of operations in the UAE, marking a new milestone in our growth journey. We are bringing top-notch French experts to support our business growth in the UAE, complementing the development goals of the nation. French companies already play a significant role here by providing cutting edge technology and expertise, and through our enhanced local presence, we can be more agile and closer to our customers in meeting their requirements.”

    “Our French headquarter is currently being restructured, and reflecting the consequent change of business model, focusing on manufacturing LED luminaires for projects. We are also in the final stages of partnering with a reputable industrial group, which will take our growth to the next level. 2018 is a decisive year for our French market.” He added.

    SWITCH MADE has already been associated with several landmark projects in the UAE including the provision of energy-efficient sustainable lighting solutions for the façade of The Dubai Mall, supplying more than 52,000 LED luminaires.  SWITCH MADE also delivered over 8,800 LED light fittings and over 2 Km of linear soluitons for the Swiss International Scientific School in Dubai, which is the Middle East region’s first low-energy building that complies with the MINERGIE Ecolabel, a Swiss sustainable building standard.

    Several flagship projects in the UAE have been developed through close co-operation with France, such as Louvre Abu Dhabi and the Paris-Sorbonne University Abu Dhabi, the only French-language university in the Gulf. Total trade between the two countries was estimated at US$5.6 billion in 2016. The UAE is France’s second-largest trading partner in the Gulf, and is also the second largest Gulf investor in France. There are over 600 French subsidiaries in the UAE.

    “The UAE has outlined a clear vision to be among the best nations in the world, and has set tangible targets in reducing energy consumption and promoting sustainable solutions. As a French company with proven expertise in supporting the needs of nations and companies with sustainable lighting solutions, we are committed to be a partner in the progress of the UAE by bringing French expertise to the nation’s development projects,” concluded Jeremy Loisel

  • Suning Holdings to open its first office in Milan

    Suning Holdings to open its first office in Milan

    China’s Suning Holdings will open an office in Milan within the next two months, to be followed by offices in the UK, France and Germany by the end of the year.

    In its latest sourcing plan, the firm has set aside RMB10 billion (US$1.5 billion) to source products on the Continent over the next three years.

    Suning announced the move during Milan Design Week, where it has been exploring deals with overseas designers to help it create products for its new Suning Jiwu (“ultimate creation”) stores. It aims to introduce stylish, high-quality home and fashion products from Europe into China.

    The new format features popular brands, original designs, life essentials and creative interactions. The first store, covering 400sqm, opened in Nanjing last month, with more than 300 set to open throughout China within the next three years, including at least 50 large-scale flagship stores.

    Suning International VP Steven Zhang says Jiwu caters for a “personalised consumption culture”.

    Already the company has partnerships with Italian brands across different industries including Furla, San Benedetto, TechnoGym and Versace Home. Its new sourcing plan in Europe highlights luxury fashion, health, household and FMCG products. Representatives of Chateau D’Ax, Cova, Kartell, Kiko, Versace and YNAP were among the guests at its opening event at Milan Design Week.

    Suning already has an established network covering Hong Kong, Japan and the US. The group expects 30 per cent of its revenue will come from international business by 2020.

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  • Many office LANs reaching performance limits

    Many office LANs reaching performance limits

    Local area networks in many existing office buildings are reaching their limits in terms of performance, according to R&M, a Switzerland-based cabling systems developer and provider.

    Citing a study carried out by market research organization BSRIA, R&M notes that approximately 80% of the office buildings and functional buildings in western industrialized countries were built before 1990.

    The structured cabling in these buildings also usually dates from when the buildings were built. At that time, the LAN was designed for a maximum transmission performance of 1 Gigabit Ethernet.

    “If office networks are to remain usable for the next 20 years, they will require a performance of ten times this at 10 Gigabit Ethernet in future. This is in addition to robust protection against external interference, among other aspects,” commented Matthias Gerber, market manager for LAN Cabling at R&M.

    Gerber gives four decisive factors which, from the point of view of R&M, make a generational change in structured office and building cabling unavoidable:

    Data throughput: If a large number of computer workstations within a company have to quickly access virtual machines, cloud services and software, then an increase in IP traffic is inevitable. “And all at a scale that has never been seen before,” commented Gerber. For productive work to remain possible, the LAN requires greater performance and system reserves.

    Latency: The current trend towards integrated communication with IP-based phone, conferencing and video services requires a latency-free, secure signal transmission. Bandwidth reserves are required in order to be able to ensure these special requirements are met in parallel with normal data transmission.

    Wireless: Nowadays, every commercial building must support mobile communication and its high demand for bandwidth. This requires an increasingly denser network of access points. The many wireless LAN antennas have to be connected to a powerful cabling system. The next generation of wireless access points will require a 10 Gbit/s uplink,” explained Gerber.

    Convergence: The local data network will also cover the needs of IP-based building automation in future. Standardized IP networks and Power over Ethernet are used to integrate virtually every building function as part of the Internet of Things (IoT). Intelligent building management also helps to increase safety and brings added comfort for building users.

    “The Internet of Things with its soon-to-be 33 billion end devices – whether in intelligent buildings or smart cities – needs convergent network infrastructures in order to reach its full potential. Ubiquitous, robust LAN access points are needed,” Gerber said.

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  • Facebook Seems To Open Local Unit in Indonesia

    Facebook Seems To Open Local Unit in Indonesia

    Facebook has received an in-principle approval to set up a domestic unit in Indonesia, said a senior government source from the Southeast Asian nation, home to the social networking giant’s fourth-largest user base.

    Indonesia has been pushing multinational technology firms to be locally incorporated, arguing that companies such as Alphabet Inc’s Google set up small business entities to provide “auxiliary” services and get away with minimal taxation, while booking most of their revenue from the country elsewhere.

    In fact, Google has been locked in a months-long dispute over allegations by Indonesia’s government that the search giant had not made enough annual payments. The outcome of this is expected to indicate how the government may pursue others such as Facebook and Twitter Inc for taxes.

    Facebook is now in the process of establishing a local unit in the country, said the senior government source, who has direct knowledge of the matter but declined to be identified as the information was not public. The social media giant currently operates in Indonesia through an office in central Jakarta.

    Facebook accidentally ‘leaks’ moderators’ identities to suspected terrorists

    Indonesia had 69 million monthly active Facebook users as of the first quarter of 2014, placing the country fourth globally after the United States, India and Brazil, according to data from the company.

    Facebook did not respond to requests for comment and has not provided an update on the number of its users in Indonesia.

    The office that Facebook opened in Indonesia three years ago allows it to work with advertisers as well as small and medium businesses “that need an education on how to market their products”, a Facebook executive told local media at the time.

    But according to an official at Indonesia’s communications ministry, “Facebook only appoints people in Jakarta when the need arises, no more than that. Whether they have a permanent office here or not, we don’t even know.”

  • Vietnam set for co-working office boom

    Vietnam set for co-working office boom

    With both local and international operators strongly expanding into co-working in Vietnam, the industry is expected to develop rapidly, experts have said.

    An office building for lease in Ha Noi. Co-working offices are in great demand thanks to the flexibility, creativity and amenities tenants get. It also offers a far more cost-effective solution for tenants compared to traditional leased office space.

    They said the development of this new segment in the property market is being driven by start-ups, freelancers and increasingly by small companies.

    Vu Cam Giang, co-founder of Moonwork co-working space in Ha Noi, told that initially co-working had attracted students, employees allowed to work from home, start-ups, freelancers and artists who were curious about the new experience.

    But now only start-ups and freelancers hire co-working space, with many of them needing a place where they can bounce things of each other or explore co-operation opportunities, she said.

    Since it was launched more than a year ago her co-working space has been always full, indicating the high demand, she said.

    A recent report from property consultant CBRE Vietnam said the co-working segment has grown rapidly in Ha Noi and HCM City since it was first introduced in 2012 and started to gain traction in 2015 with the entry of local operators Toong and Dreamplex.

    The report said there are now 17 co-working space operators with 22 venues, all but one local, but the situation is set to change with the entry of regional operators later this year and in 2018.

    Talking about the growth, the report said the global co-working industry has been growing at 53 per cent a year for the last five years. In Vietnam the rate has been 58 per cent.

    But with the concept still being relatively new in the country, and major regional and international operators yet to enter, the rate is set to accelerate, it said.

    Co-working offices are in great demand thanks to the flexibility, creativity and amenities tenants get. It also offers a far more cost-effective solution for tenants compared to traditional leased office space.

    Office rents now range between $1,100 and $1,400 per month.

    Besides, co-working tenants do not have to shell out money for furnishing or even buying computers and other office equipment.

    CBRE said the cost of co-working space varies across cities, and is less in Ha Noi and HCM City than most other cities in the Asia Pacific.

    But the offices are generally not located in prime buildings or areas since operators seek to keep rental costs low. They are often situated in underutilised buildings in non-central locations, it said.

    The entry of larger operators would likely usher in a period of consolidation and M&A activity within the industry, forcing poorly managed or unsuitable co-working spaces out of the market and improving the quality of existing operators, it said.

    “With the development of start-ups and freelancers and people’s changing perception in choosing working space, the co-working segment will continue to expand in Vietnam,” Giang said.

  • Mobile app marketer MobAir to open Shanghai office

    Mobile app marketer MobAir to open Shanghai office

    MobAir is taking eMarketer’s prediction that total mobile ad spend in China will climb 58% in 2017 seriously.

    The mobile growth platform for brands, which counts AliExpress, Trivago, and Baidu as clients, is investing in Shanghai with a new office.

    The office will allow the startup to offer personalized services to local partners and broaden its footprint.

    Through MobAir, China-based CMOs will be able to take advantage of the company’s portfolio of user acquisition mobile services.

    “China’s app economy is accelerating in growth, putting it within striking distance of Japan and the United States,” Barak Aviad, CEO of MobAir said in an announcement.

    “Gaming apps are the biggest market winners regarding revenue. Therefore, our company, equipped with years of experience in utility and gaming verticals, sees enormous potential in the Chinese mobile market in terms of app advertising growth,” he added.

    MobAir has worked with leading brands in social casino and gaming to roll out successful campaigns on mobile.

    Launched in 2015 and a Global Digital Marketing Group company, it offers a performance-based mobile app marketing platform for large-scale user acquisition.

    Its native advertising solutions target premium customers and drive loyalty.

    MobAir is no stranger to China. The company has worked Chinese advertisers and publishers since its launch. According to the announcement, the company is looking expand its list of clients with China’s gaming giants.

    With the new Shanghai office, the company now operates six offices across Asia, Europe, and the Middle East.

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