Tokyo-headquartered Owndays will open its first stores in Thailand and Cambodia in October.
The retailer, which produces and sells fashionable and trendy eyewear, already operates 130 shops in Japan, Singapore, Taiwan and China. It plans to open 100 new stores in Southeast Asia during the next five years.
The first Thai store will open in Bangkok’s Mega Bangna shopping centre, the first Cambodian store in Aeon Mall, Phnom Penh.
Owndays believes its pricing structure and speedy turnaround will set it apart from local eyewear retailers.
Where most optical shops charge customers for frames and lenses separately, and require high optional charges depending on types of lenses, making pricing systems complicated and difficult to understand, Owndays keeps its pricing system simple. It has eliminated additional charges for all single-vision lenses and offers all glasses at set prices indicated on its frames – there’s no additional charges for lenses no matter what customer-required lenses are.
“This is a very unique and very customer-friendly pricing system in the eyeglass industries of the region,” said a spokesperson.
Every Owndays shop has a wide range of and large number of stock lenses, enabling staff to provide customers with spectacles in as little as 20 minutes after the payment.
Owndays launched its business operations in Southeast Asia in July 2013, and now operates 14 shops in Singapore and six shops in Taiwan.
The company has established its own overseas business model through its independent pricing system and services and is rapidly expanding its business activities.
