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Tag: pop up

  • Experience Hybrid Work Life at Logi Cafe: Logitechs Pop-Up Office Oasis with Ten Thousand Coffee in Taiwan

    Experience Hybrid Work Life at Logi Cafe: Logitechs Pop-Up Office Oasis with Ten Thousand Coffee in Taiwan

    Logitech, the global leader in computer peripherals, has teamed up with Ten Thousand Coffee to present Logi Café, a temporary initiative in Taiwan designed to transform cafés into flexible workspaces. This unique experience allows customers to interact with and explore Logitech’s extensive collection of innovative productivity devices.

    Creating Mobile Workspaces with Logi Café

    Active until the end of August, this experience is hosted in five different Ten Thousand Coffee locations across Taiwan, all under the banner ‘Work Anywhere With Logi.’ There are two primary venues, the Breeze Center and Q Square in Taipei, which offer dedicated experiential zones. Here, visitors have the unique opportunity to test the functionality of Logitech products within the authentic setting of a café environment.

    The Logi Café display features Logitech’s diverse array of portable and ergonomic devices. Visitors can engage with products such as the Mobi wireless folding mouse, the Keys-To-Go 2 Bluetooth keyboard, the MX series peripherals, and the complete Ergo collection. Additionally, customers can discover the AI-powered productivity features offered by Logitech’s Options+ software.

    This unique campaign was designed to reflect the contemporary shift towards hybrid work patterns. Cafes are increasingly seen as alternative workspaces for both professionals and students. The Logi Café initiative seeks to illustrate how Logitech’s lightweight peripherals can enhance productivity not only within traditional office spaces but beyond.

    Logitech’s Expansion into Retail

    In 2023, Logitech Singapore joined forces with Watsons to distribute a curated range of lifestyle and technology items across Singapore’s brick-and-mortar stores. This move into physical retail spaces further exemplifies Logitech’s commitment to delivering its innovative products directly to the consumer in a variety of settings.

    Questions & Answers

    What is Logi Café?
    Logi Café is a temporary initiative launched in Taiwan by Logitech in partnership with Ten Thousand Coffee. It transforms cafés into mobile workspaces where consumers can experience Logitech’s latest productivity devices.

    What products can visitors test at Logi Café?
    Visitors to Logi Café can explore a range of Logitech’s portable and ergonomic devices, including the Mobi wireless folding mouse, Keys-To-Go 2 Bluetooth keyboard, MX series peripherals, and the Ergo collection. They can also discover the AI-powered productivity features offered by Logitech’s Options+ software.

    What is the aim of Logi Café?
    Logi Café is designed to reflect the current shift towards hybrid working, demonstrating how Logitech’s lightweight peripherals can enhance productivity not only within traditional office spaces but also in alternative workspaces such as cafés.

  • Miniso’s Shanghai Pop-Up Brings Blackpink’s Jennie Ruby Experience to Life: Exclusive Merchandise and More

    Miniso’s Shanghai Pop-Up Brings Blackpink’s Jennie Ruby Experience to Life: Exclusive Merchandise and More

    Miniso, the Japanese-inspired variety store, recently launched its premier Jennie Ruby pop-up store in Shanghai, offering fans a unique retail experience that’s linked with Blackpink member Jennie’s solo album Ruby.

    Location and Concept

    This pop-up store is located in the bustling central atrium of Grand Gateway Plaza and will continue to operate until April 19th. The store’s aesthetic, featuring a bold red and black design, is a direct reflection of the album’s visual theme.

    Beyond its vibrant design, the pop-up store opens its doors to a myriad of fashion-inspired displays, collectible items, stationery, and lifestyle products. It offers more than 70 stock-keeping units (SKUs), including exclusive loungewear that has been specifically designed for the pop-up.

    Expansion to Beijing and Guangzhou

    After the successful launch in Shanghai, Miniso further broadened its horizons by extending the pop-up concept to Beijing and Guangzhou. These additional locations will operate until April 21st, at the Miniso Land Chaoyang Avenue Park store in Beijing, and the Beijing Road flagship store in Guangzhou.

    Miniso’s Strategy

    This collaboration is an integral part of Miniso’s strategy to establish partnerships with celebrity IPs. This strategy has been proven successful in past initiatives such as the Enhypen collection, which was targeted at engaging younger consumers and creating unique and experiential retail opportunities.

    Questions & Answers

    What is the concept of the Jennie Ruby pop-up store?
    The Jennie Ruby pop-up store offers fans a retail experience that is linked to Blackpink member Jennie’s solo album Ruby. It features a red and black design reflecting the album’s visual theme and offers more than 70 SKUs, including exclusive loungewear.

    After its Shanghai launch, where has Miniso expanded the pop-up concept?
    After launching in Shanghai, the pop-up concept was expanded to Beijing and Guangzhou.

    What is the purpose of Miniso’s collaborations with celebrity IPs?
    Miniso collaborates with celebrity IPs as part of its strategy to engage younger consumers and create unique, experiential retail opportunities.

  • Kodak Apparel Captures Hong Kong Market with First Pop-Up Store, Celebrating Legacy with Film-Inspired Fashion

    Kodak Apparel Captures Hong Kong Market with First Pop-Up Store, Celebrating Legacy with Film-Inspired Fashion

    Kodak Apparel, a fashion brand licensed by Eastman Kodak and based in South Korea, has expanded its retail presence with the launch of a pop-up store in Kai Tak’s Airside, Hong Kong. This event marks the brand’s first physical entry into the Hong Kong market.

    Product Offerings

    The pop-up store features an array of Kodak Apparel’s licensed merchandise. The range includes various apparel and accessory items such as jackets, t-shirts, knit caps, backpacks, and socks. The products prominently display Kodak’s heritage, using film-inspired branding and the company’s distinctive red-and-yellow colour scheme.

    Unique Store Features

    In addition to its product offerings, the Hong Kong pop-up store pays homage to Kodak’s deep-rooted history in photography. This is evident in the themed photo booth installations found within the store. Additionally, an exclusive t-shirt, bearing the words “Kodak Hong Kong” accompanied by the slogan “You press the button, we do the rest” is on offer to customers.

    Brand Expansion

    Since its inception in South Korea in 2020, Kodak Apparel has experienced a rapid surge in growth within its home market. It operates over 100 brick-and-mortar stores, including concession stands in major department stores. The brand’s expansion into Hong Kong follows earlier forays into the Japanese and Taiwanese markets. These developments align with Kodak Apparel’s wider strategy of strengthening its fashion footprint across various Asian markets.

    Questions & Answers

    When was Kodak Apparel Launched?
    Kodak Apparel was launched in South Korea in the year 2020.

    What kind of merchandise does Kodak Apparel offer?
    Kodak Apparel offers a range of apparel and accessories, which includes jackets, t-shirts, knit caps, backpacks, and socks.

    What is the significance of the pop-up store in Hong Kong?
    The pop-up store in Hong Kong marks Kodak Apparel’s first physical retail presence in the Hong Kong market.

  • Amouage Makes a Fragrant Debut in Seoul with Exotic Pop-Up Store Ahead of Permanent Expansio

    Amouage Makes a Fragrant Debut in Seoul with Exotic Pop-Up Store Ahead of Permanent Expansio

    Amouage, a luxury fragrance house, has made its inaugural entry into the South Korean market with the establishment of its first pop-up boutique in Seoul. This marks a major step in the company’s broader growth strategy across Asia.

    Strategically Located Temporary Boutique

    The temporary boutique is conveniently situated in Apgujeong, in proximity to Dosan Park. This pop-up store is a precursor to a permanent flagship store, which is slated to open in the same location in the near future.

    The primary objective of the pop-up boutique is to build Amouage’s brand recognition and gauge consumer response prior to making a long-term commitment to a retail presence in the region.

    Inspiration and Design

    The design of the boutique draws inspiration from Oman, the birthplace of Amouage. Architectural elements echo the country’s mountainous landscapes and traditional falaj water systems. The interior design incorporates stone textures, geometric details, and a warm colour palette to create a refined, minimalist space with subtle nods to Omani culture.

    Services and Collection

    In addition to its fragrance collection, the boutique provides a variety of personalised services such as engraving and gift wrapping. The store layout promotes exploration and discovery, offering a shopping experience that deviates from the traditional, high-density retail format.

    Amouage initially made its presence felt in South Korea through a personalised space at Hyundai Duty Free. The recent launch in Seoul is in line with the brand’s ongoing expansion efforts in the Asia-Pacific region. In 2024, Amouage collaborated with Luxasia to penetrate markets in Australia, India, Indonesia, New Zealand, and the Philippines.

    Questions & Answers

    What is the main purpose of Amouage’s pop-up boutique in Seoul?
    The main purpose of the pop-up boutique is to build Amouage’s brand recognition and gauge consumer response in South Korea prior to making a long-term commitment to a retail presence in the region.

    What unique characteristics define the design of the boutique?
    The boutique’s design draws inspiration from Oman, the birthplace of Amouage, with architectural elements reflecting the country’s mountain landscapes and traditional falaj water systems. The interior design integrates stone textures, geometric details and a warm colour palette to create a refined, minimalist space with subtle references to Omani culture.

    What services are offered by the boutique apart from its fragrance collection?
    In addition to its fragrance collection, the boutique provides personalised services such as engraving and gift wrapping. The layout of the store encourages exploration and discovery, deviating from the traditional high-density retail experience.

  • “M&M’s Pop-Up Store Serves Up Sweet Surprise at Australian Open With Exclusive Flavours and Interactive Fun”

    “M&M’s Pop-Up Store Serves Up Sweet Surprise at Australian Open With Exclusive Flavours and Interactive Fun”

    The renowned M&M’s pop-up store is all set to make its return to the Australian Open, starting from January 12 to February 1. This comes as a follow-up to its successful debut in the previous year’s tournament.

    What to Expect

    The pop-up store will be strategically situated in Garden Square. It will feature an alluring chocolate wall, displaying two exclusive colours specially designed for the Australian Open – pink and light blue. Additionally, a new intriguing flavour, the Crunchy Cookie, will be introduced and available for on-site tasting for the very first time.

    Interactive Activities and More

    Visitors to the pop-up store can look forward to a host of exciting activities. These include appearances by beloved M&M’s characters, Red and Yellow. Aside from this, interactive activities like table tennis activations will be set up outside the store for visitors to engage in. There will also be photo opportunities inside the store, making it a memorable experience for attendees.

    Moreover, the brand will ensure a wider presence across the precinct. This includes the M&M’s-branded tram that transports fans to and from the tournament venue, enhancing the overall fan experience.

    A Highly-Visited Attraction

    As per the brand’s information, the M&M’s pop-up store was one of the top attractions at the Australian Open last year. It garnered a high visitor count, making it a must-visit destination for this year’s tournament attendees.

    Questions & Answers

    What are the new additions to the M&M’s pop-up store at the Australian Open this year?

    This year, the store will display two Australian Open-exclusive colours – pink and light blue. Additionally, a new flavour, the Crunchy Cookie, will be introduced and available for on-site tasting for the first time.

    What interactive activities can visitors expect at the pop-up store?

    Visitors can look forward to character appearances from Red and Yellow, table tennis activations set up outside the store, and photo opportunities inside the pop-up store.

    How is the brand ensuring a wider presence at the tournament?

    The brand will ensure a wider presence by including the M&M’s-wrapped tram that transports fans to and from the tournament, enhancing the overall fan experience.

  • Miniso’s Global Zootopia 2 Pop-up Tour: Unleashing ‘Fun Fur Every You!’ in Major Cities Worldwide

    Miniso’s Global Zootopia 2 Pop-up Tour: Unleashing ‘Fun Fur Every You!’ in Major Cities Worldwide

    Miniso, a retail giant, has recently launched an innovative international pop-up tour that encapsulates the theme of Disney’s upcoming animated film, Zootopia 2. The tour is aptly named ‘Fun Fur Every You!’ and has been making waves in key cities across Asia and other parts of the world.

    The unique tour is aimed at highlighting the brand’s latest product line, which is fundamentally driven by character. This fascinating journey has already made pit stops in several major metropolises including Beijing, Delhi, Guangzhou, Ho Chi Minh City, Hong Kong, Jakarta, Kuala Lumpur, Mumbai, Shanghai, and Singapore. Furthermore, more activations are underway in the US and Canada.

    The layout of each pop-up is thoughtfully designed, featuring photo zones that are inspired by popular characters Judy Hopps and Nick Wilde. These pop-ups also provide ample space to display Miniso’s recently launched Zootopia 2 collection. This collection, which is a collaborative effort with Walt Disney Animation Studios, covers a broad range of more than 300 unique products.

    The products in the collection include plush toys, homewares, stationery, accessories, and many more exciting items. The assortment is anchored by character-centric items like vinyl figures, blind boxes, plush, and bag charms. Moreover, select Miniso stores are also offering limited-edition bags, stickers, and badges to meet the growing demand for collectible items.

    In recent news, Miniso reported an impressive surge in sales growth for the third quarter. The company has successfully achieved a new landmark in its network expansion strategy, boasting over 8000 stores as of September 30th.

    Questions & Answers

    What is the theme of Miniso’s international pop-up tour?
    The theme of Miniso’s international pop-up tour is based on Disney’s upcoming animated film, Zootopia 2, and is called ‘Fun Fur Every You!’.

    What is the purpose of this pop-up tour?
    The purpose of this pop-up tour is to showcase Miniso’s latest character-centric product line, which includes a wide array of products ranging from plush toys to stationery.

    What recent achievement has Miniso reported?
    Miniso recently reported a significant boost in sales growth for its third quarter. Additionally, the company announced reaching a new milestone in its network expansion plans, with over 8000 stores as of the end of September.

  • French Luxury Chocolatier La Maison du Chocolat Expands Korean Presence with New Pop-Up in Seoul’s Lotte Department Store

    French Luxury Chocolatier La Maison du Chocolat Expands Korean Presence with New Pop-Up in Seoul’s Lotte Department Store

    La Maison du Chocolat, a renowned French luxury chocolatier, is expanding its presence in South Korea, launching a new pop-up boutique in the central Seoul location of the Lotte Department Store Main B1.

    Expanding Partnership with Bluebell Korea

    This latest venture is in cooperation with Bluebell Korea, a notable distributor recognized for handling an assortment of luxury and premium labels throughout the broader Asian region. The partnership serves to introduce La Maison du Chocolat’s revitalized branding and retail design to the Korean market, using the pop-up boutique as an experimental platform for potential future growth.

    Exquisite Chocolate Selection

    The temporary store will exhibit a curated selection of La Maison du Chocolat’s signature offerings. Their variety of products range from truffles, chocolate tablets, and macarons, to a host of seasonal creations, offering a tantalizing treat for all chocolate connoisseurs.

    Brand History

    Established in 1977 by chocolatier Robert Linxe, La Maison du Chocolat has since been spearheaded by Nicolas Cloiseau, who stepped into his role as creative director in 2011. The brand made its debut in the Korean market in 2015, opening a boutique in the main branch of Shinsegae Department Store situated in Sogong-dong.

    Questions & Answers

    Who is the current leader of La Maison du Chocolat?
    Nicolas Cloiseau has led La Maison du Chocolat as its creative director since 2011.

    When did the brand first enter the Korean market?
    The brand made its first foray into the Korean market with a boutique in Shinsegae Department Store’s main branch in Sogong-dong in 2015.

    What products does the new pop-up boutique in Seoul offer?
    The boutique offers a range of La Maison du Chocolat’s offerings, including truffles, chocolate tablets, macarons, and seasonal creations.

  • Cafuné Breaks into Hong Kong Market with Stylish Pop-Up Store at Harbour City: Debuting Fall/Winter 2025 Collection

    Cafuné Breaks into Hong Kong Market with Stylish Pop-Up Store at Harbour City: Debuting Fall/Winter 2025 Collection

    Accessories retailer Cafuné recently unveiled a pop-up store inside Harbour City situated in Tsim Sha Tsui, marking a significant milestone as the brand’s first solo venture in Hong Kong. The store is situated on the third level of the Ocean Centre.

    Store Aesthetics

    Showcasing Cafuné’s subtle and minimalist design aesthetic, the pop-up store is a delightful blend of clean lines, neutral hues, and delicate botanical elements. The temporary store is planned to operate from November 14 to December 14, offering consumers an exclusive experience of the brand’s Fall/Winter 2025 collection.

    Featured Collection

    Key items on display include the Small Lune Crossbody, a compact version of the brand’s iconic Lune bag; the Stance Passport Holder, ingeniously designed with compartments for cards and documents; and the Soft Fold Bag, an exquisite piece crafted from soft Nappa leather and equipped with an adjustable strap.

    In addition to these, Cafuné is also introducing the Asra Boston Bag in the Cedar variant, specifically designed for multipurpose usage. This bag is crafted from Italian pebble-grain calf leather, adding an extra touch of elegance and sophistication.

    About Cafuné

    Cafuné came into existence in 2015, courtesy of co-founders Queenie Fan and Day Lau. The brand’s primary focus is on creating modern accessories that exhibit a minimalist design approach, which is clearly reflected in its products.

    Questions & Answers

    When and where has Cafuné opened its pop-up store?
    Cafuné opened its pop-up store at Harbour City in Tsim Sha Tsui, Hong Kong, on November 14 and it will run until December 14.

    What is unique about the Cafuné pop-up store’s design?
    Cafuné’s pop-up store design showcases the brand’s minimalist aesthetic, featuring clean lines, neutral tones, and subtle botanical elements.

    What kind of products does Cafuné offer?
    Cafuné focuses on modern accessories with a minimalist design approach. Key items include the Small Lune Crossbody, the Stance Passport Holder, the Soft Fold Bag and the Asra Boston Bag in Cedar.

  • “Longchamp Embraces Green Retail Revolution with Pop-Up Concept Store in Hong Kong”

    “Longchamp Embraces Green Retail Revolution with Pop-Up Concept Store in Hong Kong”

    In its ongoing pursuit of innovative retail formats and engaging visual narrations, Longchamp has launched a one-of-a-kind “Green Concept Store” on a temporary basis at Pacific Place, Hong Kong.

    A Green Retail Experience

    The pop-up store, which was launched on October 24, boasts an exclusively green interior – an aesthetic feature which extends to the walls, flooring, and fixtures. Darker tones have been incorporated into the design as a nod to the brand’s long-standing heritage.

    The concept store is an extension of Longchamp’s shift towards experiential retail, placing greater emphasis on the ambiance and design of the shopping environment than on traditional merchandising. Offering an immersive and extraordinary setting, the store is designed as an interlude, inviting visitors to experience the essence of the brand in a novel way.

    Star-Studded Opening

    To celebrate the launch, Longchamp hosted an event that saw attendance from notable personalities from the acting and fashion industries, including singer Jace Chan, actress Fish Liew, actor Martin Wong, and fashion figures Faye Tsui, Evelyn Choi, Zoe Yu, and Angie Ng.

    This temporary store in Hong Kong follows the August relaunch of the brand’s two refurbished stores in Singapore, situated at Ion Orchard and Marina Bay Sands.

    Questions & Answers

    What is the concept behind Longchamp’s Green Concept Store in Hong Kong?
    The Green Concept Store is an extension of Longchamp’s shift towards experiential retail. It’s a store designed with an immersive and unique setting, allowing visitors to experience the brand in a fresh, unconventional way.

    What does the interior of the Green Concept Store look like?
    The store is entirely enveloped in green, from walls and flooring to fixtures, with darker shades incorporated to reference the brand’s heritage.

    Where are Longchamp’s other recently renovated stores located?
    The recently renovated Longchamp stores are located in Singapore, at Ion Orchard and Marina Bay Sands.

  • Diptyque Unveils Immersive Pop-up Store In Hong Kong: Holiday Edition

    Diptyque Unveils Immersive Pop-up Store In Hong Kong: Holiday Edition

    Diptyque, the esteemed French luxury fragrance brand, has unveiled a pop-up store in Hong Kong’s Hollywood Road, promising an immersive and festive experience for customers through its Holiday 2025 collection, ‘A Night of Wax and Gold’.

    The Store Aesthetics

    Spread across two levels and covering 150 square meters, the pop-up store’s exterior is an eye-catching green facade, beautifully engraved with golden excerpts from the collection’s narrative. Adding a whimsical touch to the store’s facade is Archibald, a mischievous cat character rendered by illustrator Vincent Puente.

    Inside, the ambiance takes a nostalgic turn, drawing inspiration from vintage bookshops. The green painted walls are adorned with gold pine cones and shimmering trees, creating a festive atmosphere. Furthering the theme, a central installation, in the form of a pine tree constructed from oversized books, becomes a unique display for the brand’s Sapin (Pine Tree) Candle, the standout piece in their holiday collection.

    The Creative Workshop

    The upper level of the pop-up serves as an interactive creative workshop. Centering around a large wooden table, visitors are encouraged to partake in a variety of engaging holiday activities. From crafting seasonal wreaths and mastering gift-wrapping and decoration techniques to personalizing candles with hand-applied gold accents, the space offers a stimulating and festive experience for all visitors.

    The Magic Book Experience

    Enhancing the unique shopping experience, the pop-up also introduces a ‘magic book’ feature. Visitors are given the opportunity to choose a bookmark, which, when sprayed with perfume, reveals hidden illustrations and even surprise gifts for the customers to take home.

    Questions & Answers

    What is the theme of Diptyque’s Holiday 2025 collection?
    Diptyque’s Holiday 2025 collection is themed ‘A Night of Wax and Gold’.

    What are some of the activities that visitors can participate in at Diptyque’s pop-up store?
    Visitors can partake in a variety of festive activities including crafting seasonal wreaths, learning gift-wrapping and decoration techniques, and personalizing candles with hand-applied gold accents.

    What is the ‘magic book’ experience at Diptyque’s pop-up store?
    The ‘magic book’ experience allows visitors to select a bookmark which, when sprayed with perfume, reveals hidden illustrations and surprise gifts for them to take home.

  • Tokyo Streetwear Label 9090 Breaks Into Chinese Market, Championing 90s Nostalgia For Gen Z Shoppers

    Tokyo Streetwear Label 9090 Breaks Into Chinese Market, Championing 90s Nostalgia For Gen Z Shoppers

    Born and bred in Tokyo, the streetwear label 9090 has recently made its debut in the Chinese market. This expansion was facilitated via collaborations with Yutori Group and BranDNA, with the first step being the launch of a pop-up store in Shanghai.

    9090 is recognized for its unique fusion of a nostalgic 90s youth culture and contemporary streetwear design. The label’s distinct style is what sets it apart from the competition.

    BranDNA’s CEO, James Chen, attributes the introduction of this Japanese brand to the demands of China’s Gen Z consumers. He stated that these young shoppers are on the lookout for individuality, cultural depth, and affordable yet trendy fashion.

    Chen explained, “The rebellious spirit embodied by the 1990s deeply resonates with this generation. We believe that 9090 has the potential to set fresh trends in the market.”

    To further establish 9090’s presence in China, Yutori and BranDNA have plans to broaden the brand’s reach. These include opening more pop-up stores, forming retail partnerships, and pursuing collaborations, with the end goal being to make this brand more easily accessible to local consumers.

    BranDNA has previously successfully introduced over 40 international brands into the Chinese market, comprising top labels like 7 For All Mankind, BCBG Maxazria, Ben Sherman, Hydrogen, Body Glove, Dakine, Porsche Design, Bric’s, and Borghese.

    Questions & Answers

    What is the 9090 brand known for?
    The 9090 brand is renowned for its fusion of nostalgic 90s culture and modern streetwear aesthetics.

    Why did BranDNA introduce the 9090 brand to China?
    BranDNA CEO James Chen cited the demands of Gen Z consumers for personalized, culturally rich, and affordable trendy fashion as the reason behind the introduction of 9090 to the Chinese market.

    How do Yutori and BranDNA plan to expand 9090’s presence in China?
    The expansion plans include opening additional pop-up stores, establishing retail partnerships, and initiating collaborations to make the brand more available to local consumers.

  • Rick Owens x Birkenstock launched second collaboration range in HK pop up

    Rick Owens x Birkenstock launched second collaboration range in HK pop up

    Fashion designer Rick Owens has launched his second collaboration with footwear firm Birkenstock, with pop-ups expected in Hong Kong and Shanghai. The Rick Owens x Birkenstock collection debuted exclusively at Le Bon Marche in Paris, and will not be available online until February 8. The pop-ups in Hong Kong and Shanghai are scheduled for January 23 and 25.

    “The brief for the set design was Mayan pyramids”, said Owens.

    All the various styles of the collection, including sandals featuring metallic foil and leather, are on display at the pop-up on blocks of raw black cork.

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  • Estee Wonderland Christmas campaign uses AI technology

    Estee Wonderland Christmas campaign uses AI technology

    International skincare and beauty firm Estee Lauder has featured AI technology in its Estee Wonderland Christmas campaign in Hong Kong.

    The Quantum Human technology is an automated AI scan-to-avatar system that makes the customer the hero or heroine in their own virtual fairy tale.

    The carousel-themed Estee Wonderland promotion also features pop-up counters, where visitors can take a “magical carousel ride” into a favourite childhood fairytale as their avatars travel through time in a 22-second virtual reality movie.

    The technology is the brainchild of eight years of research and development. It uses expertise previously reserved for Hollywood productions to create virtual characters. The avatar automation process takes only a second.

    Unlike 3D scanning, where data cannot be used in media other than 3D printing, the Quantum Human technology enables true automation of the virtual identity creation en masse in full detail. As opposed to the month-long manual process, Quantum Human brings 3D avatars to life in minutes – 10,000 times faster than the manual process – making it viable for a broad spectrum of uses.

    The promotion has finished at Estee’s Langham Place store before moving to New Town Plaza, Sha Tin from November 10-18 and Ocean Terminal at Harbour City from November 26 to December 4.

    More pictures from the events (5 images) :

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  • Bvlgari’s cinema themed pop-up at Singapore’s ION Orchard mall

    Bvlgari’s cinema themed pop-up at Singapore’s ION Orchard mall

    High-end Italian jewellery house Bvlgari has opened a pop-up retail place this month in Singapore. Located on level one of the ION Orchard mall, the “Pop (Up) Corn” shop is decked out in saccharine pink and blinking neon lights and takes inspiration from 60s Italian theatre.

    It is also a mini-reproduction of the Italian luxury brand’s Via Condotti boutique in Rome where Hollywood icons such as Audrey Hepburn and Elizabeth Taylor would shop when in town.

    Inside, the pop-up offers limited-edition Bvlgari handbags including Serpenti and Divas Dream bags in calfskin leather, as well as sparkling jewellery pieces and watches.

    The standout piece is the limited-edition matching set of a Bvlgari-Bvlgari necklace and bracelet in rose gold, which is an ION Orchard exclusive. Not to mention a series of cinema-themed objects such as glitzy popcorn boxes, rectangular ticket stubs and dazzling neon lights.

    The Pop (Up) Corn store is open now until December 31.

    The new pop-up serves as a precursor to the official store opening in ION Orchard from Bvlgari in December, joining the store in Marina Bay.

    It’s not the first time Bvlgari has opened a pop-up store in a key capital city.

    In 2017, Bvlgari opened a pop-up store inside France’s Galeries Lafayette department store on boulevard Haussmann in Paris.

    Bvlgari operates flagship stores in most Asian cities including Singapore, Taipei, Shanghai, Beijing, Hong Kong and Macau.

    Founded in 1884 in Rome Sotirios Voulgaris, Bvlgari is now majority-owned by French luxury conglomerate LVMH Group.

    For the first-quarter 2018, LVMH’s watches and jewellery category, which Bvlgari is a part of, witnessed 8% growth in revenue terms and 14% organic growth in the category, totaling 9.5 billion euros. Overall revenues tipped 33 billion euros for the three months ending September 30.

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  • SK-II to open pop-up store for Holiday limited edition

    SK-II to open pop-up store for Holiday limited edition

    SK-II opens a pop-up store of 2017 PITERA Essence Change Destiny Limited Edition at the Seocho-gu Central City Famille Station in Seoul for the holiday season.

    This pop-up store is designed with a variety of experience spaces and a wide range of enjoyment under the concept of a unique Pop Art design of the bottle of the PITERA Essence Limited Edition.

    A giant-sized bottle of PITERA Essence Limited Edition Bottle is displayed in the middle of the pop-up store that attracts attention and it allows anyone to experience a variety of ways to experience the PITERA Essence Limited Edition.

    Visitors take a picture  in the PhotoZone, which is surrounded by a variety of PITERA Essence Limited Editions.

    Limited Edition

    After taking a photo, they can select one of the three ‘#ChangeDestiny’ phrases on the bottle and the calligrapher will write the phrase on the a polaroid cover.

    In addition, SK-II’s beauty measuring system, Magic Ring, can be used to measure skin condition and offer beauty counseling.

    Visitors can participate in various activities at the PITERA station, including magic ring measurements, and present coins that are only available at the PITERA station.

    With the coin from the pop-up store, SK-II PITERA gift machine gives you the chance to get a variety of products from SK-II’s best products.

    The motif of this pop-up store, the PITERA Essence Change Destiny Limited Edition is the symbolic product of SK-II. It features a ‘#ChangeDestiny’ phrase inscribed on the bottle that inspires the subjective life.

    Three phrases with meaning of support for the attitude of life changing in a subjective way, “Be the Person You DECIDE To Be”, “CHANGE is in All of Us”, “DESTINY is a Matter of Choice” are designed in pop art form for each of the three products.

    Those products will be sold in limited edition at SK-II stores and major online malls in department stores nationwide.

    The same pop-up store concept has been mushrooming is the main Asia cities.

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