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Tag: popup

  • Daniel Wellington launches Moments of Hygge pop up Store

    Daniel Wellington launches Moments of Hygge pop up Store

    Fashion timepiece maker Daniel Wellington has launched a pop-up in Doota Duty Free, downtown Dongdaemun in Seoul.

    The Doota X DW pop-up “DW Moments of Hygge” will be open through to July 31, designed to “celebrate the small moments of happiness in life”. The opening is timed to coincide with the release of a classic watch and bracelet with red accents to reflect the colour that represents happiness in the Chinese culture, and will feature a number of customer exclusive offers at the location.

    The store is inspired by the Scandinavian Hygge philosophy, which espouses seeking happiness and contentment in moments of cosiness and pleasure in simplicity. A press release released by the firm quotes author Meik Wiking’s The Little Book of Hygge with “Hygge … is about being with the people we love. A feeling of home. A feeling that we are safe, that we are shielded from the world and [we] allow ourselves to let our guard down.”

    The pop-up is serving ice-cold cold-brew coffee in artisanal glass flasks, paired with a traditional honey cinnamon “yakgwa” cookie, a Korean treat.

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  • Unmanned pop-up store Unboxed by Singtel

    Unmanned pop-up store Unboxed by Singtel

    In the 45sqm store, customers can consult with a live bot, which is powered by facial recognition technology, to receive personalised recommendations, try out phones, sign up for mobile plans at video-assisted self-serve kiosks and buy and collect phones and devices via an in-store POPStation.

    Customers can browse and buy accessories including headphones, phone cases, power banks and contract-free handsets.

    They can also make bill payments, top up prepaid cards and Dash wallets, and get SIM card replacements.

    “The future of retail is here and now. Our digital transformation integrates online and offline customer touchpoints to deliver fresh and fuss-free buying experiences to consumers,” said Yuen Kuan Moon, CEO of consumer at Singtel.

    “Unboxed fulfils the needs of today’s consumer and provides a peek into the next-generation of retail – fast, instant, convenient and experiential.

    Co-created by Singtel, NCS and SingPost, Unboxedbuilds on the success of the digital transformation of Singtel’s flagship Comcentre store, which offers integrated online and in-store shopping carts, and instant purchases via an automated checkout.

    The store will move to a new location every few months to serve customers at high-traffic areas such as transport hubs and school campuses.

  • Volkswagen Expands Network With First City & Pop-up Stores In India

    Volkswagen Expands Network With First City & Pop-up Stores In India

    German auto giant has inaugurated its first city and pop-up stores in India, in a bid to expand its presence and touchpoints in the country. The manufacturer opened its first City store at Richmond Road in Bengaluru, while the Pop-up store opened in Tumkur. The automaker says that the initiative aims to prepare the brand to be ‘fit for the future’ while being innovative. Volkswagen plans to introduce 30 new pop-up and city stores across the country over the next one year.

    Speaking about the new innovation, Steffen Knapp, Director, Volkswagen Passenger Cars said, “Our business environment is changing at a breathtaking pace in view of new technologies and enhanced customer expectations. Our customers today value innovation and in turn expect a prompt and hassle-free experience with Volkswagen. This new format of transforming our sales stores is in alignment with our global growth strategy. As the world is moving towards connected mobility solutions, digitalization across the sales and after-sales process is pertinent. We’re constantly innovating our brand offerings and we trust our customers would appreciate the Volkswagen experience.”

    The new stores have been opened in partnership with PPS Motors. Speaking on the collaboration, Rajiv Sanghvi, MD – PPS Motors said, “To enhance the customer purchase experience in today’s digital age, we are driven to deliver this world-class showroom that combines traditional and digital tools to offer a seamless sales experience to our customers.”

    The Volkswagen Pop-up store aims to offer an opportunity for potential customers to interact better with the brand. These stores are mainly targeted at the semi-urban and rural areas where the company has a limited presence. Meanwhile, the Volkswagen City store will cater to young customers in urban areas. The city store will offer a digitized experience to customers with paperless details on the vehicles. Vehicles bought via both the stores will be serviced at the existing company workshops that are associated with the traditional dealerships that are already established in multiple cities.

    Volkswagen currently operates out of 119 showrooms and 113 workshops, which are spread across 100 cities in the country. The city and pop-up store concepts will help VW India reach out to newer regions in the country, without necessarily spending the high infrastructure cost involved with setting up a dealer network. It’s not clear as to how long with the city and pop-up stores will be in operation. However, local dealers will find help in reaching out to newer customers outside their traditional vicinity.

  • DFS launches fourth Whisky Festival

    DFS launches fourth Whisky Festival

    DFS Group has launched the fourth Whisky Festival at Changi Airport, this one with a pop-up bar. Aiming to “demystify the whiskey-making process”, the festival offers a selection of more than 400 whiskeys and many exclusive offers.

    Highlights include Bruichladdich Port Charlotte 10, Compass Box No Name, No 2, Glenmorangie Rare Cask 1399, Johnnie Walker Black Triple Cask Edition and Royal Salute 21 Year Old Lost Blend.

    “The Whisky Festival is one of our favorite celebrations at DFS, providing a great opportunity to showcase this wonderful spirit in a fun and engaging way to whiskey connoisseurs and enthusiasts alike,” said Brooke Supernaw, senior VP spirits, wines, tobacco, food and gifts at DFS Group.

    “We are delighted to work with some of the best whiskey makers in the world to bring this event to life again this year in partnership with Changi Airport Group.”

    The pop-up bar, reminiscent of the speakeasy bars of the 1920s Jazz Era, will remain open until June 10. At the bar, travelers can enjoy interactive experiences with whiskey tastings, and vaporizers producing scents from floral all the way to smoky and intense.

    Live performances by jazz singers including Carol Gomez, Ywenna Carolin, and Richard Jackson will feature.

    “We are thrilled to partner with DFS Changi once again and bring the annual Whisky Festival to the next level with a pop-up bar for the first time ever. This 1920s-themed bar with its unique interior and collection of never-before-seen whiskeys will offer travelers a multi-sensorial travel retail experience, in celebration of all things whiskey,” said Teo Chew Hoon, group senior VP, airside concessions, at Changi Airport Group.

    After Singapore, the festival will relocate to seven DFS locations across Asia, the Middle East, North America, and Hawaii.

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  • Gucci restaurant pop up heads into Singapore

    Gucci restaurant pop up heads into Singapore

    Osteria, the Gucci restaurant pop up, will open in Singapore next month.

    Set to open at The Arts House, the four-week popup will have a Renaissance theme, replete with the signature red Gucci Herbarium-motif wallpaper.

    The restaurant will open for lunch and dinner on select days from May 1 to 26

    The menu will be conceptualised by chef Massimo Bottura, with Gucci Osteria head chef Karime Lopez.

    Main highlights include Bottura’s signatures dishes, including The Crunchy Part of the Lasagne, Lopez’s creation of sweet-sour pork belly bun, named Taka Bun.

    “We are excited to be able to bring Gucci Osteria to Singapore – a city with a vibrant culinary landscape,” says chef Karime Lopez.

    “At our first international edition, we want to showcase the best of global cuisine, as a country’s cuisine is no longer confined to its birthplace – it can always be reinterpreted and refined. The cuisine we are presenting is not just traditional Italian, but rather a cultural expression that resonates with the global diner of today.”

    Ticket sales open on the 20th of this month. Diners can choose a specially curated four-course lunch (from $128), a seven-course lunch ($228), or seven-course dinner (from $278).

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  • Estée Lauder Wants to Maximise Every Second of your Beauty Sleep

    Estée Lauder Wants to Maximise Every Second of your Beauty Sleep

    Join us as Estée Lauder celebrates its first ever Power of Night exclusive pop-up. Visit us from 23th to 24th March (11am to 8pm) to understand how modern life affects our skin and discover our iconic Advanced Night Repair serum maximises skin repair with every second of beauty sleep. Learn how a lack of sleep* and constant exposure to blue light** accelerates skin ageing, causes fine lines and a loss of firmness and pigmentation.

    As a leader in skin repair for over 35 years, Estée Lauder continuously studies the key factors behind visible skin ageing. Research shows that a lack of sleep not only affects our skin’s natural reparative process but also accelerates premature signs of skin ageing.

    Sleeping less than five hours every night increases the impact of stress on the body, resulting in a breakdown of collagen and elastin, causing it to be more susceptible to damage caused by environmental aggressors*.

    Modern life equals multiple skin assaults and the constant exposure to blue light, especially at night, disrupts the skin’s natural repair process and causes accelerated skin ageing**.

    It is no surprise then that a good night’s sleep is not only important to recharge the body but also helps keep skin youthful and healthy.

    Beauty Sleep In Progress

    During our exclusive pop-up, learn about Estée Lauder’s iconic Advanced Night Repair in the Living Room. Through an interactive night discovery quiz, discover how our patented ChronoluxCB™ Technology works with the body’s natural circadian rhythm to boost skin repair and renewal functions for a radiant and youthful look when you wake.

    In the bedroom, explore different ways of using Advanced Night Repair serum with our Power Of Night film series muses Joanne Peh, Nurul Aini and Oon Shu An and journey with them through our Insta-worthy beauty stations. Learn beauty hacks with Estée Lauder’s breakthrough repair serum for all your beauty occasions by strengthening the skin, improving hydration and enhancing your skin’s glow.

    Take our discovery quiz and bring home your very own Advanced Night Repair serum sample to kick start your Advanced Night Repair beauty regimen.

    Create your customised bedtime renewal routine and steal the spotlight with our Pro Artists using our best-selling Double Wear Stay-in-Place Foundation and our new luxury lipstick collection Pure Color Desire.

    Scribe your sleep resolutions on the Sleeping Beauties Wall and join us in spreading the love for Advanced Night Repair by posting your favourite sleeping beauty images on the ‘gram. Tag your photos with the event hashtags to enter the Estée Lauder #PowerOfNightSG Instagram contest, and stand a chance to win a full-size bottle of Advanced Night Repair.

    Unleash the power of night with Singapore’s #1 serum — Estée Lauder Advanced Night Repair.

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  • Armani Box Bangkok pops up at Suvarnabhumi Airport

    Armani Box Bangkok pops up at Suvarnabhumi Airport

    Giorgio Armani Beauty has opened an Armani Box Bangkok pop-up store at Suvarnabhumi Airport.

    Located in the departures hall, the pop up will showcase the brand’s beauty ranges until the end of this month.

    The Armani Box Bangkok store was designed with hot-red walls and black lighting fixtures. A giant gorilla, Uri, welcomes visitors as they enter the store. Created by Italian artist Marcantonio Raimondi Malerba, the full-sized golden gorilla is a replica of the black one that resides in Giorgio Armani’s home in Milan.

    Thai and Chinese KOLs, Ms Nutty Ploychompoo, Ms Archita Siripinyanond and Ms Liu Lin (Xiao Yu) at the Armani Box Bangkok

    Thai and Chinese KOLs, Ms Nutty Ploychompoo, Ms Archita Siripinyanond and Ms Liu Lin (Xiao Yu) at the Armani Box Bangkok

    The Armani Box Bangkok is decked out with a series of cinematic details to explore

    The Armani Box Bangkok is decked out with a series of cinematic details to explore

    Armani Box Bangkok is decked out with a series of cinematic details and visitors can become ‘movie stars’ with a series of details to explore, including making a Walk of Fame digital handprint and filming their own screen test.

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  • Vive Cake Boutique opens fresh pop-up at Harbour City

    Vive Cake Boutique opens fresh pop-up at Harbour City

    Vive Cake Boutique has opened a three-month pop-up store at Harbour City’s Gateway Arcade. The store is timed to coincide with White Day, a traditional holiday in Japan where men return gifts to their sweethearts who gave them chocolate on Valentine’s Day.

    The bakery’s founder Vivien Lau and her team have designed a White Day selection which will also be available in the company’s Central flagship store.

    “Vive’s pop-up store in Harbour City is an idyllic location that embodies refinement and luxury,” says Lau. “Gourmands from around the world can explore our unique and new dessert sensations in a homely, inviting, and Insta-worthy environment.”

    In addition to the cake creations and offers, Lau and her team have also designed memorabilia and treats for shoppers to take home, including a unicorn portable charger inspired by their signature Uni-Cone cake.

    Vive Cake Boutique was launched online in 2014 with its first pop up opening at The Pulse the following year. The company now has two permanent boutiques with pink and sleek marble decor, in Lee Tung Street in Wan Chai and H Queen, Central’s lifestyle hub.

  • Lancome Bangkok pop up store in a fantasy wonderland

    Lancome Bangkok pop up store in a fantasy wonderland

    Lancome’s fantasy wonderland pop‑up at Bangkok King Power Rangnam, featuring the brand’s first ever interactive LED projection, will come to a close on March 10.

    The Chinese New Year Lancome pop-up was launched on February 4 following the success of Lancome’s festivities at King Power Rangnam the previous year. In keeping with the brand’s stated commitment to “empower women to express their best selves”, Lancome’s “Wish Big” pop-up featured a state-of-the-art LED installation that went up to the atrium ceiling, surrounded by floating lanterns symbolising wishes rising into the heavens.

    Guests enjoy real-time interaction with the retail design as they walk around the 10‑metre-long LED installation. The wonderland-inspired design is fully integrated with the entire retail space, allowing Lancome to completely take over of the Rangnam atrium.

    Every single visible touchpoint and the six‑metre-high chateau structure is branded with Lancome’s signature shade of Parisian rouge, wishing visitors a good start to the New Year and contributing to the festive CNY atmosphere.

    The immersive experience in Lancome’s wonderland continues inside the pop-up with a custom “boomerang photo booth” that allows visitors to virtually interact with Lancome products. All photos and videos can be downloaded so visitors can share them on social media. On the other side of the pop‑up, a large LED installation displays a Parisian cityscape that doubles as an interactive game, giving customers  the chance to “catch” floating Lancome products on screen and exchange them for prizes in store.

    “King Power aims to elevate the experience of duty‑free shopping through the careful curation of our retail offerings,” said King Power Group’s senior executive VP Susan Whelan. “Particularly during this holiday season when more people will be travelling, we want to make our customers feel right at home here with us.”

    “We are committed to bringing greater happiness to each and every one of our customers, and we hope that their experience with Lancome here will create more happy moments and happy memories for a wonderful start to the year ahead,” said Lancome Travel Retail Asia Pacific GM Tao Zhang.

    The pop-up also offers travellers a range of exclusive gift-with-purchase, all styled to reflect the flying pig that Lancome has chosen as its symbol for the new year.

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  • Candystud Factory: The New Valentino Popup Store in Beijing

    Candystud Factory: The New Valentino Popup Store in Beijing

    Candystud Factory. A handbag factory just like a candy factory. Pink, entertaining, imaginary.

    Valentino will open a Pop Up store in the young and dynamic Sanlitun neighborhood in Beijing that creates a cinematographic atmosphere of a handbag f actory.

    The pop up s tore will open on the 26 th of April 2018 and will run until the 17 th of May 2018.

    For this occasion, two new limited edition Candystud bags will be pr esented.

    Fun, spherical, in the spirit of frivolity, Candystud is a small object of high craftsmanship the blends the excellence and the savoir faire of Maison Valentino with a new desire of pleasure and of joie de vivre. The Candystud Pop Up store translates this idea in a shopping and amusing experience.

    One enters is a colored and ethereal world to discover the beauty and the allure of the Valentino items together with the humanity and the e xcellence of those that cr eated them.

    The Candystud Factory collection also includes four new exclusive sneakers and a series of exclusive small leather goods such as iPhone c overs, mirror bags and charms.

    #CandyStudFactory

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  • Innisfree Vietnam pop-up boosts brand

    Innisfree Vietnam pop-up boosts brand

    Korean cosmetics brand Innisfree has opened its first pop-up store, inside Saigon Center in Ho Chi Minh City, from now until Sunday.

    Called New Hydration Station, the Innisfree Vietnam pop-up introduces the brand’s new green tea range through different sections such as Hydration Station, Hydration Wash Zone, Beauty Wash, Green Tea Store, Green Tea Zone.

     

    After the pop-up, the brand will open new store at Crescent Mall in District 7, in the hub of the city’s Korean community.

    During the first two days, customers will get the chance to receive Innisfree tumblers, eco bags, and masks with bills over VND300,000.

    After arriving in Vietnam in 2016, Innisfree has opened four stores, all in Ho Chi Minh City.

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  • Pop-ups leading way for Dickies Vietnam

    Pop-ups leading way for Dickies Vietnam

    Dickies Vietnam is planning to open its first Ho Chi Minh City flagship store.

    Meanwhile, the American apparel brand is paving the way by opening pop-up stores at Diamond Plaza, Parkson C&T, Parkson Hung Vuong, Parkson Saigon Tourist and Takashimaya from this month through to June.

    Dickies arrived in Vietnam in November under distribution deal between Son Kim Fashion and Williamson-Dickie, with a flagship store being opened at Vincom Royal City in Hanoi.

    The group plans to open 30 Dickies stores in five years.

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  • Fendi Thailand has launched two pop-up stores in Bangkok

    Fendi Thailand has launched two pop-up stores in Bangkok

    Fendi Thailand has launched two pop-up stores in Bangkok’s Siam Paragon. Its concept is a luxurious reinterpretation of the Roman-style vintage newsstands typical of piazza in the heart of Rome. One kiosk is dedicated to the label’s spring/summer women’s collection while the other puts its focus on the men’s collection. Both outlets feature ready-to-wear, leather goods, small leather goods, accessories and shoes.

    To mark the launch of the pop-ups, Fendi hosted a Roman-inspired cocktail party with special guests including Chontida Asavahame, Mai Davika, Nattarat Nopparuttayaporn, Note Panayangkool, Pasakorn Vanasirikul, Sonya Singha, Sorawis Saengvanich and Violette Wautier.

    Included in the men’s collection are everyday Fendi items including illustrations done by British artist Sue Tilley. Items include a glossy red corkscrew, an antique set of keys, leaky bathroom taps, a plastic rotary telephone and a desk lamp.

    The kiosks will be active until June.

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  • Louis Vuitton Singapore makes splash in airport

    Louis Vuitton Singapore makes splash in airport

    Louis Vuitton Singapore has opened a spectacular duplex store taking centre stage in the new Crystal Garden in the Terminal 3 departure transit hall at Changi Airport.

    The first-ever airport store of its type in south Asia, the store has a theme of travel and features a full-size model of a 1930s French plane suspended from the ceiling, plus “flying machines” carrying the French luxury brand’s signature trunks and suitcases.

    A giant digital display surrounds the entrance, and the store has a translucent facade of glass and copper-diamond mesh. Inside, tiered garden beds feature a flowers and spheres containing glass sculptures.

    For the opening, an exhibition space on the second floor features antique objects from the Louis Vuitton archives displayed alongside more contemporary pieces.

    On the ground floor there is a range of travel-related offerings including men’s and women’s leather goods, ready-to-wear, accessories, shoes, watches and fragrances.

    Covering 530sqm, it is the first airport store in Asia Pacific to be directly managed by Louis Vuitton, which has had a 37-year presence in Singapore.

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  • Pirata Group launches ballsy pop-up dining

    Pirata Group launches ballsy pop-up dining

    For 100 days, Hong Kong diners are having a ball, or several, thanks to restaurant company Pirata Group. Its Balls pop-up diner on Star Street is offering a menu of quirky meat, seafood and vegetable ball creations by the group’s award-winning chefs, along with simple starters, desserts and drinks. Offering all-day casual dining and takeaways, Balls has no service charges and reservations are not necessary.

    Pirata Group co-founders Manuel Palacio and Christian Talpo say it is their most adventurous concept to date. “Why build a new concept in 30 days to stay open for just 100 days?” asks Palacio. “Because at Pirata Group, we have balls.”

    There are three sections for the Balls menu: Before Your Balls, Our Balls and All Balled Out.

    Our Balls include chef Arturo Melendez’s Bolas Latinas with Peruvian red peppers, chef Alfredo Rodriguez’s The Optimist’s Fishballs (HKD140) featuring squid and prawns on pilaf rice, chef Paddy McDermott’s Meatsballs (Meats is the group’s newest restaurant) featuring rotisserie chicken with blue cheese and jalapeno relish, chef Stefano Rossi’s Big Sub with melted fontina cheese, chef Andrea Viglione’s Ste Palle! with tagliatelle and arrabiata sauce (vegetarian option available), and the vegetarian Free Balling with falafel, hummus, mint yogurt and pita bread.

    The Ball creations are also featuring on the menus of each chef’s restaurant.

    Appetisers include Mozarella di Buffala and beef carpaccio, while the desserts are Sweet Balls (cinnamon jam doughnuts with custard sauce) or Not Balls (soft-serve ice cream).

    A special tasting menu offers two appetisers, three balls and one dessert.

    With a retro pop-themed design and bright interiors, Balls seats up to 40 diners at counters and tables, and has a terrace. The concept runs until February 8.