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Tag: PTT

  • Village for Cafe Amazon’s Japan launch

    Village for Cafe Amazon’s Japan launch

    Rather than a big city, Thai coffee-shop chain Cafe Amazon has chosen a village for its launch into Japan.

    More than 200km from Tokyo, Kawauchi in the Fukushima prefecture has fewer than 2000 residents, and the community is still struggling to recover from the 2011 nuclear disaster.

    Cafe Amazon Japan store

    Kawauchi is about 25km away from the Fukushima Daiichi nuclear power plant, which had meltdowns after the earthquake and tsunami on March 11, 2011. The village was temporarily evacuated, with about 30 per cent of the registered population of 2700 yet to return.

    However, Thai state oil and gas company PTT, which owns the Cafe Amazon chain, believes that starting out in such a location could help to raise brand awareness.

    PTT president/chief executive Kevin Vongvanich, who travelled from Bangkok to attend the Kawauchi shop’s opening ceremony, says the company hopes to open other branches across Japan.

    Cafe Amazon Japan open

    He says one of PTT’s objectives in Kawauchi is to gather consumer feedback. “We have a special coffee designed for the Japanese – a bit lighter than coffee in Thailand. The testing will provide us with information so we can adapt our coffee to suit Japanese tastes.”

    Cafe Amazon is using the same Thai beans it offers in its 1600 domestic outlets. A basic cup of coffee in Kawauchi sells for 250 yen (US$2.30), and the 60-seat shop resembles a wooden house, with customers being asked to leave their shoes at the entrance.

    Japanese building materials maker Codomo Energy, which has a factory in Kawauchi, has the Cafe Amazon franchise for Japan, and the partners plan to open several more branches next year, starting in Osaka.

    For Kawauchi, the cafe represents a rare investment from outside the community. At the opening ceremony, Mayor Yuko Endo said he hoped more outsiders would visit the village because of the cafe.

  • PTT firms up local expansion program

    PTT firms up local expansion program

    PTT Philippines, a unit of PTT Public Co. Ltd. of Thailand, plans to invest P3 billion in the next five years to expand the company’s network here.

    The capital expenditure program includes investments in retail stations, oil depots and terminals in Luzon and Visayas.

    “In the next five years, PTT appropriated P3 billion for expansion plan, for laying down on infra,” general manager Danilo Alabado told reporters.

    PTT Philippines currently has 94 stations and plans to put up a total of 300 by 2020.

    “Right now we have the trading areas in Luzon and Cebu. In order for us to achieve our goal to be one of the top five oil companies in the next five years, we will expand into other trading areas, other islands,” Alabado said.

    He said the company needed the support of a stronger infrastructure network  for its expansion program.

    “We need depot, fuel terminal that could come in in Visayas and Mindanao which we have been looking at,” the official said.

    PTT president and chief executive Sukanya Seriyothin cited a strong growth projected growth in Luzon for the company’s planned expansion.

    “Visayas and Mindanao we still have to further expand. We’re still moving forward in Luzon, but aside from that, we move further in Visayas, Mindanao,” Sukanya said.

    Alabado, meanwhile, said the company performed “fairly well” in 2015 with sales volume likely to increase 5 percent to 6 percent.

    “We are confident we are going to meet our target,” Alabado said, adding revenues may reach P1.1 billion this year.

    “We are looking at 5 to 6 percent growth next year until 2017 because we are going to lay down our infra support for expansion for 2018 going into 2020, we are looking at growth of 60 percent compared to what we had in 2015,” he said.

    PTT Thailand is Thailand’s biggest oil player and ranked number 81 under Fortune 500’s List of world’s largest companies.

    The company, controlled by the Thai government, is engaged in downstream and upstream petroleum, natural gas, coal, and other related businesses.

    PTT Public Co. Ltd. of Thailand, the parent of PTT Philippines, earlier said it planned to increase the revenue share of its overseas retail oil business to 20 percent in the next five years.

    PTT Thailand vice president for international marketing Wisarn Chawalitanon noted that the share of the overseas retail oil business to the company’s revenues was still small.

    PTT Thailand, which owns around 1,200 to 1,300 retail stations in Thailand, is banking on its overseas presence in the Philippines and other countries to help propel the company’s growth.

    Wisarn said the Philippines remained PTT Thailand’s priority market.

    “The Philippines is the biggest operation that we have in other Asean countries. Our revenue in the Philippines is more than 20 billion baht [P26 billion] compared with the other countries which have around 5 billion baht [P6.5 billion]. That’s why we pay attention to the Philippines,” the official said.

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