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  • Royal Enfield Himalayan 750: Anticipated Adventure Motorcycle Nears Market Debut In India

    Royal Enfield Himalayan 750: Anticipated Adventure Motorcycle Nears Market Debut In India

    Royal Enfield is reportedly in the process of introducing the Himalayan 750 model to the Indian market. This much-anticipated adventure motorcycle has been making regular appearances for some time. Recently, a new version of the Himalayan 750 was observed during testing within the country. Despite no official announcement of the launch date, the growing frequency of test sightings suggests that the motorcycle’s market premiere is imminent.

    Design and Features

    Royal Enfield has previously provided a preview of the Himalayan 750, which is to be introduced alongside the electric Himalayan motorcycle. The latest sightings suggest that this specific model will feature alloy wheels. This could indicate that the Himalayan 750 will be available in two versions at launch. In terms of design, the Himalayan 750 appears to share the taillight design with its 450 counterpart, and includes a single-sided upswept exhaust, a rear luggage rack, and bears a similar overall design to the Himalayan 450. The test vehicle was also spotted with a saree guard, which suggests that it is very close to being ready for production.

    As of now, the full list of features for the Himalayan 750 has not been revealed. However, the recently spotted test vehicle was seen with a tripper dash, indicating it will feature music control and Google Maps functionality, among other things.

    Performance Specifications

    The Royal Enfield Himalayan 750 is set to be the brand’s initial offering in the 750cc category. Its power unit is expected to be equipped with a slipper and assist clutch for smooth transmission. The 750cc engine is anticipated to deliver a power and torque output of approximately 55 hp and 60 Nm, respectively.

    Questions & Answers

    What is the latest on the Royal Enfield Himalayan 750?
    The latest model, which is expected to feature alloy wheels, has been spotted undergoing testing in India, suggesting it is nearing its market debut.

    What will the design of the Royal Enfield Himalayan 750 look like?
    The design appears to include a single-sided upswept exhaust, a rear luggage rack, a saree guard, and bears a resemblance to the Himalayan 450, particularly with its shared taillight design.

    What is expected of the Himalayan 750’s performance?
    The power unit is likely to be equipped with a slipper and assist clutch for smooth transmission, and the 750cc engine is anticipated to deliver a power and torque output of approximately 55 hp and 60 Nm, respectively.

  • After Flipkart, Royal Enfield Begins Selling 350 CC Motorcycles On Amazon

    After Flipkart, Royal Enfield Begins Selling 350 CC Motorcycles On Amazon

    Royal Enfield, a well-known motorcycle manufacturer, has recently made its entry into the online retail sector by offering its motorcycles for sale on Flipkart. Advancing its ventures in the e-commerce domain, the company has now disclosed its collaboration with Amazon India. This partnership expands consumers’ options for purchasing the company’s 350 cc range of motorcycles directly from these platforms.

    The array of motorcycles now accessible on Amazon includes the Royal Enfield Classic 350, Hunter 350, Bullet 350, Meteor 350, and Goan Classic 350. This offering mirrors the company’s previous approach with Flipkart, which excluded the more costly and larger models such as the Himalayan 450, Guerrilla 450, Scram 440, and the 650 cc range, including models like the Continental GT650, Interceptor 650, among others.

    Partnership Benefits

    Royal Enfield has communicated that its partnership with Amazon India will yield flexible payment options, thereby simplifying the process for customers to acquire a motorcycle. At present, these models are available in five cities, specifically Ahmedabad, Chennai, Hyderabad, New Delhi, and Pune, via a dedicated Royal Enfield brand store on Amazon.

    The company assures that deliveries and after-sales services will be handled by the dealership chosen by the customer in their city. Besides motorcycles, the online store also presents a range of accessories, riding gear, and merchandise. This step follows the company’s previous collaboration with Flipkart, which catered to customers in Bengaluru, Gurugram, Kolkata, Lucknow, and Mumbai.

    Questions & Answers

    What does Royal Enfield’s partnership with Amazon India entail?
    This collaboration enables the company to offer its 350 cc range of motorcycles directly on the Amazon platform. It also provides flexible payment options for customers.

    Which models are available through this online offering?
    The range includes the Royal Enfield Classic 350, Hunter 350, Bullet 350, Meteor 350, and Goan Classic 350.

    What additional services does Royal Enfield provide to online customers?
    In addition to delivering motorcycles, the company also offers after-sales services to be handled by the chosen dealership in the customers’ city. The online store features a variety of accessories, riding gear, and merchandise.

  • Royal Enfield Flying Flea C6 Electric Bike To Launch In 2026

    Royal Enfield Flying Flea C6 Electric Bike To Launch In 2026

    Royal Enfield, a leading motorcycle brand, has announced its foray into the electric motorcycle market with the introduction of its new brand, Flying Flea. The first model under this brand will be the C6, scheduled for launch in the fourth quarter of the fiscal year 2026. The company plans to follow up with the introduction of model S6, an entirely different product that will further diversify the brand’s offerings. Information pertaining to the operations and dealership network for the new electric vehicle brand is yet to be disclosed.

    The Flying Flea C6

    The Flying Flea C6 was first unveiled at the EICMA exhibition and has subsequently been showcased in India. The motorcycle’s test model has been spotted during multiple trial runs, providing insights into its unique features and design elements. The C6 sports circular LED lighting, a sleek frame with an aluminium chassis and girder forks, a design infused with a blend of retro and modern aesthetics that is indicative of the brand’s distinct style. Other notable features include a split seat configuration and black alloy wheels.

    The aerodynamically designed body of the bike integrates a magnesium casing that facilitates airflow. Although Royal Enfield has not yet revealed the specifications of the C6, it is anticipated that the vehicle will offer a range of approximately 100 kilometers, making it suitable for urban use. To further enhance its city-riding capabilities, the company has focused on reducing the weight of the motorcycle to less than 100 kilograms.

    Technological Innovations

    Royal Enfield has invested significantly in incorporating advanced technology into the design of the C6. It is expected to be the most feature-packed motorcycle ever produced by the company, with a round touchscreen display that provides a host of functionalities including voice control, connectivity, and more. The bike is powered by Qualcomm’s Snapdragon processor to support these advanced features. During the C6’s unveiling, Mario Alvisi, Royal Enfield’s Chief Growth Officer for Electric Vehicles, stated that the motorcycle will boast the most innovative and state-of-the-art features.

    Questions & Answers

    When is the launch of Royal Enfield’s first electric motorcycle, the Flying Flea C6, scheduled?
    The Flying Flea C6 is slated for launch in the fourth quarter of the fiscal year 2026.

    What are the notable design features of the Flying Flea C6?
    The C6 is designed with circular LED lighting, a sleek frame with an aluminium chassis and girder forks, a split seat configuration, and black alloy wheels. The motorcycle’s body includes a magnesium casing that regulates airflow.

    What advanced technology features will be incorporated into the Flying Flea C6?
    The C6 will be equipped with a round touchscreen display that enables various functions such as voice control, connectivity, and more. It will be powered by Qualcomm’s Snapdragon processor.

  • Royal Enfield Sets Up Dutch Hub For EU Expansion

    Royal Enfield Sets Up Dutch Hub For EU Expansion

    Royal Enfield has set up a new hub in the Netherlands and has plans to open another warehouse in Europe, either in France or Germany, with an eye on strengthening its supply chain across Europe. According to reports, Royal Enfield’s parent company Eicher Motors Ltd has already set up the Dutch arm to reduce its dependency on the UK, after Brexit made it more difficult to move parts to mainland Europe. The brand is also in talks to establish a warehouse, likely to be either in France or Germany, to speed up the supply of products like spare parts and branded merchandise.

    Eicher Motors has invested 500,000 Euros (approximately Rs. 4.5 crore) into the new unit, called Royal Enfield Europe BV. According to Arun Gopal, Royal Enfield’s international head, who is quoted in a news report, the brand’s business is growing quickly in the EU, and a new warehouse will cut lead times by two weeks from 90 days. Royal Enfield plans to start with one warehouse for non-motorcycle products and is in talks with logistics specialists in the EU to manage its range. Germany and France are potential countries for the new warehouse, although no decision has been made as yet.

    In recent years, Royal Enfield has been increasingly pushing across global markets, with exports being a prime focus of its business strategy. In 2023, the company inched closer to the 1 million sales mark, and over the last decade the company has performed above expectations. Although the bulk of Royal Enfield’s motorcycle sales still come from the domestic market, exports have been steadily increasing but still constitute less than 10 percent of overall sales.

    With the new 350 cc J-series platform, the 650 Twins, the Himalayan 411, and the current Himalayan 450, Royal Enfield has streamlined its entire product line-up in recent years to be global products, which will be offered on sale around the world. Clearly, with its origins in the UK, the European market may offer more potential for the brand’s growth and better supply chain and footprint presence may be a step in the right direction.

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  • Royal Enfield Electric Concept Motorcycle Photo Leaked

    Royal Enfield Electric Concept Motorcycle Photo Leaked

    Electric mobility is the future and almost all vehicle manufacturers in India moving towards that future in some capacity. And this includes Royal Enfield as well. The Chennai-based legacy brand has already said that it has begun testing EV prototypes in India and other parts of the world. While so far not much was known about the EV, now an image of the company’s first electric concept motorcycle has leaked online by Autocar. The photo, which gives us a partial look at the profile of the electric concept bike, tells us that it will be called ‘electrik01’.

    Visually, Royal Enfield’s electric concept motorcycle comes with a neo-vintage-themed design and styling accentuating the long, slender fuel-tank-like structure, while the front suspension looks like girder forks. However, we also see some modern elements like alloy wheels. The frame of the bike, which extends over the tank like an exoskeleton, is treated in brushed silver and offers a good contrast to the British racing green hue of the tank, which bares the brand logo. And finally, there is also a very retro-looking round headlamp, which we expect will get LED lighting.

    In the photo, you will also get to see a portion of the battery pack, which is covered by an all-black housing. Having said that, it’s too soon to speculate anything about the technical specifications, like the battery and range, of the electric motorcycle.

    As for the timeline for the electric motorcycle’s arrival, we believe it’s still a few years away. In fact, even when we consider the modern internal combustion engine (ICE) bikes from Royal Enfield, the motorcycles are put through extended periods of testing and development. And we believe the company would like to check all boxes before it’s ready to show even the prototype model. Having said that, it has been reported that the company will introduce a new vertical, maybe a new brand, for its electric vehicles and aims to launch its first EV by 2025.

    Furthermore, Royal Enfield is yet to formally announce any investment plan for EVs in particular. However, its parent company, Eicher Motors, have applied for the PLI scheme under the champion OEM category, which confirms that it will invest Rs. 2,000 crore over a period of five years. The investment is likely to be used for beefing up its EV technology and focus on gathering resources for its electric two-wheelers.

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  • Royal Enfield Classic 350 Launched In Australia, New Zealand

    Royal Enfield Classic 350 Launched In Australia, New Zealand

    Royal Enfield is expanding the presence of the new Classic 350 across the world, and the Asia Pacific region, and has now launched the all-new Classic 350 in Australia and New Zealand. The new model will be available in four variants, the Halcyon, Classic Signals, Classic Dark and Classic Chrome, each offering unique color options and styling options. In recent days, the Classic 350 has been launched in the UK, and the Philippines, and now the company has launched its most popular model in Australia and New Zealand.

    Pricing for the 2022 Royal Enfield Classic 350 range will start at AUD 7,990 (approximately ₹ 4.21 lakh) in Australia for the Halcyon series. The Signals series has been priced at AUD 8,290 (approximately ₹ 4.37 lakh), while the Dark Series and Chrome Series will be priced at AUD 8,690 (approximately ₹ 4.58 lakh) and AUD 8,790 (approximately ₹ 4.63 lakh) respectively.

    The all-new Classic 350 is the second model to be based on the same platform as the Meteor 350, with the two models sharing quite a few components, including the new J-series Royal Enfield 350 cc single-cylinder engine. The new-generation Classic 350 was launched in India last year, and gets a complete makeover, with a new, more modern engine, new chassis, updated suspension, new wheels, and brakes.

    The 349 cc, the single-cylinder engine makes 20.2 bhp at 6,100 rpm, and 27 Nm at 4,000 rpm. The compression ratio has changed to 9.5:1 on the new 350 cc SOHC engine from 8.5:1 on the UCE 350 engine. The cam gears have been replaced with a timing chain, along with the SOHC system, which results in less noise and more efficient valve timings. The chain primary drive has been replaced with gear primary drive, which reduces transmission losses, and the primary balancer shaft reduces vibrations on the engine.

    The legacy of the Classic dates back to 1948 with the Royal Enfield Model G2, the first to have swinging arm rear suspension on a full production motorcycle. The Model G2 served as a strong design inspiration for the hugely popular Classic 500 and Classic 350 launched in 2008. The Classic 350, in fact, went on to become the highest-selling Royal Enfield model since then, accounting for 70-80 percent of the brand’s sales over the past decade or so. Even now, the Classic 350 accounts for 60-70 percent of the brand’s overall sales, but so far, these numbers have been limited to the domestic market of India.

    In the 12 years since the modern Royal Enfield Classic was first launched, it has built a legacy of its own, selling over 3 million (30 lakh) motorcycles. The Classic has also emerged as the motorcycle that redefined the middleweight motorcycling space and spawned the revival of Royal Enfield. And this time around, with the new Classic 350, Royal Enfield is positioning it as a global product, hoping to repeat some of its commercial success around the world.

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  • Royal Enfield Anniversary Edition 650 Twin Motorcycles Sold Out In India

    Royal Enfield Anniversary Edition 650 Twin Motorcycles Sold Out In India

    Royal Enfield has sold 120 units of its limited-edition anniversary edition 650 Twins motorcycles in under 2 minutes on December 6, 2021. Launched in celebration of Royal Enfield’s 120th anniversary, the 60 Royal Enfield Interceptor 650 motorcycles, along with 60 Royal Enfield Continental GT 650 motorcycles attracted an overwhelming response from motorcycle enthusiasts from across the country. A total of 120-anniversary edition motorcycles were available for customers in India on a first-come-first-serve basis. The sale opened at 7:00 pm IST on December 6, 2021, and all the bikes were sold out within record time.

    Only 480 Anniversary Edition bikes of the Interceptor 650 and Continental GT 650 will be built. The 120 bikes earmarked for the India market have been sold out in under 2 minutes.

    The entire package included the anniversary edition motorcycles along with a special blacked-out Royal Enfield Genuine Motorcycling Accessories kits as well as an extended warranty for the 4th and 5th year over and above the 3 year OEM warranty. The limited-edition motorcycles will also be available for customers to buy in South-East Asia, Americas, and European markets soon.

    The unique, rich black-chrome tank color scheme, has been developed in-house, with Royal Enfield’s industry-leading chroming technology at the company’s original 1950’s manufacturing factory in Thiruvottiyur, Chennai – India.

    Only 480 special edition individually numbered motorcycles will be built, with 120 units each for India, Europe, the Americas, and South-East Asia. The 650 Twins have been instrumental in Royal Enfield’s global expansion and success over the past few years.

    To make each motorcycle even more exclusive, the tank top badge will feature the unique serial number of each motorcycle indicating that it is 1 of 60 unique motorcycles in any of the four regions mentioned around the world.

    The unique, rich black-chrome tank color scheme, has been developed in-house, with Royal Enfield’s industry-leading chroming technology at the company’s original 1950’s manufacturing factory in Thiruvottiyur, Chennai – India. The motorcycles are chromed with an alternate, sustainable trivalent eco-friendly process. To complement the black chrome tanks, both the Continental GT 650 and Interceptor 650 feature completely blacked-out components, with the engine, silencer, and other elements in an array of black color schemes. There are no mechanical changes to the motorcycles, otherwise.

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  • Royal Enfield’s Parent Company Eicher Motors Debuts On Dow Jones Sustainability Index

    Royal Enfield’s Parent Company Eicher Motors Debuts On Dow Jones Sustainability Index

    Eicher Motors Limited (EML), the parent company of Indian motorcycle brand Royal Enfield, has made its debut on the Dow Jones Sustainability Indices (DSJI) – Emerging Markets category. Eicher Motors is one among only ten global automotive companies to feature on the list for 2021, and is one among three Indian automobile companies on the list. With more than 100 percent year-on-year improvement in its score, Eicher Motors Limited is ranked at an overall 8th position in the list of sustainability leaders in emerging markets.

    The DJSI rankings highlight EML’s increased focus on developing and shaping a robust Environmental, Social, and Governance (ESG) vision, with measured commitments, targets, and direction for the future. These include improving and adopting effective and environment-friendly manufacturing processes, working towards attaining carbon neutrality, eliminating the usage of single-use plastics, focus on road safety, community development and vocational training programs, among other initiatives.

    Speaking about this achievement, Siddhartha Lal, Managing Director of Eicher Motors Ltd, said, “As we chart EML’s next stage of growth with an immense focus on our strategic business plans and goals, an effective and impactful Environmental, Social and Governance (ESG) vision is a key aspect to define this growth for us. Over the last few years, we have made significant strides across all parameters to deliver positive results in line with a renewed ESG vision. Our inclusion in the DJSI index is a testament to the success of our initiatives and direction. We are committed to making concerted efforts to further realize this vision and deliver a positive impact across the entire product value chain.”

    Royal Enfield’s highest-selling model is the Classic 350, which has sold over 40 lakh units during the past decade. The 2021 Royal Enfield Classic 350 is better in every aspect. It has better engine refinement, better dynamics, and comes with more features and color options.
    Created jointly by S&P Dow Jones Indices and SAM (Suitable Asset Management), the DJSI combines the experience of an established index provider with the expertise of a specialist in Sustainable Investing to select the most sustainable companies from across 61 industries. The indices serve as benchmarks for investors who integrate sustainability considerations into their portfolios and provide an effective engagement platform for investors who wish to encourage companies to improve their corporate sustainability practices.

    Eicher Motors Limited registered an overall score of 61 points and featured in the 76th percentile in FY21 as compared to a score of 29 points and a percentile position of 50 in FY20. The company has marked a significant uptick as compared to its previous performance in the DJSI across all parameters including Governance & Economic Dimension and Environment Dimension amongst others. A total of 360 Indian companies were invited to participate in DJSI in 2021, out of which EML made it to an exclusive list of 15 Indian companies which became a member of the DJSI Emerging Markets Index across all sectors.

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  • Royal Enfield’s Parent Company Eicher Motors’ Net Profit Grows 9% In Q2 FY2022

    Royal Enfield’s Parent Company Eicher Motors’ Net Profit Grows 9% In Q2 FY2022

    Eicher Motors Limited (EML), the parent company of Royal Enfield, has announced its audited consolidated financial results for the second quarter of FY 2021-22. For the quarter from July to September 2021, Eicher Motors Limited’s consolidated net profit rose 9 percent to ₹ 373 crore, as against ₹ 343 crore in the same period last year. The company recorded total revenues of ₹ 2,250 crore, up by 5.4 percent as compared to ₹ 2,134 crore in the same period a year ago. Royal Enfield sold 1,23,515 motorcycles during the quarter, a decline of 17.2 percent from 1,49,120 motorcycles sold over the same period in FY 2020-21.

    The Royal Enfield Meteor 350 along with the 650 Twins and the Himalayan have been spearheading the company’s push in the international markets.

    The silver lining was that Royal Enfield ended the quarter with best ever performance in international markets for the second successive quarter with total exports at 17,922 units, more than 132 percent increase over the 7,714 units exported in the same period last year, and almost 41 percent increase over Q2 FY 2019-20.

    Commenting on Eicher Motors’ performance, Siddhartha Lal, Managing Director of Eicher Motors Ltd. said, “The second quarter of the FY 2022 saw a remarkable performance by Royal Enfield in international markets with a growth of more than 130% over the corresponding period last year. Our consistent growth in volumes and global retail presence is testament to the company being on track to realize its vision of becoming the first premium global consumer brand from India.”

    The quarter marked the launch of the all-new Royal Enfield Classic 350, one of the most awaited motorcycles from Royal Enfield this year. On the apparel side of the business, Royal Enfield extended the Make It Yours (MiY) program to its range of riding jackets. In a collaboration that symbolizes an amalgamation of authenticity and safety, Royal Enfield joined hands with TCX to introduce a new range of CE Certified protective riding and lifestyle shoes.

    Royal Enfield marked its maiden foray in motorsports this year, with the first edition of the Continental GT Cup 2021. 2021 marks the 120th anniversary of Royal Enfield, and there are several initiatives planned to celebrate this milestone.

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  • Royal Enfield To Witness Exit Of Key Management Personnel

    Royal Enfield To Witness Exit Of Key Management Personnel

    Royal Enfield is witnessing a shakedown in its top management, after Chief Executive Officer Vinod Dasari stepped down from his position in August 2021. The company’s COO B. Govindrajan has been appointed Executive Director to lead the company, and replace Dasari. Now, according to the latest reports, the company will likely see a fresh round of exits from its senior management. According to reports, Lalit Malik, the Chief Commercial Officer of Royal Enfield has already put in his papers, and Shubhranshu Singh, Global Head of Marketing is already serving his notice period.

    The resignations and shakedown in Royal Enfield’s senior management comes at a crucial time when the brand is expanding in overseas markets, to grab a leadership position in the mid-size motorcycle segment. With the launch of the Royal Enfield 650 Twins three years ago, Royal Enfield has been on the product offensive and has recently launched the all-new Classic 350, built around an all-new platform with the J-Series engine also shared with the Meteor 350. The shakedown in the top management couldn’t have come at a worse time, when multiple new products are being planned, with Royal Enfield planning to introduce a new product every quarter.

    In fact, other reports suggest that Royal Enfield has let go of nearly 100 employees as part of its annual performance review. The measures are being described as “right-sizing” the workforce as part of the brand’s Project Restore initiative. The initiative intends to attain a 25 percent operating margin for the brand, and average sales volumes of 50,000 units a month. In August 2021, Royal Enfield reported a 9 percent decline in monthly sales, with domestic sales slipping by 18 percent. The only silver lining is the 164 percent jump in exports, but overseas sales volumes are a meagre 6,790 units in August 2021, compared to domestic sales volumes of 39,070 units in the same month.

    The coming months will be critical for Royal Enfield, as the brand struggles to find replacements for its senior management, and at the same time, go forward with its new product offensive, as well as stabilize sales volumes.

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  • Royal Enfield To Launch Most Number Of Models In FY 2022

    Royal Enfield To Launch Most Number Of Models In FY 2022

    Royal Enfield is getting ready to launch the most number of new motorcycle models this year than ever before, and several models are planned during the current financial year. As Royal Enfield looks to strengthen its grip on the mid-size motorcycle segment, not just in India, but across the world, the company is looking to introduce several new models in FY 2022. Royal Enfield’s Classic 350 is the brand’s highest-selling model, and the company is getting ready to launch a new model of the Classic 350, based on the new Meteor 350 platform, with an all-new 350 cc engine and double-cradle frame.

    During a recent conference call with analysts, Royal Enfield CEO Vinod Dasari said, “We have a very exciting pipeline. This year will probably see the highest number of new models that is seen from Royal Enfield in a year. And that is just the beginning of the pipeline.”

    Over the past few months, Royal Enfield launched the all-new Meteor 350, built on a new 350 cc platform, and launched the updated Himalayan, apart from introducing new colors on the 650 Twins, the Interceptor 650, and the Continental GT 650. While Dasari did not elaborate on the new models that Royal Enfield will be launching during this financial year, the new Classic 350, and a 650 cc cruiser are expected to be introduced.

    “We will continue to have one new model every quarter. Because there is a delay due to COVID right now, I don’t think we will squeeze everything in but there are some very big models coming in. We are very excited about it. We will have to do all the marketing and market preparedness for that,” Dasari added.

    Royal Enfield has also trademarked several new names, like Hunter, Sherpa, Roadster, as well as Shotgun and Scram more recently. Two new cruiser models on the 650 Twins platform are expected to be introduced, while the 350 cc J-Platform of the Meteor 350 could also see a retro roadster, called the Hunter 350, apart from the new Classic 350. The Scram name could be for a production scrambler based on the 650 cc platform, while the Sherpa could be a new, lighter adventure model based on the Himalayan.

  • Royal Enfield’s Parent Company Eicher Motors’ Net Profit Skids In FY2021

    Royal Enfield’s Parent Company Eicher Motors’ Net Profit Skids In FY2021

    Eicher Motors Limited (EML), the parent company of iconic motorcycle brand Royal Enfield has announced its consolidated financial results for the quarter and for the financial year ended March 31, 2021. For FY 2020-21, Eicher Motors’ total revenue from operations down by 5 percent to ₹ 8,720 crore, compared to ₹ 9,154 crore recorded for FY 2019-20. Net profit for the period was recorded at ₹ 1,347 crore, down 26 percent as compared to ₹ 1,827 crore for the same period last year. Royal Enfield sold 6,09,403 motorcycles during the year, down 13 percent from 6,97,582 motorcycles sold in FY 2019-20.

    For the quarter ended March 2021, Eicher Motors’ total revenue from operations was at an all-time high at ₹ 2,940 crore, up 33 percent, compared to ₹ 2,208 crores in the same quarter a year ago. Net profit in Q4 of FY 2020-21 was ₹ 526 crore, up 73 percent, compared to ₹ 304 crore during the same period last year. From January to March, 2021, Royal Enfield sold 2,03,343 motorcycles, an increase of 25 percent from 1,63,083 motorcycles sold over the same period in FY 2019-20.

    Commenting on Eicher Motors’ performance, Siddhartha Lal, Managing Director of Eicher Motors Ltd., said, “It has been a challenging year for the industry with the COVID-19 pandemic leading to disruption in production, supply chain, and retail operations. We remained agile and responded swiftly by reworking our immediate priorities and providing relief to communities as well as ensuring the safety and well-being of our employees, partners, and customers. During the year, there were challenges also on account of factors such as supply chain constraints and commodity price increase. However, demand continues to be good.

    “Royal Enfield witnessed very good pick up in the second half of the year, and registered a strong performance in Q4. We have seen encouraging demand coming from rural as well as urban segments. The launch of the Meteor has been well received by consumers and has witnessed excellent response. We have also been able to significantly increase our retail market presence in India and globally through this year. The commercial vehicle industry also showed equal resilience and saw good recovery in the latter half of the year. VECV gained market share across segments. In the heavy-duty segment, VECV volume grew by 6% in FY21 compared to last year against a decline of 21% in industry volume. Overall, both at Royal Enfield and at VECV, we have managed to tide over a tough year, and despite imminent challenges that persist, we remain steadfast on our strategic long term goals.”

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  • Royal Enfield Begins Operations In Singapore With New Store

    Royal Enfield Begins Operations In Singapore With New Store

    Royal Enfield has started operations in Singapore by setting up a new flagship store in the city’s Ubi Road. The new Royal Enfield Singapore store showcases the entire range of Royal Enfield motorcycles, including the RE Interceptor 650, Continental GT 650, Himalayan, and the Classic. The Royal Enfield Singapore store also has a complete range of Royal Enfield’s genuine accessories for its motorcycles, as well as apparel and riding gear range. While the 650 Twins spearheaded the brand’s global aspirations, the updated Himalayan and the new Meteor 350 have also been positioned as global products, and will likely suit the requirements of Asian motorcyclists.

    The Royal Enfield Singapore store expands the Indian motorcycle brand’s footprint across South East Asia

    Royal Enfield has ambitious plans to establish itself as a global leader in the mid-size motorcycle segment and is expanding aggressively across Asia, as it aims to tap into the world’s biggest motorcycle market, after India. With a focus on increasing sales across India, Royal Enfield now has operations across Japan, Indonesia, the Philippines and Thailand, with plans to open a new factory in Thailand, which will be a hub for exports to other countries in the region, including the motorcycle-intensive markets of Vietnam and Indonesia. The Thailand factory is the second overseas plant for Royal Enfield, after its factory in Argentina.

    Royal Enfield has 36 showrooms in Thailand and has started operations in other ASEAN (Association of southeast Asian Nations) countries including Vietnam, the Philippines, Malaysia and Indonesia over the last few years. With the brand’s lion’s share of sales coming from the domestic market, which is the world’s biggest market for motorcycles sales, Royal Enfield will be increasingly looking to expand its presence in other strong motorcycle markets in the region.

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  • Royal Enfield Apparel Business To Focus On Brand Partnerships

    Royal Enfield Apparel Business To Focus On Brand Partnerships

    Royal Enfield is bullish on its range of apparel and merchandise and sees the business post healthy growth in the next couple of years, with double-digit growth figures in the financial year 2020-21. Puneet Sood, Head of Apparel Business, Royal Enfield said that the brand’s line-up of casual wear, motorcycle riding gear and accessories offers accessibility not just in price but also availability. And he says that the Royal Enfield apparel range is not just for Royal Enfield customers, but for “anybody in love with motorcycling”.

    “We intend to keep growing organically. Revenue has grown over the past few years, and even during 2020, despite the COVID-19 pandemic, we recorded double digit growth. Our apparel range is available through multiple channels, and the idea is to target anyone who is in love with motorcycling. The motorcycling community decides where we go from here, and we’ve taken feedback seriously, so you’ve seen a dedicated range of women’s riding gear, as well as customization of apparel and helmets through the Make It Yours program,” Sood said.

    Over the past few months, Royal Enfield has launched brand partnerships with names like Levi’s and Knox. The Royal Enfield X Levi’s range of riding denims have been well-received in the market, and Royal Enfield followed that up with a new range of jackets and riding gear with British safety experts Knox, introducing riding jackets with Knox armour, as well as riding gloves and knee guards. But it’s not just brand partnerships, and Royal Enfield’s own range of riding gear has been well-received, not just in India, but also in overseas markets.

    “We launched a new range of credible riding jackets, which are well-ventilated, and with proper safety certification, which can be used not just by our own community here in India, but everywhere around the world. Our range of mesh jackets have been well-received, and new range of riding gloves are also doing very well,” said Sood.

    Royal Enfield’s apparel range is now offered across the globe in geographies wherever Royal Enfield motorcycles are offered on sale. Speaking about markets, Sood added that the response to Royal Enfield’s lifestyle range has been “amazing,” particularly in markets like Europe and Asia-Pacific. The focus, Sood adds, is to make the right products. The partnership with brands like Levi’s worked very well, and Royal Enfield is exploring more such partnerships, which will be purpose-led, and will focus on both products as well as brands.

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  • Royal Enfield’s 350 cc Motorcycles Get A Significant Price Hike

    Royal Enfield’s 350 cc Motorcycles Get A Significant Price Hike

    Most two-wheeler manufacturers have increased the prices of their models in India April 2021 onwards. Royal Enfield too has increased the prices of its 350 cc range of motorcycles significantly. In fact, some of the models get a price hike of over ₹ 10,000. The motorcycles already received a price hike of up to ₹ 3,000 in January 2021. The Himalayan and the 650 cc twins were updated for 2021 and their current prices reflect the increase already. Here are the updated prices for all the 350 cc Royal Enfield motorcycle models.

    The Bullet 350 range gets the biggest increase, with prices being increased between ₹ 7,000 to ₹ 13,000 depending on the variant. Similarly, prices for the Classic 350 range have been increased by ₹ 10,000, for the dual-channel ABS variant. The Meteor 350 range sees an increase in prices by up to ₹ 6,000. The prices in the table above are on-road, Delhi).

    The Interceptor 650 and the Continental GT 650 were launched with new colors in February 2021 and prices for those two bikes range from ₹ 275,467 to ₹ 313,367 (ex-showroom, Delhi). These prices too are at least ₹ 6,000 more (variant-to-variant) than the prices introduced in January 2021. Similarly, the 2021 Himalayan was launched in February 2021, with prices starting at ₹ 2.01 lakh (ex-showroom, Delhi).

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