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  • Royal Enfield Joins Hands With Knox

    Royal Enfield Joins Hands With Knox

    Royal Enfield has joined hands with Knox, experts and innovators of protective apparel and body armour to co-create a range of high-protection riding gear. As part of the collaboration, the two brands have also introduced CE certified external knee guards called Conqueror. The latest launch of riding gear is part of Royal Enfield’s long term collaboration, with the vision of providing high-quality riding gear and accessories. The range offers versatile and accessible riding gear that meets global safety norms that can be used for multiple riding needs and in varied conditions.

    Commenting on the collaboration with Knox, Puneet Sood, Head – Apparel Business at Royal Enfield said, “At Royal Enfield, ensuring a ‘safe’ and a ‘pure riding experience’ for our riders is at the centre of our product strategy. With this partnership, we aim to foster our commitment to provide our customers with products that meet global safety norms. The intent is to offer relevant and accessible products for riders and motorcycling enthusiasts. The partnership started with using Knox armours for our new range of riding gear including jackets, gloves and riding trousers. The co-created knee-guard is a byproduct of years of our motorcycling experience, our understanding of a rider’s needs, different riding conditions, terrains etc. and Knox’s technical expertise and experience in designing and manufacturing innovative body armours and apparel for motorcycling.

    “Our motorcycles are used for both leisure riding as well as a means of not only commute. Rider safety is equally important in both cases. We understood that the acceptance of a riding trouser is low in India and there was a need for a product that provides protection and can be worn over regular denims or trousers be it for a commute to office, a weekend ride or a trip to the Himalayas. In line with our vision to increase awareness around road safety and safe riding practices, we will continue to offer versatile consumer centric products. Our alliance with Knox is a testimony of our dedication to provide a ‘pure motorcycling’ experience to everyone in love with the motorcycling way of life.”

    Speaking about the collaboration Margaret Travell, the Commercial Director at Knox said, “We are committed to the design of high performance body armour systems that really work for riders. We began this association 2 years ago by equipping Royal Enfield apparel with Knox armour and gloves with Micro-lock armour with the famous Scaphoid Protection System. One year later, we began the next development – to build a standalone Knee guard, tough enough to tackle some of the toughest environments on Earth. It had to be relevant to Royal Enfield riders in India and beyond, so needed to be easy to put on and remove and also capable of being worn on its own for those who prefer not to wear armoured trousers. The knee guard is not only tough and durable enough to be CE approved to the highest Level 2 standard, it is also supremely flexible and comfortable enough to wear all day long in any environment you ride in. We’re excited to see people using them on their own riding adventures.”

    Extending this partnership further, the two brands have now co-created CE certified level 2 external knee guards built with Knox’s microlock protection. Royal Enfield’s new riding jacket line-up that was introduced last year includes select styles that come equipped with Knox’s CE Level 1 Flexiform and CE Level 2 MICRO-LOCK armours for shoulder and elbow.

    Along with the knee guard, Royal Enfield has also introduced a range of new riding gloves for varied riding needs. The range has 14 gloves of which 9 are CE certified. The range has been developed with best-in-class features such as knuckle protection, palm protection, padding, cuff adjusters, screen friendly finger tips, accordion stretch panels, and constructed with high quality abrasion resistance leather, Polyester Air mesh and waterproof membrane among others. The new range of gloves will suit the varied needs of the riders, from riding in the city to extreme weather conditions. Further, selective gloves also come with Knox knuckle protectors and Knox scaphoid protection system.

    The Conqueror CE Level 2 certified knee guards are priced at ₹ 3,950, while prices for the range of CE certified gloves begin at ₹ 2,250, going up to ₹ 4,500. The riding jacket range with Knox armours range from the Streetwind V2, priced at ₹ 4,950, the Windfarer, priced at ₹ 6,950, and the CE Certified Explorer V3, priced at ₹ 8,950.

  • Royal Enfield Renews Partnership With American Flat Track In 2021

    Royal Enfield Renews Partnership With American Flat Track In 2021

    Royal Enfield North America has announced that the brand has renewed its partnership with Progressive American Flat Track for the 2021 season. Under the partnership, Royal Enfield North America will be an official OEM partner with Progressive American Flat Track (AFT) for 2021, and will return with its fleet of motorcycles to the AFT Fan Zone at select rounds, where fans will be able to see the bikes, and also have access to official MotoAnatomy X Royal Enfield flat track apparel. In the inaugural Progressive AFT campaign in 2020, Royal Enfield came off with an impressive performance, with Johnny Lewis’s dominating AFT Production Twins victory aboard the Royal Enfield Twins FT in October 2020.

    “The partnership between Progressive American Flat Track and Royal Enfield sums up everything that’s good about our sport these days,” said Michael Lock, CEO of Progressive AFT. “This famous and historic brand is re-asserting itself for the modern era and we are delighted to assist in showcasing the brand values, the bikes and the people behind it’s recent success. Royal Enfield will be visible in the Fan Zone, helping to evaluate the track, pioneering a new approach to racing with Build Train Race and, importantly, racing in the fast-growing AFT Production Twins class. We are very grateful for their contribution as we grow the sport.”

    Royal Enfield North America is also poised to further grow its Build Train Race program, which highlights, celebrates, and encourages the involvement of women in flat track racing. In 2021, nine women will build and race their own custom INT 650 Twins at this season’s Chicago Half-Mile (5/29), Port Royal Half-Mile (7/24), New York Short Track (8/14), and Charlotte Half-Mile (10/8).

    “We are excited to further our commitment to the American Flat Track community,” said Bree Poland of Royal Enfield. “Last year was a good experience and we can’t wait to get back out there to showcase the brand. We are incredibly honored that the Build Train Race program has been invited back, showing strong support for bringing more women into the world of motorsports.”

    The 2021 Progressive AFT season kicks off with a Volusia Half-Mile doubleheader event at Volusia Speedway Park on Friday, March 12 and Saturday, March 13, 2021.

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  • Royal Enfield Meteor 350 Launch Date Revealed

    Royal Enfield Meteor 350 Launch Date Revealed

    The Royal Enfield Meteor 350 finally has a launch date! It will be launched in India on November 6, 2020. It is going to be the most important launch for Royal Enfield after the 650 Twins. The Meteor range represents a new era for the company, as the bikes are built on a brand new platform and get an all-new engine too. The Royal Enfield Meteor 350 will be positioned as a global product and is likely to replace the Thunderbird 350. Leaked brochures and other documents suggest that Royal Enfield will offer the Meteor 350 in three variants, Fireball, Supernova, and Stellar.

    The main differences, cosmetically, seem to be the new instrument console set-up and the new split seat design, together with other changes in the rear fender, headlight, and taillight. The instrument console, certainly is the center point of the changes, with an asymmetrical design, and could possibly offer far more information than the rather rudimentary set-up on the Thunderbird 350X. Design cues are likely to include a tear-drop shaped fuel tank, bright colour options, LED daytime running lights, new alloys, and a split-seat.

    As mentioned earlier, the Meteor is likely to employ a new frame and a new engine. Spyshots reveal that the Meteor 350 uses a double-cradle chassis as opposed to a single downtube frame on the Thunderbird 350. Plus, the new 350 cc engine on the Meteor is likely to generate better power and torque figures than the 350 cc UCE (unit construction engine) but not so much that it overwhelms first time buyers. The leaked brochure suggests that the engine will pump out 20.2 bhp and 27 Nm of peak torque.

    Another set of spy shots suggest that the Meteor will get a secondary TFT color display, along with the main unit that comes with an analog speedometer and LED panel for trip meter and other essential information. The leaked images show that the new TFT display will have a turn-by-turn navigation feature, which in turn suggests that the new Meteor could also get Bluetooth connectivity, making it the first Royal Enfield motorcycle to get it.

    We expect the RE Meteor 350 to be priced between ₹ 1.5 lakh and ₹ 2 lakh and it will go up against the Benelli Imperiale 400, Jawa 300 and the newly launched Honda H’Ness CB350 and the latter has been solely launched by HMSI to go up against the Meteor 350.

  • Royal Enfield To Compete In American Flat Track Series

    Royal Enfield To Compete In American Flat Track Series

    Royal Enfield has announced that the brand will be competing in the American Flat Track (AFT) starting August 2020. Royal Enfield will be fielding specially-prepared versions of their production bikes. For the Production Twins class, meant for motorcycles with twin-cylinder engines, Royal Enfield will be entering a specially-made model called the FT Concept, based on the Royal Enfield Interceptor 650. The FT Concept has been built in collaboration with chassis specialists, Harris Performance, also owned by Royal Enfield’s parent company, Eicher Motors Limited.

    The new machine is going to be based on the bike built as a design exercise between Royal Enfield and Harris Performance. The bike’s frame is a classy looking brazed steel tube, with an adjustable steering head angle to customize the bike’s handling according to individual riders. The frame, 41 mm front forks featuring Ohlins internals, as well as the Ohlins TTX rear shock, as well as the 19-inch wheels machined from forged billet Aluminium, are all made specifically for the bike. Johnny Lewis, Royal Enfield Slide School Instructor in the US, and AFT racer will be piloting the bike on August 28 and August 29.

    “The Royal Enfield FT Concept has already shown promise so far. We’re already seeing great results from the motorcycle. The team at Harris Performance and Royal Enfield have done a great job with the chassis, and we’ve already begun working through small adjustments based on my feedback. With the way the schedule is shaping out with small tracks, we could surprise many people,” said Lewis.

    Royal Enfield already has a FT411 based on the Royal Enfield Himalayan, to be used for Slide School flat track lessons, both in India and in the US. Later in 2020, four lady builders of the ‘Build Train Race’ program will also hit the track along with Lewis with their modified Interceptor 650 motorcycles alongside Lewis. The events for the all-women flat tracker are scheduled for October 2-3 at the Dixie Speedway event and at the Daytona Beach on October 15-16.

    While Royal Enfield has made tremendous progress in product development and engineering, starting with the 650 Twin platform as well as the Royal Enfield Himalayan which has been increasingly gaining acceptance worldwide, the future will surely be focussed on more models, new engines and platforms. We have consistently maintained that Royal Enfield has already entered a new era in technology and product development, and the next few years will only show more evidence of shaking off an image, at least in the domestic market, of having motorcycles with technology which critics consider ancient. With the push to events like the American Flat Track series, Royal Enfield seems to have set its sights on cementing its position in the international market, and also following the old adage – “Race on Sunday, sell on Monday.”

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  • Royal Enfield To Shut Down Several Regional Offices

    Royal Enfield To Shut Down Several Regional Offices

    Iconic Indian motorcycle brand Royal Enfield has decided to shut down as many as 12 regional offices, including its corporate office in Gurugram as part of latest cost-cutting measures in the midst of the coronavirus pandemic. An internal circular made the announcement to Royal Enfield employees that all regional teams across the country will continue to work from home, and that the lockdown has already “provided an opportunity to pilot the work from home set up.” Offices in Gurugram, Chennai, Bengaluru, Mumbai, Jharkhand, Hyderabad, Bhubaneshwar and others will be shut down immediately.

    The circular stated that “the admin team has begun the process of renegotiating the terms for an early exit for the remaining RO (regional office) locations, where the lock-in period is beyond one year, but sales, service, apparel employees in these regions will continue on a work-from-home basis.”

    Royal Enfield’s international sales are led by the Interceptor 650 and Continental GT 650

    A spokesperson has confirmed the development. More details are expected to be announced soon. The move comes at a time when the ongoing coronavirus pandemic and subsequent countrywide lockdown across many countries in the world have hit sales and revenue hard for most businesses. The Indian auto sector has been no exception either and has been facing increasing pressure after a countrywide lockdown which saw near-zero sales in April for Royal Enfield and a 69 percent sales decline in May 2020.

    On June 12, 2020, Eicher Motors, the parent company of Royal Enfield announced its financial results for the fourth quarter, which reported a decline of nearly ₹ 300 crore in revenue from total operations. Royal Enfield’s Chief Commercial Office (CCO) Lalit Malik confirmed the decision to shut down regional offices after announcing the March quarter results. The last quarter of this fiscal was particularly challenging in the wake of the unprecedented coronavirus pandemic, Royal Enfield said in a statement. The company’s manufacturing and retail operations were suspended between March 23 and May 5 as per government directives. The company has since resumed operations and more than 90 percent of its retail network is now operational.

    Apart from popular models like the Bullet, Royal Enfield is expected to introduce several new models in the next 3-4 years

    Despite the challenges, Royal Enfield continues to remain bullish. Chief Executive Officer Vinod Dasari said in a statement that Royal Enfield has had the best ever export performance in international markets during the year with a 96 percent increase compared to last year. And Royal Enfield continues to strengthen its distribution network in India and international markets. In the January to March 2020 quarter, Royal Enfield added 100 new Studio Stores, taking the overall retail touchpoints to 1,521 across India, with 921 dealerships and 600 Studio Stores.

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  • Royal Enfield To Launch New Motorcycle Every Quarter

    Royal Enfield To Launch New Motorcycle Every Quarter

    Royal Enfield is going on the product offensive with a string of new products planned for the next three to four years, the company’s CEO Vinod Dasari revealed in online interaction in Freewheeling with SVP. According to Dasari, Royal Enfield’s product development team has been hard at work over the last few years to significantly accelerate Royal Enfield’s product plan. With new platforms, and models and variants under each platform, Royal Enfield intends to launch a new motorcycle every quarter for the next 3-4 years, Dasari revealed.

    The Royal Enfield Meteor 350 will employ the new 350 cc platform, with a new engine and new double-cradle frame

    “One of the things that we’ve done over the last 3-4 years is to significantly accelerate new product plans. We will remain a mid-sized company, that’s somewhere between 250 and 750 cc. In this range, there are five levels that we’re looking at. The first is a platform. We have a new platform coming up. We would have launched it by now, we will launch it some time, as soon as the lockdown is over. So we have the platforms, and under the platforms, we have the models, within each model we have variants, within each variant we have several color trims and graphics, and then we have the limited editions.

    “So five levels, we’re so excited that, to a point, every quarter, for the next three to four years, every quarter, we have a new model. It’s not just changing the colors or something, it will be almost a new model, or a variant, coming for the next three to four years,” Dasari said.

    The Royal Enfield Hunter is expected to be the second new model based on the same 350 cc platform

    Royal Enfield is already getting ready to launch an all-new 350 cc platform, which will debut in June 2020 with the new Royal Enfield Meteor 350. The new platform will employ a new 350 cc engine with significant performance and refinement than the existing UCE 350 engine, Dasari said, adding that the new platform will be a modular infrastructure, with the same engine, same gearbox and same frame, but will support several new models and variants.

    The new 350 cc engine is likely to replace Royal Enfield’s traditional pushrod architecture with overhead cams, and also use counterbalancers. While the CEO of Royal Enfield did not disclose any technical details about the new engine, we have reason to believe that it will be almost like a downsized version of the 650 cc parallel-twin engine, with a slick-shifting six-speed gearbox, and will be free-revving with smooth and refined performance. More details are expected when the new Meteor 350 is launched by the end of June 2020.

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  • Royal Enfield Returns To Racing After 54 Years With Custom 650 GT

    Royal Enfield Returns To Racing After 54 Years With Custom 650 GT

    For the first time in 54 years, Royal Enfield will return to the race track, with two newly-built, custom Royal Enfield Continental GT 650 bikes. Royal Enfield last raced with a factory-supported team in 1965 with its GP5 250 cc racer project. This year, a few passionate staff from Royal Enfield’s UK Technical Centre have worked nights and weekends to prepare two newly built Nought Tea GT Version 2.0, developed in collaboration with Royal Enfield-owned Harris Performance. The Royal Enfield Factory Custom and Harris Performance’s build “Nought Tea GT” was first revealed in May 2019 at Bike Shed 2019.

    Thereafter, work began in earnest to build two out and out track developed Harris Performance “Nought Tea GT” race-prepped successors, with the focus and intent of being race-ready for the Bike Shed Festival 2019. Royal Enfield and Harris Performance have worked with carefully selected collaborators, partners and suppliers, such as Brembo, Ohlins and HEL to build the two race-ready bikes. According to Royal Enfield, both bikes have shed 18.5 kg weight than the stock Royal Enfield Continental GT, and boast of a 26 percent increase in power at the rear wheel.

    “Having been involved in the new Continental GT 650 right from the concept stage it is going to be a thrill to see these bikes racing at Lydden. The stock GT 650 has proved to be a great platform on which to build a cafe racer and I think the public are going to be surprised at the performance level the design team has achieved,” said Lester Harris, Head – Performance Enginnering, Harris Performance.

    “It’s great to see these two bikes come to fruition – after presenting Nought Tea GT at the Bike Shed event in May, and getting such a positive response, the next logical step was to see how well it could really go on track. As part of our custom initiatives, it’s very important to us that all of our builds work as good as they look – showcasing creativity not just in aesthetics but also to demonstrate the capabilities of our new 650 Twin cylinder engine. Royal Enfield’s support of the custom motorcycle community has grown exponentially over the past three years, and we are very excited to keep challenging the expectations of what can be done with our motorcycles. The Twins have added to this, opening up a whole new avenue of creative possibility, and it has been exciting to see Harris pull the best out of this platform. Working with Harris Performance is always a great experience – the knowledge they bring to projects like this, never mind our daily production work, is something that can only be gained through time and experience. After working with them on last year’s Lock Stock drag bike, it’s great to have an opportunity to have some fun with them in the type of racing they built the Harris name in,” said Adrian Sellers, Group Manager, Custom Program – Royal Enfield.

    The weekend’s racing action saw Paul Young, Official Factory Test Rider and Curtis Wright, Factory Custom rider, take to the track with two Harris Nought Tea GT 650 v 2.0 in the Cafe Racer cup. Mark Wells, Head of Product Strategy and Industrial Design, headed out in the Commuter Cup on a Royal Enfield Genuine Motorcycle Accessory fully accessorized Continental GT 650, took to the dirt in the Malle Dash on board the skunK650, an Interceptor 650 which has been lightly modified for trials and scrambler racing.

    The Nought Tea GT 650 v 2.0 bikes have undergone a long list of changes, to the engine, bodywork and cycle parts. The bikes feature custom ported cylinder heads, custom ported throttle bodies, custom race camshaft, lighter 520 chain and sprockets, two-into-two high flow headers and silencers, twin ITF air filter, as well as an upgraded ignition system. The bikes feature a custom three-piece fairing with dedicated mounting kit, custom double bubble screen, LED lighting, new custom wheels, fully adjustable Ohlins Retro43 RWU forks modified by Harris Performance, fully adjustable Ohlins STX36 twin shocks modified by Harris Performance, new custom clip-on handlebars, Brembo brakes, and a long list of Royal Enfield genuine motorcycle accessories parts, including bar-end mirrors and a touring seat.

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  • Royal Enfield Recalls 7000 Bullet Motorcycles Over Faulty Brake Caliper Bolt

    Royal Enfield Recalls 7000 Bullet Motorcycles Over Faulty Brake Caliper Bolt

    Chennai-based motorcycle maker Royal Enfield has announced a recall for 7000 units of the Bullet range of motorcycles. The recall affects the Royal Enfield Bullet and Electra 350 and 500 variants that were manufactured between March 20 and April 30 this year. The recall is related to an issue of a faulty brake caliper bolt that failed to meet the required torque quality to standards, according to Royal Enfield and the recall is a proactive measure given the importance of the part concerned.

    Royal Enfield further stated that corrective actions will be carried out on the affected motorcycles under the recall. Customers will have check whether their bike falls under the affected vehicles and need to get in touch with their nearest company authorized service center. The corrective measures will be done by the service center free of cost.

    The Royal Enfield Bullet series is one of the oldest motorcycles to be sold from the manufacturer and retains the retro element in today’s modern-classic era. The Bullet 500 draws power from the 499 cc single-cylinder engine tuned for 27 bhp and 41 Nm of peak torque, while the Bullet 350 uses the 346 cc single-cylinder engine with 19 bhp and 28 Nm of peak torque. Both units are paired with a 5-speed gearbox. Both bikes were updated with the now mandatory ABS safety tech earlier this year to keep up with the new norms. The company is also working on the BS6 versions of its motorcycles, which could see the Bullet series receiving a new powertrain next year.

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  • Royal Enfield Classic & Thunderbird Range Get Optional Alloy Wheels

    Royal Enfield Classic & Thunderbird Range Get Optional Alloy Wheels

    Chennai-based motorcycle maker, Royal Enfield has added alloy wheels as an optional accessory for the Classic and Thunderbird range of motorcycles. The alloy wheels are priced at ₹ 10,000 for a pair and can be purchased at any of the brand’s 800+ dealerships across the country. The black with chrome finished nine-spoke alloy wheels are the same ones that are already offered on the Thunderbird X series, and will seamlessly integrate with the original tyres, tubes and brakes, replacing the stock spoked wheels that are offered with all Royal Enfield offerings.

    The alloys are compatible with any of the Royal Enfield Classic and Thunderbird range of motorcycles

    Compatible with the Royal Enfield Classic 350 and 500, as well as the Thunderbird 350 and 500, the front alloy wheel measures at 19-inch while the rear is an 18-inch unit. The alloys come with a warranty period of two years, and the bike maker’s lists the installation time at 105 minutes. The new alloy wheels not only add to the visual appeal of the motorcycle but also bring the convenience of tubeless tyres, which are easier to repair, in case of a puncture.

    Given the fact that Royal Enfield motorcycles tend to be one of the most customisable motorcycles out there, offering factory-backed accessories is a smart move from the manufacturer. This should also help reduce the use of substandard alloys that are available in the market that tend to break easily with a simple bump or thud. It’s a safety risk afterall, putting the rider and pillion’s life in danger.

    In addition, Royal Enfield is expected to roll out alloy wheel options for the Interceptor 650 as well in the coming weeks. The alloy could sport a different design while prices are likely to be in the same vicinity. Both the front and rear wheels are 18-inch spoked-units on the Interceptor 650 and Continental GT 650, and come shod with Pirelli tyres.

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  • Royal Enfield Interceptor 650 and Continental GT 650 India Launching

    Royal Enfield Interceptor 650 and Continental GT 650 India Launching

    Carandbike has learnt that Royal Enfield will be launching the Continental GT 650 and the Interceptor 650 in India sometime on the 13th , 14th or the 15th of November, 2018. Most probably, the company will club the launch of the 650 Twins with its annual event, the ‘Royal Enfield Rider Mania’. The Royal Enfield 650 twins have been in coming for the longest time now and we have already ridden them in California and were quite impressed by what the bikes offer as an overall package. The bikes were first officially showcased at last year’s EICMA show and Royal Enfield has taken its time to launch the motorcycles in India. The company wants the two motorcycles to be flawless in each and every manner and hence, the delay in the launch.

    The Royal Enfield 650 Twins could be best described as modern classic motorcycles. They are the most powerful motorcycles from Royal Enfield till date. Both the Interceptor 650 and the Continental GT 650 share the same engine, chassis, 18-inch wheels and brakes, but motorcycle wears a completely different character and personality. There is no liquid-cooling, ride-by-wire or electronics apart from the dual-channel ABS which is standard. This is probably because it will help Royal Enfield to price the Interceptor 650 and the Continental GT 650 competitively.

    Both motorcycles will be available in three variants, which are standard, custom and chrome. We expect all variants of the motorcycles to be launched in India and we are kind of looking forward to ride the ‘Chrome’ variant especially. We expect the prices of the 650 Twins to start at ₹ 3 lakh mark. Royal Enfield said that the prices will be disruptive. The intent of the interceptor 650 is to be a natural upgrade to the 350s and the 500s and therefore, it will be a motorcycle meant for high volumes and if we read it right, Royal Enfield believes the same and we could see the Interceptor being priced even below ₹ 3 lakh. At that price point, it will be going up against the single-cylinder performance naked motorcycles such as the KTM 390 Duke and the BMW G 310 R. We will update you as soon as we have confirmation on the final date.

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  • Royal Enfield motorcycles roar into Vietnam

    Royal Enfield motorcycles roar into Vietnam

    Royal Enfield motorcycles have landed in Vietnam with a flagship store in Ho Chi Minh City.

    The Indian company is focussing on expanding in South Asia, and Vietnam is the world’s fourth-largest two-wheeler market. Royal Enfield’s official dealer for Vietnam, Al Naboodah International (VN), has opened the store in Saigon Paragon in the city’s District 7.

    Initially three models will be available, the Bullet 500, Classic 500 and Continental GT 535. The company is focussed on expanding its mid-sized motorcycle segment (250cc to 750cc) internationally.

    “Vietnam has a large population that is young and commutes on two-wheelers,” says Royal Enfield president Rudratej Singh.

    Royal Enfield also has presence in Indonesia with two exclusive stores in Jakarta and an outlet in Bali. It has also set up the first Royal Enfield gear store outside India in Jakarta.

    There is also a store in Bangkok.

  • Royal Enfield opens retail store in Bangkok

    Royal Enfield opens retail store in Bangkok

    Royal Enfield launched its retail operations in Thailand with an exclusive store in Thonglor, Bangkok, Wednesday, Feb.24. Royal Enfield’s first retail store in Thailand has been set up in partnership with General Auto Supply Co. Ltd.

    The 3,685 square feet retail outlet located at 842 SoiSukhumvit 55 (Thonglor), Sukhumvit Road, KlongtanNua, Wattana, Bangkok, is a full-service dealership and will provide aftermarket service to the buyers. The new store will sell the Bullet, world’s oldest motorcycle in continuous production since 1932, for Thailand Baht 179800 for 500cc, which is approximately Rs 3.45 lakh. The range of motorcycles includes the Classic 500, Classic Chrome and the Continental GT 535cc cafe racer.

    “Royal Enfield is today one of the most profitable automotive brands in the world and we believe that our future growth will come from our international markets such as Thailand where motorcycles are a popular medium of commuting. Our phenomenal success in India gives us the confidence to thrive in similar markets like Thailand and Indonesia, which will play an instrumental role in fuelling our growth in Asia,” Arun Gopal, international business head, Royal Enfield, said in a statement.

    Royal Enfield announced its entry into Thailand, the fifth largest two wheeler market in the world in December 2015, at the Thailand International Motor Expo.

    With a target to become a global leader in mid-sized motorcycle segment, Royal Enfield has been expanding its global footprints across UK, Europe, Latin America, Middle-East and now in South East Asia. In 2015, the company sold over 4.5 lakh motorcycles across the globe and also announced its plan to produce upto 9 lakh motorcycles by end of 2018, from two of its existing manufacturing facilities and a third upcoming facility near Chennai.

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  • Royal Enfield sets up shop in Bangkok, Thailand

    Royal Enfield sets up shop in Bangkok, Thailand

    Royal Enfield has just opened up its first exclusive showroom in Thailand, which is located in Thonglor, Bangkok. The Royal Enfield’s retail store there has been set up by General Auto Supply Co Ltd. The showroom will sell the Royal Enfield Bullet priced at THB 1,79,800 (approximately Rs 3.45 lakh), the Royal Enfield Classic 500 which will cost THB 1,89,800 (approximately Rs 3.64 lakh) and the Royal Enfield Classic Chrome for THB 1,98,800 (approximately Rs 3.81 lakh). The Royal Enfield Continental GT café racer, which displaces 535cc, will be sold in Thailand for THB 2,19,800 (approximately Rs 4.22 lakh). All-prices are ex-showroom.

    An inside view of the new Royal Enfield store in Bangkok

    A Royal Enfield proudly stands at the new the company's new exclusive store in Bangkok launched today

    Natavude Charoensukhawatana, Executive Director, General Auto Supplies Co Ltd-Palakorn Suwanarath, Privy Councillor, Thailand-Arun Gopal, Royal Enfield, international Business head

    From left to right: Natavude Charoensukhawatana, executive director, General Auto Supplies Co Ltd, Palakorn Suwanarath, privy councillor, Thailand, Arun Gopal, Royal Enfield, international business head

    “Royal Enfield is today one of the most profitable automotive brands in the world and we believe that our future growth will come from our international markets such as Thailand where motorcycles are a popular medium of commuting. Our phenomenal success in India gives us the confidence to thrive in similar markets like Thailand and Indonesia, which will play an instrumental role in fuelling our growth in Asia. We see a huge potential for our evocative, all purpose, and middle-weight (250-750cc) motorcycles that will allow customers an optimum choice for upgrade,” said Arun Gopal, the international business head of Royal Enfield.

    Royal Enfield opens Thailand’s first exclusive store in Bangkok

    Royal Enfield, the fastest growing motorcycle brand in the world, today launched its retail operations in Thailand, with the price announcement of its complete range of motorcycles, apparel and accessories at the launch of its first exclusive store in Thonglor, Bangkok. Royal Enfield’s first retail store in Thailand has been set up by the prestigious General Auto Supply Co. Ltd.

    In Bangkok, Royal Enfield’s iconic motorcycle– the Bullet, world’s oldest motorcycle in continuous production since 1932, is available at a price of THB 179800 for 500cc. Royal Enfield’s retro street model, known for its post war, timeless styling – the Classic 500 is available for THB 189800 and Classic Chrome for THB 198800. The Royal Enfield Continental GT 535cc café racer is now available at a price of THB 219800.

    “Royal Enfield is today one of the most profitable automotive brands in the world and we believe that our future growth will come from our international markets such as Thailand where motorcycles are a popular medium of commuting. Our phenomenal success in India gives us the confidence to thrive in similar markets like Thailand and Indonesia, which will play an instrumental role in fuelling our growth in Asia. We see a huge potential for our evocative, all purpose, and middle-weight (250-750cc) motorcycles that will allow customers an optimum choice for upgrade”, said Mr. Arun Gopal, International Business Head, Royal Enfield.

    “Also, Thailand is home to one of the most enthusiastic and seasoned riding communities in the world, with thousands of riding clubs and a prevalent culture of leisure riding. With Royal Enfield coming into the market riding enthusiasts will have an option to ride a unique product that is known for its leisure riding experiences”, he added.

    With a view to become the leader in global mid-sized motorcycle segment, Royal Enfield has been expanding its global retail footprint across UK, Europe, Latin America, Middle-East and now in South East Asia, with its most recent launch in Indonesia. Royal Enfield announced its entry into Thailand, the fifth largest two wheeler market in the world in Dec 2015, at the Thailand International Motor Expo. With its aspirational yet accessible range of motorcycles suitable for riding within the city, as well as long-distance rides during weekend, the 115 years old iconic motorcycle brand intends to revolutionize and reinvigorate the mid-size motorcycle segment in Thailand.

    “As part of our international strategy, we are focused on building the brand and creating demand in nodal cities across the world such as London, Bogota, Medellin, Dubai, Madrid, Paris, Jakarta and now Bangkok. We are working to create a robust eco-system comprising of highly differentiated retail experience and aftermarket capabilities, rides and community events and other adjacencies that bring to life the heritage and world of Royal Enfield. We believe that once we are successful in Bangkok, our brand and products will resonate very well in other key Thailand cities as well”, Arun added.

    Delivering the brand philosophy of “Pure Motorcycling” in every aspect of ownership experience, Royal Enfield’s exclusive store will be the first ever in the country. The 1190’ square feet store creates an ambience of motorcycle enthusiast’s living room by featuring an interesting visual merchandising format, comfortable sitting spots in several corners, and innovative product displays, which include a wall display of a stripped down Continental GT showcasing the bike’s internals and frame. The store will house not only Royal Enfield’s motorcycle range, but also its complete range of apparels and accessories, including purpose-built protective riding gear and lifestyle gear. The space of store has been designed not just as a point of purchase but also a meeting point for enthusiasts to have conversations around motorcycling.

    The 3685’ square feet retail outlet located at 842 SoiSukhumvit 55 (Thonglor), Sukhumvit Road, KlongtanNua, Wattana, Bangkok, is a full-service dealership by General Auto Supply Co. Ltd, is equipped to provide service and aftermarket capabilities. Royal Enfield will work closely with General Auto Supply to bring a differentiated experience for motorcycle enthusiast in the region.

    Royal Enfield designs classic styled motorcycles that are simple, evocative, tactile and fun to ride, providing riders with a “Pure Motorcycling” experience. Blending traditional craftsmanship with modern technology, as a means to achieve the perfect balance between the man, machine and the terrain, Royal Enfield motorcycles creates a unique experience for riders that is more approachable and unintimidating.

    In Calendar Year 2015 the company sold over 450,000 motorcycles across the globe to support its global growth strategy and also announced its plan to produce upto 900,000 motorcycles by end of 2018, from two of its existing manufacturing facilities and a third upcoming facility, in Tamil Nadu, India. With a view to become the leader in the global mid-sized motorcycle industry, Royal Enfield is also building two new technology centres – one in India and one in UK, to enhance capability and execute long term product strategy. Royal Enfield recently announced its entry into Brazil along with the launch of its first subsidiary outside India in North America.

  • Royal Enfield to enter the Thailand motorcycle market

    Royal Enfield to enter the Thailand motorcycle market

    Royal Enfield, when not posting stupendous growth figures in the Indian two-wheeler market, continues to rapidly add to its small but expanding export presence. The Chennai based brand presented its products at the Bangkok Motorcycle Show and announced plans to aggressively enter the Thai market in mid-size motorcycles. Royal Enfield defines the mid-size motorcycle as bikes between 250 and 750cc in displacement. Royal Enfield showed off its entire range at the Thailand International Motor Expo in Bangkok including the Bullet 500, Classic 500, Classic Chrome and the Continental GT. Royal Enfield also showed off its new range of gear and accessories for the Thai market.

    Royal Enfield Continental GT Black

    Arun Gopal, head of international business for Royal Enfield said, “We have pioneered and grown the mid-size motorcycle category in India. With over 50 per cent year-on-year growth in the last five years, our ambition today is to lead and grow the underserved middle weight segment globally and this growth will largely come from markets like India such as Latin America and South East Asia, given their size and comparable commuting trends. Thailand with its already established leisure motorcycling culture and presence of several riding communities and enthusiasts, blends perfectly with Royal Enfield motorcycles that has exploration and adventure at its core. Thailand is among the largest two-wheeler markets in the world and a very important one for Royal Enfield. With highly evolved consumers, Thailand is the most evolved country in South East Asia for leisure motorcycling. With a large commuter base, this market has enormous potential to upgrade to the next level of motorcycles, if there are enough attractive product choices. With our modern classic bikes, Royal Enfield is well poised to fill this gap and catalyze the shift to mid-size motorcycles in Thailand.”

    General Auto Supply Co. Ltd (GA) will be their dealer in Thailand and it will start retail operations in Thonglor, Bangkok shortly. GA will also work on expanding the aftermarket abilities of the brand in the Thai market.

    Royal Enfield has been exporting motorcycles for a long time but the push to expand both volumes and markets is a recent move. The company exported roughly 2 per cent of its production last year but that is set to change as the company goes towards its goal of becoming the world’s largest mid-size motorcycle maker.

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  • Royal Enfield enters Indonesian market

    Royal Enfield enters Indonesian market

    Royal Enfield has entered Indonesian market targeting mid-size motorcycle segment and an exclusive store in Jakarta, the company said Monday, adding that the move into the world’s third largest two-wheeler is part of its growth strategy and international thrust to expand its presence in the mid-sized motorcycle segment (250-750cc).

    The company announced the foray at GAIKINDO Indonesia International Auto Show 2015. The two-wheeler major displayed its range of motorcycles at the show including the Bullet 500cc, the retro-street models – Classic 500cc and Classic Chrome and the Continental GT (535cc) cafe racer.

    Abhijit Singh Brar, head of marketing for Royal Enfield, said the company will commence retail operations soon from its exclusive dealership in Jakarta that is being set up in partnership with PT Distributor Motor Indonesia. In addition to the store, they will also build service and aftermarket capability for Royal Enfield in Jakarta.

    Backed by a growth of over 50% year on year in the past five years, the company is aiming to lead and grow the middle-weight segment, which is underserved globally. The move to enter Indonesia is part of the company’s larger growth strategy which includes a thrust on expanding its international presence.

    The company believes this growth will largely come from markets like India such as Latin America – it entered the Colombian market last year – and South East Asia, given their size and comparable commuting trends.
    Indonesia is a strategic market for Royal Enfield. With its large commuter based, this market has enormous potential to upgrade to the next level of motorcycles, should there be optimal product choice.

    “We will build our presence from Jakarta and depending on the response, we will expand our footprint to the other key cities in Indonesia,” said Arun Gopal, head for international business at Royal Enfield.
    In 2014, Royal Enfield sold more than three lakh motorcycles globally. In 2015, the company aims to produce 4.50 lakh motorcycles to supports its growth strategy globally.

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