Retail News CRM

Tag: Shake Shack

  • Shake Shack Announces Major Expansion Into Vietnam With 15 Outlets By 2035

    Shake Shack Announces Major Expansion Into Vietnam With 15 Outlets By 2035

    American fast-food chain, Shake Shack, is set to expand its reach to Vietnam, aiming to open 15 outlets throughout the country by the year 2035. This expansion initiative is facilitated by a fortified collaboration with Maxim’s Caterers Limited, a Hong Kong-based licensee. This move further consolidates Shake Shack’s existence in the Asia-Pacific region.

    The Vietnam Shack

    The inaugural Vietnamese Shake Shack is slated to open its doors in the coming year. It aims to appeal to food enthusiasts with its signature offerings such as the ShackBurger, crinkle-cut fries, hand-spun frozen custard, the Chicken Shack, and the ShackMeister beer.

    Investing in Vibrant Cultures

    Michael Kark, president of global licensing at Shake Shack, expressed his enthusiasm about the expansion. “Breaking ground in Vietnam marks an exhilarating progression for Shake Shack,” he stated. “By planning 15 outlets over the coming decade, we are making a strong commitment to one of Asia’s most dynamic, food-loving societies.”

    Maxim’s Caterers presently operates 52 Shake Shack outlets across Mainland China, Hong Kong, Macau, and Thailand.

    “Maxim’s proves to be the ideal collaborator to implement our vision, thanks to their unrivaled local knowledge, operational proficiency, and a deep-seated passion for hospitality. Together, we are excited to introduce Shack to a brand new community of fans in Vietnam,” Kark added.

    Shake Shack’s global presence includes over 610 locations, with more than 210 restaurants in key metropolitan cities such as London, Tokyo, Seoul, and Dubai.

    Questions & Answers

    What is Shake Shack’s expansion plan in Vietnam?
    Shake Shack plans to open 15 locations across Vietnam by 2035.

    When is the first Shake Shack outlet expected to open in Vietnam?
    The first Shake Shack outlet in Vietnam is scheduled to open next year.

    Who is Shake Shack’s partner in its Vietnam expansion?
    Shake Shack’s expansion in Vietnam is facilitated by Maxim’s Caterers Limited.

  • Starbucks, Shake Shack summoned over excessive personal data collection

    Starbucks, Shake Shack summoned over excessive personal data collection

    Chinese regulators in financial hub Shanghai summoned three firms including Starbucks and Shake Shack earlier this week for collecting excessive personal information, the city’s cyberspace regulator said on Wednesday.

    The regulators urged these firms to comprehensively rectify, protect personal information and safeguard the legitimate rights and interests of consumers, Shanghai’s cyberspace regulator said in a statement.

    Currently, two firms including Shake Shack have made initial improvements to the issues, and Starbucks is actively making adjustments, the regulator said

    Lees ook:

    Lees ook:

  • Maxim’s to launch Shake Shack in Thailand

    Maxim’s to launch Shake Shack in Thailand

    US burger chain Shake Shack is ramping up its Southeast Asia expansion with its upcoming Thai debut in partnership with Hong Kong-based licensee, Maxim’s Caterers.

    Thailand’s first Shake Shack location, which will also be a flagship store, is expected to open in Bangkok next year, followed by 15 more stores across the country by 2032. Maxim’s, also the licencing partner of Shake Shack in Greater China, currently operates 24 Shacks across the region.

    “Shake Shack was born in New York, and Bangkok is another fantastic city with vibrant energy, friendly people and rich culinary traditions,” said Michael Kark, chief global licensing officer at Shake Shack.

    The Shake Shack Thailand menu will feature the chain’s signature items, such as ShackBurger, Chicken Shack and Chicken Bites. The burger chain said it will also work alongside local producers, purveyors and artists to support the Thai community.

    Meanwhile, Maxim’s will open its seventh Shake Shack outlet in Hong Kong on May 9, at the Citygate Outlets in Tung Chung.

    Maxim’s operated F&B businesses for more than 60 years, including licences for brands including Starbucks, Genki Sushi and Ippudo Ramen, The Cheesecake Factory and Shake Shack. The company operates more than 1800 outlets in Hong Kong, Macau, Mainland China, Vietnam, Cambodia, Thailand, Singapore and Malaysia.

    Lees ook:

  • Maxim set to open 15 Shake Shacks in Southern China

    Maxim set to open 15 Shake Shacks in Southern China

    American fast-casual restaurant chain Shake Shack is planning to open at least 15 new venues in South China by 2030.

    The chain, working through local licensee Maxim’s Caterers, a company controlled by Hong Kong’s Dairy Farm Group, will open restaurants in cities including Shenzhen, Guangzhou, Fuzhou, and Xiamen, with a goal of 55 Shake Shacks nationwide by 2030.

    Maxim’s currently operates Shake Shacks in Shanghai and Hong Kong, with Beijing and Macau under development and due to open later this year.

    “We remain humbled by our fans in China and continue to be encouraged by the performance of our Chinese business through this recovery,” said Shake Shack chief global licensing officer Michael Kark.

    “It’s a great time to deepen our roots in this market.”

    “Maxim’s partnership with Shake Shack has taken the brand on an exciting journey to Hong Kong in 2018 and Shanghai in 2019, with Beijing and Macau on the horizon,” said Maxim’s Caterers chairman and MD Michael Wu.

    “We look forward to bringing our boundless hospitality to more guests across South China in 2021 with our new expansion plans.”

    Lees ook:

  • Shake Shack Singapore opens second store

    Shake Shack Singapore opens second store

    Burger chain Shake Shack has opened its second store in Singapore, in the city’s CBD.

    Taking over the Tiger Balm factory on Neil Road, the new Shake Shack Singapore store design was inspired by its vibrant Chinatown neighborhood and colorful Peranakan architecture.

    Designed by Singaporean artist Sam Lo, the store’s interior features a tiger mural inspired by the history of Tiger Balm factory.

    To mark the opening, Shake Shack has launched The Chick’n Shack, an antibiotic-free slow-cooked chicken breast crisp fried.

    “The Chick’n Shack embodies our modern approach to fine-casual American cooking,” said Mark Rosati, culinary director at Shake Shack. “It’s about providing a simple, pleasurable, uncomplicated experience, but with high-quality, responsibly sourced ingredients.”

    The burger chain also introduces two new local dishes, Eye of the Tiger and Open Sesame, based on local flavors.

    To support the local art community, 5 percent from sales of the local products will be contributed to Very Special Arts Singapore (VSA), a non-profit organization providing opportunities for the disabled through arts.

    Lees ook:

    Lees ook:

    Lees ook:

    Lees ook:

  • Shake Shack to double down in Singapore, Philippines

    Shake Shack to double down in Singapore, Philippines

    Fast-food chain Shake Shack has announced new outlets in Singapore and Manila after enjoying early success with its debut stores in the two Southeast Asian cities.

    In Singapore, the US fast-food chain is bringing what it describes as its “design-driven restaurant” concept to Singapore’s CBD next year after its successful debut at Jewel Changi shopping center.

    Located in a historic building at 89 Neil Road, the restaurant will work closely with local artists and suppliers and will promote its mission to ‘Stand For Something Good’. Without, a hoarding will bear the artwork of Singaporean artist Sam Lo who blends Shake Shack’s icons with traditional Peranakan cultural patterns.

    Meanwhile, in Manila, the company will open a new outlet at SM Megamall next week seven months after its debut in the Philippines.

    Besides its menu items such as ShackBurger, Shack-cago Dog, crinkle-cut fries, beer, wine, and frozen custard ice cream, the Philippine outlets offer exclusive items including Ube shake and Calamansi Limeade.

    Launched in 2004 in a food truck, Shake Shack has expanded to more than 250 locations in the US and more than 85 international locations including London, Hong Kong, Shanghai, Singapore, Philippines, Mexico, Istanbul, Dubai, Tokyo, Moscow, and Seoul.

    The next year will see Shake Shack expand further both domestically and internationally. Global revenues grew by nearly 32 percent in the third quarter, the company reported.

    Lees ook:

    Lees ook:

    Lees ook:

  • Shake Shack Singapore planning a second Restaurant

    Shake Shack Singapore planning a second Restaurant

    Shake Shack Singapore is considering opening a new outlet in the territory following better-than-expected business at its Jewel Changi Airport location.

    The brand’s culinary director Mark Rosati said in an interview with Channel News Asia that long queues to the existing location have persisted several months into trading, underscoring Shake Shack’s popularity with Singaporeans.

    The brand has expanded from a roadside burger stand to operate in more than 12 countries, based on a consistent menu along with exclusive items designed for local tastes.

    “We keep looking at each outlet as, ‘This is the only Shake Shack in the world’,” said Rosati. “So, when we opened Singapore, we weren’t thinking to ourselves that we needed to open the one that’s going to be the blueprint for opening a few more – in terms of look and taste – in this region.

    “We knew we needed to go to Singapore, spend time on the street figuring out what the food was like, how it makes it super special and how we fit into that. We knew that we needed to do something that is definitely part of our New York heritage but also what we do that’s a little different for Singapore.”

    The brand has yet to settle on a location for the second outlet.

    Lees ook:

    Lees ook:

  • Shake Shack openening second store in Philippines soon

    Shake Shack openening second store in Philippines soon

    Shake Shack is launching its second Philippines outlet at the Mega Fashion Hall at SM Megamall.

    The restaurant is expected to open before the end of the year, with construction on the new venue already underway following a board up made by artist Kris Abrigo, which features a “reimagined Ortigas skyline showcasing gradient colours as day shifts into night, and a multi-faceted community through textures and geometric shapes,” according to reporting in the Manila Standard.

    Brand enthusiasts are invited to interact with sliding panels in the board to reveal “surprises” during the lead-up period to the store’s opening.

    Lees ook:

  • Shake Shack opens first store in Philippines

    Shake Shack opens first store in Philippines

    The new QSR restaurant has opened at Bonifacio Global City (BGC) as the brand’s 225th location, although only its second in Southeast Asia after Singapore.

    “It is known for quality and consistency in taste,” said the president of the exclusive franchise holder SSI Group Anton Huang. “As far as SSI is concerned, we want to be the purveyor of lifestyle choices to the Filipino consumer. In keeping with that goal, we identified Shake Shack as a brand or concept that would really resonate well with the Filipino consumer.”

    “Filipinos are already clamoring for it to begin with and it would be a must do part of their pilgrimage to the US,” he added.

    The restaurant’s Instagram announcing the Manila launch achieved 16,000 likes, the highest-ranking post on its account.

    Huang expressed confidence that the new store will meet revenue and sales targets, and is keeping a tight focus on the performance of the first outlet before making expansion plans.

    “We’re concentrated on doing well to serve our customers and meet their expectations,” he said. “Once we’ve done that, and I’m pretty sure we are going to get that right from the beginning or the get-go, then, we will look at expansion. As I am sure you can sense, with the kind of demand there is for Shake Shack in the Philippines, I think the expansion opportunities are in fact endless. You really just have to select properly where we will expand.”

    Lees ook:

    Lees ook:

    Lees ook:

    Lees ook:

  • Ho Say Liao, Singapore! Shake Shack’s First Southeast Asia Restaurant Lands at Jewel Changi Airport

    Ho Say Liao, Singapore! Shake Shack’s First Southeast Asia Restaurant Lands at Jewel Changi Airport

    Singaporeans, the wait is finally over! Shake Shack is set to make its highly anticipated debut in Singapore (and in Southeast Asia!) at Jewel Changi Airport on 17 April 2019. The Singapore menu will feature Shake Shack’s signature items including the ShackBurger®, Shack-cago
    Dog™, classic crinkle-cut fries, craft beer, wine and frozen custard ice-cream. Shake Shack will also partner with local food purveyors and producers to create one-of-a-kind items for the Singapore community. Stay tuned to @shakeshacksg for details on the exclusive menu! Shake Shack has partnered with SPC Group, a leading global food company based in the Republic of Korea to bring Shake Shack to the Lion City. The SPC Group is a 74-year-old food company with 51 subsidiaries and 35 brands around the world including USA, France, China and Singapore. In 2016, SPC Group launched the first Shake Shack in Korea and is currently operating 8 Shake Shack restaurants across Seoul.

    Shake Shack is a critically acclaimed, modern day “roadside” burger stand known for its 100% all-natural Angus beef burgers (no hormones or antibiotics – ever), griddled flat-top beef hotdogs, fresh-made frozen custard, crispy crinkle cut fries and more. A fun and lively community gathering place with widespread appeal, Shake Shack has earned a cult-like following around the world. In its fifteen-year history, Shake Shack has been recognized with countless accolades, including Bon Appétit’s “The 20 Most Important Restaurants in America” (ranked #16), TIME Magazine’s “17 Most Influential Burgers of All Time” (ranked #7 for the ShackBurger) and winning “Best Burger” in 2007 and 2014 at the South Beach Wine and Food Festival’s Burger Bash.

    Shake Shack started as a hot dog cart in Madison Square Park, created by Danny Meyer’s Union Square Hospitality Group to support the Madison Square Park Conservancy’s first public art project. After three summers of fans lining up daily for the cart, Shake Shack opened a permanent kiosk in the park, and Shake Shack was officially born. An instant neighbourhood fixture, Shake Shack welcomed people from all over the city, country and world who gathered together to enjoy fresh, simple, high quality versions of the classics in a majestic setting.

    Fine dining roots are a unique part of Shake Shack’s beginnings. For its first three summers, Shake Shack operated out of Eleven Madison Park’s private dining-room kitchen (voted #1 restaurant in the world in 2018) and continued to work closely with the restaurant for years. That fine dining heritage remains a core tenant of Shake Shack today – from its premium ingredients to its sourcing practices to the acclaimed chefs Shake Shack collaborates with around the world like Dominique Ansel, Missy Robbins, Rosio Sanchez, Chef Zaiyu Hasegawa, Daniel Boulud, David Chang, and more. Shake Shack sources only high quality, premium ingredients from the best ranchers, farmers, bakers and food purveyors.

    The beef patty is 100% all-natural Angus, vegetarian fed, humanely raised and source verified with no hormones or antibiotics. The fries are crinkle cut with zero artificial ingredients and the vanilla and chocolate frozen custards use only real sugar, no corn syrup, and milk from dairy farmers who pledge not to use artificial growth hormones. Shake Shack’s fine dining heritage and commitment to community building, hospitality and the sourcing of premium ingredients have helped pioneer a new “fine casual” restaurant category. Fine Casual couples the ease, value and convenience of fast casual with the high standards of excellence grounded in fine dining heritage: thoughtful ingredient sourcing and preparation, hospitality and quality. As a pioneer in this new category, Shake Shack strives to maintain the culinary traditions of the classic American burger stand, while providing guests with a menu of inspired food and drinks, made with carefully sourced and quality ingredients, and always cooked to order

    Lees ook:

    Lees ook:

    Lees ook:

  • Burger house competition in Hong Kong

    Burger house competition in Hong Kong

    In 2018, two international burger chains have opened restaurants and branched out in the city. In May 2018, Shake Shack brought the modern day roadside burgers, to Hong Kong with its partner Maxim’s Caterers Limited. Maxim’s Caterers Limited is a Hong Kong based food, beverage and restaurant chain founded in 1956, and the company operates over 1,000 outlets in Hong Kong including The Cheesecake Factory and Simplylife Cafe.

    “We see tremendous opportunity for Shake Shack in Hong Kong and Macau,” said Randy Garutti, CEO of Shake Shack. “We are thrilled to bring the joy of Shake Shack to our fans in these dynamic communities as we continue to expand our footprint in Asia.”

    On 19 November 2018, after months of staring longingly at the red and white hoarding, the day to check out Five Guys’ first Hong Kong restaurant has finally arrived. The popular fast food chain is now serving up all the American-style burgers, hotdogs, milkshakes, and fries. Naturally, burger lovers in Hong Kong were excited to get a chance to check it out.

    After 2 months,there is still a queue outside Five Guys owing to the all-you-can-eat peanuts and Coca-cola Freestyle. Coca-cola Freestyle is a concept similar to the Big Gulp offered by the 7-Eleven, customers may choose and drink all the provided soft drinks freely for only $30 Hong Kong dollars.

    This increasing number of burger outlets landing in HK just leaves us with one question – when is In-N-Out Burger making its way to Hong Kong?

    Lees ook:

  • Five Guys and Shake Shack go head to head in Central HK

    Five Guys and Shake Shack go head to head in Central HK

    American burger franchises Five Guys and Shake Shack have opened new stores in Hong Kong this week. Launching on Johnston Road in Wan Chai this week, in premises formerly home to Tommy Bahama, Five Guys is known for its made-to-order beef burgers, creamy shakes and thick-cut Cajun fries.

    The move is part of an aggressive global expansion plan for the US fast-food chain. Founded in 1986 in Virginia, Five Guys first expanded outside the US in 2003 and now has almost 1500 outlets worldwide, in the US, Canada, UK, Europe and the Middle East.

    The company says it has another 1500 outlets under development as the brand has built “a cult-like following around the world”.

    New York’s Shake Shack opened at the Pacific Place Admiralty yesterday to queues of more than 200 fans and local residents. The first 200 people in line were awarded Shake Shack tote bags in celebration of the launch. It’s the chain’s second store, the first located at IFC mall.

    Shake Shack is a modern day “roadside” burger stand known for its Angus beef burgers, chicken sandwiches and flat-top Vienna beef dogs. The franchise also serves craft beer and wine. It was brought to Hong Kong by Maxim’s Group.

    Shake Shack originally opened in 2004 in Madison Square Park, and has since expanded to more than 180 locations in the US and more than 70 international locations.

  • Shake Shack opens in Pacific Place HK

    Shake Shack opens in Pacific Place HK

    Located at Pacific Place, the new branch will give out 200 Shake Shack tote bags on a first-come-first-serve basis. In addition to the Shack classics and the Hong Kong exclusive milk tea shake, the new store will introduce a selection of local menu items, including a new series of “concrete” (custard desserts) – matcha golden bell, open sesame and queensway crunch.

    Shake Shack will launch three holiday shakes – Christmas cookie, chocolate peppermint, and Hazelnut – to celebrate the festive season. All of which are topped with whipped cream and decorated with colourful sprinkles.

    The holiday shakes will be available for a limited time at both Pacific Place and ifc mall.

    Echoing with Shake Shack’s mission to Stand For Something Good®, the Pacific Place store will donate 5% of sales from its matcha golden bell concrete to the i-dArt programme of Tung Wah Group of Hospitals, a non-profit organisation that promotes social inclusion by encouraging people with differing abilities to participate in art.

    Shake Shack is ramping up its effort on global expansion.

    In a statement, Randy Garutti, CEO of Shake Shack, said the company entered into licensing agreements to open more than 50 stores in the Philippines, Mexico and Singapore over the next decade.

    The company expects to open its first stores in Singapore and Mexico in 2019.

  • Shake Shack lands in Singapore

    Shake Shack lands in Singapore

    American fast-food restaurant Shake Shack is landing in Singapore. The New York burger chain is opening up a location in Singapore’s awaited Jewel Changi Airport mall. In partnership with SPC Group, the South Korea-based restaurant distributor, Shake Shack said the firm took its time to discover the ideal location for the Madison Square Park-founded chain.

    “For years we’ve been looking for the right opportunity to enter the Singaporean market given its regional importance, and we’re thrilled to have found the right strategic partner and an ideal launch location,” said Michael Kark, Shake Shack’s vice-president of global licensing

    “Our flagship site will be in the stunning Jewel Changi Airport, home to more than 2,000 trees, harkening back to Shake Shack’s birthplace in NYC’s Madison Square Park.”

    To facilitate the market entry, Shake Shack said it also plans to work with local purveyors and producers to create unique offerings for the Singapore community. Shake Shack is no stranger to Asia.

    The company first entered the region in 2015 in Tokyo’s Gaien Park, before opening 10 outlets in Japan and seven in South Korea.

    In 2017, the firm opened a Hong Kong flagship.

    Shake Shack, in conjunction with SPC Group, intends to open a second location in Hong Kong planned for Pacific Place closer to 2019, as well as stores in Shanghai and Manila next year.

    Jewel, a new joint venture between Changi Airport Group and CapitaLand, houses over 280 shops across seven storeys from Basement 2 to Level 5.

    As well as Shake Shack, the retail space will also see the arrival of American fast food chain A&W, which left the Singaporean market a decade ago. The commercial development is slated to open March 2019.

    Lees ook:

    Lees ook:

  • New York burger chain Shake Shack confirms first Singapore outlet

    New York burger chain Shake Shack confirms first Singapore outlet

    Shake Shack has confirmed its long-ago leaked debut in Singapore, the US restaurant chain announcing overnight it will open at the new Changi Jewel shopping centre under construction.

    “We’re comin’ to the city where east meets west!” the company announced.

    As predicted back in March, Shake Shack Singapore will be launched through its South Korean franchise partner SPC Group, which operates Paris Baguette in the city. SPC has 6000 stores from 30 brands around the world, including seven Shake Shacks in Seoul.

    “We are executing our strategic plan in Asia with plans to launch in Singapore, Shanghai, and Manila next year,” said Michael Kark, VP of global licensing with Shake Shack in the US.

    “For years we’ve been looking for the right opportunity to enter the Singaporean market given its regional importance, and we’re thrilled to have found the right strategic partner and an ideal launch location. Our Shake Shack Singapore flagship site will be in the stunning Jewel Changi Airport, home to more than 2000 trees, harkening back to Shake Shack’s birthplace in New York City’s Madison Square Park.”

    The chain debuted in Asia at Tokyo’s Gaien Park in 2015, and since then has expanded to include 10 Shacks in Japan, seven in South Korea, and one in Hong Kong operated by a subsidiary of Dairy Farm International. A second Shake Shack in Hong Kong will open soon in Pacific Place.

    Shake Shack Singapore says it intends to work with local suppliers and producers to create “a one-of-a-kind Shack for the Singapore community”. The menu will feature signature items including the ShackBurger, Shack-cago Dog, crinkle-cut fries, beer, wine and frozen custard ice cream.

    Lees ook: