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Tag: Shiseido

  • Shiseido to create Tory Burch beauty products

    Shiseido to create Tory Burch beauty products

    Global beauty firm Shiseido has entered into a long-term partnership to create and sell a range of Tory Burch beauty products.

    Shiseido will have an exclusive worldwide license to develop, market, and distribute Tory Burch beauty products.

    The agreement goes into effect on January 1 next year. The Tory Burch beauty products license will be managed by Shiseido Group’s Americas region headquartered in New York City. Through the partnership, Shiseido will provide Tory Burch with a global platform and dedicated resources to elevate its beauty business, cultivating opportunities as a multi-platform, global lifestyle beauty brand.

    For Shiseido, this partnership will expand its global fragrance portfolio and create further opportunities for collaboration.

    “Shiseido is on an exciting journey to achieve its long-term mission of ‘Beauty Innovations For A Better World’,” said Shiseido president and CEO Masahiko Uotani, “and we are honored to welcome Tory and the Tory Burch brand to the Shiseido family and pursue this mission together as partners.

    “Shiseido is dedicated to creating value for all of its partners and we are excited to share the benefits of Shiseido’s platform, R&D resources, technology portfolio and Centers of Excellence with the Tory Burch brand to help maximize its significant potential and opportunities for growth and development.”

    “There are great synergies between our companies,” said Tory Burch, the eponymous brand’s executive chairman and chief creative officer, “including a deep respect and connection to our customers, a passion to support women’s empowerment and an aligned long-term strategic vision.

    “We could not be more excited to build a global lifestyle fragrance and beauty concept in partnership with Shiseido, a realization of a long-time dream.”

  • Shiseido launches art installation at Changi Airport

    Shiseido launches art installation at Changi Airport

    Shiseido Travel Retail has teamed up with Jewel Changi Airport and TeamLab to launch an art installation called Sense. Located at ‘Shiseido Forest Valley’ in the mall, the installation engages the senses through sound, smell, sight, and touch.

    “We know that consumers are now looking for stories and brands that can represent their mission in a manner that resonates with their individual narratives,” said Philippe Lesne, President and CEO of Shiseido Travel Retail.

    “Together with our partners, Jewel Changi Airport and TeamLab, we are excited to unveil this immersive experience to take our consumers and travelers from around the world beyond the realms of traditional retail.”

    The installation transforms as visitors progress further into the forest’s depths, honing their sense of sight as lights dance and flicker.

    Composer and musician Yota Morimoto have created a soundtrack especially for the feature, designed to “reignite visitors’ aural senses along with this sensory exploration” and recreate “the breathing sound” of a natural forest.

    A blend of natural elements, as well as Japanese and Western instruments,  create tones aimed at relieving stress and tension.

    As night falls and the resonating forest by TeamLab comes alive, another musical arrangement takes its place, aimed at creating a sense of balance and harmony.

    The ‘Ultimune’ scent, created by Shiseido’s Dr Tomonori Ueda for the installation is also aimed at relieving stress and creating a calming effect.

    To enhance the experience, visitors can interact with their surroundings, by downloading the Jewel Changi Airport app on iTunes or Google Play to access Shiseido’s Sense app.

    After that, they can conclude the experience by a message on the virtual Shiseido Tree.

    “The collaboration with Shiseido and TeamLab will showcase another facet of the unique Jewel experience that is co-curated with our partnership to delight visitors,” said Hung Jean, CEO of Jewel Changi Airport Devt.

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  • Shiseido and AS Watson co-create skincare Beauty Line

    Shiseido and AS Watson co-create skincare Beauty Line

    Global cosmetics company Shiseido and AS Watson, the health & beauty retailer, have collaborated to co-create an exclusive derma skincare range under the “D Program” brand.

    The new Urban Damage Care range has been successfully launched in Thailand and Taiwan and will soon be launched in other Asian markets with Watsons stores.

    The collaboration is in response to a 24-per-cent growth in the derma skincare category in Asia since 2014. As more women are looking for effective derma skincare products, the online search for related topics grew by 117 per cent compared to last year.

    “AS Watson is the largest health and beauty retailer in the world that acts with speed, innovation and vision making them the perfect retailer to bring Urban Damage Care to the high street,” said Shiseido president and CEO Masahiko Uotani.

    “With AS Watson’s extensive distribution network and customer insight of the derma cosmetics category and Shiseido’s expertise in R&D and innovation, this has enabled us to co-create a range that supports our core values of putting the customers’ needs first while ensuring that it is accessible to customers.”

    The project kicked off with customer survey on a selected panel of Watsons members after Watson’s COO Malina Ngai visited Shiseido headquarters in Tokyo 18 months ago.

    “Combined with Shiseido’s 40 years of sensitive skin research and product development technology, we collaborated to develop the range that we believe will be best suitable for modern Asian females to improve their skin to defend against urban pollution,” she said.

    Following positive feedback from customers, “D Program” will be launched in China on 11 April.

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  • Shiseido and Alibaba Collaborating to Please Chinese Customers

    Shiseido and Alibaba Collaborating to Please Chinese Customers

    Japanese cosmetics giant Shiseido on Sunday become the world’s first multinational cosmetic company to open a dedicated office in Hangzhou to work with Alibaba Group and co-create products specifically tailored for Chinese consumers.

    The Shiseido and Alibaba office, within walking distance of the Alibaba Xixi headquarters, will house a team of around 20 Shiseido employees by next year. The purpose is to tighten collaboration with Tmall, Alibaba’s B2C marketplace and better position Shiseido in China, said the makeup company’s China region CEO Kentaro Fujiwara.

    “China is Shiseido’s biggest and most-important market [outside of Japan]. By combining Alibaba’s strengths in digitisation and consumer engagement with Shiseido’s world-class standards in research and development, we can create products that can precisely capture the appetite of the Chinese consumer,” he said. “I hope this unprecedented collaboration will pave the way for further innovations for the entire [Shiseido] group.”

    According to Shiseido, its China business saw the fastest acceleration in 2018 with sales growth of 32.3 per cent year-on-year to RMB 11.6 billion (US$1.73 billion). China accounted for 17.4 per cent of Shiseido’s total net sales last year, making it the profitable country market, following its home market Japan. Shiseido said it expects e-commerce to generate 40 per cent of its China sales by next year.

    “Without a doubt, whether it be e-commerce or digital innovation, Alibaba is the leader. Alibaba is one of the most important strategic partners for Shiseido China as well as for the entire group,” said Fujiwara.

    Mike Hu, president of Tmall’s fast-moving consumer goods division, said Shiseido’s leadership position in the industry and its quick adaptation to digital transformation is a common value shared by Alibaba.

    “Our primary mission is to enable others, and we are always eager to work with the world’s leading companies to help them bring their best products into the China market in the most effective and efficient way. This definitely includes Shiseido, a reputable brand that is synonymous with high standard and high quality,” he added.

    “The opening of the Shiseido and Alibaba office represents an important and historical milestone of our long-term collaboration,” Hu said.

    One of Shiseido’s cosmetics brands, Za, opened a Tmall flagship store in September 2011. Since then, 12 flagship shops and 15 major brands also launched on the platform. Fujiwara said there is a plan to bring Shiseido’s mother-and-baby product brand into China later this year via Tmall.

  • Fabernovel supports the global digital transformation of Shiseido

    Fabernovel supports the global digital transformation of Shiseido

    Fabernovel supports the leading international cosmetic company Shiseido to achieve its digital transformation at a global level by 2020. Shiseido has just received the Valiente’s Transformation Award at SXSW in Austin, Texas, acknowledging its excellence in digital transformation empowered by the SHISEIDO+ Digital Academy program launched in 2016 in collaboration with Fabernovel.

    Creation of a worldwide digital platform

    With Fabernovel, Shiseido launched the SHISEIDO+ Digital Academy program, creating a new approach of learning, both online and offline, to enable digital education and transformation at a global level.

    Shiseido executives and employees have been immersed in the innovation landscape through this fully fledged online learning platform comprised of 24 customized curriculums targeting various job functions, with more than a dozen of collaborative events (live sessions, learning expeditions, summits) in the world’s most advanced ecosystems from the Americas to Asia in order to accelerate digital transformation, stay ahead of the latest trends in their local markets, and adjust their business strategies accordingly.

    This digital transformation was a cultural challenge, as the project has to adapt to the way Shiseido communicates to over 30 different nationalities within the company. The customized curriculums have been created to meet the needs of each job function, both in terms of the specific issues they want to address and their level of digital maturity. In addition, the program is delivered in English, Japanese and Chinese (Mandarin) to maximize its effectiveness for each region.

    Over 2,000 employees across the globe are benefiting from the SHISEIDO+ Digital Academy and the company is getting closer to the objective of making Shiseido the most digitally fit beauty company by 2020. Thus, the program will continue expanding through its ongoing partnership with Fabernovel.

    “It is probably Fabernovel’s most ‘global’ project to date, and it means we can approach the digital transformation of a large organization from all angles, including cultural ones.” explains Dominique Piotet, International Development Director at Fabernovel

    Project awarded at SXSW

    The Valiente Awards recognize marketers as Angelica Munson, Global President of Shiseido Digital Center of Excellence, who have disrupted the status quo and who embrace the role of the modern marketer. The advisory panel showcase marketing change agents who have shown courage, ingenuity and spirit in delivering remarkable results for their organizations.

    “When I joined Shiseido Group in 2016, I considered myself extremely lucky to be part of the company’s Digital Center of Excellence and now even more so to lead that function for the global organization. Shiseido is such an innovative company, not only in terms of its cutting-edge products and progressive marketing strategies, but in its approach to professional development, particularly its commitment to “future-proof” the careers of its employees. The SHISEIDO+Digital Academy, overseen by my colleague Rosina Cascos, Executive Director, Global Programs, Shiseido Digital Center of Excellence, and developed in close collaboration with our agency partners at Fabernovel, is a prime example of that commitment.” Angelica Munson, Global President of Shiseido Digital Center of Excellence

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  • Shiseido Global Innovation Center Commences Full-Scale Operation

    Shiseido Global Innovation Center Commences Full-Scale Operation

    Shiseido’s new research hub, the Shiseido Global Innovation Center (GIC, also referred to as S/PARK), will commence full-scale operation in the Minato Mirai 21 area in Yokohama, Japan from April. As an urban open lab, the GIC supports and promotes comprehensive communication and collaboration with consumers, researchers, business partners and experts inside and outside of Japan, achieving new, flexible and diverse working styles and inspiring researchers’ creativity and imaginations through the state-of-the-art research facilities and equipment of its newly styled offices. Through these activities, Shiseido achieves “the fusion of diverse people and knowledge” to create unprecedented value. The GIC will open its public communication spaces on the first and second floors starting Saturday, April 13, 2019 and welcomes the interaction of visitors. By creating and communicating innovations of Japanese origin beyond borders and across industries, Shiseido strives to accomplish its new corporate mission, BEAUTY INNOVATIONS FOR A BETTER WORLD.

    R&D policy

    Shiseido Company, Limited (“Shiseido”) was established as a Western-style pharmacy in 1872, and opened its Testing Room in 1916 for the purposes of product development and improvement. Since then, Shiseido has created high-quality products on the strength of its fundamental research into sensitivity analysis, safety and reliability, and dermatology for over 100 years. Today, Shiseido’s global research centers, located in five countries including Japan, are engaged in various research and development activities to study and analyze the skin conditions and makeup activities of consumers in each region. Going forward, and aiming to take the lead in an ever-diverse global market, Shiseido will enhance its research in digital and environmental technologies. In addition, the company will accelerate its research and development centered on three key categories: 1) The Cosmetics, the improvement cosmetics research, 2) New Category, the proposal of unprecedented areas on the cosmetics spectrum, and 3) Unlimited Beauty, the exploration of new beauty solutions going beyond cosmetics. To this end, Shiseido will shift its research style, integrating outside expertise with its continuing focus on new findings. Through these activities, Shiseido offers new value and aims to “Be a Global Winner with Our Heritage.”

    GIC (S/PARK) overview

    The first and second floors of the GIC are a dedicated open communication space where visitors and researchers can interact, offering various content based on the concept of “get inspired by beauty.” The open communication spaces are produced by Mr. Kundo Koyama (Orange and Partners) and designed by Mr. Naoki Sato (nendo). The collaboration area on the fourth floor includes a lab for joint research with outside institutes and a space for business negotiations, which is quite unique for a research center. Superior research facilities and equipment to support various fundamental research are installed on the fifth through fifteenth floors. Thanks to an out-of-the-box office layout, researchers can pursue more flexible and diverse working styles, while ad hoc work and communication spaces welcome to the free-flowing exchange of ideas and opinions.

  • Shiseido opens a new factory in Fukuoka

    Shiseido opens a new factory in Fukuoka

    Shiseido Company, Limited has decided to build a new production site, Shiseido Kyushu Fukuoka Factory in Kurume City, Fukuoka Prefecture, Japan. The new factory, which is slated to start its operation in fiscal 2021, will mainly manufacture skincare products for Japan and overseas markets. The investment is expected to be approximately 40-50 billion yen.

    Shiseido has been making concerted efforts as a whole toward the realization of even greater growth to accomplish the medium-to-long-term strategy VISION 2020 and to “Be a Global Winner with Our Heritage”.

    As part of its production strategy, Shiseido is pursuing the establishment of a supply chain strategy from a global perspective in line with its Group-wide marketing strategy, and progressing in the creation of a flexible operational structure at each of its factories around the globe by taking into account various elements such as costs, lead time, inventories and procurement of raw materials.

    Amid such, the company has concluded that it is vital to establish a stable and sustainable production system from a medium-to-long-term perspective in order to respond to growing demand for cosmetics inside and outside Japan and secure further business growth in the future.

    To this end, Shiseido has decided to build another new factory following Nasu Factory and New Osaka Factory (tentative name) which are currently under construction. Investments in the production base including factories currently under construction, establishment of the new Kyushu Fukuoka Factory and reinforcement of existing factories are expected to exceed 170 billion yen.

    The new factory will focus on the production of skincare products which are growing in demand, and provide safe high-quality products in compliance with ISO 22716 international standards.

    As a next-generation factory, it will utilize cutting-edge facilities and advanced technologies such as IoT in the creation of innovation. Furthermore, through the inheritance of long-standing production technologies and expertise which are Shiseido’s strength, we will realize the new factory as people-friendly with high productivity.

    It will operate in an environmentally friendly manner while being able to support our business continuity plan (BCP), aiming to exist in harmony with the surrounding environment including mountains and rivers.

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  • Shiseido opens new office hub in Singapore

    Shiseido opens new office hub in Singapore

    Shiseido announced the opening of its new office in Singapore, located in the heart of Singapore’s Central Business District. The move is part of Shiseido’s VISION 2020 corporate transformation, as the company focuses on accelerating growth in the second phase of its medium-to-long term strategy. The new office hub will house the regional headquarters of Shiseido Asia Pacific, the global headquarters for Shiseido Travel Retail and the affiliate office of Shiseido Singapore.

    As centres of value creation, this structure facilitates flexible and agile decision making; enabling Shiseido to achieve significant growth through marketing activities attuned to the needs of regional consumers and global travellers.

    As we continue to build for the future, Shiseido is committed to an increased investment in our brands, talent development, beauty innovation and business activities that will positively and sustainably impact society.

    The new office will house three new dedicated facilities:

    • Asia Learning Centre, a first-of-its-kind dedicated training facility that will train approximately 2,000 Shiseido employees from Asia Pacific, Travel Retail, Japan & China each year. Its programmes aim to develop leadership, function-specific and innovation skills and behaviours that are critical in supporting growth and bringing out the best from employees for Shiseido’s continued success.

    • Asia Pacific Innovation Centre, which will enable open-source innovation, Asia Pacific consumer research, as well as create and localize a portfolio of highly specialised products for the Asian market and climate.

    • Life Quality Beauty Centre: As we strive for a society that promotes greater happiness and positivity for everyone, this is a unique facility that provides private, specialized make-up consultations to consumers with significant skin concerns such as port-wine stains, nevus, scars, vitiligo and changes in appearance due to the side effects of medical treatment. Shiseido has helped consumers with serious skin concerns since 1956, when many in Japan suffered from serious skin burns post-war, by developing a foundation called Shiseido Spots Cover.

    Shiseido Asia Pacific and the global headquarters of Travel Retail first established their presence in Singapore in 2016 & 2015 respectively; with the employee base almost doubling to over 250 employees, with nationalities spread across 17 countries.

    The strategic location of the Singapore office puts Shiseido closer to key markets in Asia, enabling the company to leverage the region’s robust potential with its rising middle-class population. Growth in the premium beauty segment in Asia Pacific is forecasted increase by USD$4.4 billion from 2016-2021, while the mass beauty segment is expected to achieve more than triple this amount[1].

    Asia Pacific also represents a key region and engine of growth for the global Travel Retail Channel. Current forecasts estimate that its beauty segment represents a potential market size of USD$26 billion by 2021[2]; the proximity of Shiseido Travel Retail aims to empower and guide the team alongside this growth.

    “Our new regional headquarters is testament to our solid growth in Asia Pacific over the past few years and my commitment to our consumers and employees in the years to come – I am looking forward to our expanded capabilities in leadership & talent development, innovation and harnessing deeper Asian consumer insights. These will play a critical role in accelerating our growth across the region,” said Jean-Philippe Charrier, President & CEO, Shiseido Asia Pacific.

    “As we continue our trajectory towards achieving our Vision 2020 goals, this new modern office for Shiseido Travel Retail aims to be a place of innovation, creativity and collaboration for our global & Asia teams. We hope that this office will be a place to inspire our team and partners in new ways of thinking, continuing our journey in finding new and fresh methods of engaging our hyper connected travelers and pioneering new forms of retail entertainment,” comments Philippe Lesné, President & CEO, Shiseido Travel Retail.

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  • Japanese cosmetics surges in export number

    Japanese cosmetics surges in export number

    Japan’s cosmetics exports are on track to surpass 500 billion yen ($4.53 billion) for the first time in 2018, marking a sixth consecutive record year, thanks to Asian tourists who continue to buy these products after returning home. Exports in the January-November period grew 44% on the year to 482.8 billion yen, according to a tally of 16 types of cosmetics compiled from trade data by Nikkei. Demand for gifts tends to boost exports in December, and with major cosmetics makers’ plants running at high capacities, the full-year figure is expected to reach around 520 billion yen.

    Mainland China was the top buyer from January through November, accounting for 34.9% of exports by value, followed by Hong Kong at 25.9%, South Korea at 10.3%, Taiwan at 7.3% and Singapore at 7.3%. Asia accounted for 90% of the total.

    Japan’s cosmetics exports have tripled in the last four years along with a rise in visitors to Japan. Exports exceeded imports for the first time in 2016 as inbound tourism creates new customers for high-quality Japanese goods who continue to buy them online or in stores upon returning home.

    Cosmetics exports are likely to keep climbing in 2019. China will implement in January its first e-commerce law, which will require domestic online platforms to register with the government. With the crackdown on illegal marketing, direct exports of Japanese cosmetics are expected to increase as smaller Chinese retailers that sell goods procured directly from shops in Japan decline.

    Top cosmetics makers are also actively expanding their sales. Shiseido plans to begin in 2019 officially selling new products in China from its namesake mainstay brand, which launched worldwide this fall. The company will open a facility for collaboration with Alibaba Group in Hangzhou from January and jointly develop products with the Chinese e-commerce empire.

    Kao plans to double the number of stores in China carrying its popular Freeplus skin care brand to more than 2,000 by 2020. It will also cultivate sales for its makeup brand Kate, which launched a Chinese marketing campaign in December. Kose is accelerating the online sales campaign it began in China this autumn for its luxury brand Decorte.

    Japanese cosmetics makers are increasing the capacity of domestic plants to meet the surging export demand. Shiseido plans to bring a new domestic factory online in 2019 for the first time in 36 years, in Tochigi Prefecture, to produce more items like skin care products. It will also begin operations at a new facility in Osaka Prefecture in 2020.

    Kao will roughly double production for its Freeplus brand from 2017 levels, too, by investing in its main factory in Kanagawa Prefecture. Boosting domestic production is likely to encourage exports further by increasing supplies of “made-in-Japan” cosmetics.

  • Shiseido makes plans for China

    Shiseido makes plans for China

    Shiseido reinforces the regional headquarters system that oversees the business in China as of January 1, 2019. Moving towards the achievement of its medium-to-long-term strategy, VISION 2020, Shiseido will evolve further to ”Be a Global Winner with Our Heritage” by ensuring sustainable growth in the significantly growing Chinese market.

    Under the new system, Shiseido will reinforce the brand business structure in the China region and its supporting corporate functional structure in order to enhance brand appeal to Chinese consumers and strengthen market execution.

    As to the Brands Business, the management function of the Prestige Brands business in the China region and the CMO function of Cosmetics Brands ＆ Personal Care Brands will be established. Furthermore, the strategic alliance with emerging e-commerce platform companies in the China region will be strengthened under direct control of the CEO of the China region.

    At the same time, Shiseido will proactively support the business strategy and reinforce the corporate functional structure aiming to improve its organizational capability to ensure sustainable business growth.

    Shiseido will continue leading growth through the acquisition of greater competitiveness of the Chinese business and by reviewing the organizational structure to optimize functions for all areas and market characteristics around the world.

  • SHISEIDO X SIRIVANNAVARI Princess Hanayaka Collection

    SHISEIDO X SIRIVANNAVARI Princess Hanayaka Collection

    Her Royal Highness Princess Sirivannavari Nariratana, in her capacity as Creative Director of SIRIVANNAVARI, has graciously designed a special makeup collection “SHISEIDO X SIRIVANNAVARI Princess Hanayaka Collection”. Her Royal Highness Princess Sirivannavari Nariratana is in charge of every design step, from meticulously selecting the color schemesand different shades for the beauty productsto designing the packaging.

    The princess used the graphics and drawings from her previous fashion collections to create elegant and graceful new designs. The whole process took over 2 years of her dedication.

    Her Royal Highness Princess Sirivannavari Nariratana, in her capacity as Creative Director of SIRIVANNAVARI, graciously shares her thoughts on the “Princess Hanayaka Collection”:

    “SIRIVANNAVARI has always wanted to create the beauty products that can fully answer the needs of women in Asia.This is also what SHISEIDO wants as a premium makeup brand that understands the needs of Asian women well. That is how the collaboration of this collection started. I am very glad that we both share the same intention, which is to create what will enable the beauty of women in Asia to glow from inside and out naturally. For this collection, my intention is to create the beauty products that are compact, easy and convenient to apply. The colors in the palette must be beautiful and highly flexible for various combinations of mix and match for different occasions, from daytime natural look to nighttime glamour. One palette can be applied for eyes, cheeks, and lips makeup while the texture of the cosmetics must make it easy for different color combinations. I chose all the color schemes and different shades for this collection myself based on what color combinations I think will best bring out women’s beauty. I then used those colors to work with the graphics and drawings inspired by previous SIRIVANNAVARI collections to design the packaging. The drawings of rice ears, bees, and lovebirds are used as the main designs. When combined with a Japanese touch, the lines and feels become perfect for the packaging designs of this collection.”

    The collection Princess Hanayaka, meaning “a woman whois vivacious and as ravishingly beautiful as a princess” consists of 4 beauty products, which altogether create the perfect makeup: from blush to lipsticks, and from face illuminator to eye color.

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  • Morgan Tan to lead Shiseido China region

    Morgan Tan to lead Shiseido China region

    Shiseido is boosting management of its Greater China business as part of a new strategy to boost is presence and sales in the region. Hong Kong-based Morgan Tan has been named as the senior VP of the Prestige Brands Division for the China region and will take up the new role on January 1. In her new role, Morgan will drive the growth of the prestige brands business in the China region under the new regional headquarters system.

    Morgan Tan has been with retail industry for more than 20 years, with experience in fashion, luxury and cosmetics. She started with Polo Ralph Lauren in Taipei before moving to Hong Kong in 2003 as the sales and operations director at Lane Crawford Hong Kong, gaining experience in leasing, merchandising and e-commerce. She was appointed president of Shiseido Hong Kong in 2015 and will retain that role along with her new one.

    The appointment is a key part of Shiseido’s medium-to-long-term strategy, Vision 2020, in which the company aspires to “be a global winner with our heritage” by ensuring sustainable growth in the Chinese market.

    Shiseido said in a statement that it will reinforce both the brand and corporate business structures in the China region “to enhance brand appeal to Chinese consumers and strengthen market execution”.

    Kentaro Fujiwara, as president and CEO of China region, will oversee the strategic alliances with emerging e-commerce platform companies across the region

    Newly hired Julie Chiang has been appointed chief marketing officer, overseeing Shiseido’s cosmetics brands and personal care brands.

    Other new China region appointments are Anson Yu as CFO, Julia Li as chief people officer, and Zaheer Nooruddin as senior VP, digital experience division.

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  • Japan’s Shiseido formed Philippine unit with Luxasia

    Japan’s Shiseido formed Philippine unit with Luxasia

    Japanese beauty products firm Shiseido is partnering with Singaporean cosmetics agent Luxasia to expand into the Philippines market. The two firms will be setting up a partnership in the form of Shiseido Philippines Corp this December. Shiseido will retain the majority shareholding in the business, which will start operations next July once the sales channels of two local agents are integrated.

    According to the firm, the Philippine joint venture will enhance the product lineup of its prime brands in the market, Southeast Asia’s third-largest in the industry representing around US$3 billion in annual sales.

  • Shiseido establishes joint venture in the Philippines

    Shiseido establishes joint venture in the Philippines

    Shiseido plans on establishing a joint venture, Shiseido Philippines Corporation, to strengthen its cosmetics business in the Philippines. Shiseido Asia Pacific Pte. Ltd. signed a contract for the joint venture with a Singapore based distributor, Luxasia Partners Pte. Ltd.

    The new company will start operations in July 2019, and Shiseido Asia Pacific will hold the majority stake in the company.

    Currently, Shiseido has two authorized distributors in the Philippines.

    However, the newly established Shiseido Philippines will sell products from all of Shiseido’s business categories across Prestige, Fragrance, Cosmetics & Personal Care to accelerate investments in marketing and increase sales.

    Under its “Prestige First” strategy, as part of the medium-to-long-term strategy “VISION 2020,” Shiseido is now aiming for global growth through marketing, with top priority placed on the prestige field.

    The Philippines boasts a population of more than 100 million, a high percentage of young people, and the third largest cosmetics market in rapidly growing Southeast Asia (approximately USD three billion based on our estimate).

    The prestige market is expected to continue its double-digit growth until 2020, and it has been undergoing a rapid expansion in the makeup category in particular.

    In addition, with the expanded rising middle class, Japanese brands have gained an advantage in the country, branding the market as one with high potential.

    The group plans on strengthening prestige brands such as “SHISEIDO,” “NARS,” and “Laura Mercier,” and roll out its cosmetics and personal care products that are popular in Asian countries at outlets including drugstores that have risen in the ranking of cosmetics sales channels for the middle-income class.

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  • Zhang Ziyi, new Clé de Peau Beauté’s Global Brand Ambassador

    Zhang Ziyi, new Clé de Peau Beauté’s Global Brand Ambassador

    Clé de Peau Beauté, Shiseido Group’s prestige brand, announces that Golden Globe and BAFTA nominated actress Zhang Ziyi has been appointed as a Global Brand Ambassador. In a new campaign premiering this fall, Ms Zhang will represent La Crème — the iconic product that epitomises Clé de Peau Beauté’s dedication to excellence.

    Their first campaign together draws parallels between the legendary status of Ms Zhang and that of the legendary Clé de Peau Beauté product, La Crème. Expressive, lyrical and full of light, the campaign explores the uncompromising commitment to excellence the actress and cream share. Their story, building to the reputation they enjoy today, is narrated by Ms Zhang herself.

    Yukari Suzuki, Chief Brand Officer of Clé de Peau Beauté says of the collaboration: ”We have long admired Zhang Ziyi for her accomplishments and her dedication. Her beauty, warmth and generosity bring radiance to the world around her. Zhang Ziyi perfectly embodies the values of Clé de Peau Beauté because of her spirit and timeless elegance.”

    Jenny Sun, Brand Director of Clé de Peau Beauté China, says: ”Our collaboration with Zhang Ziyi will elevate the awareness and aspirational status of Clé de Peau Beauté in the China market. It will help to further establish the quality and luxury that Clé de Peau Beauté and La Crème are already renowned for.”

    Zhang Ziyi is an actress of rare beauty and monumental achievement. Following her debut in Zhang Yimou’s The Road Home, which won the Silver Bear Award at the 2000 Berlin Film Festival, she has gone on to appear in more than 20 movies including the internationally acclaimed Crouching Tiger, Hidden Dragon, House of Flying Daggers and Memoirs of a Geisha. Her role in 2013’s The Grandmaster earned her 12 Best Actress Awards — the most awarded actress for a single film — cementing Zhang Ziyi as a legendary talent.

    Ms Zhang became a lifetime member of the Academy of Motion Picture Arts and Sciences in 2005, and has been on the Cannes Film Festival juries three times. She is currently a coach on the number one-rated Chinese reality competition show in China, An Actor is Born.

    ”I’m delighted to be the Global Brand Ambassador for Clé de Peau Beauté. And to represent La Crème, an object of desire that is exquisite and modern. I’m proud to be part of bringing this energy to the world,” says Zhang Ziyi.

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