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Tag: Siam piwat

New ‘Siam Discovery-the Exploratorium’ to open Q2 as Thailand’s first hybrid retail store
Siam Piwat Co., Ltd., the owner and operator of prestige retail developments such as Siam Paragon, Siam Center, Siam Discovery, and Paradise Park, as well as the joint venture partner of ICONSIAM, today, announced that it is introducing a revolutionary new retail concept to Thailand with the opening of the new Siam Discovery retail destination in the second quarter of 2016, after a Bht 4,000 million re-build.

Mrs. Chadatip Chutrakul, Chief Executive Officer of Siam Piwat Co., Ltd. said: “The new Siam Discovery is the first hybrid retail destination in Thailand. We have created a venue where thousands of lifestyle brands are brought together under a single universal concept that puts customers at the centre, rather than brands. That means everything presented at Siam Discovery is not organized by brand, or category, as in traditional retailing, but by the visitors’ interest, because our purpose is no longer just to sell products but to provide an extraordinary and emotional experience to the visitor allowing them to discover themselves, as well as express themselves.

“We then enhance that experience by presenting a story rather than just products, and by making the experience in our store highly interactive as well as allowing visitors to personalize their purchases. We give visitors opportunities to make a statement about their life preferences, whether it be about sustainability or a love of nature, and to support those preferences through their purchases, and through occasions to interact with like-minded people and communities. And then we further enhance those experiences through the power of the most advanced digital technology,” she said.

Mrs. Chutrakul added, “Taken together, this new retail format makes a visit to the store an exciting, emotional experience that gives visitors a great opportunity to play, to experiment, to discover and re-discover themselves. We want people to fall in love with that experience.

“Our role as a retailer has advanced to another level and become one of managing visitors’ experiences and emotions at the destination, rather than just one of managing products, categories and displays,” she said

“We target all genders and all age groups, and there is something for everyone at all price points,” Mrs. Chutrakul said.

“Come Play With Me”

Empowering visitors to create their own personal style

According to Mrs. Chutrakul, “The new Siam Discovery says ‘Come play with me!’ to visitors, inviting them to experiment by trying out new products, new ideas, re-thinking conventions, and customising their purchases, all across 40,000 square metres of floor space.”

“We are completely overturning past retailer practice of organising and presenting products by brand or category. Instead, at the new Siam Discovery, multiple brands and complementary merchandise are brought together for the convenience and enjoyment of the visitor and unified with underlying stories. They are organised and presented by type, function, relevance and, most importantly, the visitor’s interest.

“This is a pioneering retail concept that empowers visitors to mix and match across brands and categories to discover, define and create their own distinct, personal style, while also pursuing related interests and passions that need not be tied to any purchase intent. It has never been done before in Thailand and on such a scale, and it’s a concept that will bring new excitement to any visit to Siam Discovery. We estimate it will also double Siam Discovery’s per-square-metre sales within a year,” she said.

Mrs. Chutrakul added that the new Siam Discovery is called ‘The Exploratorium’ and is a ‘lifestyle lab’ because it allows every individual to explore who they want to be and what is the style that best reflects their true self without the constraints of a particular brand or school of design. She said that visitors can try new ideas across the hundreds of categories and more than 5,000 international and local brands on offer, many of which are first-time-in-Thailand brands. It includes everyday products, sustainability products, trend products, collaboration and limited edition collections, as well as innovative products.

Visitors can go even further in experimenting with creating their own style because the new Siam Discovery also provides bespoke personalisation opportunities that let customers tailor their purchases to their own personal preferences.

Immersive Story-Telling, Advanced Digital Technology, Interactive Experience

The presentations of products have a very strong story-telling component. As visitors move through the various parts of Siam Discovery, they are immersed in the heritage and the intangibles of a brand and a category. They are also drawn into stories relevant to their interests, their beliefs, and trends rather than just being presented a selection of products.

“These experiences are enriched and heightened through advanced digital technology as well as many interactive experiences that are offered to the visitor. It’s a totally new and an extraordinarily exciting way of presenting products and their associated lifestyles,” she said.

“As part of this ‘immersive experience’, Siam Discovery has created areas for people of similar interests to interact, share experiences, make friends and create their own communities, whether they be designers, sportsmen, collectors, health gurus, or travellers. Not only can they do things with other people, they can also do things for other people: through their purchases, they will be able to indulge in their passions and convictions, such as supporting sustainability or other causes important to them,” she added.

Thailand on the World Stage

Mrs. Chutrakul noted that the introduction of a revolutionary, new retail concept will reinforce Bangkok’s appeal as the retail hub of the ASEAN Economic Community (AEC) and help make the city a favourite shopping destination for the world.

“Siam Area is Bangkok’s top-ranked retail destination with more than two million square metres of world-class attractions and the widest variety of shopping, dining, art, culture and education offerings in Thailand, attracting traffic of over 160 million visits, annually. The new Siam Discovery enriches the total package of offerings in Siam Area by introducing a completely new proposition,” she said

Top Global Designer ‘nendo’

‘nendo’ (Mr. Oki Sato), who is one of the world’s top designers and a person voted as among the ‘100 Most Respected Japanese’ by Newsweek Magazine, provided the overall design inspiration for the new Siam Discovery. He was engaged as the chief consultant for the building design as well as the interior design, while Urban Architect Co., Ltd. was the Thai architectural design and interior design company for the project.

The new Siam Discovery is nendo’s largest project, ever, and his first in Thailand.

Mrs. Chutrakul said, “We invited nendo to provide the inspirational design concept for Siam Discovery because Siam Piwat looks at the future from a global perspective rather than just the potential of the Thai market. This is because Siam Piwat is committed to the business of creating extraordinary experiences for customers who are not only Thai people but also visitors from every corner of the world.

“In line with our growth strategy, Siam Piwat is creating unprecedented destinations in Thailand that can compete with the best of the world’s destinations and help support Thailand to become a top-ranked global retail and entertainment paradise.”

“Within the first year, we aim to have 100,000 people a day visit and fall in love with the new Siam Discovery, of which around 65% are expected to be Thai and 35% to be international visitors. What our visitors will have in common will be their progressive, independent-minded outlook on life, and a passion to explore and try new things,” she said.

The new Siam Discovery follows from Siam Piwat’s highly successful Bht 1,800 million re-build of Siam Center three years ago, which pioneered a revolutionary retail development concept where the developer worked collaboratively with retailers and brand owners to give the entire venue a consistent visual identity that is clearly and distinctly Siam Center. The concept has been showered with eight highly prestigious international awards, including recognition as one of the world’s 5 best-designed retail centres by the retail industry’s leading international association – the International Council of Shopping Centers (ICSC).
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February 23, 2016
Siam Piwat mounts “The Siam Prosperous Chinese New Year 2016”

Siam Piwat Company Limited—the operator of Siam Paragon and Siam Center—together with Muang Thai Life Assurance Public Company Limited, Kasikornbank, and Advanced Info Service Public Company Limited, sends happiness during Chinese New Year to welcome the lucky year by launching a special campaign “The Siam Prosperous Chinese New Year 2016” to boost spending during the festival and to attract local shoppers and international tourists to the shopping centers where they enjoy shopping for propitious items as well as fashion and lifestyle ones from leading brands in Siam Paragon and Siam Center. Moreover, the two shopping centers are offering a blow-out sale with up to 80% discount while giving customers a chance to win Siam Ang Pao (red envelope) and many other prizes totaling over 7.5 million baht.

These special promotions are available from 3 February to 13 March 2016. Siam Paragon also holds a special activity “Siam Paragon The Prosperous Chinese New Year 2016”, allowing its visitors to witness the magnificence of a Hong Kong-based rare-to-see performance “The Magic of Seven Animals of the Gods” by “Lok Chee Fu”—the old performance troupe renowned for over eighty years. The official opening of the event is schedule on Thursday, 4 February 2016 at 17.30 hrs at Parc Paragon. The performance is open to the public with free of charge from 5 to 8 this February, one session a day at Parc Paragon from 17.00 hrs onward.

Miss Chanisa Kaewruen, Deputy Managing Director for Marketing Events and Business Relations, Siam Piwat Co., Ltd., says, “Every year during the Chinese New Year festival sees a big increase in spending. Siam Piwat has been investing in activities and promotions in order to boost sales in the first quarter. As seen previously, we are constantly holding activities to celebrate many occasions from the New Year festival to Children’s Day and upcoming Chinese New Year and Valentine’s Day. Each of the previous activities attracted the attention of many Thai shoppers and foreigners, allowing the lively economic atmosphere and boosting sales.”

Chanisa continues, “The Chinese New Year festival marks the celebrations of Chinese New Year and the ASEAN Economic Community (AEC). Siam Paragon and Siam Center consequently mount “The Siam Prosperous Chinese New Year 2016”, the first campaign with a budget of over 7.5 million baht to have special activities and promotions. This is to create atmosphere which will then persuade consumers, both Thai shoppers and foreign tourists into spending more—making the economy flow—on fashion products, clothes, accessories, gold jewelry, IT products, food products to name but a few. The Chinese New Year festival is the festival which has the biggest spending of the year, allowing an immense amount of money spent each year. This festival manages to attract more tourists—especially the ones from China, Hong Kong, Taiwan, Singapore and South Korea—to the shopping centers than ever. These tourists of Chinese descent are almost 50 percent of the number of foreign tourists who enjoy visiting the two shopping centers. At the same time, this Chinese New Year marks the first year when the ASEAN Economic Community has been officially effective. More Asian people of Chinese descent from different countries joining in the AEC are expected to travel and spend in Thailand.”

The promotional campaign to welcome this Chinese New Year includes a parade of full-on promotions that feature a chance to win grand prizes. Simply spend every 2,000 baht in the two shopping centers, get one lucky-draw coupon to have a chance to win several special prizes worth over 7.5 million baht. The biggest prizes include gold bullion worth 1 million baht with a quota of one, Royal Barge Suphannahong’s propitious piece of craftsmanship made of 99.9% yellow gold by Prima Art, with a quota of two, as well as eight propitious trees made of 99.9% yellow gold by Prima Art with a quota of twenty. Customers with top spending of the week instantly win The Scarlett Clinic’s Golden Ratio Body Contouring course worth 100,000 baht with a quota of twenty four. Plus many privileges from the participating credit cards.

Last but not least, the campaign allows customers to go on shopping thanks to “Siam Chinese New Year Sale”—the sale which offers up to 80% discount on items from leading brands from 3 to 14 February 2016. Special Siam Ang Pao, aka Siam red envelopes, are also given away to win many prizes such as gift vouchers from shops, discount cards and complimentary vouchers from service shops in the two shopping centers. These Ang Pao are available from 6 to 8 February 2016 for any customer who shops in Siam Paragon and Siam Center. Very special to Siam Paragon’s customers only on 8 February, spending of 300,000 baht instantly gets TWG Hamper Set worth 10,000 baht with a quota of ten.

Enjoy shopping with the promotion “The Siam Prosperous Chinese New Year 2016” in celebration of Chinese New Year from 3 February to 13 March 2016 in Siam Paragon and Siam Center.

January 28, 2016
Siam Center fashion pop up Asian labels
‘A-very-wear’ – a new exclusive multi-label Siam Center fashion pop-up store – aims to showcase Asian designers in Thailand.

Located in the Ideapolis A-very-wear, bears the motto of “A piece that is very you to wear” on the Siam Center’s first floor.

Parisa Chatnilbandhu, group senior VP – retail business development of Siam Piwat says fashion plays a major role in youngsters’ lifestyle, especially in Asia.

“As we can see, the Fashion Week in each season in Korea, Japan and Singapore attracts hipsters from around the world, including Thai celebrities who fly to these countries just to bring the fashion items back.”

Responding to the trend, Siam Center has created A-very-wear as a first exclusive multi-label fashion pop-up store of Asian designers, to “bring the ultimate Asian fashion experience to Thailand”.

Siam Center has carefully selected a wide variety of well-designed products and introduces Absolute Siam items, which are exclusively available at Siam Center, to help the fashionistas make the style statement of their own under the motto of “ A piece that is very you to wear”, Parisa said.

A-very-wear carries apparel, accessories, including eyeglasses, watches and more, from 15 renowned Asian fashion brands from six countries: Korea, Japan, Singapore, Hong Kong, Indonesia and Taiwan.

“Each designer is very popular on social media, with many followers on Facebook and Instagram. During the first six months, the hipsters can update the trend from four countries, namely Korea, Japan, Singapore and Taiwan, while the other two, Hong Kong and Indonesia, will join in the next six months.”

For its opening, A-very-wear introduces six well-known Korean brands:
- Fleamadonna, launched in 2007, has bold style and unique characteristic. It was well received by fashionistas and celebrity fans including Pink, Paris Hilton, Miranda Kerr and Girl’s Generation girl band.
- Low Classic by Lee Myoung Shin presents the simple and classic ready-to-wear perfect for any occasion.
- Drink Beer Save Water is originated from the fun idea of the designer Jim Park, who thought “Why don’t we drink beer to save the water?” From this extreme idea, he presents the unisex collection under the same name as his brand, which has been growing both male and female fan base. The clothes reflect their true personality, having fun dressing.
- Rocket x Lunch is a woman’s fashion brand designed by the talented Jin Won Woo. The brand is popular among hipsters for its minimalist style that can be worn on any occasion. It also showcased its creation in “Who’s Next in Paris 2015 Spring Summer” in France.
- A.Bell Korean accessory brand was established in 2010. It includes bag decorations, necklaces and bangles to create a glamorous, trendy look.
- Minuit Moins Sept, another chic Korean accessory brand, has the French name means ‘seven minutes to midnight.’ It indicates the beginning of a new day when good things are about to happen. Popular among male and female wearers, the simple yet elegant geometric design are made of silver 925 as the key material, with the key shade of gold, silver, dark blue, red and white.
Singaporean fashion labels include:
- Mash-up, popular among fashion-forward people in Singapore, is the brainchild of three talented designers; a street fashion brand which incorporates inspiration from music, movies and the designers’ travelling experience.
- Yesah, established by Linda Hao, a Chinese Singaporean-born designer, who combines her experience in modelling and an education in fashion. In 2013, she launched the brand with distinctive characteristic, to serve the lifestyle of confident ladies who enjoy life.
Taiwanese brands include:
- Momo’s March by Christina Lu, a Taiwanese American-born designer, who put together a range of materials, such as Russian diamond, brass, seashell, pearl and gemstones, into exquisite accessories under the concept of “Wearable thought,” practical for any time of day.
- YU Square by Ringo Yu is famous for its sewing technique, which integrates the embroidery into the design. Furthermore, the fashionistas can mix and match its colorful blouses, skirts and socks to suit each occasion.
From Japan:
- Normal Timepieces, a minimalist-style Japanese watch brand, was brought to life by American designer Ross McBride. Having spent years in Japan, he was influenced by Japanese culture and incorporates it into his creation, which projects simplicity with a great sense of style.
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November 6, 2015
Siam Piwat, launches Siam Piwat Academy
Siam Piwat Company Limited the leader of innovative retail and real estate business – launches Siam Piwat Academy. The academy is Thailand’s first in collecting and gathering every aspect of shopping mall and property facility management, which will be shared by professional executives who are specialized in the area. Moreover, Siam Piwat collaborated with Thailand’s two leading educational institutions: Chulalongkorn University and Thammasat University, introducing Thailand’s first specific course of facility management.

Chanisa Chutipat, President of Siam Piwat Co., Ltd. said: “Siam Piwat’s 56 years of success in shopping mall and retail business has led the company to the creation of Siam Piwat Academy – Thailand’s first leading educational institution offering Shopping Mall and Public Assembly Facility Management. The academy proceeds on the company’s vision of sharing the knowhow and long experiences of the company with retail business people through Siam Piwat’s high executives who have long been in the business. By introducing Siam Piwat Academy, the company has emphasized its main strategy of being the advanced creative leader, and strengthened the capability of those high executives, who are the main supporters in driving business to success. The essential goal of the academy is to give back to the society by enhance the quality of life and education standard for Thais. We expect to share our business knowhow to support the development of retail business industry, to increase Thais’ competitiveness for them to be ready for global platforms – thus, leading to the strong and sustainable retail business management.”

Mr. Wicha Hanamornroongruang, Distinguished Scholar, Faculty of Architecture and Siam Piwat’s Advisor, revealed that: “Siam Piwat Academy is established with Siam Piwat’s determination in sharing its excellent knowhow collected for 56 years, along with the willingness to develop the project until it is internationally recognized by retail and real estate industry. Our executives has often been invited to give lecture to business personnels. We foresee that such business expansion will call for an increase in human resources. Thus, in 2015, we decide to officially launch the course of Public Assembly Facility Management for the first time in Thailand. The course is the result of Siam Piwat’s collaboration with two leading educational institutions: Chulalongkorn and Thammasat Universities. The course will feature both theoretical knowhow taught by honorable professors of each university, and real and practical working experiences by Siam Piwat’s executives. By enrolling in the course, one will also be granted a chance to observe businesses in Siam Piwat Company Limited. In the next three years, we plan to elevate such vocational education to the level that Thailand becomes ASEAN’s largest learning center in shopping mall and retail business management, along with to collaborate with more of international institutions and the company’s partners in order that the course will be developed to efficiently cover all dimensions of shopping mall and retail business management.”

Siam Piwat academy has opened a short 3-month intensive program for executives in Shopping Mall Facility Management in collaboration with the Faculty of Architecture, Chulalongkorn University, on 15^th August – 10^th October 2015. Next on schedule is Public Assembly Facility Management course – the collaboration with Thammasat University – which will start in November 2015 to February 2016. Siam Piwat academy expects about 100 persons who will graduate from Facility Management course, and within 5 years Siam Piwat Academy will empower people in the major of Facility Management over than 500 persons.

Assist. Prof. Vorapat Inkarojrit, Ph.D., Deputy Dean of Faculty of Architecture, Chulalongkorn University comments on the importance of Shopping Mall Facility Management study: “The University foresees that well-rounded knowhow and understanding in business are what will significantly drive the business forward. Our Faculty of Architecture works with Siam Piwat to develop academic knowhow in architectural researches, industrial design, physical environment, real estate, and urban planning design. The collaboration aims to share useful knowhow with the public, society, and country, in order to elevate retail and real estate industry, and trigger the development in retail and real estate human resources to achieve competitiveness with global platforms.”

Assist. Prof. Jittaporn Sribonnjit, Lecturer of Real Estate Business Program, Thammasat University says “The University is pleased to collaborate with Siam Piwat in human resource development. The courses co-created by the university will provide understanding in public facility design, commercial marketing and trade development and standardized management, for the sustainable business growth. The curriculum does not only include lecture from honarary professors and instructors, but also field observation, and group project activities supervised by instructors.”

Thailand’s current retail market is growing and expanding so fast that it becomes yet another business with high competitiveness. Siam Piwat’s role as the innovative leader in retail and real estate business, along with its long expertise in the business, and the establishment of Siam Piwat Academy, are regarded as significant step to drive Thai retail industry towards international standard equivalent, and to create quality human resorce to respond to the expansion of retail business, and the role of being ASEAN’s largest learning center in the near future.
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October 7, 2015
Siam Discovery ‘Breaks the Rules’

Bangkok shopping centre Siam Discovery has been wrapped in a giant vinyl curtain to raise awareness of the centre’s redevelopment and planned reopening early next year.

Owner Siam Piwat says the revamped mall will reopen in the first quarter of next year with a completely renewed retail concept and execution. It follows the success redevelopment of the neighbouring Siam Centre which was reopened in 2013 and was recently named amongst the world’s best shopping centres by the US-based ICSC.

Siam Piwat is spending 4 billion baht (US$112 million) in revamping both the interior and exterior of the Siam Discovery.

The company has already adopted the campaign theme “Break the Rules” to promote the renewed retail destination when it reopens.

The giant vinyl wrapper which has now appeared on the building is designed not just to prmote the redevelopment but to match international safety standards.

Located in the center of Pathumwan Intersection, the vinyl has been formed into a gigantic billboard on which is the graphic designing of shattering glass.

“This symbolic image represents a familiar sight of Siam district before being changed to make a better creation,” said a Siam Piwat spokesperson.

“It is absolutely the talk of the town among both Thais and foreign tourists who look forward to seeing the new look of Siam Discovery. This will also modify Siam district to maintain its rank of being Thailand’s everlasting shopping destination.”

September 24, 2015
International honour for Siam Center
Bangkok’s Siam Center has been chosen as one of world’s five best-designed retail centres by the International Council of Shopping Centers.

Siam Center, owned and developed by Siam Piwat Co, is one of five malls from around the world presented with the 2015 ICSC Viva Award in the ‘design and development’ category and is recognised for ‘most outstanding design’. The award follows Siam Center’s selection in 2014 as a Gold Award Winner by the Asia Pacific Shopping Center Awards for its innovative new design.

Siam Center completed a full-scale rejuvenation in 2013 with an investment in excess of Bht 1.8 billion (US$50.5 million) by Siam Piwat and 300 brand owners in the biggest collaborative initiative in retail development ever undertaken in Thailand.

Siam Piwat CEO Chadatip Chutrakul said the company felt very honoured by the ICSC’s award.

“ We want to help make Bangkok a top global shopping destination by being at the forefront of new ideas in the design of our properties. Siam Center is one of the first lifestyle destinations in the world to pioneer a revolutionary new retail concept that involved collaboration between retail developer, retailers, and brand owners to create a consistent visual identity in the entire venue as well as concept shops which are all aligned with Siam Center’s distinctive look and mood,” she said.

“That collaboration even extended to presenting visitors with a single promise: that, regardless of whichever store or restaurant they visited at Siam Center, they would experience something revolutionary and unexpected.”

Chadatip said Siam Piwat decided to make a major investment in Siam Center in line with the evolution of retailing, “which is no longer just about retailing, but about providing extraordinary experiences in an arena where people can be inspired, excited and entertained”.

“Siam Piwat’s strategy for success across all our properties is to be a thought-leader in retail development, always innovating, always being first, and always doing it at world-class standards as an ‘Icon of Innovation’,” she said.

Chadatip, after its redevelopment Siam Center has measured a significant increases in visitors, in the number of visitors actually shopping, and in the average spend by each shopper.

“Since the new concept was introduced, the number of people visiting Siam Center has increased by almost 12,000 people a day, as compared to the year before. And, of those people visiting Siam Center, the number of people who actually do some shopping at the venue has leapt by an incredible 34 per cent.

“Beyond that, the average spending by shoppers has more than doubled and is now at almost Bht 3,000 ($84) per shopper, per visit. This reflects the success of the collaboration between retailers, brand owners and Siam Piwat to excite and inspire visitors,” she said.

“Our success with Siam Center reinforces our conviction that thought-leadership will drive Siam Piwat’s success and our future growth will come from offering novel concepts as well as new retail and lifestyle ideas that are the first in Thailand, and some even in the world.”
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August 31, 2015
Retailers offer cross-border privileges

Five retail giants have teamed up with a Thai mall operator to offer a cross-border privileges programme for shoppers.

Siam Piwat, owner of Siam Paragon, Siam Center, Siam Discovery and Paradise Park, is partnering with South Korea’s Lotte, Hong Kong’s Times Square, Robinsons of Singapore, Sapporo Parco of Japan and Galeries Lafayette of France in the Global Privilege Partnership program.

Together, the retailers will launch a “massive international campaign”, offering both local and international shoppers “ultimate shopping experiences and above average privileges”. The partnership is the first of its kind in Thailand’s retail sector.

Mayuree Chaipromprasith, Siam Piwat’s senior vice-president for business promotion, said Siam Piwat is honoured to lead the campaign and to be trusted by the five retailers who selected Siam Piwat as their exclusive partner in the customer relationship management (CRM) programme across the borders to ensure cardholders enjoy maximum benefits.

“Siam Piwat sees working together in the form of partnership and collaboration as a way to develop a mechanism to stimulate more international consumer spending in Thailand. At present, the majority of visitors to Siam Piwat’s shopping venues are of the B group and higher. They have high purchasing power, love to travel, live a modern lifestyle, are into trendy innovations and expect above average services,” said Chaipromprasith.

She added that Siam Piwat expects 400,000 visitors a year to participate in the programme, which should generate 6 billion Thai baht annually in consumer spending.

“The Global Privilege Partnership has the largest number of leading countries working together. Not only will it serve to grow traffic to Siam Paragon, Siam Center and Siam Discovery, but it also offers value for money in terms of benefits and privileges enjoyed by members of the Platinum M Card for shoppers at Siam Paragon and VIZ Card for shoppers at Siam Center, Siam Discovery and Paradise Park.”

The Global Privilege Partnership programme offers premium privileges to Platinum M Card and VIZ Card members of Siam Piwat as well as holders of membership cards issued by the five international partners. Shoppers enjoy benefits, including five to 50% discounts from more than 2,000 stores in the five popular shopping destinations and the same VIP service as they would have in their home countries.

Among those services are personal assistants on hand to give members information at the partner shopping venues, welcome gifts worth more than THB 3000 and service at an exclusive lounge.

Siam Piwat expects to expand the programme to include five more countries next year.

January 29, 2015