Retail News CRM

Tag: snack

  • PepsiCo NZ Revolutionizes Snack Game with Mini Canisters and Bluebird Crackers: Trustworthy Brands in Exciting New Formats

    PepsiCo NZ Revolutionizes Snack Game with Mini Canisters and Bluebird Crackers: Trustworthy Brands in Exciting New Formats

    PepsiCo New Zealand has announced the addition of two innovative product offerings to its popular snack portfolio. The new product lines include Bluebird-branded crackers and a ‘Mini Canister’ range, marking a significant shift in the company’s strategy as they move their existing flavour profiles across varied food categories and packaging formats.

    Product Rollout

    The new additions consist of two distinctive formats: Mini Canisters priced at an RRP of NZ$4.99 and Bluebird Crackers at an RRP of $3.79. The Mini Canisters comprise smaller versions of fan-favourite snacks such as Doritos Cheese Supreme, Grain Waves Sour Cream & Chives, and Cheetos Cheese & Bacon, all conveniently packaged in portable containers.

    On the other hand, the Bluebird Crackers consist of oven-baked biscuits. They’ve been designed to incorporate flavours previously unique to the company’s potato chip range. These flavours include Cheddar Cheese, Salt & Vinegar, Sour Cream & Chives, and Crispy Chicken.

    Both the Mini Canister and Bluebird Cracker ranges will be made available throughout major supermarkets across the country, offering consumers wide access to these new snack options.

    Meeting Consumer Needs

    Lee Kent, GM of NZ Foods at PepsiCo, shared insights about the new product launches. According to Kent, the company’s latest offerings reflect the preferences of Kiwi consumers who value choice, convenience, and the trust they place in familiar brands that continue to innovate.

    Kent further expressed PepsiCo’s commitment to growing its snack category through these new products. The ultimate goal, he shared, is to continue introducing fresh, relevant innovations that meet and exceed consumer needs and expectations.

    Questions & Answers

    What are the new product lines PepsiCo New Zealand has introduced?
    PepsiCo New Zealand has launched two new product lines – Bluebird-branded crackers and a ‘Mini Canister’ range.

    What does this expansion indicate for the company?
    This expansion marks a shift in the company’s strategy as they move their existing flavour profiles across different food categories and packaging formats.

    Where will the new snack ranges be available?
    Both the Mini Canister and Bluebird Cracker ranges will be distributed through major supermarkets nationwide.

  • Protein-Packed Crunch: Doritos Breaks into US Protein Snack Market with New High-Protein Chips

    Protein-Packed Crunch: Doritos Breaks into US Protein Snack Market with New High-Protein Chips

    Doritos, a widely recognized brand, has recently ventured into the protein snack sector in the U.S., launching a high-protein tortilla-style chip. The company’s foray into the functional snack market is part of a broader initiative, with other subsidiaries of parent company PepsiCo, such as SmartFood, SunChips, Pepsi, Poppi, and Quaker, introducing products rich in protein, fiber, and prebiotic ingredients.

    The Protein-Rich Snack

    Each one-ounce serving of Doritos Protein offers 10 grams of protein, with a single-serve pack providing a substantial 17 grams of protein. The protein source in the chips is casein, a dairy-based protein. Consumers can find these chips in popular flavors such as Nacho Cheese and Sweet & Tangy BBQ.

    Jess Spaulding, the VP of Marketing at PepsiCo Foods US, spoke about the company’s intent behind the product. She explained that while incorporating the functional benefit of added protein, they were committed to maintaining the distinctive taste and texture that Doritos is known for.

    Availability and Future Plans

    Doritos Protein is currently sold in two sizes, 7oz and 12.75oz. As the year progresses, the company plans to introduce the product in more formats and sizes.

    Questions & Answers

    What is the protein source used in Doritos Protein?
    The source of protein used in Doritos Protein is casein, a protein derived from dairy.

    What flavors are Doritos Protein available in?
    Doritos Protein is available in two flavors: Nacho Cheese and Sweet & Tangy BBQ.

    How much protein does a single serving of Doritos Protein provide?
    Each one-ounce serving of Doritos Protein contains 10 grams of protein, with a single-serve pack offering 17 grams.

  • Mars and Kellanova Unite: $36B Mega Merger to Reshape Global Snacking Industry

    Mars and Kellanova Unite: $36B Mega Merger to Reshape Global Snacking Industry

    Mars, the multinational confectionery manufacturer, has received the final approval needed to complete a $36 billion acquisition of Kellanova. The European Commission’s unconditional approval sets the stage for the finalization of the deal, which is set to close on December 11th, subject to the customary closing conditions.

    Expanding Portfolio

    Upon completion, the acquisition will see Kellanova’s variety of snack products integrated into Mars’ existing offerings. Kellanova’s portfolio, known for popular products such as Pringles, Cheez-It, Pop-Tarts, Rice Krispies Treats, RXBar, and a variety of international Kellogg’s cereal brands, will join Mars’ globally recognized brands including Snickers, M&M’S, Twix, Skittles, Extra, and Kind.

    The new, combined Snacking division of Mars is estimated to generate approximately $36 billion in annual revenue. The portfolio will include nine individual billion-dollar brands under this division, which will operate across more than 145 markets worldwide.

    A Welcomed Merger

    Mars is eager to welcome the new addition to their family. “We are looking forward to the Kellanova team joining us at Mars and together establishing a global snacking leader with a wide range of much-loved brands,” commented Andrew Clarke, the global president of Mars Snacking.

    Clarke expressed confidence in the merger, stating that “Mars Snacking and Kellanova will be better together, leveraging the strengths of our respective legacies and capabilities to unlock new opportunities and promote growth.”

    The acquisition agreement, with its immense potential for growth and expansion, was first announced on August 14th of the previous year.

    Questions & Answers

    What are the benefits of Mars acquiring Kellanova?
    By acquiring Kellanova, Mars will be able to expand their product portfolio to include popular snack brands, giving them a wider range of products and potentially increasing their market share.

    How much is this acquisition expected to increase Mars’ annual revenue?
    The acquisition is set to increase Mars’ annual revenue to approximately $36 billion.

    When was the definitive agreement for this acquisition announced?
    The definitive agreement for the acquisition of Kellanova by Mars was announced on August 14th of the previous year.

  • Vietnamese Chain Pizza 4p’s Brings Unique Fusion Flavors To U.s. With Brooklyn Outpost

    Vietnamese Chain Pizza 4p’s Brings Unique Fusion Flavors To U.s. With Brooklyn Outpost

    Pizza 4P’s, a notable Vietnamese restaurant chain, is poised to enter the U.S. market with a premier spot nestled in Brooklyn, New York. This marks a significant stride in the company’s continuing global expansion efforts.

    The restaurant chain is well-regarded for its commitment to a farm-to-table approach and in-house cheese production. With these unique offerings, combined with a distinct fusion of Japanese Omotenashi hospitality and artisanal pizza, the group is set to make its mark in one of the globe’s most fiercely competitive gastronomic landscapes.

    The Brooklyn branch is the fifth overseas establishment for Pizza 4P’s, following its successful foray into Japan, Cambodia, Indonesia, and India. Coinciding with the U.S. inauguration, the group has initiated the search for a General Manager to oversee this flagship outlet.

    Established in 2011 in Ho Chi Minh City, Pizza 4P’s has since blossomed into a regional favorite, boasting over 30 branches sprinkled across Asia.

    This Brooklyn outpost is projected to act as a proving ground for the brand’s operational blueprint and customer allure in the U.S. market. The prospects for further growth and expansion are likely to depend on the market’s reaction and acceptance.

    Questions & Answers

    What is Pizza 4P’s known for?
    Pizza 4P’s is known for its farm-to-table philosophy and homemade cheese, blended with a unique take on Japanese Omotenashi hospitality and artisanal pizza.

    Where is Pizza 4P’s planning to open its first U.S. location?
    Pizza 4P’s is set to make its U.S. debut in Brooklyn, New York.

    How will the Brooklyn location contribute to Pizza 4P’s growth strategy?
    The Brooklyn store is intended to serve as a testbed for the brand’s operational strategies and customer appeal in the U.S., potentially paving the way for further expansion based on market response.

  • Zooper Dooper Unveils Fan-inspired Summer Carnival Range: A Celebration Of Australian Flavours

    Zooper Dooper Unveils Fan-inspired Summer Carnival Range: A Celebration Of Australian Flavours

    Zooper Dooper, the popular Australian ice confection brand, has recently launched its Summer Carnival range. This exciting new line features six unique flavours inspired by suggestions from the brand’s dedicated fan community.

    Flavours of The Summer Carnival Range

    The Summer Carnival collection includes the following flavours: Orange Mango, Musk, Cola Spider, Pineapple Passionfruit, Blueberry Raspberry, and Toffee Apple. This diverse range of flavours is sure to cater to the wide taste preferences of the brand’s customer base.

    Engaging the Fan Community

    The development of the Summer Carnival range was not a singular effort. Over a year ago, Zooper Dooper made an appeal to its fan base via Instagram, encouraging them to share their ideal flavours. This initiative sparked extraordinary engagement, garnering over 815,000 views and receiving 720 comments.

    Georgia Fink, the brand manager at Bega Group, expressed her appreciation for the Zooper Dooper community’s enthusiastic response. “We were overwhelmed by the passion of our Zooper Dooper community,” said Fink. “This launch is a celebration of that energy and our way of expressing gratitude to the Aussies who make Zooper Dooper what it is today, with their desired flavours.”

    Availability of The New Range

    Consumers eager to try the new Summer Carnival range can now find it at Woolworths and independent retail outlets. Furthermore, for a limited period, the range will also be available at Coles stores across the country.

    Questions & Answers

    What are the flavours included in Zooper Dooper’s new Summer Carnival range?
    The Summer Carnival range features six flavours: Orange Mango, Musk, Cola Spider, Pineapple Passionfruit, Blueberry Raspberry, and Toffee Apple.

    How were the flavours for the Summer Carnival range chosen?
    Zooper Dooper engaged its fan community on Instagram for flavour suggestions, resulting in the selection of the six flavours for the Summer Carnival range.

    Where can consumers purchase Zooper Dooper’s Summer Carnival range?
    The new range is available at Woolworths and independent stores, and for a limited time, at Coles stores nationwide.

  • Tasti Products Issues Global Recall Amid Safety Concerns Over Metal Fragments In Snacks

    Tasti Products Issues Global Recall Amid Safety Concerns Over Metal Fragments In Snacks

    Tasti Products, a popular snack company, has issued a recall for numerous items including snack bars, peanuts, and snack balls. This decision follows the discovery of wire-like metal fragments in some batches of these products.

    Recall Announcement

    The recall, which is being supported by the New Zealand Food Safety (NZFS), is a safety measure to avoid serious injuries that could possibly result from consumption of the affected products. Vincent Arbuckle, the NZFS deputy director-general, has issued a statement warning consumers to refrain from consuming these products. He further advised that customers should return any affected products to the point of purchase for a refund. If a return is not feasible, the products should be discarded.

    Distribution Information

    The recalled products have been widely distributed, reaching supermarkets and retailers not only in New Zealand but also in Australia, Fiji, India, and Singapore. The food safety authorities of these countries have been informed about the recall. The specific products and batch numbers being recalled have not been publicly released.

    Investigations Underway

    According to reports, no injuries related to the recalled products have been reported yet. Arbuckle added that NZFS, in line with their standard procedures, will be working closely with Tasti Products. The aim of this collaboration is to gain a comprehensive understanding of the circumstances that led to the contamination, and to implement measures to prevent similar incidents from happening in the future.

    Questions & Answers

    What should consumers do with the recalled Tasti Products?
    Affected products should be returned to the place of purchase for a refund. If this isn’t possible, the products should be discarded.

    What countries were the recalled products distributed to?
    The recalled products were distributed to supermarkets and retailers in New Zealand, Australia, Fiji, India, and Singapore.

    What measures are being taken to prevent future incidents?
    NZFS and Tasti Products are working together to understand how this incident happened. They will be implementing preventive measures to avoid similar occurrences in the future.

  • Chipotle Announces Expansion Into Asian Market Starting With South Korea And Singapore

    Chipotle Announces Expansion Into Asian Market Starting With South Korea And Singapore

    Chipotle, a popular American fast-casual restaurant chain, has announced plans to penetrate the Asian market in the coming year. The expansion will begin in South Korea and Singapore, through a strategic collaboration with SPC Group.

    Chipotle’s Asian Debut

    The rapidly growing interest in international food and exceptional culinary experiences among Koreans and Singaporeans makes these two markets the perfect launching pad for Chipotle’s Asian journey. This perspective was shared by Heesoo Hur, the Executive Vice President and Owner of SPC Group, who underscored the familiarity and appreciation for the brand in these countries.

    Chipotle’s reputation for offering personalized meals using fresh ingredients, with an assortment of burritos, bowls, tacos, and salads, resonates well with the evolving food preferences in these markets. Customers can craft their meals from an array of fillings served from an assembly line, making each meal a unique dining experience.

    A Promising Growth Opportunity

    According to Chipotle’s CEO, Scott Boatwright, the move to expand into Asia represents an enormous growth potential for the brand. With the increasing demand for real, fast-prepared food coupled with significant brand recognition among consumers, he anticipates strong adoption rates from the onset.

    This expansion to Asia trails Chipotle’s series of international openings. In 2023, the company started its Middle Eastern operations by signing an agreement with Alshaya Group, resulting in six Chipotle restaurants across Kuwait and the UAE. Furthermore, Chipotle has already announced plans to establish its first eatery in Mexico next year through a deal with Alsea.

    Currently, Chipotle operates over 3,800 restaurants across the globe, with plans to inaugurate up to 345 additional locations this year. The company also aims to reach a long-term target of 7,000 restaurants in the US and Canada.

    Questions & Answers

    Why has Chipotle chosen South Korea and Singapore as its entry points in Asia?
    These markets were selected due to their familiarity with the brand and their evolving interest in international culinary experiences.

    What makes Chipotle’s dining experience unique?
    Chipotle offers customers the opportunity to customize their meals with fresh ingredients, creating a personalized dining experience.

    What are Chipotle’s future expansion plans?
    In addition to its Asian debut, Chipotle aims to open up to 345 new restaurants this year, with a long-term target of 7,000 locations in the US and Canada.

  • Potato Corner Debuts In Taiwan: Strategic Expansion Into 16th International Market

    Potato Corner Debuts In Taiwan: Strategic Expansion Into 16th International Market

    Potato Corner, a popular flavored fries chain, has made its debut in the Taiwan market. The brand’s inaugural store was launched at the Uni-President Department Store, located in Taipei’s Xinyi District.

    Collaboration with Local F&B Operator

    The launch in Taiwan was made possible through a strategic partnership with Fujin Tree Group, a local operator in the lifestyle and food & beverage sectors. Vicente Gregorio, the president and CEO of Shakey’s Pizza Asia Ventures (Spavi) which owns Potato Corner, expressed confidence in their collaboration with Fujin Tree Group. He emphasized its strategic importance in the brand’s international expansion plan, saying, “We anticipate enhancing and expanding our brand visibility in Taiwan with the robust backing of our partner, Fujin Tree.”

    Expansion Plans

    Jay Wu, the founder of Fujin Tree Group, corroborated this sentiment, stating that more Potato Corner stores are in the pipeline and expected to open before the end of the year. Following its acquisition by Spavi in 2022, Potato Corner has seen significant growth, boasting 2345 outlets across the globe. The entry into Taiwan marks the brand’s penetration into its 16th international market.

    Brand Value

    Gregorio iterated his pride in bringing Potato Corner to new international markets, highlighting the importance of this milestone for the brand. He said, “Potato Corner’s debut in Taipei is a notable moment not just for our flavored fries, but for our group’s vision of wowing more guests around the globe.”

    Questions & Answers

    What is the significance of Potato Corner’s launch in Taiwan?
    The launch marks Potato Corner’s entry into its 16th international market, further expanding its global footprint.

    Who is Potato Corner’s local partner in Taiwan?
    Potato Corner has partnered with the Fujin Tree Group, a Taiwan-based operator in the lifestyle and food & beverage sectors.

    What are the future expansion plans for Potato Corner in Taiwan?
    In collaboration with Fujin Tree Group, Potato Corner plans to open additional stores in Taiwan by the end of the year.

  • Domino’s Pizza China Reports Record Half-year Revenue, Loyalty Program Membership Soars

    Domino’s Pizza China Reports Record Half-year Revenue, Loyalty Program Membership Soars

    Domino’s Pizza in China has announced an impressive 27% surge in its half-yearly revenue, reaching RMB2.59 billion (US$363.2 million). This continued the firm’s trend of double-digit growth year on year.

    Impressive Profit Growth

    The company’s net profit growth was also highly commendable, registering an increase of 504.4% to RMB65.9 million. Additionally, the adjusted net profit saw a significant increase of 79.6% year on year, reaching RMB91.42 million.

    Loyalty Program Boost

    The first half of the year saw 30.1 million people signing up for Domino’s China’s loyalty program, representing a substantial 55.2% increase compared to the previous year. The revenue generated by the loyalty members constituted an increased percentage of the company’s total revenue, moving from 63.6% to 66%. This development indicates a growing scale, and a deepening engagement and loyalty from the customers.

    Expanding Store Network

    Since the third quarter of 2017, Domino’s China has been rapidly expanding its store network through its ‘go-deeper, go-broader’ approach. This has led to the company increasing its store count from merely 100 stores to 1198 stores spread across 48 cities on the Chinese mainland.

    Domino’s attributes its successful expansion to stringent site evaluation standards. The company ensures that each new store meets the requirements for long-term profitability. This has helped the firm maintain its store closure rate below the industry benchmarks.

    Questions & Answers

    What was the increase in Domino’s Pizza China’s half-year revenue?
    The half-year revenue of Domino’s Pizza China increased by 27%, amounting to RMB2.59 billion (US$363.2 million).

    How many people signed up for Domino’s China’s loyalty program in the first half of the year?
    In the first half of the year, 30.1 million people signed up for Domino’s China’s loyalty program.

    How many stores does Domino’s China currently have?
    Domino’s China currently has 1198 stores across 48 cities on the Chinese mainland.

  • Pepsico Expands Australian Snack Portfolio With Smith’s Crackers And Mini Canisters

    Pepsico Expands Australian Snack Portfolio With Smith’s Crackers And Mini Canisters

    PepsiCo is diversifying its snack offerings in Australia by launching two new formats: Smith’s Crackers and Mini Canisters. These new products are expected to add variety and cater to consumer preferences for diverse flavours and convenient sizes.

    Smith’s Crackers: A New Take on a Classic

    Smith’s Crackers present a fresh twist on PepsiCo’s classic chip offerings. These oven-baked snacks come in a variety of flavours to satisfy diverse taste preferences. The available flavours include Cheddar Cheese, Barbecue, Salt & Vinegar, Sour Cream & Onion, and Crispy Chicken. With this range, PepsiCo is betting on a combination of familiar flavours and a new snack format to appeal to consumers.

    Mini Canisters: A Compact Format for Popular Snacks

    In addition to the Smith’s Crackers, PepsiCo is also launching Mini Canisters. These compact containers host smaller-sized versions of four popular snack brands. The selection includes Doritos Cheese Supreme, Cheese Twisties, Grain Waves Sour Cream & Chives, and Cheetos Cheese & Bacon. This new format caters to consumers who prefer snack-sized portions and appreciate the convenience of resealable containers.

    Alexia Horley, CEO for ANZ Foods at PepsiCo, expressed the company’s excitement for the introduction of these innovative offerings. She stated, “We think it’s time to shake up the category, with these new snack formats.”

    Availability and Pricing

    The new Smith’s Crackers and Mini Canisters are now available for purchase in supermarkets across Australia. Smith’s Crackers are set at a recommended retail price (RRP) of $4, while the Mini Canisters are priced at $5.50.

    Questions & Answers

    What are the new snack offerings introduced by PepsiCo in Australia?
    PepsiCo has launched two new snack formats in Australia: Smith’s Crackers and Mini Canisters.

    What flavours are available for Smith’s Crackers?
    Smith’s Crackers offer a range of flavours including Cheddar Cheese, Barbecue, Salt & Vinegar, Sour Cream & Onion, and Crispy Chicken.

    What snack brands are included in the Mini Canisters?
    The Mini Canisters contain smaller versions of four popular snack brands: Doritos Cheese Supreme, Cheese Twisties, Grain Waves Sour Cream & Chives, and Cheetos Cheese & Bacon.

  • Black Swan Rides Ranch Trend With New Dip Launch In Australian Market

    Black Swan Rides Ranch Trend With New Dip Launch In Australian Market

    Black Swan, an Australian brand, has recently launched two new ranch-style dips. This move is in response to the increasing popularity of ranch flavours in both domestic and international markets.

    New Range of Dips

    The latest additions to Black Swan’s product lineup are a Creamy Ranch Dip and a Buffalo Ranch Dip. The Creamy Ranch Dip is a delightful blend of yoghurt, garlic, and various herbs. The Buffalo Ranch Dip, on the other hand, is a hot and spicy concoction, which combines hot sauce with a traditional ranch base. This product is a result of a collaboration with Frank’s RedHot.

    Australian Made and Widely Available

    The entire range of Black Swan’s products, including these new dips, are proudly Australian made. They can be purchased across the country at Coles supermarkets and select independent retailers. The dips are priced reasonably at $4.50, making them an accessible option for consumers nationwide.

    Riding the Ranch Wave

    The decision to launch these new products aligns with the increasing consumer interest in ranch-style condiments. This growing trend is driven in large part by social media. The hashtag #ranch, for instance, has been used over 590,000 times on the popular platform, TikTok, indicating the flavour’s surging popularity among younger demographics.

    These dips are versatile and can be used in a variety of ways. They serve as excellent accompaniments for sandwiches, wings, fries, and wraps, providing a burst of flavour to these popular dishes.

    Questions & Answers

    What are the new products introduced by Black Swan?
    Black Swan has introduced two new ranch-style dips: a Creamy Ranch Dip and a Buffalo Ranch Dip.

    Where can these new dips be purchased?
    These new dips are available nationwide at Coles supermarkets and selected independent retailers.

    Why have these new ranch-style dips been launched?
    The launch is in response to the increasing consumer interest in ranch-style condiments, a trend largely driven by social media.

  • Jack Link’s Acquires Kooee! Snack Foods In Strategic Expansion Into Anz Meat Market

    Jack Link’s Acquires Kooee! Snack Foods In Strategic Expansion Into Anz Meat Market

    Jack Link’s, the renowned meat snack company, has recently expanded its reach in the Australia and New Zealand (ANZ) region by acquiring Kooee! Snack Foods, a popular meat snack brand based in Tasmania. Effective immediately, the deal incorporates Kooee!, celebrated for its clean-label, grass-fed beef sticks, into the Link Foods Apac collection, which is Jack Link’s regional division headquartered in Australia.

    Integration and Expansion

    As a result of the acquisition, Kooee! will be integrated into Link Foods’ operations, thereby benefiting from increased production capabilities, wider distribution, and enhanced research and development opportunities. However, the brand will retain its unique identity and the integrity of its products.

    Shannon O’Connell, Managing Director of Link Foods Apac, lauded Kooee!’s brand attributes. He stated, “Kooee! possesses a brand personality that excellently mirrors the present-day snacking preferences of consumers – natural, rich in protein, and created with integrity. Its dedication to quality and clean ingredients is unparalleled and we consider this a significant addition to our expanding portfolio in Apac.”

    Strategic Acquisition

    This acquisition is a strategic move by Jack Link’s to invest in high-growth, health-conscious brands within the $15 billion global meat snacks market. It signifies the company’s commitment to providing healthier snacking alternatives to consumers.

    Kooee!, established by former consultants Shaun Malligan and Andy Fist in 2015, offers its products in Woolworths, Coles, and major health retailers across the country. The brand’s reputation for clean, high-quality ingredients aligns perfectly with Jack Link’s commitment to delivering wholesome, satisfying snacks.

    Questions & Answers

    What is the significance of Jack Link’s acquiring Kooee! Snack Foods?
    The acquisition signifies Jack Link’s strategic move to invest in high-growth, health-conscious brands to expand its portfolio in the global meat snacks market.

    What changes should Kooee! expect following the acquisition?
    Kooee! will be integrated into Link Foods’ operations, gaining increased production capabilities, wider distribution, and enhanced research and development opportunities.

    Will Kooee! maintain its brand identity after the acquisition?
    Yes, despite the acquisition, Kooee! will retain its distinct brand identity and the integrity of its products.

  • PepsiCo brings Doritos Cool Ranch back to Australia

    PepsiCo brings Doritos Cool Ranch back to Australia

    PepsiCo has announced the triumphant return of Doritos Cool Ranch to the Australian snacking scene after a six-year hiatus. Ahead of a nationwide launch scheduled for September, these flavorful chips will be exclusively available at select 7-Eleven stores starting from July 30.

    Iconic Flavor Makes a Comeback

    According to Kathryn Miller, Doritos’ marketing manager, Cool Ranch has been one of the most sought-after flavors from the brand’s fan base. Miller expressed the intent to make the return of this beloved flavor a memorable event, thus the creation of a unique treasure hunt designed to satiate the snack cravings of their consumers. She emphasized that this re-release is targeted towards snack enthusiasts who enjoy bold flavors and the thrill of the so-called FOMO (Fear of Missing Out) experience.

    A Digital Treasure Hunt

    To enhance the excitement surrounding the flavor’s comeback, Doritos has crafted a digital campaign which revolves around a national treasure hunt. Clues will be released on popular social media platforms, TikTok and Instagram, urging participants to solve a code that will unveil hidden stashes of the returning Cool Ranch flavor. The grand prize includes a year’s supply of the coveted Cool Ranch chips, adding a tantalizing incentive for Doritos fans to partake in the digital endeavor.

    Availability

    The Cool Ranch flavor will be available for a limited period, with a national rollout planned across major supermarket chains like Coles and Woolworths, as well as leading convenience retailers, from September onwards.

    Questions & Answers

    When will Doritos Cool Ranch be available in Australian stores?
    Starting from July 30, the chips will be exclusively available at select 7-Eleven stores. A broader release is planned across major retailers from September onwards.

    What is the marketing strategy for the return of Doritos Cool Ranch?
    Doritos has planned a digital campaign revolving around a national treasure hunt on TikTok and Instagram. Participants can solve a code to discover hidden supplies of the returning flavor.

    What is the prize for the Doritos treasure hunt?
    The grand prize for the treasure hunt is a year’s supply of Cool Ranch chips.

  • Don’t Yell At Me starts selling in Hong Kong

    Don’t Yell At Me starts selling in Hong Kong

    Popular Taiwanese tea shop Don’t Yell At Me has launched in Hong Kong. The Lyndhurst Terrace shop in Central is the brand’s first location outside its home territory since opening last year under Taiwanese celebrity Yako Chan. The brand is known for its minimalist, clutter-free relaxed atmosphere and aromatic “old master formulated” teas. The brand sources teas from one of the oldest tea shops in Taichung, which has more than 40 years of history. Tea experts at Don’t Yell At Me create customised beverages for customers based on their preferences.

    Operations director Tony Wang said: “When people visit Don’t Yell At Me, we hope that they are not here just for our teas, but here for our message and the positivity. We hope that through our daily teas will inspire our customers so that they can carry this attitude forward no matter what they are facing.”

    Lees ook:

  • Vitasoy launches plant-based oat yogurt range

    Vitasoy launches plant-based oat yogurt range

    Beverage brand Vitasoy has unveiled a new plant-based yogurt range made with homegrown oats.

    The range is made at Vitasoy’s Albury-Wodonga facility and is available in three flavours Blueberry, Vanilla and Summer Fruits – which include a blend of mango, guava, passionfruit and pineapple.

    The oat yogurts are nutritionally fortified with high-quality plant-based calcium, vitamin B12, vitamin D, protein and calcium and come with a 4 Health Star Rating.

    Nick Bartram, marketing and strategy GM of Vitasoy Australia, said the business has responded to demand from customers to introduce an additional plant-based yogurt range to the market.

    “Following the incredible consumer response to the launch of our Greek Style Soy Yogurt portfolio last year, we saw an opportunity to diversify the range using an Oat milk base.

    “We were determined to deliver our signature smooth and creamy texture, along with a strong nutritional profile by adding protein and calcium, when developing this range.”

    Belinda Dib, accredited practising dietitian at Vitasoy Australia, said the products combine the soluble fibre present in oats with live cultures found in fermented products and will support gut health.

    Vitasoy Oat Yogurts are now available in select Coles supermarkets nationally and retail for $3 each.

    Lees ook: