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Tag: sneakers

  • Jordan Brand Unveils Three Air Jordan 11S for Space Jam 30Th Anniversary

    Jordan Brand Unveils Three Air Jordan 11S for Space Jam 30Th Anniversary

    Jordan Brand will release three separate versions of the Air Jordan 11 starting November 5, 2026, anchoring a wider retail collection to mark the 30th anniversary of Space Jam.

    Adult pairs of the core retro will retail for $235 when they reach global store shelves on December 12, 2026, leading the brand’s crucial year-end release window.

    The collection revives the original 1996 movie partnership between Michael Jordan and Warner Bros. With both historical retros and redesigned footwear iterations. The headline retro recreates the traditional black patent leather cut with mesh uppers, incorporating Varsity Royal blue Jumpman embroidery on the lateral collar and tongue. It also restores the Jumpman Jam tongue script and features stitched number 23 branding on the heel, departing from the screen-printed numbers used in previous commercial runs.

    New builds and technical fabrications

    Two new designs sit alongside the classic silhouette. The Green Screen edition discards traditional patent leather for tonal green nubuck across the mudguard, paired with Tirrenina suede covering the midsole and inner lining. Designers added a translucent green outsole over bright orange pods that reference Bugs Bunny, packaging the model in a custom green box with film iconography.

    A third model, titled Magic Ball, targets female consumers with sizing extending up to a men’s 12.5. The upper uses a four-way color-shifting finish modeled on the glowing basketball from the film, accented by metal Jumpman hardware and specialized box art featuring the antagonist Monstars.

    “Knowing that it’s the 30th anniversary, knowing where the state of the footwear business is right now, we know we have to continue to deliver the best in class around our most coveted product,” Harvey said. “Especially with \[the significance\] of the [Air Jordan 11](https://wwd.com/tag/air-jordan-11/) in the holiday season. We can’t just release the OG and expect that 15-year-old kid to think that’s cool anymore. So we have to step into creative worlds where they are and bridge those generations.”

    Apparel lines and exclusive runs

    Terrance Harvey, Jordan global expert for Streetwear Footwear Product Management Icons, oversaw the line’s conceptual development. Alongside the footwear, the brand produced graphic heavy sportswear led by a varsity jacket decorated with sports card patches and a glossy long-sleeve Lola Bunny jersey. A separate laser-etched patent leather version of the sneaker was restricted to an internal run of 30 pairs for friends and family of Jordan Brand and Warner Bros.

    Internal teams rejected earlier concept work that borrowed Galaxy print materials from the Nike Air Foamposite One line, choosing instead to focus strictly on original movie elements. Initial proposals for 12 character-specific colorways and a design referencing Jordan’s water bottle were similarly shelved during product testing.

    Retail implications across Asian markets

    For multibrand retailers and franchise operators across Tokyo, Seoul, and Shanghai, the Air Jordan 11 remains the most dependable single-day revenue driver of the fourth quarter. Expanding the release from a single retro into a three-shoe package gives retailers more inventory depth, but it also tests whether younger consumers outside North America share the same nostalgia for 1990s cinema tie-ins.

    Jordan Brand faces rising competition across Asian department stores and specialty boutiques from technical running labels and domestic sportswear manufacturers. By layering experimental textiles and unisex sizing onto its most valuable legacy silhouette, the company is attempting to protect its allocation sell-through rates while guarding premium price tiers above the $200 mark.

    Decade-long retro cadence

    The mainline Space Jam shoe last appeared in December 2016 for the movie’s 20th anniversary, which featured Concord purple accents and number 45 stitched on the heel counter. The upcoming release returns to the blue detailing first introduced during the sneaker’s initial public retail launch in 2000.

    Retail rollout begins November 5 with initial apparel and select footwear drops on the Nike digital ecosystem, before the Air Jordan 11 Retro Space Jam arrives at partner retailers worldwide on December 12.

  • Salomon Expands Womens Footwear Push Following Jisoo Seoul Campaign

    Salomon Expands Womens Footwear Push Following Jisoo Seoul Campaign

    Salomon released a collaborative sneaker capsule with FP Movement on Monday priced up to $185. The launch accelerates its push to win female consumers across global and Asian markets.

    Direct-to-consumer sales to women rose 10 percentage points over the past two years. They now account for roughly 45 percent of direct revenue, according to Amer Sports disclosures.

    The capsule reworks Salomon’s XT-6 and XT-Whisper silhouettes in gradient colorways. The XT-6 incorporates pink, mint, and ivory tones with green accents. Meanwhile, the XT-Whisper blends coral, blush, and peach alongside purple and blue details across its SensiFit structure. Pricing runs between $145 and $185 across select Salomon and FP Movement retail stores and e-commerce channels.

    Building Out Womens Technical Footwear

    Amer Sports has made expanding Salomon’s female audience a core pillar of its revenue strategy. Management outlined the plan during an investor day presentation in September. Targeted product design, specific color palettes, and focused design collaborations are expanding the French label’s footprint beyond its traditional core of male trail runners.

    Kristof Cavazzana, vice president of product and experience at Salomon, pointed to multi-season design partnerships like previous work with Sandy Liang as crucial drivers for broadening market reach. The brand uses these capsules to bridge mountain sports heritage with everyday lifestyle demand in major metropolitan centers.

    For retailers and multi-brand distributors throughout the Asia-Pacific region, the shift recalibrates shelf space allocation. Salomon has transitioned from a niche technical outdoor label into a mainstream lifestyle competitor. It now challenges established athletic giants for premium display space in top shopping malls across Seoul, Tokyo, and Shanghai.

    Asian Demand and Cultural Alignment

    Operational risk sits in maintaining technical credibility while chasing fast-moving fashion trends. Functional outdoor brands that lean heavily into trend-driven colorways risk alienating core athletes and face rapid product life cycles. Salomon hedges this risk by keeping its proprietary sole units, chassis systems, and weather-resistant membranes fully intact across all lifestyle releases.

    Competition in technical outdoor footwear has intensified across Asian gateway cities. Competing labels are fighting for the same urban consumers who combine weekend trail activities with commuter sportswear. Salomon’s conversion rates depend on maintaining authentic performance specifications while delivering softer aesthetic executions.

    Campaign Precedents in Seoul

    The FP Movement capsule follows Salomon’s major visual campaign titled In The Open, which debuted in late September starring Blackpink member Jisoo. Shot across parks, trails, and urban streets in Seoul under creative director Heikki Salonen, the campaign presented the Fall/Winter 2026 footwear range against South Korean landscapes.

    Jisoo formalized her global ambassadorship in May, making this visual rollout her first major project with the label. The campaign showed technical footwear built for mixed environments, including the XT-6 Protective, the XT-Whisper Gore-Tex, and the XT-4 OG Gore-Tex.

    Valerie Loh, senior vice president of brand and marketing at Salomon, noted that female participation in direct sales channels climbed from 35 percent to roughly 45 percent during the two-year repositioning period.

    Next Steps on the Product Calendar

    The wider Fall/Winter 2026 collection featured in the Seoul campaign goes on sale globally on October 7 through Salomon’s direct website and wholesale network. Amer Sports management will track whether conversion rates among female shoppers keep rising as these seasonal styles reach physical stores across Asia and North America.

  • Gucci Shifts Sneaker Manufacturing to China in Break with Tradition

    Gucci Shifts Sneaker Manufacturing to China in Break with Tradition

    Gucci has begun manufacturing new sneaker models in China this season, departing from its longstanding practice of producing all footwear within Italy.

    The move by parent group Kering marks the first time the luxury house has placed assembly of select athletic footwear lines directly into Chinese manufacturing hubs, targeting supply chain efficiency and regional technical capabilities.

    Shifting the European Production Model

    European luxury houses have historically defended the ‘Made in Italy’ label as a core pricing pillar. Gucci’s pivot to Chinese production lines reflects the technical dominance Asian facilities hold over complex athletic shoe construction. Technical footwear demands specialised tooling, bonding agents, and synthetic mesh engineering that Italian artisan workshops rarely handle at volume.

    Kering, Gucci’s parent group, faces pressure to improve margins while defending market share in mainland China. Producing sneakers closer to Asian supply networks cuts shipping times and lowers unit assembly costs on high-turnover casual lines.

    Brand Equity and Consumer Perception

    Consumer reaction across Asia will test how rigid luxury buyers remain regarding country-of-origin labels. Chinese luxury consumers increasingly prioritise product quality, technical execution, and brand relevance over traditional European manufacturing stamps. Younger buyers who purchase luxury streetwear sneakers evaluate comfort and silhouette ahead of heritage claims.

    Other luxury competitors will watch the rollout closely. If Gucci maintains its retail price points without consumer backlash, rival houses will accelerate their own offshore manufacturing plans for technical categories. If shoppers resist, Gucci risks diluting the prestige that supports its footwear margins.

    Supply Chain Realignment

    Sourcing sneaker production in China shortens logistics cycles between Asian factories and regional flagship stores. Direct domestic distribution lowers tariffs and inventory lead times across key East Asian markets.

    Italy will retain production for Gucci’s formal leather shoes, handbags, and core ready-to-wear collections. Segmenting technical streetwear from traditional leather goods allows the brand to split its manufacturing strategy without abandoning its Tuscan heritage entirely.

    The Road Ahead for Footwear Lines

    Gucci plans to distribute the first Chinese-assembled sneaker models across global wholesale and retail channels over the coming season. Sell-through rates across department stores and flagship boutiques will dictate whether Kering expands Asian production into additional accessory categories.

  • Converse Opens 2 Next-Generation Stores in Nanjing and Shanghai

    Converse Opens 2 Next-Generation Stores in Nanjing and Shanghai

    Converse opened two concept stores in Nanjing and Shanghai in September 2026 as part of an experiential retail push across mainland China. The footwear brand already distributes through more than 700 locations across the country. Those operations are led by its Star Concept and X-Ing shop formats.

    In Nanjing, the store follows the Converse Star Concept design. It pairs localized city storytelling with premium product allocations. There is also a dedicated Converse Select zone built for early-access releases and top-tier merchandise. The site served as the debut platform for the Chuck 70 X, an updated edition of the core sneaker with an altered structural fit and cushioned insoles.

    Community Formats on Yuyuan Road

    On Yuyuan Road in Shanghai, the brand launched a Converse X-Ing store. The location functions as an interactive hub rather than a transactional shop. It incorporates customisation workshops, art displays, rotating pop-ups, and collaborative workspaces for local designers.

    Converse said in an announcement detailing the Shanghai site that the store invites creators and consumers to connect through community programming.

    Shifting Floor Space to High-Touch Retail

    Sportswear brands in China face heavy margin pressure from domestic e-commerce channels and local rivals. Footwear labels are responding by reallocating capital into prime street locations and major mall units. These spaces serve as marketing assets rather than simple stock rooms. By splitting tiers between core Star Concept stores and creative X-Ing outposts, Converse aims to defend its pricing power and cultural cachet with younger urban shoppers.

    Higher overhead creates real risk for operators. Prime rents on strips like Yuyuan Road add up quickly alongside event production and staffing costs. If programming fails to drive repeat visits and full-price sales, concept spaces turn into costly marketing drains rather than profitable channels.

    Building Out the Asia Network

    These mainland openings follow the rollout of larger formats across Asia, including the launch of the brand’s largest flagship store in India in June 2026. Across the region, the company continues to refine its direct retail tiers. This separates basic wholesale distribution from high-margin specialty releases.

    Market watchers will track how the Chuck 70 X and Select zone lines perform across the wider 700-door mainland network before Converse takes the Star Concept format into secondary Chinese retail hubs.

  • Indian Sneaker Brand Comet Raises $10.5 Million to Expand Retail Network

    Indian Sneaker Brand Comet Raises $10.5 Million to Expand Retail Network

    Indian footwear brand Comet raised 10.5 million dollars in Series B funding led by global investment firm Verlinvest. The capital injection follows a ninefold revenue increase since the company’s prior round and will fund physical store rollout across India.

    Existing backers Elevation Capital and Nexus Venture Partners joined the round. Angel investors including Urban Company chief executive Abhiraj Singh Bhal, Snap Inc. Global chief business officer Ajit Mohan, and VegNonVeg co-founder Anand Ahuja also participated.

    Tooling and Product Development

    Comet allocates the fresh capital toward retail expansion, technology infrastructure, and in-house research and development. The shoemaker designs proprietary sole moulds and tooling internally rather than relying on off-the-shelf white-label outsoles, a choice that drives higher upfront capital expenditure per silhouette.

    “We want to continue pushing the boundaries of what an Indian footwear brand can build, which means investing deeply in sole technology, R&D and engineering,” co-founder Utkarsh Gupta said. The company spent twelve months engineering a women-specific model with bespoke sole tooling ahead of an upcoming market release.

    Footwear startups across South Asia face steep unit economics when trying to compete directly with global sportswear incumbents. Developing custom moulds costs tens of thousands of dollars per silhouette before a single production run ships, leaving little margin for inventory errors if consumer uptake falters.

    Retail Footprint and Expansion

    Physical stores provide direct access to street-level shoppers who still demand tactile trial for sizing and cushioning. Direct-to-consumer digital channels in India grapple with high return rates and customer acquisition costs, forcing domestic lifestyle labels into brick-and-mortar storefronts to secure stable cash flow.

    Landlords in top tier metros now allocate dedicated lifestyle wings to local challenger labels that pull younger foot traffic into shopping centres. Comet faces competition for prime high-street square footage against well-funded apparel and footwear peers rapidly securing leases in the same commercial corridors.

    Fundraising Track Record

    Founded in 2023, Comet previously raised 42.3 crore rupees in a Series A financing round led by Elevation Capital in 2024. The brand built its early presence around limited-run design drops and four core footwear models.

    The company reaches 10 operational stores this month. Management targets a portfolio of eight distinct footwear models by late next year while expanding the retail fleet to 20 stores across India by the close of fiscal 2027.

  • Indian Sneaker Brand Zaydn Raises Fresh Capital for Expansion

    Indian Sneaker Brand Zaydn Raises Fresh Capital for Expansion

    Indian sneaker brand Zaydn has secured fresh capital to accelerate retail expansion across the domestic market.

    The investment will support the brand’s production scale and broader distribution network as consumer appetite for homegrown footwear labels increases across Indian urban centres.

    Targeting domestic sneaker demand

    Capital from the round will go directly toward expanding retail channels and widening the brand’s core product lineup. Indian consumers continue to shift casual wardrobe budgets toward sneakers and athletic styling, opening room for domestic players to compete alongside established global labels.

    Distribution strategy for direct-to-consumer and lifestyle footwear in India relies heavily on blended retail channels. Brands must balance online marketplaces with dedicated brand outlets to build repeat purchase rates and maintain stock efficiency in metro regions.

    The race for shelf space

    Homegrown footwear brands in India face stiff competition from multinational sporting goods giants and local value manufacturers alike. Established international brands hold the bulk of premium mall space, leaving younger labels to build loyalty through direct channels and targeted offline footprint before pushing into Tier-2 retail corridors.

    RetailNews Asia will track Zaydn’s subsequent channel rollout and store openings as the new capital deployment begins across regional markets.

  • Valentino And Vans Unveil Ai-driven Campaign For Innovative Capsule Collection

    Valentino And Vans Unveil Ai-driven Campaign For Innovative Capsule Collection

    Luxury fashion house Maison Valentino and popular footwear brand Vans have joined forces to launch an innovative campaign that leverages artificial intelligence (AI) for a new capsule collection. This ingenious blend of physical and digital storytelling is a testament to the evolving frontiers of fashion marketing.

    The AI-Infused Campaign and Collection

    The campaign visuals were produced by AI, utilizing raw footage from Maison Valentino’s Fall/Winter 2025 Paris runway show where the collection was initially showcased. Guided by Maison Valentino’s Alessandro Michele’s vision, the team has imaginatively redefined the classic silhouette of Vans Authentic sneakers. This transformation retains the distinctiveness of Valentino and the originality of Vans through canvas uppers adorned in a spectrum of vibrant prints.

    The novel design features a checkerboard motif, overlapping patterns, and dynamic motion graphics. According to Michele, the product is a surreal and dreamlike fresco where nature erupts.

    The Collection Details

    The collection consists of six styles tailored for both men and women, each distinguished by a unique ‘I Love Valentino x Vans’ print that evokes the style of souvenir typography.

    The collaborative Valentino Garavani and Vans sneakers are available for purchase on both the brands’ official websites. A special edition of the collection will also be presented in Valentino boutiques globally and at the Vans’ London flagship store, with sales commencing this Friday.

    Questions & Answers

    What is unique about the new campaign by Maison Valentino and Vans?
    The campaign is notable for its use of artificial intelligence to generate visuals, blending physical and digital storytelling.

    Who is the creative force behind the redesigned silhouette of Vans Authentic sneakers?
    The redesign was guided by Maison Valentino’s Alessandro Michele, who ensured that the distinctiveness of both brands was preserved in the new design.

    Where can the Valentino Garavani and Vans sneakers be purchased?
    The sneakers are available on both companies’ official websites, as well as in Valentino boutiques worldwide and at the Vans’ London flagship store.

  • ABC-mart Debuts In Philippines With ‘grand Stage’ Store, Marking New Chapter In Asian Expansion

    ABC-mart Debuts In Philippines With ‘grand Stage’ Store, Marking New Chapter In Asian Expansion

    Japanese retail giant ABC-Mart is set to make its first appearance in the Philippines with the opening of a store in Bonifacio Global City (BGC), Manila, scheduled for September. This marks the corporate expansion of the company into a second market in the region following a successful launch in Vietnam which took place in 2022.

    Overseas Expansion

    ABC-Mart currently operates nearly 400 stores overseas, predominantly in South Korea and Taiwan. The company is also actively investigating opportunities for growth in other Asian countries such as Thailand and Indonesia.

    According to Kabir Buxani, the incoming CEO of Sonak Retail Group – the local partner of ABC-Mart – BGC is an ideal location for the brand’s first store in the Philippines. “BGC has a lively atmosphere and sets the tone for fashion in the region,” Buxani indicated.

    The Grand Stage Store

    The store, dubbed as the “Grand Stage,” will span two levels, covering an area of 750 square meters. It is expected to stock over 1,000 products including limited-edition sneakers, sandals, and clothing from major brands such as Nike, Adidas, Puma, Asics, and New Balance.

    In addition, the store will showcase the company’s first-ever wellness corner worldwide, integrating footwear with lifestyle products.

    Koji Higashimae, CEO of ABC-Mart Sonak Philippines, stated that the company’s aspiration is to achieve a balance between variety and accessibility. “Our belief is that style should not compromise comfort and high-quality fashion should be within everyone’s reach,” Higashimae explained.

    Furthermore, the company has plans to open a second outlet later in the year at Mitsukoshi in BGC.

    Questions & Answers

    What is ABC-Mart’s expansion strategy in Asia?
    ABC-Mart is strategically expanding its retail footprint in Asia, having already established stores in South Korea and Taiwan. The company has now stepped into the Philippines and Vietnam, with future prospects in Thailand and Indonesia.

    What can customers expect at the new ABC-Mart store in BGC, Manila?
    Customers can look forward to a wide variety of over 1,000 products, including clothing, limited-edition sneakers, and sandals from well-known brands like Nike, Adidas, and others. The store will also introduce the company’s first-ever wellness corner, which will blend footwear with lifestyle products.

    What is the philosophy of ABC-Mart when it comes to fashion?
    ABC-Mart believes that style should not compromise comfort. The company aims to provide high-quality, fashionable products that are both diverse in variety and accessible to everyone.

  • Tiffany & Co collaborates with Nike on ‘Legendary’ kicks

    Tiffany & Co collaborates with Nike on ‘Legendary’ kicks

    Tiffany & Co has collaborated with Nike to release the Nike x Tiffany & Co Air Force 1 1837 sneakers and a limited-edition sterling silver accessories range.

    The sneakers, which will be available on March 7, are made of premium black suede, have a Tiffany Blue-coloured Swoosh, and co-branded silver elements over each heel.

    The Nike x Tiffany & Co Air Force 1 1837 will be available in women’s and men’s sizes, with a retail price of $356.98. The sneakers can be found in New York City Tiffany & Co locations: The Tiffany Flagship Next Door and Tiffany & Co SoHo, and globally via Nike’s SNKRS app and select Nike partner retail stores in North America.

    The brands said the collaboration is a continuation of the Air Force 1’s 40th anniversary and the businesses’ first collaboration on a “legendary pair”. Nike also partnered with Louis Vuitton last year to launch Dream Now, a brief pop-up event in Brooklyn, New York, featuring 47 pairs of Nike Airforce 1s designed by Virgil Abloh, to celebrate the anniversary.

    The basketball trainer was launched by Nike in 1982 and since then has gone on to become the most successful model ever created and symbolic in black culture.

    Aside from the launch, Tiffany & Co will release a line of limited-edition sterling silver goods, including a sterling silver whistle, shoe horn, shoe brush, and dubrae for the Nike x Tiffany & Co Air Force 1 1837 lace

  • 1,200 workers lose jobs as Taiwan footwear firm runs out of orders

    1,200 workers lose jobs as Taiwan footwear firm runs out of orders

    A Taiwanese shoemaker in HCMC’s Binh Tan District has laid off 1,185 workers and blamed it on a drying up of orders.

    In an announcement, Monday Ty Hung Co. Ltd, said its customers face financial issues and have not placed new orders.

    Despite trying everything it could, it is unable to maintain production as planned and has no choice but to terminate labor contracts with 1,185 people on Dec. 1, the statement said.

    It will pay a severance allowance to employees who have worked since 2008 and two months’ salary to all employees whose social insurance premiums are now cut due to losing their job.

    It will also pay one month’s salary as a bonus to those who worked for the entire year until being laid off and make pro rata payments to others.

    The Taiwanese firm has 1,800 employees and makes shoes for export to Europe.

    According to the Ho Chi Minh City Labor Confederation, textile, footwear, and electronic factories have lost orders due to difficulties in finding raw materials and falling demand.

    To cope, many factories in the city have cut workers’ hours or furloughed or laid them off, it added.

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  • Heineken drops new sneakers

    Heineken drops new sneakers

    Are you ready to ‘walk on beer’? Because Heineken’s here to ensure that you do just that! The infamous Dutch brewing company recently unveiled Heineken Silver – a new smooth, easy-to-drink beer brewed for a new generation of drinkers. And they decided to kickstart its launch, with a pair of kicks! Heineken collaborated with celebrity sneaker designer Dominic Cambrione, more popularly known as The Shoe Surgeon, to create – the ‘Heinekicks’.

    What are the Heinekicks? Quite simply put, they’re limited edition sneakers FILLED with beer. There are only 32 pairs available in the world, and yes, you heard it right, they actually contain soles filled with the new Heineken Silver. Heineken promises these liquid-filled kicks “will have you Walking on Beer”.

    The Shoe Surgeon maintained the brand’s iconic red, green, and silver colors in the shoes as well. The acclaimed designer has created kicks worn by the likes of LeBron James, DJ Khaled, and Drake.“Partnering with Heineken for their new beer was a fun challenge. We both share a passion for innovation and pushing boundaries and created a design to reflect that,” said The Shoe Surgeon. “The shoe not only embodies the energy of Heineken Silver but literally carries it. I can’t say I’ve ever designed a sneaker that contains actual beer before.’’

    He power-packed the sneakers with a sleek green lenticular upper with silver and red accents. A removable metal bottle opener has been integrated into the tongue of the shoes. This could come pretty handy when it’s time to pop open a cold one!

    Of course, the most fascinating element of the shoes is the transparent soles filled with the golden liquid, which is Heineken Silver. The beer was inserted into the soles using a specialized surgical injection method!

    The one-of-a-kind soles provide the wearer with an extremely smooth walking experience, drawing a smart parallel to the smooth taste of Heineken Silver. These are the first pair of sneakers that allow you to walk on beer and a super genius marketing hack! We can’t wait to see how avid beer lovers react toward Heineken Silver!

  • Sneaker Boutique atmos Reduces Online Cart Abandonment and Increases Revenue with Forter

    Sneaker Boutique atmos Reduces Online Cart Abandonment and Increases Revenue with Forter

    Forter, the Trust Platform for digital commerce, announced Foot Locker atmos Japan G.K., a sneaker boutique, has selected Forter to help combat fraud in its online store. Since deploying Forter, atmos has significantly reduced chargebacks and maintained an approval rate of over 98%.

    Previously, atmos used a rules-based, manual fraud prevention solution. However, fraudsters were able to exploit the system’s weaknesses. The company also deployed 3D Secure to provide an extra layer of authentication at checkout, but this introduced unnecessary friction for good customers and led to a higher cart abandonment rate.

    With Forter, atmos has addressed both challenges by fully automating its fraud prevention program and replacing 3D Secure. The company’s partnership with Forter has maximized genuine customer experience and lifetime value by making precise decisions about customer trustworthiness at critical interactions. This has reduced friction for good customers, reduced the cart abandonment rate and grown revenue.

    Forter’s platform is powered by the largest network of retailers, meaning a fraudster known to one of its customers is known to all. Forter applies machine learning to deliver decisions that are 100% automated, with average response times under 400 milliseconds. Since the platform has no dependency on manual reviewers, it scales seamlessly as merchants grow.

    Mr. Okayama, General Manager of atmos’ EC Business Department, said, “With the previous rules-based system, it was challenging to discern between legitimate and fraudulent transactions, and the need for manual reviews placed a heavy burden on operations. While the introduction of 3D Secure reduced chargebacks, the friction it caused increased cart abandonment rates. Forter’s fully automated solution solves these challenges by removing the need for manual reviews, increasing our accuracy and streamlining the buyer’s journey.”

    Yosuke Noda, Forter’s Country Manager for Japan, said, “We are very pleased to be working with a leading brand like atmos to deliver precise decisions about customer trustworthiness at critical interactions. This decisioning helps atmos improve customer experiences while driving revenue,” said Mr. Noda.

    Foot Locker atmos Japan G.K.

    The name of the store, “atmos,” is derived from the word “atmosphere,” and we want to be a store that is as natural to be there as the atmosphere itself. atmos” opened its head store in Harajuku, Tokyo in 2000. With the theme of sneakers as fashion, a sneaker wall was set up inside the store. The store is dedicated to introducing Tokyo’s sneaker culture to the world through collaborations with national brands, exclusive models, test launches of the latest products, and marketing.

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  • Nike cries foul over virtual shoes, suing retailer that sells sneaker NFTs

    Nike cries foul over virtual shoes, suing retailer that sells sneaker NFTs

    Sneaker giant Nike sued online reseller StockX in New York federal court on Thursday for selling unauthorized images of Nike shoes, marking the latest lawsuit over digital assets known as non-fungible tokens.

    Nike said StockX’s NFTs infringe its trademarks and are likely to confuse consumers. Its lawsuit asked for unspecified money damages and an order blocking their sales.

    Detroit-based StockX, a platform for reselling sneakers, handbags, and other goods, was valued at more than $3.8 billion last year.

    A representative for the company did not respond to a request for comment, nor did Nike or its attorneys.

    Nike said StockX last month began selling unauthorized NFTs of its sneakers, telling buyers they would be able to redeem the tokens for physical versions of the shoes “in the near future.”

    The complaint said StockX has sold over 500 Nike-branded NFTs.

    The lawsuit said complaints about the NFTs’ “inflated prices and murky terms of purchase and ownership” and buyers’ doubts about the legitimacy of StockX’s model have hurt Nike’s business reputation.

    Nike said it will release “a number of virtual products” later this month in conjunction with the digital art studio RTFKT, which it acquired in December.

    NFTs have recently exploded in popularity, and lawsuits over them have begun to hit U.S. courts. Miramax sued director Quentin Tarantino in November over his plans to auction NFTs related to the 1994 film “Pulp Fiction,” which he directed and the studio distributed.

    Last month, Hermes sued artist Mason Rothschild over his “MetaBirkin” NFTs of the French company’s Birkin bags.

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  • Ebay secures focus on sneaker market with authenticator acquisition

    Ebay secures focus on sneaker market with authenticator acquisition

    eBay Inc. and Sneaker Con Digital have entered into a definitive agreement under which eBay has acquired Sneaker Con’s authentication business, a sneaker authenticator with operations in the U.S., U.K, Canada, Australia and Germany.

    The company said in a statement that this acquisition is an extension of the ongoing collaboration between eBay and Sneaker Con, which has been critical to powering eBay’s Authenticity Guarantee. The service, which eBay launched in October 2020, offers full vetting and verification of select sneakers bought on the marketplace by a team of Sneaker Con’s industry experts. In just over a year, more than 1.55 million sneakers have been authenticated globally on eBay.

    “We partnered with Sneaker Con to launch sneaker authentication on eBay last year because the team shared our passion for the category. The response to our authentication offering has been overwhelming, and this acquisition allows us to continue to transform eBay and bring a higher level of trust and confidence to every transaction,” said Jordan Sweetnam, SVP and general manager of eBay North America.

    The company added that eBay will continue to build upon its offerings to accommodate resale market trends and ensure a seamless user experience that provides the community with a trusted marketplace.

    “We respect eBay’s commitment to the sneaker culture and are honored that Sneaker Con’s authentication business will be incorporated into their platform,” added Brad Fried, the company’s co-founder.

    Conceived in 2009, Sneaker Con has cultivated a global community of sneaker enthusiasts through its industry-leading events, where people gather to buy, sell and trade sought-after footwear. Sneaker Con launched its authentication business in 2018 to complement the events business and provide authentication services to further support the sneaker community.

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  • Carousell snaps up sneaker marketplace Ox Street

    Carousell snaps up sneaker marketplace Ox Street

    Online marketplace Carousell has acquired Ox Street, a Singapore-based marketplace for authenticated sneakers and streetwear, the company announced on Monday. It did not disclose the deal value.

    Founded in 2019, Ox Street is focused on making the second-hand sneaker purchase experience more seamless for Southeast Asian youth by inspecting and authenticating the sneakers before they reach buyers.

    Post-acquisition, Ox Street will continue to operate as its own brand, retaining its name, platform, and team.

    “We initially started a conversation with Carousell on partnering up to provide authentication as a service for sneakers, but as discussions progressed, we found so much common ground in how we see the future, that we decided it would be much more powerful for Ox Street to fully join the Carousell group,” said Gijs Verheijke, founder and chief executive of Ox Street.

    “Our focus markets align nearly one to one, and in these markets, Carousell was actually the first, and remains the largest marketplace for sneakers and streetwear.”

    Data portal VentureCap Insights shows that Verheijke owns 90 percent of the company, with the remainder held by an entity, Aito Ventures. The company recorded US$18,975 in revenue in 2019, with a US$206,931 loss.

    Carousell chief executive Quek Siu Rui said that he sees “immense opportunity” in Ox Street’s authentication capabilities. He is optimistic about the “brand love they have created among their dedicated community of sneakerheads and fashion enthusiasts, especially among Gen Z”.

    The deal comes weeks after Carousell raised US$100 million in a round led by South Korean private equity firm STIC, valuing the company at US$1.1 billion. It is said to be considering a public listing in the US through a merger with a special-purpose acquisition company. Previous regulatory filings indicate that Carousell aims to provide its investors with an exit by 2024, at a valuation of at least US$1.13 billion.