Retail News CRM

Tag: sportswear

  • Sportswear retailer streamlines trade operations in China

    Sportswear retailer streamlines trade operations in China

    Adidas Group wants to kick off its expansion in China on the right foot. The sportswear brand plans to bolster its retail sales network to 12,000 outlets in China by 2020, with much of the growth slated for smaller cities. However, the company also knows that conducting international trade within China can be difficult and complex due to challenges presented by huge import and export volume, and minimal advance notice of regulatory changes.

    As a result, Adidas began searching for an automated solution to help reduce manual-based operations, minimize clearance delays and compliance risks, and respond to regulatory changes quickly. The company found its solution through the CTM platform from Amber Road.

    Specifically, Amber Road’s CTM InSight function will equip the Adidas China team with self-compliance capabilities, which will help them conduct comprehensive and regular internal audits to proactively identify and resolve non-compliance issues with agencies in a timely fashion. Meanwhile, the CTM Business Intelligence (BI) Dashboard will supply information to centralize management, improve clearance process visibility, and enhance internal controls.

    By implementing Amber Road’s CTM solution, Adidas Group will be well prepared to apply for China Customs Advanced Certified Enterprise (AEO) status, which will enable the company to enjoy international trade facilitation measures, according to Kae-Por Chang, managing director, Amber Road China.

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  • Skechers in Korea joint venture

    Skechers in Korea joint venture

    Skechers in Korea will now be managed by a joint venture with the parent company.

    Previously imported and distributed by a third-party company, Skechers head office in the US has confirmed it has partnered with Luen Thai Enterprises in a new business called Skechers Korea Co.

    “This will enable Skechers to use its proven sales and marketing strategies to further expand the brand in one of our key international markets,” the company said in a statement released in the US.

    “With a dedicated team from our previous distributor, LS Networks, and the knowledge and acumen of our Skechers China team, we believe we can profitably grow our business in South Korea and truly penetrate the region with a strong presentation from our vast collection of men’s, women’s and kids’ footwear.”

    Skechers footwear has been available in South Korea for more than 15 years.

    “ In that time, we have developed a great footprint with a network of more than 55 Skechers stores and built the brand through strong marketing campaigns, including using the talents of exceptionally popular endorsees like K-Pop stars Sistar and EXO in Skechers marketing campaigns,” said David Weinberg, COO and CFO of Skechers.”

    LS Networks distributed Skechers in South Korea from 2009 to 2016.

    “We’ve been very pleased with the consumer response to the Skechers product in South Korea,” added Sung Hun “Scott” Lee, previous senior GM of Skechers’ Korean distribution partner and now president of Skechers Korea Co. “Through my time with LS Networks, I’ve seen firsthand how Skechers has grown in Korea, most recently through the Skechers D’Lites craze that started here in 2015 and spread through Asia and then around the globe.

    “Now as part of the Skechers global team and with key members of my previous team transitioning with me, we’ll have the direct resources, support and insight to really take the business to the next level.”

    Willie Tan, CEO of Skechers Asia joint ventures, said forming a JV with Skechers that combines its global expertise with the local partner’s unique insight in this market “we’ll be able to more efficiently build the brand and more effectively directly target merchandising to the unique tastes of consumers across South Korea”.

    “We expect this will strengthen our business not only in South Korea but further synergise the business across Asia.”

  • Under Armour’s big first quarter

    Under Armour’s big first quarter

    Apparel and footwear chain, Under Armour, has reported net revenue growth of 30 per cent for the first quarter of 2016.

    The increase saw the sports brand reach net revenue of $1.05 billion, with the 2016 outlook raised to $5.0 billion representing growth of 26 per cent over 2015.

    “For the past 24 consecutive quarters or six years, we have driven net revenue growth above 20 per cent and we are incredibly proud of our start to 2016 with first quarter net revenue growth of 30 per cent,” said Under Armour chairman and CEO, Kevin Plank. “The strong results posted this quarter truly demonstrate the balanced growth of our brand across product categories, channels and geographies.”

    During the first quarter, wholesale net revenues grew 28 per cent year-over-year to $744 million compared to $579 million in the prior year’s period. North America net revenues for the first quarter grew 26 per cent year-over-year, or 27 per cent on a currency neutral basis.

    International net revenues, which represented 14 per cent of total net revenues for the first quarter, grew 56 per cent year-over-year, or 65 per cent on a currency neutral basis.

    “In footwear, this includes the remarkable success of the Stephen Curry signature basketball line, as well as the exciting launches of our first smart running shoe and our new line of Jordan Spieth inspired golf shoes,” said Plank.

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