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Tag: sportswear

  • China’s Kailas Opens First Directly Operated European Store in Chamonix

    China’s Kailas Opens First Directly Operated European Store in Chamonix

    Chinese mountain sports brand Kailas opened its first European retail store in Chamonix, France. The site gives the brand a direct physical foothold in the continental outdoor hub.

    It is the company’s first directly operated store outside China. Kailas already runs more than 300 wholesale and retail sales outlets worldwide.

    Direct operations replace third-party distribution

    Founded in 2003, Kailas built its business across mountaineering, rock climbing, ice climbing and trail running. The Chamonix store shifts that strategy. Instead of relying on wholesale accounts, event sponsorships and athlete outfitting, the brand now operates its own storefronts in competitive Western markets.

    Inside, the branch focuses on the Kailas Fuga trail-running line and doubles as a community hub for local runners. Kailas used the location to launch its Fuga Ex Pro G shoe. More than 80 runners and ambassadors from its Fuga Team and Fuga Mountain Club attended the debut.

    Challenging established alpine competitors

    Setting up shop in Chamonix puts Kailas in direct competition with European mountain sports incumbents on their home terrain. The French Alps draw dense traffic from elite trail runners and mountaineers. That makes the town an expensive proving ground rather than a high-volume revenue generator.

    For Asian sportswear makers, direct European retail brings higher overhead, strict labour regulations and steep lease commitments compared to domestic operations. Kailas bets that technical validation in the Alps will lift brand equity across international accounts and its core domestic market in China.

    Building on athlete partnerships

    This opening follows years of sports marketing that assembled an international roster of 107 sponsored athletes. Those sponsorships previously fed third-party retail distribution and online orders rather than dedicated company-owned doors.

    Future expansion will show whether the Chamonix location remains a standalone flagship or serves as a template for more direct-to-consumer stores across Western Europe.

  • Adidas Reopens 569-Square-Metre Chadstone Store Under Home of Sports Concept

    Adidas Reopens 569-Square-Metre Chadstone Store Under Home of Sports Concept

    Adidas reopened its Chadstone store in Melbourne with 569 square metres of selling space, making it the first location in the region built around the Home of Sports concept.

    The store returned to trading following a three-month renovation designed to expand floor capacity and introduce new merchandising layouts.

    Customisation and Footwear Ranges

    Part of the expanded floor plan houses a dedicated Originals shop-in-shop, using the brand’s Collection V2 design for the first time in the Australian market. Two main footwear walls show inventory spanning running, training, football and lifestyle lines.

    Shoppers can also use a dedicated Made for You counter near the point of sale. The station applies heat-pressed patches and personalised name sets directly onto apparel and shoes during purchase.

    Foot Traffic and Format Rollouts

    Securing prime space matters for sportswear operators chasing high-volume sales. The Chadstone shopping centre draws more than 22 million visitors each year, giving the brand direct exposure to one of the highest-density retail corridors in the country.

    Sportswear majors across Asia-Pacific continue to replace standard mall units with larger experience-led stores that combine performance categories with lifestyle streetwear under one roof. Nike and Puma have followed similar paths across regional gateway hubs, using flagship remodels to push direct-to-consumer sales and higher-margin personalised gear.

    The business opened the upgraded doors with a weekend roster of local pop-up collaborations, with attention now turning to how the Home of Sports layout performs ahead of wider network updates across Australia.

  • Lululemon Cuts Full-Year Forecast to US$10.35 Billion as Sales Slide

    Lululemon Cuts Full-Year Forecast to US$10.35 Billion as Sales Slide

    Lululemon Athletica lowered its full-year sales forecast to between US$10.35 billion and US$10.5 billion, posting its second consecutive guidance downgrade in three months.

    Comparable store sales dropped 9 per cent across the second quarter ended August 2, falling below market estimates and marking the company’s first quarterly decline on that metric since the pandemic.

    Shares tumbled 15 per cent in extended trading in New York following the announcement. The activewear maker has seen its equity lose more than 40 per cent of its value in 2026, trading at less than a quarter of its late-2023 record high.

    Slumping Americas and Rising Rivals

    Revenue in the Americas contracted 8 per cent during the quarter, while women’s apparel sales slipped 4 per cent. International revenue offered the lone bright spot, rising 4 per cent across overseas markets.

    Discounts and design missteps have eroded the brand’s pricing power across primary markets, opening space for fast-growing athleisure competitors such as Alo and Vuori. In Asia-Pacific, where premium sportswear demand has remained relatively steady, Lululemon faces a tight battle against agile regional entrants alongside these expanding Western labels.

    “While we continue to navigate some challenging dynamics, we are taking a prudent approach with our revised full-year outlook,” interim co-chief executive Meghan Frank said.

    Leadership Handover and Boardroom Truce

    Former Nike executive Heidi O’Neill assumes the chief executive role next week, concluding a four-month transition period after her appointment. She inherits depleted executive ranks following several senior departures this year.

    O’Neill must also manage relations with billionaire founder Chip Wilson. Wilson entered a cooperation pact with the board in May, agreeing to regular strategy sessions with O’Neill and an 18-month freeze on public criticism.

    Her first major operational milestone arrives with the release of third-quarter earnings in December, when investors will assess whether the product pipeline can arrest the slide in North American foot traffic.

  • Skechers Opens 8,650-Square-Foot Superstore at Sunway Pyramid in Malaysia

    Skechers Opens 8,650-Square-Foot Superstore at Sunway Pyramid in Malaysia

    Skechers opened an 8,650-square-foot Superstore at the Sunway Pyramid mall in Subang Jaya, expanding its physical presence in Malaysia.

    The relocated store is nearly six times larger than the brand’s previous 1,453-square-foot unit at the same shopping centre. It is the company’s first Superstore format in Subang Jaya. The launch lifts its nationwide network to 120 doors.

    Zoned layout and digital fitting

    Dedicated zones divide the catalogue into sections for walking, running, trail, pickleball, performance apparel and children’s collections. The store also includes SafeSize 3D foot-scanning hardware to generate personalised sizing data. Alongside the scanners, an in-store customisation station lets shoppers modify selected shoes and garments.

    Footwear retailers across Southeast Asia continue to trade standard mall units for large experiential spaces. The bigger layouts capture higher basket sizes and accommodate specialized athletic lines that boutique footprints cannot hold.

    Expansion pipeline across Malaysia

    Malaysia is a key sales volume driver for the American brand. Cedrick Tan, president of Skechers Southeast Asia, Hong Kong and South Korea, said the group will maintain its brick-and-mortar investment pace to keep up with domestic demand.

    More outlets will launch across the country over the coming months to build on the 120-store base.

  • Indian Sneaker Brand Zaydn Raises Fresh Capital for Expansion

    Indian Sneaker Brand Zaydn Raises Fresh Capital for Expansion

    Indian sneaker brand Zaydn has secured fresh capital to accelerate retail expansion across the domestic market.

    The investment will support the brand’s production scale and broader distribution network as consumer appetite for homegrown footwear labels increases across Indian urban centres.

    Targeting domestic sneaker demand

    Capital from the round will go directly toward expanding retail channels and widening the brand’s core product lineup. Indian consumers continue to shift casual wardrobe budgets toward sneakers and athletic styling, opening room for domestic players to compete alongside established global labels.

    Distribution strategy for direct-to-consumer and lifestyle footwear in India relies heavily on blended retail channels. Brands must balance online marketplaces with dedicated brand outlets to build repeat purchase rates and maintain stock efficiency in metro regions.

    The race for shelf space

    Homegrown footwear brands in India face stiff competition from multinational sporting goods giants and local value manufacturers alike. Established international brands hold the bulk of premium mall space, leaving younger labels to build loyalty through direct channels and targeted offline footprint before pushing into Tier-2 retail corridors.

    RetailNews Asia will track Zaydn’s subsequent channel rollout and store openings as the new capital deployment begins across regional markets.

  • Sportswear Brands Overhaul Supply Chains as Functional Demand Jumps 74%

    Sportswear Brands Overhaul Supply Chains as Functional Demand Jumps 74%

    Sportswear brands across Asia-Pacific are overhauling supply chains and trimming product lines to protect margins as regional functional apparel demand heads toward a 74 percent surge by 2033.

    Euromonitor projects the Asia-Pacific region will outpace all other markets in sportswear growth through 2030, driven by outdoor recreation, running, racket sports, and women’s athletics.

    Cutting Styles and Betting on Function

    Shoppers are resisting price increases across regional retail markets, forcing sportswear labels to rely on operational efficiency rather than markups. Valerie Van Tran, partner at Delta West Group in Singapore, said consumers increasingly favour durability and performance over fashion-led collections.

    “As consumers become increasingly value-conscious amid macroeconomic uncertainty, demand for functional apparel is projected to grow 74% by 2033, demonstrating that customers are willing to pay for quality rather than trends,” Van Tran said.

    Fast Retailing’s Uniqlo built a dominant regional footprint by focusing on core functional basics, while Chinese platforms Shein and PDD Holdings’ Temu use algorithm-driven forecasting to eliminate unsold stock. Traditional sportswear makers are now adopting similar digital tools to shorten development cycles and limit inventory risk.

    Pricing Pressure and Sourcing Shifts

    Passing higher input costs directly to shoppers is no longer working. Aditya Kaushik, analyst at Coresight Research, said brands must give consumers concrete reasons to pay premium prices, such as superior materials or improved fit, while ditching poor-selling styles.

    Brands need to tighten collections, work directly with manufacturers, and shift away from storewide discounting in favour of targeted promotions, Kaushik added. He pointed to Ralph Lauren’s strategy of improving product mix and customer experience to protect perceived value without eroding margins.

    For global and regional sportswear players, the operational playbook has shifted: inventory precision matters more than sheer volume expansion. Diversified sourcing networks are replacing concentrated factory footprints across the region, shielding apparel labels from trade tariffs and transport bottlenecks.

    Brand operators across the region now face the challenge of proving their investments in automated forecasting and tighter vendor networks before the 2027 production cycles lock in.

  • Lululemon Launches Wellbeing Garden Activation in Shanghai

    Lululemon Launches Wellbeing Garden Activation in Shanghai

    Lululemon launched its Wellbeing Garden activation in Shanghai on October 10, bringing its global Wellbeing for All campaign to mainland consumers. The project anchors community gatherings around physical movement and mental wellness across the city.

    The Canadian athletic apparel maker designed the installation to merge mindfulness exercises with product shows. Shoppers and fitness participants can access instructor-led sessions, interactive wellness spaces, and product trials on site.

    Community Building in China

    Experiential retail remains central to how international sports brands build customer loyalty in Tier 1 Chinese cities. Rather than relying solely on conventional store formats, sportswear labels deploy outdoor pop-ups, run clubs, and yoga sessions to keep foot traffic connected to physical stores.

    Lululemon has built its mainland presence around store ambassadors and free community workouts. The Shanghai garden activation extends that playbook by creating a dedicated destination outside standard shopping mall footprints.

    Competition in Premium Activewear

    Mainland China continues to attract intense competition among premium athletic and outdoor brands. Global names face rising domestic sportswear labels that are expanding their own lifestyle and technical apparel ranges.

    The Shanghai activation runs as retail operators across China watch fourth-quarter foot traffic patterns and community participation figures closely.

  • Lululemon Opens 1,220-Square-Metre Harajuku Flagship in Tokyo

    Lululemon Opens 1,220-Square-Metre Harajuku Flagship in Tokyo

    Lululemon has opened a 1,220-square-metre flagship store in Tokyo’s Harajuku district, its largest retail location across the Asia-Pacific region. The multi-level site serves as the brand’s first global flagship in Japan, built to anchor its wider expansion beyond traditional yoga apparel.

    The store design incorporates a sculptural logo centrepiece built with Japanese furniture maker Karimoku and Torafu Architects. It features commissioned artworks referencing Meiji Shrine, Yoyogi Park and Ura-Harajuku, alongside the company’s first in-store personalisation services in Japan and traditional Furoshiki gift wrapping options.

    Local Design and Product Mix

    Assortments in the Harajuku store focus heavily on category diversification, stocking lines for running, training, golf, tennis and commuting. Apparel includes dedicated Asia Fit cuts tailored specifically to regional sizing preferences, moving the brand deeper into everyday activewear.

    Elliot Harris, Lululemon’s senior vice president and general manager for Asia Pacific, noted that Japanese consumers demand high standards of craftsmanship, longevity and product education. The flagship operates as a community venue hosting running events like the Hatsu Run and sessions with local brand ambassadors.

    Betting on Japanese Sports Apparel

    While many apparel chains across East Asia trim physical square footage to cut overhead, premium athletic labels are taking the opposite route in Tier 1 retail hubs. Japan’s sports apparel market is projected to expand into a US$15 billion sector by 2032, driven by sustained local participation in fitness, running and outdoor movement.

    RetailNews Asia views the Harajuku opening as a direct play for brand equity in a market where shoppers still place heavy value on physical store service before buying online. Large-format spaces allow athletic brands to justify premium price points by bundling experiential marketing with technical product demonstrations.

    Lululemon is monitoring foot traffic and conversion metrics at the Harajuku site as it evaluates flagship store formats for other key metropolitan markets across Asia Pacific.

  • Anta Sports Lifts First-Half Revenue 12.9% to $6.1 Billion

    Anta Sports Lifts First-Half Revenue 12.9% to $6.1 Billion

    Anta Sports lifted first-half revenue 12.9 per cent to RMB43.51 billion ($6.1 billion) for fiscal 2026. Strong demand across the company’s outdoor portfolio drove the top-line gain.

    Revenue at the core Anta brand rose 4.8 per cent year on year to RMB17.77 billion ($2.64 billion). Sportswear line Fila added RMB15.05 billion ($2.24 billion), a 6.1 per cent increase over the six-month period.

    Outdoor labels outpace core brands

    Specialty outdoor and niche sports apparel carried the bulk of the group’s sales growth. The division covering Descente, Kolon Sport, Jack Wolfskin and female activewear label Maia Active surged 44.2 per cent to RMB10.69 billion ($1.59 billion).

    Spending on product development increased alongside the broader business. Anta allocated approximately RMB1.11 billion ($164.95 million) to research and development during the half.

    Chairman Ding Shizhong said the company will keep investing in product innovation, brand equity and regional retail upgrades. It also plans to build global management capabilities.

    Leadership reset at the flagship unit

    The financial update follows an executive change at the group’s main commercial division. Anta brand chief executive Xu Yang stepped down in July, citing personal family reasons. Directors placed co-chief executive Lai Shixian in charge of the flagship label on an interim basis.

    Market trends show a broader split in Chinese sportswear retail. Mainstream sneaker and apparel sales face stiffer price competition and saturated footprints. Meanwhile, premium outdoor lines continue to capture higher consumer spending in tier-one and tier-two cities.

    Beyond its directly run portfolio, Anta remains the controlling shareholder in Amer Sports, owner of Arc’teryx, Salomon, Wilson and Atomic. Focus now turns to how quickly interim chief Lai Shixian adjusts retail distribution for the core Anta brand ahead of the winter selling season.

  • Puma Relocates and Expands Flagship Store at VivoCity Singapore

    Puma Relocates and Expands Flagship Store at VivoCity Singapore

    Puma has opened its renovated flagship store at VivoCity in Singapore. The label shifted operations to a larger space on the mall’s ground level.

    Trading previously took place on level two. The new location sits on level one to capture heavier shopper traffic.

    Floor shift and category layout

    The expanded store houses the brand’s footwear, apparel, and accessories across distinct sections. Key product zones show running, training, team sports, and motorsports merchandise.

    “VivoCity is an important retail destination in Singapore, and this new flagship allows us to bring the full breadth of Puma to consumers in a more engaging and accessible way,” said Sanjay Roy, managing director of Puma Southeast Asia and Oceania.

    Sportswear footprint in regional malls

    Sports brands across Southeast Asia continue upgrading mall tenancies from upper levels to prime ground-floor units. The strategy targets casual lifestyle buyers alongside performance athletes. RetailNews Asia has observed similar moves across core retail nodes in Singapore, where flagship expansions anchor marketing and broader wholesale distribution.

    At VivoCity, the store is now fully operational with the brand’s complete seasonal line-up ahead of the final quarter retail cycle.

  • On Opens First Sydney Store at Westfield Bondi Junction

    On Opens First Sydney Store at Westfield Bondi Junction

    Swiss sportswear company On has opened its first Sydney store at Westfield Bondi Junction. The launch brings its Australian retail network to two physical locations.

    Located on Level 3, the 493-square-metre space pushes the brand’s global corporate-owned store count past 70 units across major metropolitan centres.

    Footwear, Collaborations and Local Design

    The shop carries On’s core inventory across running, training, tennis, and lifestyle footwear, apparel, and accessories. Shoppers can also buy limited-edition collaborative collections with external partners, including Post Archive Faction, Sky High Farm Goods, and grocery brand Erewhon.

    Local design elements run throughout the interior. Builders fitted the unit with textured concrete, sandstone-style seating, regional tiles, and a bespoke accent wall created by Australian finish firm Pretty in Paint Australia to match coastal running corridors around Bondi.

    “It is a place that feels deeply connected to what On stands for,” said Lauren Portelli, commercial director for Oceania at On.

    Direct Retail Push in Asia-Pacific

    Direct retail expansion has become a primary channel for performance footwear labels seeking higher margins and greater control over brand presentation across Asia-Pacific. Wholesale distribution through specialty running shops gave On its initial market volume in Australia. Dedicated company stores now allow the business to show full technical lines alongside higher-priced lifestyle apparel that multi-brand stockists rarely carry.

    Founded in Zurich in 2010, the company now distributes products across more than 80 countries worldwide. Attention turns to whether the Swiss group will add direct retail sites in Melbourne and Brisbane as it scales regional store operations.

  • ALO Enters China with Tmall Debut After RMB10 Million First-Minute Sales

    ALO Enters China with Tmall Debut After RMB10 Million First-Minute Sales

    Alo Yoga entered the mainland Chinese market on August 12 through an exclusive storefront on Alibaba Group’s Tmall platform, generating over RMB10 million in its opening minute.

    Pre-sales opened at 12:30 a.m., setting a record for the fastest launch sales in Tmall’s sports and outdoor category.

    Targeting high-spend shoppers

    The premium activewear label is retailing women’s and men’s apparel, footwear, accessories and wellness products through the flagship store. The partnership gives Alo direct access to Tmall’s 88VIP program, an active pool of more than 62 million top-tier spenders across the platform.

    “The partnership reinforces Tmall’s position as the go-to choice for global brands in China seeking high-value customers and scalable growth,” said Gu Di, general manager of sports and outdoors at Taobao and Tmall Group.

    Digital-first route into activewear

    Selling online first allows Alo to test product demand across Chinese provinces without committing capital upfront to prime shopping mall leases. Rival athletic apparel brands established their presence in China by building city-by-city community hubs before opening physical stores, whereas Alo is relying on Alibaba’s customer database to build scale immediately.

    The Chinese online rollout follows Alo’s wider expansion across Asia-Pacific, which recently included a physical store launch in the Philippines. The next test for the company is whether early online demand will translate into brick-and-mortar locations in tier-one retail hubs.

  • British Sportswear Giant Castore Bags Historic Brand Grenson Shoes: A Strategic Move to Boost Profitability

    British Sportswear Giant Castore Bags Historic Brand Grenson Shoes: A Strategic Move to Boost Profitability

    UK-based sportswear retailer Castore has recently announced its acquisition of the longstanding footwear brand Grenson Shoes. This strategic move is aimed at bolstering Castore’s financial stability and expanding its product portfolio.

    Embracing Heritage Brands

    According to Thomas Beahon, co-founder of Castore, the acquisition of Grenson, a 160-year-old brand, underlines the company’s belief in the value of heritage brands. Grenson has built a diverse customer base over the years and has successfully partnered with some of the most renowned global brands.

    Beahon highlighted that the rich heritage that brands like Grenson possess is one of the key factors contributing to their enduring appeal. He believes that the historical legacy, born out of years of dedication, love, and passion, is an element that cannot be artificially recreated or replaced by advanced technologies like AI.

    Grenson, which is based in Northampton, England, has earned international acclaim for its high-quality leather shoes. Among its wide range of styles, the brand’s signature wingtip shoes are especially popular.

    Overcoming Common Challenges

    Throughout Castore’s decade-long journey, Beahon has observed that many brands grapple with similar issues, such as balancing growth and profitability, deciding between short-term and long-term goals, developing multi-channel distribution, and strategizing international expansion.

    He pointed out that it’s challenging for brands to achieve profitable growth without seeking external funding, which often leads to the dilution of the brand’s unique identity and values.

    However, Beahon argued that Castore’s new approach of investing in premium and established brands has effectively addressed the common issue of cash flow that many similar brands face. Moreover, he emphasized that Castore’s strategy is primarily focused on yielding long-term returns.

    He expressed his strong belief in the potential of great brands to continually strengthen over time with the right nurturing and management. As a company, Castore is deeply committed to promoting British brands’ competitive edge on the global platform.

    Questions & Answers

    Why has Castore acquired Grenson Shoes?
    Castore’s acquisition of Grenson Shoes is part of a strategic move to enhance its financial health and broaden its product range.

    What is Castore’s view on heritage brands?
    Thomas Beahon, co-founder of Castore, holds a high regard for heritage brands. He believes that their rich history and legacy, achieved over many years of dedication, love, and passion, contribute significantly to their lasting appeal.

    What are the common challenges that brands face according to Beahon?
    Beahon identified several common challenges that many brands face, including balancing growth and profitability, deciding between short-term and long-term goals, developing multi-channel distribution, and strategizing for international expansion.

  • Stephen Curry Scores Slam Dunk Deal with Chinese Sportswear Giant Li-Ning

    Stephen Curry Scores Slam Dunk Deal with Chinese Sportswear Giant Li-Ning

    Li-Ning, a prominent sportswear company in China, has recently announced a multi-faceted partnership with NBA Star, Stephen Curry. This exciting collaboration will initially emphasize on the sport of basketball and golf, with future plans to expand into lifestyle and other sportswear areas.

    A Crucial Partnership

    In this newly forged union, Li-Ning and Curry will work closely to devise new products, foster exclusive content, and devise consumer experiences that appeal to the interests of young athletes and sports consumers. Stephen Curry expressed enthusiasm about the partnership, attributing his decision to the company’s innovative product line and capabilities. Curry was particularly impressed by the quality, comfort, and performance of Li-Ning’s footwear, which he believes will align perfectly with the image he wants to establish for his own brand.

    The sportswear company, Li-Ning, which was founded in 1990 by the former Olympic Gymnast Li Ning, has flourished into one of the largest brands in China’s sportswear industry. Li Ning views this partnership as a reflection of their mutual emphasis on performance and the future of sports.

    Shared Vision

    The company’s founder expressed a shared focus on performance and the potential of sport, believing in the power of sport to ignite passion and inspire each generation to push beyond its limits. Both Li-Ning and Curry are eager about this partnership and look forward to building upon it to continually push boundaries and open new horizons for global sport.

    Questions & Answers

    What is the nature of the partnership between Li-Ning and Stephen Curry?
    The partnership involves multi-category development focusing initially on basketball and golf, with plans to expand into other sportswear and lifestyle sectors.

    What was the critical factor that influenced Stephen Curry’s decision to collaborate with Li-Ning?
    Stephen Curry was primarily impressed by the quality, comfort, and performance of Li-Ning’s shoes, which gave him confidence in the company’s capability to align with his brand’s vision.

    What does this partnership signify for Li-Ning and Curry?
    Both parties view this collaboration as a reflection of their shared focus on performance and the future of sports. They look forward to pushing boundaries and creating new possibilities for global sport.

  • Swiss Sportswear Giant On Unveils First Standalone Store in Seoul, Invigorating South Korea’s Retail Scene

    Swiss Sportswear Giant On Unveils First Standalone Store in Seoul, Invigorating South Korea’s Retail Scene

    Swiss sportswear label, On, has unveiled its inaugural standalone shop in South Korea, furthering its direct-to-consumer reach within the nation.

    Strategically Located in Seoul

    The store, nestled within Seoul’s Hannam district, signifies On’s maiden standalone brand space in the Korean market. This launch builds upon the brand’s initial direct retail outposts in Yeouido and Jamsil, which were established in the previous November.

    The shop encompasses three floors, with the lower level spotlighting On’s running collection. The higher levels are dedicated to lifestyle, tennis, outdoors, and children’s merchandise.

    The basement has been repurposed as a hub for running, functioning as a space for community gatherings, such as running club meets and in-store events tied to the local running community.

    Inspired by Seoul’s Night Running Routes

    The store’s aesthetic borrows elements from Seoul’s evening running paths. The use of lighting and reflective surfaces aims to replicate the dynamic movement and visual ambiance of the city post-sunset. The storefront’s design elements also nod towards the nearby Han River.

    According to Rebecca Cai, On’s APAC GM, the brand anticipates the store to serve as a central spot for their running community. This is especially relevant with the looming Seoul Marathon. The brand also hopes the space will allow customers to fully immerse themselves in On’s universe, and personally interact with their latest performance and design innovations.

    This inauguration aligns with the company’s ongoing efforts to widen its retail footprint across Asia. Just this week, On launched its most expansive store in China, situated at Shenzhen MixC World. This two-story outlet covers approximately 802 square meters.

    Questions & Answers

    What does the new On store in Seoul offer?
    The store provides a wide array of sportswear, including running, lifestyle, tennis, outdoor, and kids’ products. Additionally, it will serve as a hub for community activities related to running.

    What is unique about the design of the new store?
    The design of the store is inspired by Seoul’s night running routes, with lighting and reflective surfaces that mimic the city’s atmosphere after dark. The facade also pays homage to the nearby Han River.

    What recent expansion efforts has On undertaken in Asia?
    On has been actively expanding its retail network in Asia. Along with the new standalone store in South Korea, it recently opened its largest store in China, located in Shenzhen MixC World.