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Tag: Swarovski

  • Swarovski and DFS put customers in the frame

    Swarovski and DFS put customers in the frame

    Throughout February 2016, shoppers who make purchases at selected T Galleria by DFS stores in Hong Kong and Macau can enjoy an ‘exclusive’ silhouette portrait created by local artists as part of a new Swarovski campaign.

    The portraits are gifted in a Swarovski paper frame decorated with the brand’s iconic crystals.

    The service is now available at the T Galleria by DFS stores in Canton Road and Tsim Sha Tsui East in Hong Kong, as well as at City of Dreams and The Shoppes at Four Seasons in Macau.

    Swarovski-DFS-Valentines-Day-offer2

    Karen Tse, Director, Travel Retail Asia Pacific, Swarovski, said: “Swarovski believes that the shopping experience is crucial to how consumers appreciate and value our brand and our exquisite jewellery.

    Swarovski-DFS-Valentines-Day-offer1

    “That is why we have been introducing innovative consumer events such as the Valentine’s Day portrait offer. We
    want to give Swarovski customers an enjoyable memory of visiting our shops and that’s particularly important in prime locations for tourists such as our shops in T Galleria by DFS.”

    Jason Blejwas, Director Merchandise, Sunglasses, Fashion Watches and Jewellery, Global Merchandising, at DFS Group Limited, said: “We’re excited to partner with Swarovski to bring our T Galleria by DFS customers another exciting activation that celebrates our local destinations as well as our fantastic Swarovski product offering.

    “We’re confident this delightful and engaging in-store experience will make for a memorable trip for visitors to Hong Kong and Macau this Valentine’s Day.”

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  • Swarovski partners with DFS on in-store styling

    Swarovski partners with DFS on in-store styling

    Swarovsiki and DFS in Hong Kong and Macau are partnering this Christmas with Asia’s first in-store styling service offering customers complementary hand decoration.

    The new service was launched on 21 November in T Galleria by DFS stores in both territories, with Swarovski stylists providing the exclusive consultation on the Swarovski crystal designs.

    The new ‘exclusive service’ is being made available during selected times within DFS’ stores in Canton Road and Tsim Sha Tsui East in Hong Kong, as well as at the City of Dreams and Shoppes at Four Seasons in Macau.

    Swarovski partners with DFS

    Commenting, Karen Tse, Director, Travel Retail Asia Pacific, at Swarovski, said: “Swarovski empowers women to make their every day extraordinary and this is an example of how we bring our mastery of crystal cutting and passion for jewellery design to life.

    “We are excited to partner with DFS Group for this very first in-store styling experience that brings travellers an extra touch of Swarovski sparkle when visiting T Galleria by DFS in Hong Kong and Macau.”

    Swarovski DFS up close

    A close up-view of the hand decoration process.

    Adding his comments, DFS Group’s Jason Blejwas, Director of Merchandise, Sunglasses, Fashion Watches & Jewelry, Global Merchandising said: “DFS is excited to partner with Swarovski in presenting this premier tailor-made activation in our T Galleria by DFS Hong Kong and Macau Swarovski boutiques.

    “Through exclusive events such as Swarovski’s holiday hand decoration activation, we are able to create a dynamic and delightful experience for our customers and continue to deliver on our promise to be the world traveller’s preferred destination for luxury shopping.”

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  • Starbucks Cards with Swarovski crystals will be available in limited quantities in China, Hong Kong …

    Starbucks Cards with Swarovski crystals will be available in limited quantities in China, Hong Kong …

     Since the first Starbucks Card launched in 2001, designers have created hundreds of varieties of these collectible cards.

    One of this year’s new designs, available at participating Starbucks stores in Asia, is a Starbucks Card adorned with Swarovski crystals. The premium mini Starbucks Card – small enough to fit on your keyring – will be available in select markets across the region.

    The limited-edition mini Starbucks Card creates the feeling of a snowscape for holiday gift-giving. The design, awash in champagne and silver hues, is studded with 29 dazzling Swarovski crystals applied in Austria. This international exclusive will be available starting in November in limited quantities in China, Hong Kong, Indonesia, Philippines and Thailand.

    “We continually innovate to find convenient and expressive ways to pay,” said Brady Brewer, senior vice president of Category Brand Management for Starbucks China and Asia Pacific Region. “We’ve featured premium materials like sterling silver, and of course we introduced mobile payment in several Asia markets.”

    Production of the one-of-a-kind Starbucks Card with Swarovski crystals was a collaboration between the Austria-based company for crystal application and a U.S. supplier that printed the cards. The Starbucks Card features a barcode, rather than a magnetized stripe, to enable crystals to be placed across the entire face of the card. The Starbucks Card has a minimum load amount that varies by market.

    “This Starbucks Card is a premium option for customers looking to give a gift to themselves or their favorite Starbucks fan with something special,” Brewer said. “This is just the beginning of what we’re going to see for the holidays at Starbucks.”

    Starbucks Cards with Swarovski crystals will be available in limited quantities in China, Hong Kong, Indonesia, Philippines and Thailand this Holiday

    Starbucks Cards with Swarovski crystals will be available in limited quantities in China, Hong Kong, Indonesia, Philippines and Thailand this Holiday

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  • Nike, Muji, Adidas apply for Indian retail rights

    Nike, Adidas and Muji are among eight global companies seeking single brand retailing approval from the Indian government.

    According to a report in The Indian Express the Department of Industrial Policy and Promotion (DIPP) has received eight applications from global brands including Skechers, Kiko International, Ryohin Keikaku (Muji), Nike, Adidas and Swarovski after foreign direct investment rules were relaxed in July.

    Foreign companies can now conduct business through more than one joint venture in India, according to the newspaper.

    Since then, ITaly’s Kiko International has applied to retail beauty and skin care products, apparel, jewellery and handbags. Shoe maker Skechers and glass creator Swarovski followed.

    Swarovski, along with Nike, have previously had applications turned down – in Swarovski’s case because it wanted to sell in both cash-and-carry chains and single brand retail stores. It was told to reapply with separate applications, The Indian Express reports.

    The identity of the other two companies was not revealed.

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