Retail News CRM

Tag: tablet

  • AirAsia X launches in-flight tablet

    AirAsia X launches in-flight tablet

    Malaysian airline AirAsia X has launched the Xcite Inflight Entertainment tab to enhance the in-flight experience for traveling guests.

    The Xcite tab – which is a Huawei Mediapad 2 that comes with a 10.1-inch Full HD widescreen display, Harman Kardon audio technology for a richer acoustic experience and headset – offers hours of entertainment with options to shop with the AirAsia BIG Duty-Free catalog included in the tab.

    Travelers will get to view popular Hollywood blockbusters, as well as other international and local movies and TV shows; and listen to music, play games, browse magazines using the tab.

    It supports five languages (English, Bahasa Malaysia, Mandarin, Korean, Japanese) and is complimentary for all Premium Flatbed seats, while guests traveling on Economy seats will be able to pre-book the tab via airasia.com or request it onboard for a fee.

    “We are continuously looking for ways to give our guests an enhanced traveling experience with AirAsia X,” said Benyamin Ismail, Chief Executive Officer of AirAsia X Berhad.

    “The content will also be regularly updated to ensure our guests are getting the best quality entertainment when they travel with us.”

  • Amazon Fire tablet hits China

    Amazon Fire tablet hits China

    Amazon has launched its first ever tablet in the Chinese market. The online retail giant has made the Amazon Fire tablet available in China. It initially launched in the West back in September with an eye-catching £50 price tag.

    With a price of 499 RMB, the Amazon Fire is pretty much identically priced in this new market.

    Amazon has had to find a new search engine partner for the China launch. Google is unable to operate in the country, so Amazon is partnering with top Chinese search engine Baidu to help power its tablet.

    Baidu will also provide apps through its 91Wireless Android app store, as well as online video through iQiyi – China’s second biggest online video service.

    Amazon doesn’t enjoy anything like the same market position as it enjoys in the US and UK over in China. It’s online retail business is well behind such local giants as Alibaba and JD.com.

    It will be interesting, then, to see how the Amazon Fire tablet fares in China – especially as its low price is nothing special in a market filled with affordable, decent-quality Android tablets.

    Still, the extensive backing of China’s top search engine should at least start the Amazon Fire tablet off on something like a level playing field.