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Tag: VivoCity

  • Puma Relocates and Expands Flagship Store at VivoCity Singapore

    Puma Relocates and Expands Flagship Store at VivoCity Singapore

    Puma has opened its renovated flagship store at VivoCity in Singapore. The label shifted operations to a larger space on the mall’s ground level.

    Trading previously took place on level two. The new location sits on level one to capture heavier shopper traffic.

    Floor shift and category layout

    The expanded store houses the brand’s footwear, apparel, and accessories across distinct sections. Key product zones show running, training, team sports, and motorsports merchandise.

    “VivoCity is an important retail destination in Singapore, and this new flagship allows us to bring the full breadth of Puma to consumers in a more engaging and accessible way,” said Sanjay Roy, managing director of Puma Southeast Asia and Oceania.

    Sportswear footprint in regional malls

    Sports brands across Southeast Asia continue upgrading mall tenancies from upper levels to prime ground-floor units. The strategy targets casual lifestyle buyers alongside performance athletes. RetailNews Asia has observed similar moves across core retail nodes in Singapore, where flagship expansions anchor marketing and broader wholesale distribution.

    At VivoCity, the store is now fully operational with the brand’s complete seasonal line-up ahead of the final quarter retail cycle.

  • Dyson opens Demo store in Singapore

    Dyson opens Demo store in Singapore

    Southeast Asia’s largest Dyson Demo store has landed in Singapore’s VivoCity, creating what the brand describes as an immersive experience retail space.

    The launch of the Dyson Demo store is part of the brand’s global drive to “further grow its direct-to-consumer retail ambitions”. The new store will join Dyson’s three smaller stores in the city – Dyson Demo Zones in Westgate, Nex and Tampines Mall, together with a Demo Store in Capitol Singapore.

    Located on the first floor of the shopping mall and spanning 172sqm, the store features several demonstration zones and interactive displays to create an in-store experience. Customers will be able to access Dyson’s full portfolio of household appliances and try the products before purchasing.

    Meanwhile, Dyson’s Beauty Labs are designed for in-house hair care, equipped with three styling stations. Customers can have their hair styled and meet the brand’s experts to get advice based on their hair type and styling preferences.

    At the Personalisation Bar, customers can enjoy complimentary case embossing for their Dyson Supersonic hairdryer, Dyson Airwrap styler, and Dyson Corrale straightener with a selection of colors for the foil initials and gift-wrapping services.

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  • VivoCity launches Asia’s first instant parking-rewards programme

    VivoCity launches Asia’s first instant parking-rewards programme

    VivoCity has partnered with DBS Bank to launch Asia’s first instant parking-rewards program.

    DBS customers can link their VivoRewards account to their DBS PayLah! account to earn points for purchases charged to an eligible DBS/POSB payment mode at VivoCity. Points earned will be applied to parking charges.

    “We work closely with merchants across Singapore to optimize their payments journey,” said Jeremy Soo, head of DBS consumer banking group in Singapore. “With our focus on using digital technologies to perfect customer experiences, we are able to work with our partners to co-create seamless and hassle-free experiences for their customers across multiple touchpoints.”

    The purpose of the new program is to bypass the usual “shop, scan, upload” method. Now,  by tapping onto DBS’ API and technology platforms, VivoCity can process eligible transaction information in real-time, calculate and award points instantly, increasing the program’s efficiency and accuracy.

    “It’s long been a bugbear for customers, having to collect receipts and wait for days before parking rebates are processed in a typical mall. We’ve been able to achieve a new payment milestone by eliminating this process altogether, so customers are able to receive rebates instantly and can focus on enjoying themselves at the mall,” Jeremy said.

    Head of retail management at Mapletree Commercial Property Management, Charissa Wong, said the introduction of the DBS x VivoRewards Instant Rewards Programme is part of an ongoing effort to enhance customers’ experience at VivoCity.

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  • Cheese tea bakery cafe Nayuki launches debut store in Singapore

    Cheese tea bakery cafe Nayuki launches debut store in Singapore

    Chinese tea bakery Cheese Tea Bakery Nayuki has launched its first overseas store at VivoCity. The popular brand, credited as a forerunner in pairing fruit teas with soft European-style bread items, is offering a one-for-one promotion to celebrate the opening. A wave of similar businesses has emerged within China and throughout the region following the brand’s business model.

    Cheese Tea Bakery Nayuki is entering the Singaporean market under a joint venture agreement with local bakery franchise BreadTalk Group.

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  • Marks & Spencer concept store opens in VivoCity Singapore

    Marks & Spencer concept store opens in VivoCity Singapore

    Marks & Spencer Singapore has opened a full-scale concept store in VivoCity bringing a vast array of its own-brand fresh foods and beverages to the city, some for the first time. The 15,500sqft store offers a broader range of fashion, a new food hall and fresh zone similar to the style of larger Marks & Spencer Hong Kong stores, a broader range of wines and the chain’s third coffee-to-go cafe in the city.

    The foodhall features nearly 3000 products selected from the UK department store’s range building on what the retailer describes as a growing demand in Singapore for M&S’s convenience food.

    Marks & Spencer Singapore has added a range of chilled foods and beverages, including perishables. The new store sells fruits, vegetables, yogurts, a selection of cheeses, fresh milk and ready-made salads and meals. Some products are new-to-market for the brand, including raw meat and pre-packed sandwiches, all air freighted from the UK daily.

     

    The coffee-to-go cafe offers speciality coffee and beverages along with patisserie foods including cakes and fresh pastry. An in-store bakery produces a selection of breads, scones and cookies daily.

    Fashion has not been left out in the VivoCity store’s revamp. Each fashion label is now clearly segmented, with distinct identities that allow customers to see which label best meets their personal style preferences. The brands are identified by different branding, visual merchandising and props. The VivoCity store will also be the sixth Marks & Spencer Singapore outlet to stock a kidswear range.

    “Customers are at the heart of everything we do at Marks & Spencer and we’re delighted to be bringing our exciting new shopping experience to customers in Singapore,” said Christine Choi, CEO at Marks & Spencer Asia.

    “Combining the best of our latest collections, together with our inspiring store environment and exceptional customer service, our store at VivoCity is truly special.”

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  • 6ixty8ight Singapore expands by opening stores

    6ixty8ight Singapore expands by opening stores

    Hong Kong lingerie brand 6ixty8ight is trebling its Singapore store network. 6ixty8ight Singapore will open new stores at Tampines 1 on December 1 and at Bugis Junction this week. They follow the brand’s debut at VivoCity in July.

    The Bugis Junction 6ixty8ight Singapore store will take up340sqm of space, a little larger than the 270sqm site at Tampines 1 – but both are considerably larger than the first store, which is just 185sqm.

    6ixty8ight was founded in 2005 by Hop Lun Group which has manufactured lingerie for many international brands for more than 25 years. Its strategy was to use its manufacturing expertise to create underwear for Chinese women. Such a course did not cannibalise sales from its manufacturing customers, which primary target western markets. It was the first time the manufacturer had developed its own label.

    The brand, which targets women aged 15 to 30, has found a ready market in Hong Kong, Taiwan and South Korea where its value offer and fun store decor has differentiated it from rivals. It now has more than 150 stores in the region.

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  • 6ixty8ight opens first SEA store at Singapore

    6ixty8ight opens first SEA store at Singapore

    Hong Kong-headquartered lingerie label 6ixty8ight has opened its first store in Southeast Asia, at VivoCity.

    The new 6ixty8ight Singapore store takes up more than 2000sqft on level 2 of the popular shopping centre.

    The brand was founded in 2005 by Hop Lun Group which has manufactured lingerie for many international brands for more than 25 years. Its strategy was to use its manufacturing expertise to create underwear for Chinese women. Such a course did not cannibalise sales from its manufacturing customers, which primary target western markets. It was the first time the manufacturer had developed its own label.

    Between 2014 and 2016, the company embarked on a rapid growth plan, expanding from 48 stores to 110, 20 of them in Hong Kong and the balance in Mainland China. Today it has 140 stores, having since expanded into South Korea, Taiwan and Macau. Its points of difference are carefully targeting women aged 15-30, focusing on lingerie, socks, nightwear and minimal casual wear to complement it (rather than trying to take on fast-fashion chains which offer broad ranges to both genders and children) and pricing. In Singapore the store will sell bras at S$13.90 and denim culottes for $39.90.

    The 6ixty8ight Singapore store will feature the brand’s full range, including accessories.

    To mark the opening, the store is giving away 6800 pairs of panties free to shoppers who can show instore that they follow the label on Instagram.

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  • Liang Sandwich Bar chain opens at VivoCity

    Liang Sandwich Bar chain opens at VivoCity

    New “Asian-style sandwich” chain Liang Sandwich Bar launched in Singapore on Saturday, with an outlet in VivoCity mall’s B2 level.

    A second store is scheduled to open in Raffles City next month.

    Besides the two Singapore stores, Liang Sandwich Bar expects to have built its network in Malaysia to 18 stores by the end of August as it plots an aggressive expansion strategy. It launched there last December.

    The Chinese fast-food brand uses various popular sandwich fillings with Taiwanese-style scallion pancakes in place of bread. One hundred free sandwiches were given out over the course of the weekend as a promotion for the new VivoCity store.

    The Taiwanese brand has more than 12,000 outlets worldwide throughout Asia and North America. It is endorsed by a highly prominent figure in Chinese entertainment, Mandopop rap artist Jay Chou.

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  • VivoCity mall extension start operating

    VivoCity mall extension start operating

    Singapore’s VivoCity mall has opened a new 3000sqm basement extension housing 10 fashion, athleisure and lifestyle brands.

    Mapletree Commercial Property Management VP for marketing communications Gwen Au said the new extension will allow shoppers to discover new retail concepts and expanded fashion and lifestyle collections.

    A new escalator lobby has been constructed leading through the extension to improve access to and from the Harbourfront MRT station.

    One of the new tenants in VivoCity B1 is Fila, which is launching three concepts under the one roof – Fila, Fila Kids, and Fila Fusion – offering buyers a range of performance, sport couture, and lifestyle collections. Adidas will also present multiple store formats in the extension, unveiling its stadium concept store (featuring performance wear) next to a new Adidas Originals flagship (offering street style fashion trends).

    Other brands opening in the extension include New Era, Nike, L.E. Underground, Weston Corp and Xiaomi.

    Images of the retail stores open can be viewed below :

     

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  • Pull&Bear opens flagship store at VivoCity with new face

    Pull&Bear opens flagship store at VivoCity with new face

    Pull&Bear, the young fashion brand run by the Inditex Group (owners of Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe), presents its refreshed store image in an improved location in VivoCity, Singapore.

    This new point of sale presents Pull&Bear’s latest store image for the first time in the Singapore market, where the brand has two more stores in ION Orchard and Bugis+. The store displays the young fashion brand’s latest collections over a wide 465 square-metre-commercial space.

    The new store takes to a new level the California concept, which draws inspiration from the iconic atmosphere of Palm Springs and other scenarios from the American West Coast. On top of this trademark store style, some new features have been implemented for a higher product visibility and a more useful and pleasant shopping experience.

    By and large, the decoration has been simplified and the furniture is now lower, which provides for a wider view of the space. The store welcomes visitors with a warmer feel, created by the mix of three different types of finishing – white textures, wood and galvanized metal. Designed to provide a sensory shopping experience, the lighting in-store provides comfortable and soft ambient lighting which allows shoppers to focus on the clothes, while the store’s exterior features large LED screens which lends it a vibrant appeal.

    Sustainability is also paramount. All the wood used for visual merchandising comes from certified forest productions which guarantee 100% traceable timber.

    See the inside of the store in the gallery below (4 images) :

     

  • SGX holds carnival at VivoCity this weekend for new investors

    SGX holds carnival at VivoCity this weekend for new investors

    The  Singapore Exchange (SGX) on Thursday said it will be holding its retail education event this weekend (May 26-27) at VivoCity’s Outdoor Plaza Atrium, as part of its ongoing efforts to educate new investors and encourage them to start investing.

    Targeted at NIBIs (not invested but interested) aged between 18 and 35 years old, the SGX “My First Stock Carnival” will take on a hands-on and interactive approach to educate investors on how to embark on their financial literacy journey, the Singapore bourse said.

    CGS-CIMB, iFAST Singapore, Lim & Tan, Maybank Kim Eng, PhillipCapital and RHB Securities will be setting up booths at the carnival to help participants open accounts, or answer any questions they may have about investing.

    An SGX “My First Stock Guidebook” will also be distributed along with a goodie bag at the carnival, and attendees will have the opportunity to interact with industry specialists and retail brokers, as well as familiarise themselves with SGX’s investing resources.

    Chan Kum Kong, SGX’s head of research and products, equities and fixed income, noted that there has been a trend of young investors becoming more active in investing.

    Added Mr Chan: “Our data shows that the traded value per month per investor aged 25 years old and younger saw an increase of 32 per cent in the first quarter of 2018 over the same quarter in 2016; the number of trades per month for the same group also saw an increase of 17 per cent over the same time period.”

    The carnival, which marks its fifth edition this weekend, will also be complemented by a week of investment workshops.

    The “My First Stock Carnival Investment Week” to be held at the SGX Auditorium, will feature speakers from SGX Academy and broking firms in a series of panel discussions held on May 28, May 30 and June 1.

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  • ZARA Reopens Its Renovated Flagship Store at Vivocity

    ZARA Reopens Its Renovated Flagship Store at Vivocity

    Zara has reopened its flagship store in VivoCity, Singapore. This newly refurbished establishment showcases the brand’s latest global concept with its 2,700 square meters sales area – approximately doubling the area it had before the refurbishment. It will be distributed in two stores, with the latest collections of Woman, Basic, TRF, and Kids housed under one roof, and a separate store dedicated to Man.

    The store, which features a new interior design, stands out for its façade without windows, providing a transparent view of the store’s architectural features, collections and instore mannequins. Designed to provide continuous and comfortable light, the back-lit ceiling provides soft ambient lighting which contributes to a sensory shopping experience. The space invites the customer to enjoy as never before the experience of feeling, touching, observing and interacting with the merchandise.

    This store also incorporates the green-building criteria stipulated by Zara’s parent group Inditex. As an eco-efficient store, it consumes 20% less energy and 40% less water compared to a conventional store. To ensure the store continues to meet these energy reduction targets, its energy use is regulated by a central control center at Zara’s headquarters in Arteixo, northwest Spain.

    As part of Zara’s commitment to improve the quality of service and shopping experience for customers, the new store introduces the Group’s latest technological developments. This includes Radio Frequency Identification Technology (RFID) which helps to track the location of garments quickly and precisely to make the products most in demand by customers rapidly available on the shop floor, ensuring customers’ shopping needs are fulfilled.

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  • American Eagle Outfitters to exit Singapore by end Feb

    American Eagle Outfitters to exit Singapore by end Feb

    US fashion retailer American Eagle Outfitters is about to quit the Singapore market.

    At a closing-down sale at at its Suntec City outlet, staff members have confirmed that the store’s closure on Wednesday will mark the end of the brand’s presence in Singapore.

    Its VivoCity flagship store closed last week.

    The brand’s departure comes within days of rival US brands Gap and Banana Republic signalling a retreat from the city after FJ Benjamin decided to drop the franchises.

    American Eagle Outfitters entered Singapore less than three years ago when local firm Star 360 Holdings scored exclusive retail and distribution rights for the brand in Singapore and Malaysia. Star 360 represents brands such as Birkenstock, Cole Haan and Onitsuka Tiger as well as running multi-label footwear and apparel stores.

    A spokesman for subsidiary Trendz 360 says the company will be refocusing on its strategic business in footwear both in Singapore and around the region, and its core business of footwear brands will not be affected by the exit of American Eagle Outfitters.

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  • Gap, Banana Republic to exit by end of Feb

    Gap, Banana Republic to exit by end of Feb

    Clothing brands Banana Republic and Gap are about to quit Singapore, FJ Benjamin has announced.

    Both outlets have announced their impending departure on their respective Facebook pages.

    FJ Benjamin, which brought both American brands to Singapore, says it will be closing the final two Banana Republic and three Gap stores in Singapore by the end of this month. The company has decided not to renew the franchise, which expires on February 28.

    When the fashion retailer announced the brands’ arrival in Singapore in 2006, it said it planned to open 30 stores – including outlets in Malaysia – by 2010.

    Gap’s stores are at Suntec City, United Square and VivoCity, while the Banana Republic stores are at Paragon and the Shoppes mall at Marina Bay Sands.

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  • Say Chiizu stretchy cheese toast opening outlets across Singapore

    Say Chiizu stretchy cheese toast opening outlets across Singapore

    Thailand’s Say Chiizu cheese toast is stretching all the way to Singapore, with takeaway kiosks being set up at four malls next week.

    Its cheese is made on the company’s own farm in Thailand which has cows and machinery imported from Japan, hence its main product being called Hokkaido cheese toast. Its special formula combines three types of cheese to produce its special taste and super-stretchable texture.

    Its Hokkaido milk toast comes in five flavours: charcoal, chocolate, strawberry, matcha and original.

    As well as its toast, Say Chiizu offers snacks such as Pizza Cheese Fries, BBQ Pull Chicken/Pork Cheese Fries, Cheese Fries and Classic Fries.

    Its drinks line-up includes yuzu, matcha, strawberry and peach cheese teas.

    Say Chiizu’s first outlet opens at VivoCity on Monday, followed by 313 @ Somerset on Tuesday, White Sands Shopping Centre on Wednesday and The Clementi Mall on Thursday.

    The brand is aiming to open 10 outlets in SIngapore by the end of the year, including a sit-down cafe at Bugis next month.

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